Unsuccessful Marketing Campaigns

Aysel Muradlı, Business Administration

Coca-Cola

• Tense competition with other brands• New Coke (23 April 1985)• Good results in blind tests• The reactions of “Old Coke”

lovers• The creation of Coca-Cola

Classic and Coke II

Heineken

• Sponsorship for World Cup 1994

• Using flags on the bottles as a promotion

• The reaction of Saudi Arabia towards this promotion

BP

• On April 20, 2010, an explosion took place at the Deepwater Horizon oil rig.

• 100,000 barrels of oil spread over the Gulf of Mexico.

• CEO Tony Hayward“There's no one who wants this over more than I do. I'd like my life back.”

Lung Cancer Alliance-Wisconsin

• ‘Cat Lovers Deserve to Die’

• ‘Hipsters Deserve to Die’

• ‘The Tattooed Deserve to Die’

LifeLock• An identity theft prevention company for

credit cards, mortgages and car loans• CEO Todd Davis revealed his real social

security number.

The END