1.Welcome to our attendees:
UCF Business Incubation Program (UCFBIP)
UCF Venture Lab/Tech Transfer Office
Florida Economic Gardening Institute
Florida Business Incubation Association (FBIA)
Jump Start Your Social Media

2. Jump Start Your Social Media
3. George Bernard Shaw said, Life is not about finding yourself, life is about creating yourself.
Such is true for social networks and the digital persona that we create and cultivate. It is the beginning of the shift in behavior toward an era of digital extroversion, self-defined by varying degrees of sharing, connections and engagement.
Brian Solis, Sociologist and Published Author
4. Jump Start Your Social Media
Learn how to manage your Facebook Fan Page
Create your Linkedin Profile
How to build your Linkedin connections
Develop a marketing strategy for
your Facebook Fan page and
Linkedin Profile
What you need to know to develop
your Social Media Policies for your clients and employees
5. Why Social Media?
During theaverage20-minute periodin 2010, there were1,587,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted.
(AllFacebook.com)
3.08 billion will be spent to advertise on
Social Media networking sites in 2011,
a 55% increase over 2010
(eMarketer)
With over 750 million users, Facebook is now used by 1 in every 13 people on earth, with over 250 million of them (over 50%) who log in every day.(DigitalBuzz.com)
6. Its All About The Conversation
Social Media isnt a one-way marketing tool but a place where you canengage and participate in an exchange with the communityto tell them about your business.
7. Fish Where The Fish Are
Social Media Marketing is a lot like fishing fans swim together in the big ocean and companies try to catch them
To be successful, scan the seascape and learn more about the fish that youre trying to reach
Connect with the right school
(community) and
you can catch the Big Fish!
8. When we were in school, getting an F was a
bad thing
9. In Social Media, its all about the three Fs: Friends, Fans and Followers
10. 11. Why Facebook?

Over750 millionpeople on Facebook by May of 2011

12. Facebook isFREE 13. Use Facebook to share blog, posts, and business updates with other Facebook users 14. Create an extension of your web site to share what makes your business unique