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Presentation from the European Center for the Experience Economy.
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CENTRE FOR THE EXPERIENCE ECONOMY
VALUE CREATIONTEDX STENDEN 2014 LEEUWARDEN
WHAT DO WE OBSERVE
PERSONAL VALUES ARE CHANGING
BUSINESS VALUES ARE CHANGING
WHAT DO WE OBSERVE
PERSONAL VALUES ARE CHANGING
BUSINESS VALUES ARE CHANGING
!
“ESSENCE
VALUES ALLOW THE MIND MOMENTS FOR REFLECTIONARNOLD CORNELIS
MEDIAWE WATCH OUR CONTENT, HOW WHEN AND WHERE WE WANT IT
Blendle
Airbnb
TRAVELWE SHARE EVERYTHING EVEN OUR OWN BEDS
MOBILITYSHARING IS THE NEW OWNERSHIP
Car2go
Kickstarter
BUSINESSNEW INITIATIVES START THROUGH PLATFORMS AND NETWORKS
EVERYWHERE…WE COOK IN PUBLIC PLACES AND BRING OUR FRIENDS
Café Struik
#1
COMMON DENOMINATORS
value is being co created
from ownership to access
monetary value becomes social value
technology is democratising society
value is shared and facilitated by platforms
#2
#3
#5
#4
WE NEED TO UNDERSTAND THESE CHANGES…
CENTRE FOR THE EXPERIENCE ECONOMY
TWOFOLD OF VALUES
Simultaneously on macro and micro level, there
is a shift from hierarchical to horizontal value structure
economical
philosophical
sociological
technological
!
philosophical
security & protection
natural
system
competences & function
social
regulatory system
meaning & insights
communication
self direction
crea tive
obe dient
hid den
sociological
self actualizationexperience or explore integrations & meaning
economic impetus
captivating idea
prospertity & modernity
NOW
manufacturing driven marketing / brand driven people / network driven responsible business
90’s80’s70’s
! economical
servicesgoods meaningful experiencescommodities
transaction
based
trust
basedvalu
e
time
technological
always connected
via devices singularity, quantified self
on demand
intelligent and self learning robotics
in control
we decide when where and where
the coordinates of a new society are being formed. Individuals become creators of meaningful value , businesses humanise.
CENTRE FOR THE EXPERIENCE ECONOMY
PERSONAL VALUES ARE CHANGING
BUSINESS VALUES ARE CHANGING
!
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