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Social media is the biggest shift in thinking and communication since the Industrial Revolution. In order to take advantage of all that Social has to offer, companies must be prepared to embrace the true nature of social exchanges both internally and externally. Companies that are on a path to adoption have seen real results and are also focused on demonstrating value of the social efforts. What you will learn • How Companies are using Social Media • How Social Media changes Employee Communication • How Social Media contributes to the Employer's Branding
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Why HRneeds to be‘Social’?
Imad Lahad | Director, Digital Strategy – Arab Region | APCO Worldwide
@imadlahad
Social media is the biggest shift inthinking and communication since the
Industrial Revolution
Companies must be prepared to embracethe true nature of social exchanges both
internally and externally
Companies that are on a path to adoptionhave seen real results and are also focusedon demonstrating value of the social efforts
How Companies are usingSocial Media?
How Social Media changesEmployee Communication?
How Social Media contributesto the Employer's Branding
APCO Worldwide and Gagen MacDonaldsurveyed 1,000 U.S. employees, and built a model
that quantifies the factors that characterize effectiveprograms and the impact those programs have on the
bottom line
When it comes to internal social mediaWhat do employees really want from a company?
When it comes to internal social mediaWhat do employees really think?
TAKE OUT
Thank you
