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© 2015 Inmar, Inc.
© 2015 Inmar, Inc. 2
Distribution and redemption data consolidated from the Inmar coupon database.
Percent change compares activity throughout 2014 with activity from 2013.
Industry distribution and redemption statistics extrapolated using Inmar and Kantar Media data.
Analysis conducted to develop key insights.
Data cross-checked with major coupon Distributors and third-party vendors.
© 2015 Inmar, Inc. 3
Collected January 2015 15 minutes
Adults 18-69 1075 interviews
Quotas for Hispanic and Male shoppers
Primary or shared decision maker/shopper in their home.
© 2015 Inmar, Inc. 4
2013 2014
© 2015 Inmar, Inc. 5
2013 2014
© 2015 Inmar, Inc. 6 Source: 2014 Inmar Coupon Trends
Free-standing Insert Up from 87.4%
in 2013
© 2015 Inmar, Inc. 7
Free-standing Insert
Electronic Checkout
Shelf Pad
Direct Mail
Internet
Other
Instant Redeemable Instant Redeemable Cross Ruff
Dual Electronic and Paper
Down from 40.0% in 2013
Source: 2014 Inmar Coupon Trends
© 2015 Inmar, Inc. 8
FOOD AND NON-FOOD OFFERS: Distribution
2013 2014 Source: 2014 Inmar Coupon Trends
Non-Food
Food
59.3% 40.7%
Food
Non-Food
37.4%
62.6%
© 2015 Inmar, Inc. 9
FOOD AND NON-FOOD OFFERS: Redemption
2013 2014 Source: 2014 Inmar Coupon Trends
Non-Food
Food 32.9%
67.1% Non-Food
Food
35.9%
64.1%
© 2015 Inmar, Inc.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
FSI IR EC SP NET EDO HO
Average Redemption Rate: 2014
10
Free-Standing Insert Instant Redeemable Electronic Checkout Shelf Pad Internet Printable /Print at Home
Electronic Discount Opt-In / Load2Card
Handout
© 2015 Inmar, Inc. 11
Average Face Value Distributed
Average Purchase Requirement Distributed
Average Redemption Period Distributed
Source: 2014 Inmar Coupon Trends
© 2015 Inmar, Inc.
$1.00
$1.10
$1.20
$1.30
$1.40
$1.50
$1.60
$1.70
$1.80
$1.90
$2.00
FSI IR EC SP NET EDO HO
2014
2013
2012
Average Face Value Distributed
12 Source: 2014 Inmar Coupon Trends
© 2015 Inmar, Inc.
1.00
1.20
1.40
1.60
1.80
2.00
2.20
FSI IR EC SP NET EDO HO
2014
2013
2012
Average Purchase Requirement Distributed (Units)
13 Source: 2014 Inmar Coupon Trends
© 2015 Inmar, Inc.
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
FSI IR EC SP NET EDO HO
2014
2013
2012
Average Redemption Period Distributed (Months)
14
Free-Standing Insert Instant Redeemable Electronic Checkout Shelf Pad Internet Printable /Print at Home
Electronic Discount Opt-In / Load2Card
Handout Source: 2014 Inmar Coupon Trends
© 2015 Inmar, Inc. 15
Average Purchase Requirement Distributed
Average Redemption Period Distributed
Average Face Value Distributed
Source: 2014 Inmar Coupon Trends
