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Measuring the impact of online advertisement on in-store sales. Offline Conversion (in-store purchase, visit ...) measurement for Facebook, Adwords, Google Analytics, Newspaper and Magazine Ads, other online advertising platforms (using Google Analytics). CRM and Loyalty Program Integration.
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Smart Advertisement
www.yappp.com
Online to Store
Measuring the impact of online advertisement on in-store sales
Smart Advertisement
www.yappp.com
Increasing Online Presence
Facebook Business pages is over 25 million More than 70% of brands have presences on Google+
223M
435M
359M
1.15B
Q4 2012
Q4 2013
ACTIVE vs REGISTERED USERS
88% of customers participated in “webrooming”; browsing first on the internet then buying in-store (US)
Smart Advertisement
www.yappp.com
Customers live in the real world!
Online AdsAdwords, Facebook, Linkedin, Etarget ...
Offline ActivitiesIn-Store purchase, Visit to a location ...
Customer
Offline AdsTV, Newspaper, Billboard, Radio ...
Online ActivitiesPurchase, sign-up, ...
CRM - Analytics
Smart Advertisement
www.yappp.com
Online AdsAdwords, Facebook, Linkedin, Etarget, ...
Offline ActivitiesIn-Store purchase, Visit to a location ...
Customer
Offline AdsTV, Newspaper, Billboard, Radio ...
Online ActivitiesPurchase, sign-up, ...
CRM - Analytics
What about In-store sales?
Smart Advertisement
www.yappp.com
Smart AdvertisementAdvertisment In-store
purchase→ Coupon App → → Analytics
Our platform recognize purchases and uploads data to:Analytics, CRM, Facebook, Adwords...
Smart Advertisement
www.yappp.com
Online-to-Store1.5% to 5% increase of In-store sales
Better understanding- buying process- demographic- geo- mobile...
Smart Advertisement
www.yappp.com
Market size - CompetitorsGlobal marketDigital Ad spending share:
CAGR: 10-15%
CompetitorsGoodData, Loves Data, Hootsuite
25% (US) 26% (HU)
Smart Advertisement
www.yappp.com
Business modelCustomers: Medium to enterprise businesses, agencies
Project based operation
Financials: Low fixed costs, projects cover incremental costs and generate margin.
Smart Advertisement
www.yappp.com
Go-To-Market strategy/TractionOffer to existing customer base- 1 pilot is going to start- live demo at marketing meetup March 2014
Acquire new projects and partners- Online channels (Linkedin, Google Plus, Facebook ...) - Sales (of course)
Smart Advertisement
www.yappp.com
Competitive advantage
Our solution is ready to use
Experience and customers in:● Online advertising business ● Social media service development● Data analysis
Smart Advertisement
www.yappp.com
Team
Kocsis Ferenc Former CEO of Externet Nyrt.15 years of product development
Maczkó Istvánmore than 10 years experience in product development and pricingmore than 6 years experience in online marketing
Fotó 2
Smart Advertisement
www.yappp.com
More fetures to come
Online AdsAdwords, Facebook, ...
Offline ActivitiesIn-Store purchase, Visit to a location ...
Customer
Offline AdsTV, Newspaper, Billboard, Radio ...
Online ActivitiesPurchase, sign-up, ...
CRM - Analytics
Smart Advertisement
www.yappp.com
● Ready to Use● Try it for Free!
Online-to-Store
● Ready to test in July ● Join as a pilot
partner!
Offline Ads, Facebook, CRM
facebook.com/YapppOnline
Meet us here!
+36302106252
