Upload
megan-m-ryan
View
106
Download
0
Embed Size (px)
Citation preview
Gravy Proprietary and Confidential | www.corp.findgravy.com
The Only Location-based Behavioral Analytics Platform
unlocking true customer interests & intent
based on verified attendances at local events to drive customer acquisition, retention, optimized media spend & campaign attribution
corp.findgravy.com
Gravy Proprietary and Confidential | www.corp.findgravy.com2
Gravy Delivers Insights & Value from Location Data
Based verified customer attendances at Local Events, Activities and PlacesPredictive TruLife™ segmentation
Granular campaign attribution reportingActionable competitive foot-traffic insights
Proximity & segment-driven targeting
FROM LARGE ARENAS…
…to loca l venues & events
Offer and content personalization
Behavioral trend analytics
Gravy Proprietary and Confidential | www.corp.findgravy.com
Increased Foot Traffic & Sales with personalized customer & prospect targeting Reduced Churn Through Competitor Insights – Know exactly which
customers are are defecting, when, where and how often, to execute win-back campaigns
Optimized Media Spend -- Reduced waste; improved conversions, on & offline Maximized Share of Wallet, lifetime value & loyalty Contextualized, Relevant & Complete Customer Knowledge to leverage
across channels
Gravy helps brands uncover customers’ interests and affinities and predict and act
on what they’ll do next. We’re the only location-based behavioral analytics and marketing segmentation provider
delivering verified attendance to the local events, activities, and places your mobile customers go in their daily lives.
What We Do, Business Outcomes Clients Can Expect
3
Gravy Proprietary and Confidential | www.corp.findgravy.com
What Makes Us Unique: The Gravy GOLD Context & Insights Platform
The ONLY set of definitive local events & activities data in the U.S., updated every day–from the very big to the very small, Gravy has them all
The ONLY attendance and location verification platform: AdmitOne™, providing confidence that Gravy location insights can be trusted
Always-on anonymous & passive behavior gathering:Continuous Input + Continuous Learning = Conclusive Insights
Unlike inconclusive information such as past purchases* or aggregate demographic data, the strongest indicators of customer interests, affinities, & buying intent come from the events, activities & places your customers choose to visit in their daily lives*Over 40% of consumer purchases are made for someone other than the purchaser Source: NRF
4
Gravy Proprietary and Confidential | www.corp.findgravy.com
Only Gravy Can Deliver Verified TruLife Audiences At Scale
Cowboy Karaoke (Live Band w/Dry Gulch)The Starbar, Atlanta, GA1/27/2016 8:00p – 1/27/2016 12:00p
Line Dance Workshop with Dancin’ Dean MorrisBetty Queen Center, Brookhaven, GA3/5/2016 2:00p – 3/5/2016 4:00p
2016 OakHeart Country Music FestivalConejo Creek Park, Atlanta, GA6/4/2016 1:00p – 1/27/2016 10:00p
Brown Country Republican Debate Watch PartyA&A Hitching Post, Arlington, VA1/28/2016 8:00p – 1/28/2016 10:30p
Sign of the Times: The Great American Political Posters Exhibit6th Floor, Dealey Plaza, Washington D.C.2/3/2016 10:00a – 2/22/2016 3:00p
Monthly Luncheon with Political Insights From Party Leaders Institute on Governance, Falls Church, VA3/22/2016 11:30a – 3/22/2016 1:00p
Country Music Lovers
Political Activists
Segments Local Events Attended
Where customers have gone in the past - Where they’ve recently been - Where they’re likely to go next
Gravy Proprietary and Confidential | www.corp.findgravy.com
Gravy Helps Leading Brands Do This Every Day
Increase food & beverage sales by offering what guests most want
Know which customers have recently attended auto shows or
car dealersCapture local interests & behaviors
of audiences based on event attendances
Identify potential car buyers which Command higher advertising rates
Deliver personalized content & drive increased engagement
Capture guest visits to competitive properties & local events
Understand which restaurants guests most attend near hotel
properties
Identify at risk loyalty members, property locations & amenities
Increase sales as the collections are timely & relevant
Create merchant analytics, market insights & targeting
6
Identify & curate collections based on customers attended events
Understand customer visits to merchants & retailers
Gravy Proprietary and Confidential | www.corp.findgravy.com
TruReach™ Premium Audiences
1. Sales ConversionCampaigns
2. Competitive ConquestingCampaigns
3. App Download Campaigns
Per Campaign:Impressions, CTR,
TruVisit Foot Traffic Lift
Easily Select & Target Pre-Populated
Gravy Audiences from Mobile
DMPs/DSPs/SSPsUp to 300 Million
Devices from up to 200 Million Mobile
Users
7
Gravy Marketing Solutions for Customer Acquisition, At Scale
Audiences that Frequently/Recently
Visited Key Competitors
Targeted Scale
Audiences that Look Like Your Best
App Users
Granular Insights Conclusive Reporting
Visits by Timeframe, Frequency, Geography
Segment
Dozens of Segments,
100s of AttributesCustom Audiences
Per Campaign:Impressions, CTR,
TruVisit Foot Traffic Lift
Per Campaign:Impressions, CTR,
DownloadsAudiences
Converted by Segment
Gravy Proprietary and Confidential | www.corp.findgravy.com
1. Hashed IDs to Gravy2. AdmitOne Verification3. Hashed IDs to client
w/attendances & TruLife Segments
1. Behavioral Analytics for Strategy & Planning
3. Share of Wallet Retention
Campaigns
5. App Download Campaigns
Pre-Campaign Report:1. “Best TruLife Segments
Post Campaign Report: 2. Impressions, CTR, Downloads
Gravy GOLD: 1. Via TruStreaming SDK2. Via TruPulse BATCH Real-Time to Monthly
TruReach “Look Alike” Audience Targeting
• Segmentation Enhancement
• Marketing Analytics/Modeling
• Product Development• Marketing , Loyalty
Gravy Solutions for Customer Retention & Loyalty
4. Competitive Conquesting Campaigns
Solutions Applications/Stakeholders
Process & Deliverables
2. Behavioral Insights for Competitive
Analysis
TruVisit Competitor Foot Traffic Report
• Competitive Analytics• Product Development• Marketing
Gravy TruVisit competitor foot traffic analysis
Gravy TruLife SegmentedUser IDs
Per Campaign Reporting: 1. Impressions, CTR,
email… 2. TruVisit Foot Traffic
Report
• Loyalty Marketing• Demand Generation
Gravy TruVisit identified users
Per Campaign Reporting:1. Impressions, CTR,
email2. TruVisit Foot Traffic Lift
• Loyalty Marketing• Demand Generation
Demand Generation
Gravy Proprietary and Confidential | www.corp.findgravy.com
Our fundamental operational model is built on Privacy by Design principles:
No Universal Tracking: Gravy does not universally track users, we only geo-fence places and events relevant to shopping, dining and events (no residents or personal places such as medical facilities, etc.)
No Storage of Location Data: Gravy applies meta data to aggregated Personas once collected, then discards the lat/long and associated data
No PII: Gravy does not collect or maintain PII; all records received from clients or sent to clients are masked with hashtags
CONSUMER PRIVACY PROTECTION IS A CORNERSTONE FOR ALL THAT GRAVY
DOES.
Gravy Operates with PRIVACY by Design
9
Gravy Proprietary and Confidential | www.corp.findgravy.com
PREDICT INTENTENHANCE LOYALTY & REDUCE CHURN
INCREASE FOOT TRAFFIC & SALESMAXIMIZE L IFETIME VALUE & SHARE-OF-WALLET
OPTIMIZE CAMPAIGNS & ATTRIBUTE RESULTS
The only location-based behavioral analytics & marketing segmentation provider unlocking the true affinities of
customers based on their verified attendances to local events & activities
Enabling brands to:
10
Gravy Proprietary and Confidential | www.corp.findgravy.com
Appendix
11
Gravy Proprietary and Confidential | www.corp.findgravy.com
TruStreaming™Privacy
by Design TruPulse™TruReach™
Deepen Current-Customer/1st Party Data and InsightsVALUE &
FOCUS
HOW IT WORKS
Lightweight SDK, Always-on, High
Fidelity Low Battery Drain, SAAS
WHO / SIZECurrent App Users
With Collection of Data Real Time
API / Batch Processing Of Location Data You
Already Possess
Current App Users & Collection and
Processing of Data In Batch
Achieve Scale, Extend Reach & Leverage
Proprietary Gravy Data
Select Unique, Pre-Populated Gravy
Audiences from Mobile DMP/DSP
Up to 300 Million Devices from up to 200 Million Mobile
Users
GOLD Platform with TruLife™ Insights & Analytics
GOLD TruLife™ Audiences
Deepen Current-Customer/1st Party Data and Insights
Gravy Solutions
12
Get More Customers Make More from Current Customers
Gravy Proprietary and Confidential | www.corp.findgravy.com
• Largest source of definitive local events and activities data across the U.S. - updated daily
• Accurate and complete place/location data
• AdmitOne™ technologies conclusively confirm customer visits to events, activities, and places
• Highly predictive TruLife™ segmentation• Local visits with frequency scoring and competitor
insights• Ad campaign attribution reporting
• Easy data analysis via customizable dashboards and/or integration with existing CRM, CMS tools via APIs
• Events and places data enriched with meta data—categories for verified interests, affinities
• Polygon geo-fencing for precise location verification
• Lightweight SDK integration into mobile apps, behavior gathering LOCAL EVENTS AND
ACTIVITIES DATA LOCAL PLACE DATA
ATTENDENCE VERIFICATION PROCESSING
LOCAL ANALYTICS ENGINE
DASHBOARD MESSAGING REPORTING
ASSOCIATED META DATA
Events: interests—Music: Country: Kenny
Chesney concert Places: Retail: Luxury
Boutique: Herme’s
POLYGON GEO-
FENCING
DWELL TIME PARAMETERS
Entry/Exit Pathing Hours of
Operation
Data & Analytics Stack
How We Do It: Introducing Gravy GOLD
Optional Based need for more of a “tech sta
ck” view
13
Gravy Proprietary and Confidential | www.corp.findgravy.com
Getting Started with GravyTr
uStre
amin
gTr
uPul
seTr
uRea
ch
Gravy TruLife 3rd Party
Audiences in DMP/DSP Client Campaigns
In-Flight, OptimizedCampaign Strategy, Planning Gravy Results
Analyzed
$TruLife Audiences
Selected, Bids Placed
Batch
Real Time
Gravy Attendances & TruLife Segments
Returned
Gravy Gold 1st Party Attendance Verification &
TruLife Segments Hi Fidelity, Light
Weight SDK
Integration
Batch Location Data CRM Integration
Predictive AnalysisOn Boarding
PersonalizationTargeting, AttributionCompetitive Analysis
Win-BackOptional Based on need to simplify
core Gravy
solutions process
14
Gravy Proprietary and Confidential | www.corp.findgravy.com
Gravy TruLife Proprietary Audiences At ScaleSegments
Auto Intenders
College Intenders
2016 Chicago Auto ShowMcCormick Place, Chicago, IL2/13/2016 9:00 – 2/13/2016 10:00p
2016 Automotive Update sponsored by Koon’s Auto Independence Mall, Joliet, IL3/5/2016 12:15p – 3/5/2016 6:00p
The 19th AutoAlert Conference and ExpositionSpence Field, Milwaukee, WI6/16/2016 9:00a – 6/20/2016 4:45p
EAGLE Society College Admission Preparation SeriesDelta Comm. Center, Kent, WA1/19/2016 6:30p – 1/19/2016 8:00p
Oakton College Open HouseDes Plaines Library, Everett, WA4/23/2016 4:00p – 4/23/2016 9:00p
Seattle Central College Engineering Mentor Night SCCC 1st Floor Atrium, Seattle, WA 5/19/2016 6:30p – 5/19/2016 8:15p
Local Events Attended
Optional Based on Personal Preference would follow
slide 36
Gravy Proprietary and Confidential | www.corp.findgravy.com
Gravy TruLife Proprietary Audiences At ScaleSegments
Retirees
Moms To Be
55 and Up Retirement CruiseSpirit of Norfolk, Shorewood, MN2/6/2016 11:00a – 2/6/2016 2:00p
10 Secrets for Growing Your IRA and RetirementsMaple Grove Ctr., Maple Grove, MN3/13/2016 9:45a – 3/13/2016 11:00a
The Road Map to Retirement SeminarCapitol Plaza, Edina, MN4/28/2016 8:00a – 4/28/2016 12:45p
Expecting Moms Brunch Dar 525, Brooklyn, NY1/30/2016 11:30a – 1/30/2016 1:30p
Evening Lamaze Class MedStar Medical Ctr., ,Williamsburg, NY 2/2/2016 6:00p – 2/2/2016 7:30p
Ultimate Hypnobirthing ClassNurturing Heart Birth Services, Queens, NY2/8/2016 6:00p – 2/19/2016 8:30p
Local Events Attended
Optional Based on Personal Preference would follow
slide 38