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Ingenioustechnologies.comIngenioustechnologies.com
Ingenioustechnologies.comingenioustechnologies.comingenioustechnologies.com
Cust
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insi
ghts
Customer experience
Key performance indicators & measurement
Governance & process
Employ flexible system, working with large platforms and ecosystem of evolving point solutions
Continually track and manage marketing program; adapt based on feedback
Set protocols for piloting new technology, sharing data across the business, and managing internal and external capabilities
Design customer journeys based on insights; integrate phases and functions to deliver great experience
Track and analyze customer behaviour; deliver insights to decision makers quickly
„In the digital era, marketing operations must know how to exploit and scale the capabilities of digital channels cost effectively.”- McKinsey & Co
| 01/05/2023 | Ingenious Enterprise2
HOW BIG DATA GATHERING CAN TRANSFORM DIGITAL MARKETING
Ingenioustechnologies.comingenioustechnologies.com3 ingenioustechnologies.com| 01/05/2023 | Ingenious Enterprise3
WHO WE ARE
Our core competencies:
Develop, operate and service leading edge technology
Deep understanding of the online business and market demands
International culture & footprint
We are your independent, international technology SaaS provider for Business Analytics and Marketing Automation.
Ingenioustechnologies.comingenioustechnologies.comingenioustechnologies.com| 01/05/2023 | Ingenious Enterprise4
WHAT WE DO
We develop and operate a cloud-basedmarket-leading platform focused on business analytics and marketing automation for advertisers, agencies and publishers across all industries and verticals.
We allow our clients to in-source and optimise their online businesses via one platform, fully data-driven and based on their own KPIs.
We help our clients gain speed in their decision-making thanks to our comprehensive real-time data gathering and automation of processes around digital marketing.
Ingenioustechnologies.comingenioustechnologies.comingenioustechnologies.com| 01/05/2023 | Ingenious Enterprise5
All-in-one real-time digital advertising platform
One product license with all features & functions
Monthly software upgrades and updates
Multi-tenancy capability
True white-label technology
Multilingual & multi-currency
Based on European data protections laws
Open API for 3rd-party integration
INGENIOUS ENTERPRISE AT A GLANCE
Ingenioustechnologies.comingenioustechnologies.comingenioustechnologies.com
INGENIOUS ENTERPRISE PLATFORM
| 01/05/2023 | Ingenious Enterprise6
<
PLATFORM
Ingenioustechnologies.comingenioustechnologies.comingenioustechnologies.com
INGENIOUS ENTERPRISE PLATFORM
| 01/05/2023 | Ingenious Enterprise7
INGENIOUSENTERPRISE
BUSINESS ANALYTICS MARKETING AUTOMATION
Ingenioustechnologies.comingenioustechnologies.comingenioustechnologies.com| 01/05/2023 | Ingenious Enterprise8
USE CASES & APPLICATIONS
1st -Party Omni-Channel Tracking
Fingerprint & Cross-Device Tracking
Multi-Attribution Analysis & Modelling
Customer Journey Analysis
Big Data Collection & Optimization
White-Label Private & Public Advertising Network
Auto-Integration of Partners & Channels
Rating, Accounting, Billing & Payments
Tag Management & 3rd-Party Tracking
B2B Marketplace
Ingenioustechnologies.comingenioustechnologies.comingenioustechnologies.com| 01/05/2023 | Ingenious Enterprise9
EXTERNAL
INTERNAL
MARKETChannels, Networks,
Partners, Analytics
BACKENDCRM, ERP, BI
CUSTOMISED STRUCTURE
STANDARDISED FORMATS
MAXIMUM ACCURACY
FULL COMPATIBILITY
FULL NEUTRALITY
INGENIOUS ENTERPRISE PROVIDES CUSTOMISED STRUCTURED MARKETING DATA
Ingenioustechnologies.comingenioustechnologies.com10 ingenioustechnologies.com| 01/05/2023 | Ingenious Enterprise10
1ST-PARTY OMNI-CHANNEL TRACKING & FINGERPRINT/CROSS-DEVICE
Master your own tracking domain and improve accuracy by up to 15%
Consolidation of all marketing (online & offline) activities under one platform
Based on 1st-party data No ad-blocking through other 3rd-party technologies
No browser blocking through fingerprint functionality
Cross-device integration through encrypted real-time ID exchange
Ingenioustechnologies.comingenioustechnologies.com11 Ingenious Enterprise11 ingenioustechnologies.com
Recognise your dependencies on certain partners and traffic sources Allocate strengths and weaknesses alongside your sales funnel Control and manage your budgets based on facts
| 01/05/2023 |
CUSTOMER JOURNEY ANALYSIS
Visualise your customer journey insights across all channels
Ingenioustechnologies.comingenioustechnologies.com12 ingenioustechnologies.com
Adjust your patterns based on transactional data
MULTI ATTRIBUTION ANALYSIS & MODELLING
Recognise user journey patterns based on your transactional gross and net spending
Adjust your attribution models based on facts and aggregated learnings
| 01/05/2023 | Ingenious Enterprise12
Ingenioustechnologies.comingenioustechnologies.com13 Ingenious Enterprise13 ingenioustechnologies.com| 01/05/2023 |
BIG DATA COLLECTION & OPTIMIZATION
Integrate online marketing into your big data architecture
Let us build and maintain your online marketing data warehouse Feed your online marketing data into BI, CRM and ERP systems Enrich your online marketing data with sales KPIs
Ingenioustechnologies.comingenioustechnologies.com14 ingenioustechnologies.com| 01/05/2023 | Ingenious Enterprise14
WHITE LABEL PRIVATE & PUBLIC NETWORK
Manage, optimise and automate all online & offline partnerships across all marketing channels and traffic sources.
Manage advertising budgets based on net ROI of all marketing activities
Increase resource efficiency in partner management through marketing automation
Consolidate all partnerships and networks/aggregators into a single platform
Improve visibility in Google rankings with 1st-party tracking
Create and implement and manage your own commission, voucher or incentive strategy
Recognize partner or channel interdependencies to optimize commission or budgets
Ingenioustechnologies.comingenioustechnologies.com15 Ingenious Enterprise15 ingenioustechnologies.com| 01/05/2023 |
AUTO-INTEGRATION OF PARTNERS & CHANNELS
Turn your organic and paid traffic into performance
Track and deduplicate organic traffic (SEO, natural links, direct type-ins etc.) Automate tracking, deduplication, rating, validation and payouts for all external and
internal partnerships and integrations Integrate channel costs (e.g. Google AdWords) to measure real net ROIs
Ingenioustechnologies.comingenioustechnologies.com16 ingenioustechnologies.com| 01/05/2023 | Ingenious Enterprise16
RATING, BILLING, ACCOUNTING & PAYMENT
Automate all manual finance procedures
Consolidation and automation of all manual reconciliation processes
Seamless process integration with your existing ERP or CRM
Payout of commissions in real-time or on pre-defined rules
Customisable finance reports based on your historical data
100% GAAP-compliant
Optional integrated International Bank Account
Ingenioustechnologies.comingenioustechnologies.com17 Ingenious Enterprise17 ingenioustechnologies.com| 01/05/2023 |
TAG MANAGEMENT & 3RD PARTY INTEGRATION
Empower technical integration processes and reduce IT dependencies
Integrate all your advertising partners and platforms seamlessly Decide which data and parameters to share Call 3rd-party tracking applications according to your own tracking logic Compatible with all external industry standards (JS, pixel, S2S) Self-service user interface with rights management and deployment process
Ingenioustechnologies.comingenioustechnologies.comingenioustechnologies.com| 01/05/2023 | Ingenious Enterprise18
SERVICE PROVIDERS/APPLICATIONS
ADVERTISERS/PRODUCTSREACH/CHANNELS
PARTNERS/NETWORKS
INGENIOUSENTERPRISE
INGENIOUS MARKETPLACE ECOSYSTEM
Ingenioustechnologies.comingenioustechnologies.com19 ingenioustechnologies.com| 01/05/2023 | Ingenious Enterprise19
Standard SupportSelf service support
Standard level for technical or operational tasks9 x 5 limited tickets
Premium SupportAll daily technical and operational tasks and commercial processes
9 x 5 no ticket limits
Managed ServiceDedicated service agents
manage the entire or partial operation on your behalf
9 x 5 defined SLA´s
TrainingEnablement of your
team, choose between webinar, on-site or in our
offices
PROFESSIONAL SERVICES
Take as much service as you want
Ingenioustechnologies.comingenioustechnologies.com20 ingenioustechnologies.com| 01/05/2023 | Ingenious Enterprise20
Independent and true white-label SaaS technology platform
Benefit from a leading innovator and open source platform development
More revenues and gross profits based on your own KPI´s through business analytics
All marketing channels and partners via one platform
Take control of your own data and partnerships
Accelerate your time-to-market and increase your efficiency through marketing automation
Take business critical areas in-house and control your service providers
Good reasons for working with us
WHY INGENIOUS ?
Ingenioustechnologies.comingenioustechnologies.comingenioustechnologies.com| 01/05/2023 | Ingenious Enterprise21
SELECTED REFERENCES
Ingenioustechnologies.comingenioustechnologies.comingenioustechnologies.com
www.ingenioustechnologies.com
GET IN TOUCH
| 01/05/2023 | Ingenious Enterprise22
+49 30 577 02 - 60 70
Französische Straße 4810117 Berlin, Germany