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What
Investors are
looking for in
your Pitch
Deck?
IntroductionGreat startups don’t fund themselves. Raising money frominvestors for your business is challenging at any stage even
for experienced founders with significant propulsion intheir company.
If you’re raising money for your business, having animpressive pitch deck is an essential component in
your fundraising toolkit. A great pitch deck getspotential investors excited about your idea and
engages them in a conversation about your business,hopefully leading to investment.
The pitch deck (also known as a slide deck or pitch slide deck ) isthe first communication tool to help you raise money with apotential investor. The content of the pitch deck, along withyour presentation, can help the investor to determine whetheror not to continue evaluating your business opportunity.
A pitch deck should consist of 10-15 slides that present theESSENTIALS of your company. There are two main challengesthat you need to balance: Explain and Convince!
What is a Pitch Deck?
Goals of your Pitch DeckThe goal of your pitch deck is not to raise
money. But the real goal of your pitchdeck is to get to the next meeting.
Your pitch deck and pitch presentationare probably some of the first things that
an investor is seeking to learn moreabout your company. And, because
investments rarely are made after justone meeting, your goal is to spark
interest in your business.
The story you tell: How you fabricate your slides together into anarration.How you present: How you connect with and read youraudience.
Guise of your presentation that matter themost
What are the key elements of a PitchDeck?
Vision andvalue
proposition These are one or two opening, preliminary slidesthat highlight your business. These slides capture
the “essence” of your story.
It contains the value that you provide to yourcustomers.
Keep it short ,simple, and memorable.
A great way to think about this slide is to imagine itas a tweet: describe your business in 140 characters
in a way your parents would understand.
The IssueIf you aren’t solving some problem in the world, you are going tohave a long uphill climb with your business.
Use this slide to talk about the problem you are solving and who hasthe problem. You can talk about the current solutions in the market.
Ideally, try and tell a relatable story when you are defining theproblem. The more you can make the problem as real as possible,the more your investors will understand your business and yourgoals
Your Product or ServiceThis is classic storytelling where you
build up the problem and describe howbad it is for lots of people. Now yourproduct or service is coming to therescue to help solve that problem.
Drill in on how your products aredifferentiated. Convince your audience
you have a better “mouse trap.” Youwant to make sure these slides leave no
holes in your story or questionsunanswered.
Target Market and Opportunity
This slide is to expand on who your ideal customer is and how manyof them there are.
What is the total market size and how do you position your company
within the market?
If you can find the data, investors will want to know how muchpeople or businesses currently spend in the market to get a sense of
the total market size. That is where you tell the story about the scopeand scale of the problem you are solving.
TractionInvestors want to see that you have proven some aspect of yourbusiness model as that reduces risk, so any proof you have thatvalidates that your solution works to solve the problem you haveidentified is incredibly powerful.
You can also talk about your milestones. What major goals have youachieved so far and what are the next major steps you plan ontaking? A product or company roadmap that outlines keymilestones is helpful here. Along with this, you can show revenue,the number of users, LOIs, contracts, the number of customers,product launches, technological milestones, key hires, etc.
Marketing Strategy
Having wowed your audience with your product and businessmodel, proactively articulate a go-to-market strategy. Obviously,the scope of these slides is dependent on your stage ofdevelopment but clearly, demonstrate you have thought abouthow to roll out your product and how to capture market share.
You need to detail the key tactics that you intend to use to getyour product in front of prospective customers.
CrewCrew or a Team That’s what investors are looking for. They areinvesting in your team and not only in your idea.
Markets, business models and products might change over time, butthe team should stay. Highlights your team’s strengths, make itclear they are committed to building something big, and they will begreat to work with.
FinancialsInvestors will expect to see yoursales forecast, profit and lossstatement, and cash flowforecast for at least three years.
Limit yourself to charts thatshow sales, total customers, totalexpenses, and profits.
You should demonstrate anappreciation of the capital youare raising and how you intend todeploy it to meet milestones thatwill be critical for futurefundraising.
CompetitionThere is always competition! If not there is no market. Your job is toshow how you differentiate from the contest.
Describe what key advantages do you have over the competition oris there some “secret sauce” that you have and others don’t?
The key here is explaining how you are different than the otherplayers on the market and why customers will choose you insteadof one of the other players on the market.
Investment and the next stepInvestors always want to know how their money is being used andhow it is going to help you achieve the goals you are setting out foryour business.
State how much money has been invested already and by whomover which time frame and show the ownership percentage. Thenshow how much money you want to raise, what it will be used for(milestones) and where it will get you. If you have part of theinvestment already committed, state it.
Thank You
For any assistance, from creating your initial idle strategy to the visualidentity elements, contact us for consultation. We’d love to help you
identify and proclaim your story!
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