Audeince Research Copy

7/30/2019 Audeince Research Copy

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Basic Audience Research Ideas

Wednesday, 21 November 12


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Marina Audience?

Major it y of the audience are female due to the fact that most of her video and lyr ics talkabout heartbreak from a female point of view.

Her persona and video are very feminine and gir ly for example her Primadonna girl videoadditionally quirky fun and free for example in her heartbreaker video.

16-24 that have a disposable income and with a ABC1 socio economic group.

When looking on fan sites and her off icial website it is very girl or ientated withadvertising for jewellery and fashion pieces suggest ing the fans are female.

On the fans site there is also a section to look at marina fashion and style again implyingshe is a role model for young females addit ionally that she contr ibutes to the chosen fashion

styles. addit ionally she features in a Company magazine which supports our idea .



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Genre Audience

Majority female

16 -24 with a disposableincome

Could f it into electra-pop, Indie pop,New Wave, synth pop

As a genre, pop music is

very eclectic, oftenborrowing elementsfrom other styleswhich is very muchev ident in Marinasmusic.

Is known aspopular musicwhich or iginated in i tsmodern form in the 1950swhich links to her as i t herinfluence

ABC1 social , economic groupWednesday, 21 November 12
http://en.wikipedia.org/wiki/New_Wave_musichttp://en.wikipedia.org/wiki/Synthpophttp://en.wikipedia.org/wiki/Synthpophttp://en.wikipedia.org/wiki/New_Wave_musichttp://en.wikipedia.org/wiki/New_Wave_musichttp://en.wikipedia.org/wiki/Indie_pophttp://en.wikipedia.org/wiki/Indie_pop


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How she appeals to her

audienceThrough her lyr ics she uses typical scenarios such as heartbreakand tells them from an upbeat and cheeky viewpoint giv ing power

to her, as a woman.

On the other hand she also shows a sof ter side with songs such asLies with the tone matching the mood, however we believe she sti llpresents a strong message.

Her unique style is very feminine and could often be seen as flirtyand sexy. It is always recognisable due to its quirkiness as she willtake a trend and make it her own.



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How she appeals to her

audience...In her videos, she is always the centre of attention, this could be a

metaphor for being in control of your life. Through her videos sherelates to her audience, making them emphasise with her.

Marina appeals to her audience on the internet on sites such asFacebook and Twitter as well as her official website, this keepsthem up to date with what she is doing and enables them to interactwith her.



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Our Audience

Female skew but somemales

16-24

Pop fans

More of a quirky indi vidual , toimitate Marina not necessarily

main stream

From our basic knowledge of our idea, this couldchange as we progress with our research.



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Character Profile - Charlie

She enjoys social net working Right age - 17

Part time job so can afford to buy music and go to

concerts

Relates to the songs as its the time in her life that marina refers to

Individual st yle

mainly listens to pop

Fan of similarartists such as Kate

Nash/ Lilly AllenReads fashion

magazines to keep upto date with fashion

and celebs



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Research methods - Primary

Written and online sur veys, through sites such as survey monkey.

Handouts once we start to produce ideas.

Ask mainly 16-24 aged but also some over and under to try andattract a wider audience .

Focus groups to present ideas and create more

Twitter account linked blog and a Facebook like page as well .



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Research Methods - SecondaryLooking at fan sites and taking peoples opinions and comments onMarina.

Youtube looking at peoples comments on her music videos as wel l asanalysing them ourselves (Primary Research)

Interviews on radios and magazines to see how Marina portrays

herself and the message she wants he music to give out.

Official website to see what she is up to and what she is keeping herfans up to date with.


H


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How we are going to appealto our audience!

Using social networking sites like she does. e.g. twitter and bloggerlinking them together to show what we have been doing.

Imitating her style with slight changes, for example her gir ly1950s look , making it more edgy but trying subvert the male gaze.

With the lyrics in lies making them visual and relat ive to thefemales experiencing the same thing.

Wednesday 21 November 12

Documents

Audeince Research Copy