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Tips for pending college grads on how to use LinkedIn to get a job. College seniors need a LinkedIn profile now, before they graduate, to help get a job when they get out of school. LinkedIn strategies for college students preparing to enter the job market.
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LinkedIn.com / in / P Jay Massey
tips for pending college grads on how to use LinkedIn
getNeed a Job?
Need a Job? Get LinkedIn! Jay Massey © 2010 3
What to expect today
• Facebook vs. LinkedIn
• Basic LinkedIn Tips
• Optimizing your LinkedIn profile
• Engaging others on LinkedIn
Need a Job? Get LinkedIn! Jay Massey © 2010 4
LinkedIn tips quick summary
• Sign Up – LinkedIn.com• Add a photo avatar• Update current & past
employment history• Update education• Seek recommendations• Grow connections• Customize web links• Add Twitter links (if used)• Customize profile URL
• Optimize your profile• Add keyword-rich
Profile Summary • Post regular status
updates• Engage with connections• Recommend others• Join groups• Answer & ask questions• Add relevant apps
Need a Job? Get LinkedIn! Jay Massey © 2010 5
LinkedIn.com by definition…
• LinkedIn is a business-oriented “social networking” site. Launched in May 2003 and is mainly used for professional networking.
• LinkedIn currently has more than 80 million registered users (11-2010) spanning more than 200 countries and territories worldwide.
Need a Job? Get LinkedIn! Jay Massey © 2010 6
Why LinkedIn?
• I’m on Facebook
• Professional vs. Social
• Prospective clients
• Prospective employers
• Reputation management
Need a Job? Get LinkedIn! Jay Massey © 2010 7
Business social media tools
Need a Job? Get LinkedIn! Jay Massey - Coco Design - © 2010 8
Facebook vs.
Need a Job? Get LinkedIn! Jay Massey © 2010 9
Facebook vs. LinkedIn Usage
Over 95% of college seniors polled are
using
Less than 5% of college seniors
polled are
using
Source: My own colloquial polling of college students and interns 2006-2010
Need a Job? Get LinkedIn! Jay Massey © 2010 10
Let’s compare…
• Info– personal
• Wall posts– personal
• Photos– revealing?
• Friends– helpful?
• Events– party?
• Games– I’m great at Farm Town!
• Summary– resume-ish
• Updates– I’m working on..
• Employment– any and all experience
• Education– past & pending
• Recommendations– from jobs, projects, internships
• Websites– anchor tags
• Groups, presentations, jobs…
Need a Job? Get LinkedIn! Jay Massey © 2010 11
Search engines index LinkedIn
Need a Job? Get LinkedIn! Jay Massey © 2010 12
Search engines index Facebook, too
What will
they find out about YOU?
Need a Job? Get LinkedIn! Jay Massey - Coco Design - © 2010 13
Oops!
Need a Job? Get LinkedIn! Jay Massey - Coco Design - © 2010 14
Basic LinkedIn Tips
Need a Job? Get LinkedIn! Jay Massey © 2010 15
Edit your profile
• Include a photo avatar
• Add previous jobs
• Add education
• Seek recommendations
• Grow your connections
Need a Job? Get LinkedIn! Jay Massey © 2010 16
Edit your profile P
rofile Com
pleteness
Need a Job? Get LinkedIn! Jay Massey © 2010 17
Build your network of connections
• Invite all relevant connections - related employers, students, internship contacts, professors, etc.
• BE CAREFUL - make sure you know your invitees
• Remind them how they know you – customize your note
Need a Job? Get LinkedIn! Jay Massey © 2010 18
Build your network of connections
• If you invite too many people that you do not personally know and they say they don’t know you…
• …you will be marked as a spammer
• You will then need to know everyone’s email address for future invitations
Need a Job? Get LinkedIn! Jay Massey © 2010 19
Network statistics
Six degrees of Kevin Bacon…
Need a Job? Get LinkedIn! Jay Massey - Coco Design - © 2010 20
Optimizing Your LinkedIn Profile
Need a Job? Get LinkedIn! Jay Massey © 2010 21
Edit web links
Need a Job? Get LinkedIn! Jay Massey © 2010 22
Customize web links
Change the default “My Website”, “My Company” and “My Blog” to OTHER
• Google currently follows LinkedIn website links
Need a Job? Get LinkedIn! Jay Massey © 2010 23
Customize public profile link
Need a Job? Get LinkedIn! Jay Massey © 2010 24
Optimize your Profile Summary
• Like website search optimization (SEO)
• Keyword-rich sentences
• Google can see it and LinkedIn’s own search can see it
Need a Job? Get LinkedIn! Jay Massey © 2010 25
Post regular status updates
• Let your network know what is going on in your life or at work
• Creates dialog opportunities
Need a Job? Get LinkedIn! Jay Massey © 2010 26
Seek meaningful recommendations
• Request recommendations from internship supervisors, professors, employers (if relevant), etc.
• Don’t wait! It is easier to get a recommendation WHILE you are in school or employed.
• Return the favor if appropriate
Need a Job? Get LinkedIn! Jay Massey © 2010 27
Add-on applications
• LinkedIn Applications enable you to enrich your profile and share / collaborate with your network
• Applications are added to your homepage and profile so you can control who gets access to what information
Need a Job? Get LinkedIn! Jay Massey - Coco Design - © 2010 28
EngagingOthers
Write a Recommendation
• What better way to build good will than to help another person build their profile?
•Hey, recommend your professors, it can’t hurt…
Need a Job? Get LinkedIn! Jay Massey © 2010 29
Need a Job? Get LinkedIn! Jay Massey © 2010 30
Use Groups to expand your network
• LinkedIn Groups can help you stay informed and keep in touch with people that share your interests.
• Groups have targeting discussion forums
• Helps grow your connections
Need a Job? Get LinkedIn! Jay Massey © 2010 31
LinkedIn Answers
• Answer someone’s question
• Later, ask some questions or a simple poll
Need a Job? Get LinkedIn! Jay Massey © 2010 32
Forward someone a Job posting
• LinkedIn has a great jobs board
• Post job opportunities
• Look for a new job
• Forward job ops to a connection
Need a Job? Get LinkedIn! Jay Massey © 2010 33
LinkedIn tips quick summary
• Sign Up – LinkedIn.com• Add a photo avatar• Update current & past
employment history• Update education• Seek recommendations• Grow connections• Customize web links• Add Twitter links (if used)• Customize profile URL
• Optimize your profile• Add keyword-rich Profile Summary • Post regular status updates• Engage with connections• Recommend others• Join groups• Answer & ask questions• Add relevant apps
Need a Job? Get LinkedIn! Jay Massey - Coco Design - © 2010 34
Questions?
Need a Job? Get LinkedIn! Jay Massey © 2010 35
Thank you very much
LinkedIn.com / in / P Jay Massey
SlideShare.com / Coco Design
Twitter.com / Jay Massey