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Strategic vs.
Traditional Job
Search
Presented by:
Tom Stein, CCMP
Greg Wood, CCMP
The Hire Target™ Career Transition Services for Military Personnel & Families
The Hire Challenge™ Career Transition Services for Working Professionals
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Common obstacles to
finding employment
Resume issues
Lack of transferable skills
Poor interviewing skills
Age
Competition
No structured job search plan
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What’s your biggest
obstacle to finding
your next job?
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HUMAN RESOURCES!4
HR = Hiring Resistance
Av Average time HR spends looking
ume: at a resume: 20 seconds
That's not talent management.
That's a robot looking to eliminate you.
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The traditional approach to
job search has turned to…
C*R*A*P
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What is the C*R*A*P approach?
Clicking on a job title…
Reviewing the job description…
Applying for the job…
Praying the phone will ring…
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We even wrote a
book about the
C*R*A*P
approach
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For some reason
our publisher did
not share the same
enthusiasm about
our C*R*A*P…… so
we provide it free to
all!
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Traditional Job Search Tools…
“powerful” resume
“knock ‘em dead”
cover letter
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A New Definition…
re-su-me: a necessary evil. A brief written
account of professional qualifications,
experience, accomplishments, and education
that invites almost immediate rejection from
potential employers.11
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Hint:
Don’t keep polishing up your resume
like an apple…
You can’t eat your resume when
you’re hungry for a job!
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What’s your biggest
job search challenge?
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DIFFERENTIATION!
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Successful Job Search Through
Differentiation …The 4 milestones along TheHireRoad:
PACKAGING:Innovative marketing tools such as your Biography,
Management Endorsements and Post-Interview Packet
PROMOTION: Broadcasting your VALUE instead of your resume
PRODUCT DEMONSTRATION:The all-important strategic vs. traditional interview
PRICING:Negotiating the difference between what you’re offered and
what you’re worth16
The strategic approach
to job search
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Broadcasting your VALUE
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Broadcasting your VALUE
Target companies, not jobs
Define your value to that business
community
Draft a generic biography
Target Hiring Managers, not HR
Customize your biography
Initiate a dialog and stay in touch!
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Remember what we said earlier
about resumes…
re-su-me: a necessary evil. A brief written
account of professional qualifications,
experience, accomplishments, and education
that invites almost immediate rejection from
potential employers.20
Definition of a Biography
In the context of job search
strategy, a biography is a
brief summary of your
professional background
which conveys the VALUE
you bring to a potential
employer ….
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Characteristics of a Biography
One page summary with no set format
Written in third-person
Free form with respect to content
Refers to key competencies / transferable skills
Highlights accomplishments in a generic way
May or may not include educational background
Usually includes future aspirations
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Key Components of a Biography
SKILLS (both hard and soft)
EXPERIENCE (stated generically)
EXPERTISE (specialized skill sets)
STYLE (all about YOU)
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Key Components of a Biography
HARD SKILLS
These skills may or may not be transferable.
They typically include technical, or learned
skills, such as operating a lathe, MS Word,
CAD, driving a forklift, etc.24
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Key Components of a Biography
SOFT SKILLS
Are typically transferable and represent value
to almost every employer. Such skills include
leadership ability, sales, customer service,
organizational skills, multi-tasking, etc.26
Key Components of a Biography
EXPERIENCE
Your experience should include highlights of
your career that are represented by
quantified accomplishment statements.
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Key Components of a Biography
EXPERTISE
A collection of abilities to perform a particular function; your “expertness.” Examples would be Project Management, Risk Assessment, Cooking, etc.
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Key Components of a Biography
STYLE
How you perceive yourself as well as how
you’re perceived by others. Those traits may
include your creativity, intuitiveness, ethics,
leadership ability, integrity, maturity, etc.
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Key Components of a Biography
The blend of your Skills, Experience,
Expertise and Style represents the
VALUE
you bring to an organization
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Advantages of Using a
Biography versus a Resume
Allows you to promote yourself in any way you
want
Avoids the pitfalls of the resume format
Allows you to customize your selling approach to
hiring managers
Avoids HR department personnel completely
More credibility than a resume
Differentiates you from 99% of all other job
seekers32
Broadcasting Your VALUE
Personal networking
(friends, relatives, social networking, etc.)
Professional networking
(industry associations, former co-workers,
career support groups, LinkedIn, etc.)
Targeted networking
(hiring managers in companies of interest)
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Key Points to Remember
Think outside the box. Don’t rely on your
resume to get you in the door!
Your biography, like your resume, is
always a work in progress
Always be aware of your VALUE to the
business community
From the employer’s perspective, your
VALUE always trumps your resume
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Strategic vs. Traditional Job SearchPresented by Tom Stein, CCMP & Greg Wood, CCMP
Co-Authors:
The Hire Tactics™ Book Series for Military Veteran Job Seekers
Greg Wood, CCMP
Creator: The Hire Road™ CD-based Job Search Tutorial
Founder: The Hire Challenge ™ Career Transition Services
Author: The Hire Advantage™ Book Series for Civilian Job
Seekers
Tom Stein –
www.thehiretarget.org
Greg Wood –
www.thehirechallenge.com
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Any questions?
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Thank You!
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