Aroosa Hussain

1) Entertainment

2) Pass time

3) Social influence

4) To escape

5) Knowledge/educational

6) profession

AUDIENCES CONSUME FOR THE FOLLOWING REASONS:

The Maslow’s hierarchy of needs is usually applied when you are selling a product as the product must fit into the table

somewhere. Maslow’s hierarchy of needs theory consists of 5 stages which suggest there are 5 different stages of life.

MASLOW’S HIERARCHY OF NEEDS THEORY

The theory of Blumer and Katz says that every time one watches something at least one of the reasons below are why

they consume.

Entertain

Escape

Educated/informal

Social interaction

Self identification

USES AND GRATIFICATIONS THEORY BLUMLER AND

KATZ

Even though their theory sounds great and may match the reasons we all consume however, the theory doesn't’t allow the audience to have any free will. It also makes us feel that

we aren’t in control of what we are watching.

CRITICISM OF BLUMER AND KATS