E N G L I S H 2

MEMBERS:

LIM YANG KANG

LUCAS ONG

AVERLLEN ANG

RACHAEL CHEONG

YEN WEI ZHENG

WILSON TAN

LIM JAY SHEN

IVAN TAN

School of Architecture, Buildings and Design. (FNBE)

C E N D O LM A L A Y S I A ’ S . T R A D I T I O N A L . D E S S E R T

Cendol is one of the most desirable traditional desserts in Malaysia.

Malaysia’s weather benefits from a tropical climate with high temperatures throughout the year.

Cendol & Rojak Bukit TinggiJalan Batu Nilam 2, Bandar Bukit 41200 Klang

Gula Melaka (palm sugar) + Coconut Milk + Cendol + Signature Glutinous Rice

ORIGIN OF CENDOL AND ROJAK BUKIT TINGGI

Founder Mr. Ananthan

Founded in 2004

History Started Based On Stalls

Only One Branch in Malaysia

Known As Best Cendol In Bukit Tinggi

TEO CHEW CHENDUL 27, Lebuh Keng Kwee, Georgetown, 10100, Penang

Signature Home Made Gula Melaka (palm sugar) + Green Jellies + Santan + Kidney Red Bean

ORIGIN OF CENDOL AND ROJAK BUKIT TINGGI

FounderMr. Tan Teik Huang

Founded in 1936

History 1977, Tan Teik Huang Passed Down His Business to His Sixth Son, Tan Chong Kim

FOURTEEN Branch in Malaysia

Known As the Top Chendul in Malaysia

WHO ARE THE COMPETITORS ?

COMPETITIONS OFCHENDUL AND ROJAK (KLANG)

There are a few competitors nearby the area , some are just next to his truck stall and also located along the same street as him.

MARKET NATURE: OLIGOPOLY

REVIEWROJAK AND CHENDUL DEEN (KLANG)

FOOD PRICING LOCATION OVERALL SERVICE

POOR LOW AVERAGE LOW POOR

COMPETITIONS OFTEO CHEW CENDOL (PENANG)

In George Town, there are about 50 competitors in the market and about 8 competitors within the area

REVIEWCENDUL PULUT (PENANG)

FOOD PRICING LOCATION OVERALL SERVICE

POOR LOW AVERAGE AVERAGE AVERAGE

REVIEWROJAK AND CHENDUL DEEN (KLANG)

FOOD PRICING LOCATION OVERALL SERVICE

GOOD AVERAGE AVERAGE GOOD GOOD

WHAT ARE THE COMPETITION STRATEGY ?

STRATEGY #1

QUALITY

STRATEGY #2

LOCATION

STRATEGY #4

CUSTOMERS

STRATEGY #3

PRICING

STRATEGY #5

ADVERTISING

WHAT ARE THE SIMILARITIES ?

SIMILARITIES

SIGNATURE DISH

WOKERS ADVERTISING

CENDOL AND ROJAK

LOCAL AND OWNER

BROADCAST MEDIA

ENVIRONMENT

OPEN SPACE

WHAT ARE THE DIFFERENCES ?

DIFFERENCES

HISTORY LOCATION BUSINESS OPERAION

DIFFERENCES

TARGETED MARKET

COMBATING COMPETITION

TYPE OF FOOD

RECOMMENDATION

RECOMMENDATION FOR CHENDUL AND ROJAK

ORGANIZATIONAL STRUCTURE

EMPLOYEES HIGH TECHNOLOGY FACILITIES

CONCLUSION