Muhammad Zahid ( CEO)

Muhammad Waheed ( President)

Qamar Iqbal ( Chief financial Officer)

Faisal Tamoor ( Marketing Manager)

Personal Motives

1. To work independently without under the influence of others.

2. To enhance skills and knowledge like business planning, thinking about new ideas to enhance profit, developing a brand, and website design.

3. Work for other cannot make you rich.

General Business Idea Description

1. Continental Restaurant offering multinational foods

2. We Comprise of four partners 3. Certified by ISO 22000 and Halal food certification from

Pakistan Standards & Quality Control Authority (PSQCA)

4. Halal multicultural foods5. There are four portion in restaurant for Chinese, American,

Italian and Pakistanis

Mission Statement1. Highest degree of services2. Fresh, Finest and Good Quality Food3. Soothing and comfortable environment4. Some restaurants in Islamabad provides listed contents of

food5. we provide all types of continental foods with large

number of items

Customer Analysis( Nature of target Customer)

1. Targeting customers of age 30 to 602. Educated class and professional class3. Targeted genders are both male and female4. Individual who are working at higher level in organization

and having income Start from Rs. 150,0005. Elite class Families and foreigners are our core customer6. As we are offering wide variety of foods starting from Rs

650 to Rs 5000, So people from upper middle class can also buy our food easily.

7. People living in sector F-6, F-7, F-8, F-10, F-11, E-8, and E-9 is our target location

Continue : Customer Personality variables

1. Generally we are providing foods for all age groups but

our main target customer will be mature

2. Foreigner customer will be both young and mature , they

will be enthusiastic and fun loving

3. Customer want best services and are quality conscious

4. Wants relaxed and clean environment

Need Analysis Convenience to the outlet

Sense of privacy Feeling of psychological comfort, accompanied with

entertainment

Just In Time services

Parking availability

Very tidy and orderly space set up for the customer Repeatedly reliable in meeting customer’s expectations of a

good food

Tasty, fresh and hygienic food

Financial AnalysisCapital Investment: 80, 000, 00

14%

7%

14%

55%

10%

Sales

Marketing Expense

Outlet rent

Advance payement

Equipements

Staff Salaries

Rs 500,000

Rs 250,000

Rs 500,000

Rs 380,000

Rs 22,000,000

StaffingDesignation Number Monthly Salary

Manager 1 80,000

Chef 1 60,000

cooks 3 50,000

Kitchen service staff 1 36,000

Waiter 10 120,000

Cleaning staff 2 20,000

Cashier 1 24,000

Security 1 10,000

Grand total 20 38,0000

Accessories

Food keeper-Rs 22,300 Dish washer Rs 305,000 hot display case-6460-2T

Rs 70,617

Rice warmer –Rs 22,000 Beverage Dispenser- Rs. 1, 17,000

Accessories

Fridge-BAGR-7-2T Rs.82000 Chinese noodle cooker Rs. 22800

Ring Burner- Rs. 56,000 Gas-Baking-Oven- Rs.187000

xinhuwa capital (Chinese) KC grill (Chinese)

Manhattan (Italian) China town Restaurant

(Chinese)

Atrio (American foods)

Fijis Grill (Italian)

Heng Chang (Chinese)

Tai Zu (Chinese)

Cordon Rouge (American)

Tandoori (Desi foods)

Andaaz (Desi foods)

Competitive AnalysisDirect Competitors

Competitive AnalysisIndirect Competitors

McDonald

Pizza hut

Tahzeeb pizza

Dominos pizza

KFC

Subway

Juice zone

Take Outs (Italian

Pizza)

Hardees (fast food)

Point of Parity:

Above restaurant also provide all foods which we are offering

Point of Difference:

We are offering multinational foods under one roof

Promotional Mix:

1.Bill boards in Islamabad

2. Newspaper

3. Facebook

Distribution and DeliveryOur customer are upper middle class and elite class so we are

not providing home delivery because our customer can drive

easily to our restaurant and the location of the restaurant is

at F6 which is popular location and situated in the heart of

Islamabad

Tendency to Switch of Substitutes

Multinational restaurant under one roof which is a unique featureOur outlet will be design in accordance with the culture of the country

Divided into four portion and each portion design specifically

accordance with the culture of the country

The quality food and taste will be our top priority

Provide rapid service to our customers

Strategic Objectives

Make profit in first year

Acquire customer from the target market

Maintain a high customer satisfaction

BrandingRestaurant Name: Continental Cuisine

Slogan: Come as a Guest and return as a Friend

Color: RED & BLUE

Promise: Quality food with rapid services

Business Vision1. The creation of unique and innovative environment that

will differentiate from other restaurants

2. Adding more country foods like Arabian foods, German foods 3. We will manage our reputation and market our brand to attract customers to our core capabilities.

Core Values(Customers)

We are passionate about our customers and their satisfaction is our top priority

We deliver absolute quality

Welcoming environment and state of the art service

Core Values(Management)

1. Learning environment and opportunities

2. Provision of education and training

3. Achievement orientation

4. Performance based evaluation

5. Appreciation and incentives

6. Listening two way interaction

7. Participation and encouragement

Registration IssuesHow to Register a Company in Pakistan: We all know that starting a business is a difficult task. Similarly lack of relevant information is one of the difficulties that entrepreneurs face. Many people would like to know what the official way to register a company in Pakistan is.

Step 1. Get the name of your company approved

Step 2. Pay the fees for name registration and company

incorporation

Step 3. Register company for incorporation

Registration IssuesStep 4. Get digital signatures from the National Institutional Facilitation Technologies (NIFT)

Step 5. Make a Company Seal

Step 6. Register for income tax.

Step 7. Register for sales tax

THANK YOU