Your Social Media Footprint

Your Social Media FootprintYour Social Media Footprint

Profiting from the new economics of reputation, attention and customer engagement

Social Media “Street Cred”

• Blogger (I actually make money doing it not just telling how to do it)– Dow Jones– Bigger Pockets– Guest Posting

• Social Media strategies for Mt. Sinai Medical, Dow Jones, and more…

VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

??VV: 480.516.5668 FF: 480.503.1211 40 W. Baseline Rd #110 Tempe, AZ 85283

What are the most precious commodities in business

today?


Attention and Authority

Most Precious Commodities

Overload!



Twitter and Flickr and Facebook

OH MY!!


Social Media Huh?

The Killer APP is NOT the Killer APP.


Features?





Benefits!



The Core Innovation

BUZZ



Word of Mouth has Changed

• WOM’s availability to travel. Twitter, Facebook, etc.

• Fact: Consumers will tell 10 people about a Negative experience

• Before Social Media: The Most popular socialite in New York could tell how many people??


Image courtesy of Flickr.com


Publisher

BroadcasterBroadcaster



Billboard OwnerBillboard Owner



Sky Writing Pilot



Cost?



Generate leads?


What is the Goal?

Generate leads?


What is the Goal?

Generate REFERRALS!


What is the Goal?

Build intangible company value


What is the Goal?

AKA


What is the Goal?

Brand Equity


What is the Goal?

E.F. Hutton


What is the Goal?

How?


One Word: Branding

BRAND = COLLECTIVELY,WHAT PEOPLE SAY, FEEL &THINK ABOUT YOURPRODUCT, SERVICE ORCOMPANY


One Word: Branding

BRANDING = USING MARKETINGTO INFLUENCE PEOPLES’ATTITUDES TOWARDS ANDPERCEPTIONS OF THE BRAND.


One Word: BrandingExample: Fed Ex Facebook App


Step 1: LISTEN!

Where to BeginWhere to Begin


Listen

Reason #1Your need to know.


Listen

Reason #2Build credibility


Listen

Reason #3Fix problems.


Listen

Reason #4Show you Care.


Listen

Reason #5Learn from Competitorsmistakes.


Where to Begin

Step 2: Set up your own Associated Press


Where to Begin

AKA


Where to Begin

A Blog


Where to Begin

Options for Blogs


Where to Begin

Personal Brandingbuy own domain name, and host it somewhere

inexpensive, but with good service.

EG: www.garyvaynerchuk.com


http://www.garyvaynerchuk.com/

Where to Begin

Corporate Communicationsoff-brand domain, with a “powered by”

mindset.

EG: Digital Nomads by Dell


http://www.digitalnomads.com/

Where to Begin

Step 3: Set up outposts


Publish. Share. Collaborate.Publish. Share. Collaborate.

Image Courtesy of Flickr.com

Where to BeginWhere to Begin

Step 4: Build an audience



ROI=Return on Influence

Earn the Right.



Contact InfoContact Info

www.arizonamortgagenews.com

http://profile.to/arizonamortgagerate/

Steve_Heideman

sheideman

www.linkedin.com/in/ccimrealestate

Business

Your Social Media Footprint