Spikes & Dips July 2016: State of Ecommerce

in the USRetail Industry Statistics

Overview

The goal of Intelligence Node’s Spikes and Dips series is to put online retail

price movements in the context of macroeconomic factors.

It is aimed at enabling brands and retailers understand how macroeconomic factors

influence their day-to-day retail pricing strategies.

The Spikes & Dips series tracks the retail price changes of unique product baskets spread across online retailers using

proprietary real-time retail analytics software.

It covers the top 1000+ leading North American e-commerce retailers and 1Billion products daily, using real time data.

Methodology

Understanding The Market

Product Listings online cumulatively dropped by 19% across the major categories

Beauty Care, Fashion & Home Décor: Average 22% Decrease MoM

Fashion: Dropped by 11%

Home Décor: Fell by 9% as compared to an Increase of +4% in May 2016

Beauty & Care: Negative trend continues, since May, falling to -14% in July

Electronics: Saw minimum decrease of 3% MoM

Retail Insights Across Categories

Amazon retained top spot with product listings going up by nearly 25% of the combined catalog in July.

SKUs Added:

Home & Décor: Nearly 35% Fashion: About 31% Electronics: 22%

Retail Insights for Brands

65% of the total US catalogue was listed under the categories Fashion and Home & Décor

Number of Products

Amazon at the Top Spot: Product Listings

US Catalog Listing

Average Prices increased across all major categories after a steep decline in June

Price Change:

Home & Décor: Increased by 14% Fashion: Grew by 15% Electronics: Modest increase of only 3%

Price Movements

Average Price & Discount

Average Price Change by Retailers

What is Trending?

Various price, discount and catalog movements were studied to discover trends across various categories

Insights by Player: Amazon vs. Walmart

Study of Retailers who witnessed a rise in average prices across categories.

Amazon Wins The Race

The overall price on Amazon was 5-6% higher than that on Walmart.

Conclusion

The activity stabilized in July, in preparation for the heavy discount

season to come next quarter. Retailer focus was on increasing profit margins

and adapting to the holiday season.

Intelligence Node can provide highly targeted insights

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