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College graduates aren't all being prepared equally across the board. Institutions that have taught institutional thinking have left out a very important lesson: Brand building. More appropriately, building a personal brand and selling it online. In 2011, we live in the age of social. Employers can find us online and assess our value through social media and social networking platforms so we have to be proactive in controlling that content by creating custom content. In communications, entertainment, and digital, its all about sharing. Sharing is caring. Hope you enjoy, and more-so, I hope it helps you!
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Branding for the Confused College Grad
It’s Sallie Mae!!!
You were a kid once
No responsibilities
Now....
What to do with my degree?
You want this.
Stop doing this...
You’re competing with...
But sometimes....
........or
Nope.
Nope.
Ready?
You need employers to want you......
You need employers to want you......
employers
employers
YOU
employers
YOU
(salivating)
Does your Twitter attract....
These
Or does your Twitter attract...
Or does your Twitter attract...
Or does your Twitter attract...
These
You: “Wait?”Me: “Yes, it matters”
You: “Wait?”Me: “Yes, it matters”
Yep, regardless of what Steve told you.
67% of employers use some form of social networking
67% of employers use some form of social networking
67% of employers use some form of social networking
67% of employers use some form of social networking
87% of workers don’t use social networking for jobs
Pay attention
Outline your goals...
...make a blueprint
The World has changed
The internet can feed your brand
Aim higher
Stop being a big baby.
Gear up
Weapon of choice:
Weapon of choice: CONTENT
BlogVlog
Build your resume
LearnEARN
Network or Get left in the cold
Make your
brand shine...
Pick a career, or drown in
indecision.
Re:Fresh
You want this.
Get your Google
up.
Build content in your
area.
Share: Send it out to work for you
If it goes viral.
You build you
brand better
If not. You still build
your content resume
If not. You still build
your content resume
Which is safer than this...
Become an industry leader
@SavageLLife
FollowDon’t forget to...
Comment. Tell me what you think
Thanks for viewing.
Lawrence LaBee IV
