Wipp leading through social media

Thank you for joining us “WIPP is a national nonpartisan public policy

organization advocating on behalf of nearly one million women-owned businesses and representing

fifty-seven business organizations.”

Barbara Kasoff, PresidentWomen Impacting Public Policy

© Copyright 2011 Women Impacting Public Policy. All Rights Reserved. Do not duplicate or distribute without permission .

TODAY’S AGENDA

Working Smarter Online: A Seminar for ConsumersIn our tech savvy world we’re constantly being introduced to increasingly advanced

technology.

Welcome to a meeting designed to better educate and equip consumers with the tools and resources they need to increase their wireless and social media IQ’s and make being online

work for you.

10:00 AM Continental Breakfast and Arrival 10:30 AM Welcome, Barbara Kasoff, President/CEO, Women Impacting Public Policy 10:45 AM Social Media Education, presented by Elaine Starling, Starling Media Services, Inc: Learn the secret to creating a rewarding social media experience and leveraging technology for small business opportunities and growth. 11:00 AM WirelessED, presented by Ken McEldowney, Consumer Action: A new program designed to educate wireless users how best to use their wireless devices and services.

11:15 AM California Lifeline, presented by Anne Wintroub, AT&T: A program sponsored by the California Public Utilities Commission that provides discounts on basic

telephone service to eligible low-income households.

11:30 AM SnapFresh, presented by Nikol Hasler, One Economy: A wireless application that helps people find healthy places that accept food stamps. 11: 45 AM Q&A – Closing, Barbara Kasoff


• Secrets to Leadership Advancement Through Social Media

• 5 Social Behaviors that Enhance Your Leadership

• Mobile Leadership Strategies• Connecting Leaders During Challenging

Times• Leading Your Community to the Best Deals

© Copyright 2011 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.

Show your leadership now

• TWEET NOW TO SHOW HOW YOU ARE LEADING THROUGH SOCIAL MEDIA.

• WHAT CAN You SHARE?

• EVENT TAG: #WhatDoUShare

• “I wanted to share www.applicationsforgood.com #WhatDoUShare”

• “I’m not in class, but am learning about resources like www.wirelessed.org #WhatDoUShare”


http://www.applicationsforgood.com/

http://www.wirelessed.org/

Elaine Starling

StarlingMedia.com

Business Insighter andMarketing Innovation Expert

Passionate Small Business Advocate

2010 WIPP Member To Watch

Soon to be Author!

©2011 WIPP All Rights Reserved www.WIPP.org www.WomenAndTechnologyToday.com 1-888-488-WIPP

http://www.wipp.org/

http://www.womenandtechnologytoday.com/

Secrets to Leadership Advancement Through Social

Media

You are a Leader!27,000,

000

90,000

300

You


Connected, by Nicholas A. Christakisand James H. Fowler

Three Degrees of Influence Rule

Leadership Through Technology

Social Media

WirelessPhone

Apps


The BIGGEST Leadership Change!

OLD WAY NEW WAY


All aboutYOU!!

• What you wear• Where you go• Who you know• What you buy

What you do

The BIGGEST Leadership Change!

OLD WAY NEW WAY


All aboutYOU!!

• What you wear• Where you go• Who you know• What you buy

What you do

Through you, not ABOUT you

• What you think• What you discover• Who you follow/watch• What you like

Why you do it

The 5 Social Behaviors


Connect

Hi, I’m NAME.Here’s what we have in common.Let’s connect.

Relevance



Connect

Comment

Here’s something useful I foundThat relates to your topic.

Add Value



Connect

Comment

Share

Check this out! I liked it because…

Caring and Serving



Connect

Comment

Share

Endorse

Hi, I’m NAME and I do THIS. I just DID SOMETHINGthat made a big difference for me in THIS WAY.(Problem/Solution/Outcome with measurable result.)If you’re like me and you want to DO SOMETHING,You should check this out.

Integrity



Connect

Comment

Share

Endorse

Act

Take Action: Opt-in, Contact, Participate, Buy, etc.

Decisive



Connect

Comment

Share

Endorse

Act


Social Media

WirelessPhone

Apps


Nelson Santiago

WirelessED.org

Consumer ActionCommunity Outreach Manager

Consumer Action has a national reputation for multilingual consumer education and advocacy in the fields of credit, banking, privacy, insurance and utilities.




WirelessED• WirelessED is a multilingual educational project

sponsored by AT&T. • Information available includes brochures and a

training packets to assist community-based organizations (CBOs) in educating their clients through both one-on-one and group presentations.

• More than 8,000 CBOs across the country will receive information with the goal of providing more than 200,000 hard-to-reach consumers with valuable information.

• WirelessEd.org; contains the project’s publications as well as a variety of interactive tools to help consumers with wireless plans.

Leaders Stay Connected

(Allot MobileTrends Report, Cited By http://mashable.com/2011/07/26/youtube-22-percent-mobile-usage/, Posted by Todd Wasserman, 7/26/11)

http://www.allot.com/MobileTrends_Report_H1_2011.html



http://mashable.com/2011/07/26/youtube-22-percent-mobile-usage/

Leaders Stay Connected

Leaders Make Smart Choices

• Find helpful information• Utilize Helpful Resources• Stay Informed• Find Great Tools• Develop New Skills

WirelessED is where leaders find helpful information.

These tools help leaders take control of their wireless devices.

Leaders use all available tools and resources

Leaders stay informed.

Leaders utilize great resources.

Leaders develop new skills.

Remember… Leaders Connect, Comment, Share, Endorse and ACT.

WirelessED• To access the WirelessED materials online, visit

www.wirelessED.org. To receive updates through Twitter, follow @KnowUrWireless. Find the campaign on Facebook at facebook.com/wirelesseducation.

• WirelessED materials will be available in English, Spanish,

Korean, Chinese, and Vietnamese. A multilingual hotline, 415-777-9635, provides advice and referrals in English, Chinese and Spanish for consumers with questions about wireless devices and plans.

• For more information or to request an interview in English, Spanish or Chinese, contact Linda Sherry at 202-544-3088, or by e-mail at [email protected].

Anne Wintroub

AT&T’s California LifeLine

AT&TDirector, Citizenship & Sustainability for AT&T

Low Income Consumer support8 languages

AT&T’s LifeLine provides discounted basic residential telephone service to low income households




© 2010 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

California LifeLineConnecting Leaders

Program OverviewThe California LifeLine program was established by the California Public Utilities Commission (CPUC) in compliance with Public Utilities Code § 871. It provides discounted basic residential telephone service to low income households.

Current Program - Overview: Benefits:

Participants receive basic telephone service at a fixed rate which is no more than 50% of the normal charge

Flat Rate Service: $6.84 (most subscribers) Measured Rate Service: $3.66 (most subscribers)

Participants pay reduced one time connection or conversion charge of $10 when establishing Lifeline service

Participants do not pay deposits to establish basic service Participants do not pay the Federal Subscriber Line Charge Participants do not pay end-user surcharges on Lifeline basic service to

support the CPUC’s public policy programs Deeper discounts apply to participants that reside on federally recognized

tribal lands. Subscribers pay just $1.00/month Two LifeLine discounted telephone lines available to low-income households

with a deaf or hearing impaired member that uses a TTY device Free Toll-Blocking

Program Overview Eligibility:

Method 1: Program Based – Member of household participates in approved assistance program, e.g. Medicaid/Med-Cal, Food Stamps, etc. OR

Method 2: Income Based – Household total gross income meets certain limits Applicants qualifying through income are required to provide documentation that

supports the household income is at or below the income limits The household in which the applicant is applying for California LifeLine

Must be the primary residence Must not currently receive the LifeLine discount

The applicant cannot be claimed as a dependent on someone else’s income tax return

Enrollment Process: Service Provider instructs the LifeLine Program Administrator to send an

application form to applicant Applicant must complete application form and return it to the LifeLine

Program Administrator by the due date Can complete via US Mail or on-line if enrolling via Method 1

New applicants for California LifeLine must be approved for the program before benefits are received

Once approved, the LifeLine subscriber will receive the LifeLine benefits retroactive to the date they requested to be enrolled in program

Program Overview

Maintaining LifeLine Service: California LifeLine elgibility is valid for one year. LifeLine subscribers must

annually renew their LifeLine eligibility to continue receiving program discounts

Supported Languages of the California LifeLine Administrator: English, Spanish, Chinese, Korean, Japanese, Vietnamese and Tagalog

Customers on Program: As of May 2011, there are approximately 1.7M subscribers participating in

the program statewide AT&T has approximately 1.2M subscribers on the program or 70% of all

California LifeLine customers in the state

Funding: California LifeLine is funded through an end-user surcharge that is assessed

on all intrastate telecommunications services

AT&T’s Outreach Initiatives Examples of Outreach Initiatives:

Developed a California LifeLine brochure which is available in 9 languages (English, Spanish, Chinese, Korean, Japanese, Vietnamese, Tagalog, Polish and Russian)

Partnered with the United Way in the Bay Area and distributed over 55K of AT&T’s California LifeLine brochures

Partnered with members of the California Legislature and ran radio spots promoting awareness of the Lifeline program

During National Lifeline Awareness Week, partnered with Consumer Action and issued a joint press release to promote the importance of the California LifeLine program

Partnered with Consumer Action on a multi-phased consumer outreach initiative which included development , printing and distribution of brochures . It also included several in-depth “train the trainer” sessions with CBOs

Participated in outreach events with “WeConnect” and “WeCare”, initiatives for low income individuals of California

Participated in numerous Resource and Bill Fairs and Town Hall meetings across the state

Annual radio ad promoting the awareness of LifeLine

Program Changes Coming Overview of Changes:

Customer Benefits: Creates a state LifeLine discount, replacing statewide rate. Initial state benefit set at $11.50. This benefit amount and any federal

support (up to $3.50) would be applied as a discount to regular service Requires a LifeLine customer to pay a minimum amount for monthly

service, e.g. $5.00 for flat rate service and $2.50 for measured rate service

Program expanded to other technologies on a voluntary basis, e.g. Wireless, VoIP

Caps the current Lifeline rates of $6.84 (flat) and $3.66 (measured) as well as the existing rates in Extended Area Service exchanges until 1/1/2013

Expands the Lifeline benefit to include wireless text messaging for LifeLine subscribers that also participate in the State’s Deaf and Disabled Telecommunications Program (DDTP)

Requires that the LifeLine rate can be no more than 50% of a Service Provider’s basic rate

Service Providers can only reset their LifeLine rate once annually (January 1)

Service Providers are required to format LifeLine customer bills to ensure transparency of LifeLine benefits

Alyssa Aninag

One Economy; Snapfresh & BeeLocal

One EconomyRepresentative

One Economy is a global non-profit organization that leverages the power of technology and connects underserved communities around the world to vital information that will improve their lives.




The Hottest Trend

Resource Locator developed by One Economy

Supporting Public Purpose Applications

Winners of the 2011 Applications for Good Contest

Where did Snapfresh come from?

Snapfresh Web App

beelocal.thebeehive.org

Get Involved!

• Search for services at http://beelocal.thebeehive.org• Update and add to existing listings to help our communities

find the services that they need when they need them

• New Website Launches August 15th! Post your own challenge brief at applicationsforgood.org

Connect, Comment, Share, Endorse, Act

http://beelocal.thebeehive.org/

http://applicationsforgood.org/


• WirelessED.org• California

LifeLine• Snapfresh

BeeLocal


ConnectComment

ShareEndorse

ACT

Thank You

Q&A

Please address any questions you may have


Thank you for joining us.

Tweet: #WhatDoUShare
