View
1.456
Download
0
Embed Size (px)
DESCRIPTION
Powerboost 2012 presentation at Colorado Talent Recruitment Network (CTRN).
Citation preview
Talent Acquisition Strategies and Best Practices for 2012
2 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Jobs2web & SuccessFactors
• Jobs2web acquired by SuccessFactors December 2011
• SuccessFactors is the HCM Cloud division of SAP
• Products include Goals, Performance, Workforce Planning, Recruiting, Compensation, Learning & Succession planning
• Today we are going to focus on Recruiting Marketing (aka Jobs2web)
3 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Some of our Clients
4 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Revelations
No Silver Bullet
Quit Chasing the Shiny Object
5 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
The Story Of A Hire
6 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
The Story Of A Hire
7 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
The Story Of A Hire
8 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Corporate Career Site
Career Home
Why Work Here
Search & Apply
Job Boards
Sourcing Tools
HeadHunters
Campaigns & Events
College
Military & Diversity
Mobile & Micro Sites
Social Recruiting
CRM
Passive Candidates
???
Job Aggregators
Internal Mobility??
Referral Tracking
Source Reporting
Select (ATS)
Requisition Approval &
Management
Applicant Screening & Assessment
Offer Management & Onboarding
Compliance & Reporting
Job Search & External Posting
Legacy Recruiting Capabilities
Attract & Engage
9 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Job Boards
Sourcing Tools
HeadHunters
Campaigns & Events
College
Military & Diversity
Mobile & Micro Sites
Social Recruiting
CRM
Passive Candidates
???
Job Aggregators
Internal Mobility??
Referral Tracking
Source Reporting
Recruiting Marketing
Attract Engage
Career Site Optimization
Mobile Career Site
Re-marketing Campaigns
Social Matcher
Customized Landing Pages
Talent Community
Attract talent directly to you
Engage and capture talent inside and out
Search Engine Optimization
Smart Job Publishing/feeds
Social Sourcing/referral
10 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Applicant Screening & Assessment
Compliance & Reporting
Attract
Recruiting Execution
Career Site Optimization
Search Engine Optimization Mobile Career Site
Smart Job Publishing/feeds
Social Sourcing/referral
Re-marketing Campaigns
Social Matcher
Customized Landing Pages
Recruiting Dashboard & Analytics
Mobile Approvals
Team-based Recruiting
Simplified UI
Social SelectionCompetency-based
Interviewing
Internal Mobility
Engage
Talent Community
SelectAttract talent directly
to youEngage and capture talent inside
and outSelect the best faster and
easier
ATTRACT
12 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Attract Candidates – Think Automation
Major Job Boards
Job Aggregators
Search Engines
Social Networks
Niche Job Boards
Jobs Job View Join Talent Community Apply In ATS
Recruiting Analytics
Job Feed & SEO
Job Feed
Job Feed
Job Feed
Job Feed
13 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Attract Candidates – SEO Fun Stats
Job226 Million
The following stats are the number of searches per month on Google
Recruitment Jobs 13.6 Million
Government Jobs3.4 Million
Bank Jobs1.8 Million
At Home Job1.8 Million
Teaching Jobs1.5 Million
Medical Jobs1.5 Million
Denver Jobs165,000
Mobile DeviceDenver Jobs
33,100
Denver IT Jobs165,000 Denver Health Jobs
6,600
Hospital Jobs in Denver2,900
Denver Nurse Jobs2,400
14 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Attract Candidates – SEO
15 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Measuring SEO Success
16 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Attract Candidates – Social - Facebook
17 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Attract Candidates – Social - Twitter
18 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Attract Candidates – Social - LinkedIn
19 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Attract Candidates – Social - Pinterest
20 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Social Stats
Visits:109,707
Apply:23,548
Interview:737
Hires:81
Visits:48,397
Apply:3,799
Interview:265
Hires:121
Apply/Hire: 268
Apply/Hire: 31
21 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Attract Candidates – Job Aggregators
22 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
PPC Listings
Measuring Job Aggregators
Source Engine Visits SubscribesApply
Completes Qualifieds Interviews Hires
Indeed PPC 408,200 29,693 28,689 2,671 719 341
Simply Hired PPC 78,294 3,574 3,335 645 115 57
AllHealthJobs PPC 3,678 432 526 113 26 16
JobsOnline PPC 12,778 976 895 102 35 14
Source Engine Visits SubscribesApply
Completes Qualifieds Interviews Hires
Indeed 680,478 54,367 60,921 7,723 1,477 813
Healthcare Jobs ON Display 26,151 5,704 7,351 900 164 94
SimplyHired 37,324 743 1,054 220 55 34
Hospital Dream Jobs 4,242 907 1,006 133 31 20
Organic Listings
AppliesPer Hire
SourceCost
Cost Per
Visit
CostPer Hire
84 375,292.98 $ .92 $ 1,100.57
59 64,572.06 $ .82 $ 1,132.84
33 8,770.12 $ 2.38 $ 548.13
64 5,601.91 $ .44 $ 400.14
23 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Attract Candidates – Job Boards
24 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Attract Candidates – Niche Job Boards
25 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Measuring Job Boards
Source Engine Visits SubscribesApply
Completes Qualifieds Interviews Hires
SnagAJob 17,569 6,200 6,146 476 94 47
NSLPN 2,413 837 1,002 156 31 17
Absolutely Health Care 2,963 166 294 87 15 12
AllHealthcareJobs 3,580 856 1,057 142 18 10
Source Engine Visits SubscribesApply
Completes Qualifieds Interviews Hires
The Ladders 15,146 1,935 5,573 1,860 67 8
Dice 1,229 341 1,332 350 34 3
CareerBuilder 1,023 213 417 79 11 0
HotJobs 169 68 48 3 0 0
Major Job Boards
Niche Job BoardsApplies
Per Hire
SourceCost
Cost Per
Visit
CostPer Hire
131 50,093.52 $ 2.85 $ 1,065.82
59 213.20 $ .09 $ 12.54
25 1,340.08 $ .45 $ 111.67
106 .00 $ .00 $ .00
AppliesPer Hire
SourceCost
Cost Per
Visit
CostPer Hire
697 43,999.55 $ 2.91 $ 5,499.94
444 10,534.63 $ 8.57 $ 3,511.54
0 32,923.08 $ 32.18 $ .00
0 .00 $ .00 $ .00
26 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Novo Nordisk Case Study - MSL Campaign
27 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Novo Nordisk Case Study - Initial Results
28 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Novo Nordisk Case Study - Sample Data on Hires and Qualified Candidates
29 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Novo Nordisk Case Study - Revised Plan Based on Previous Data
ENGAGE
31 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage – Career Sites
32 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage – Career Sites – What Not To Do
33 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage – Career SitesPassives
Campus
Jobs
Jobs
Jobs
34 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage – Career Sites
35 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage – Career Sites
36 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage – Career Sites
37 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage – Career Sites
38 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage – Mobile
39 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage – Mobile
Front of Card Back of Card
40 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage – Mobile Analytics
• Taco Bell – 36% of candidates visit via Mobile
• Who gets the most candidates via mobile? 4 out of the top 6 are in Healthcare
• Major Healthcare Provider – 22 hires over 6 months via mobile – 50% of hires were Nurses!
• Mobile provides some of the lowest Applications Per Hire ratios at 14 apps/hire
• Top 5 most visited clients by candidates via mobile devices…1. Healthcare2. Manufacturing3. Retail4. Financial Services/Insurance5. Pharma/Biotech
41 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage – Mobile Analytics
42 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage – Why A Talent Community
Career Site
Passives = 92% Lost
Drop Offs = 50%
Non-Hired = Dead
Apply Process Applicants
Applicant Tracking System
Hires
Moved To HRIS
100 8 4
43 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage – Why A Talent Community
Talent Community
Career Site
Passives Captured
Drop Off’s Captured(Sourced &
Remarketed)
Non-Hired Are Recycled(Future Apply &
Viral)
Employee Referral & Mobility
Apply Process Applicants
Applicant Tracking System
Hires
Passive Capture RatesIncreased Viral ReferralsIncrease Re-Apply Rates
44 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage –Talent Community Automates Marketing
Job Agent Email Sent To A Candidate
45 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage –Talent Community Automates Marketing
Recruiter Alert Email
46 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage – Talent Community Aging
Category Apply Starts % > 1 Day % > 30 Days % > 90 Days
Business Management 521 48% 31% 18%
Chemist 242 40% 29% 15%
Clinical Studies 3,797 44% 28% 16%
College Programs 261 23% 15% 9%
Communications and PR 421 19% 12% 8%
Customer Patient Services 7,017 39% 25% 13%
Education and Training 1,509 50% 32% 20%
Engineering 18,056 48% 32% 19%
Environmental, Health & Safety 290 25% 21% 14%
Facilities 920 19% 12% 7%
Finance 2,722 29% 19% 11%
47 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage – Talent Pipelines
48 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage – Talent Community Member Map
49 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Engage – Talent Community Referrals
Measure
51 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Measure Everything
Recruiting Marketing Platform
Search
Campaigns
Referrals Events Mobile Internal
Job Sites Sourcing Career Site
ATS Recruiting Metrics
• Brand/Visitor Traffic• Campaigns/Activity• Converts/Captures• Cost Per Apply/Hire• Time To Fill/Quality• Key Perf Indicators
Social
52 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Measure – Full Line of Sight Analytics
Source Type Visits SubscribesApply
StartsApply
Completes Qualifieds Interviews Offers Hires
AppliesPer Hire
SourceCost
Cost Per
Visit
CostPer Hire
Alumni 826 34 145 525 203 19 7 5 105 .00 $ .00 $ .00
ATS Prospecting 397 19 27 161 96 15 5 3 54 .00 $ .00 $ .00
Blogs 54,793 4,721 5,619 3,210 668 69 17 13 247 3,679.11 $ .07 $ 283.01
Career Site 74,269 4,784 2,326 4,379 917 85 18 12 365 .00 $ .00 $ .00
Career Site Services 1,388 40 70 636 151 16 3 2 318 .00 $ .00 $ .00
Custom Campaigns 33,490 869 1,092 1,570 517 143 37 22 71 .00 $ .00 $ .00
Direct 565,831 26,041 43,013 44,795 10,905 2,248 606 459 98 .00 $ .00 $ .00
Email 1,356,387 14,871 172,192 88,428 13,015 1,664 316 238 372 .00 $ .00 $ .00
Employee Referral Marketing 3,552 20 87 373 118 8 4 4 93 .00 $ .00 $ .00
Events 6,822 329 252 377 99 23 15 8 47 .00 $ .00 $ .00
Imported TC Member 0 2,016 108 3,467 999 88 17 16 217 .00 $ .00 $ .00
Industry Groups 3,347 94 86 283 103 2 0 0 0 7,329.36 $ 2.19 $ .00
Job Aggregator 811,758 41,215 62,695 73,437 16,792 1,038 187 155 474 .00 $ .00 $ .00
Job Boards - Major 17,637 2,572 4,250 7,370 2,292 112 13 11 670 87,457.25 $ 4.96 $ 7,950.66
Job Boards - Niche 206,432 29,429 39,008 21,082 1,995 203 34 29 727 49,828.60 $ .24 $ 1,718.23
Monster 71,037 2,406 2,964 3,943 560 48 8 8 493 283,696.41 $ 3.99 $35,462.05
Other 162,931 20,556 25,462 8,034 898 165 29 24 335 .00 $ .00 $ .00
Pay-Per-Click 25,033 812 1,495 2,958 724 68 12 9 329 50,582.31 $ 2.02 $ 5,620.26
RSS 17,679 300 649 839 178 21 7 4 210 .00 $ .00 $ .00
Search Engine 783,394 12,333 15,306 21,409 4,105 528 140 118 181 .00 $ .00 $ .00
Social Network 771,440 175,461 286,143 280,951 39,541 4,968 735 613 458 1,460,445.66 $ 1.89 $ 2,382.46
Sourcing 379 13 9 6 4 2 1 1 6 .00 $ .00 $ .00
TOTAL 4,972,249 338,986 663,065 568,334 94,894 11,534 2,211 1,754 324 1,943,018.71 .39$ 1,107.76$
53 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Measure – Sourcing Mix
54 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Measure – Sourcing Funnel
55 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Measure – Source Stacked Trend
56 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Measure – Source Stacked Trend
57 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Measure – Media Dashboard
58 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Measure – Candidate Drop Off Report
What’s Next
60 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Big Trends Online
Big Data
Socialize Everything
Explosion Of Apps
61 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Example of Big Data
62 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Example of Big Data
63 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Social Media Spam
64 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Thought Social Recruiting Was This
65 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
It’s More Like This
66 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
How Do You Know Who To Talk To?
67 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Everyone Is Giving Off Social Signals
68 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Social Signals
69 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Social Signals
70 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Social Signals
New Relationships That = Movement
New Skills That I Care About
Events & Groups That I Might
AttendHistorical Locations That = Relo Possibility
References, Title Change
71 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Social Signals
72 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Social Alerting
73 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Using Social Registration
74 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Why Social Registration?
Profile- Work History- Title- Location- Education
Relationships(Now & Future)
Updates(Comments, Posts)
Communication(Life Long Link)
CRM(Notes, History, etc.)
75 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Social Alerting
[email protected]: 555-222-3333Title: Web DeveloperCompany: ABC Company
Agents Source Apply
Social Signals
High Pot: YES Call: 3 Months
Profile Update Or
Recommendation
“Just Interviewed”“Hate Boss”
New Friend:Recruiter
Call: NOW
76 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Moving to API’s
Jobs2web
API’s CRMATS
Social
Mobile
77 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
Mobile Support With Talent Community API
Jobs2web
API’s
78 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
iPad App To Access Talent Community
79 SuccessFactors Proprietary and Confidential © 2012 SuccessFactors, An SAP Company. All rights reserved.
952-697-2938