Upload
erin-jo-richey
View
2.161
Download
0
Tags:
Embed Size (px)
Citation preview
STICKINESS
People Who Viewed Only This Page
Everyone Who Entered On This Page
=Landing Page Stickiness
INTERNAL SITE SEARCH
bridesmaid dress
72% cotton
95% rayon
denim dress
chunky sweater dress
the lizette
torres shirt
stone rose
returns
belle fleur chemise
tibi bianca shift dress bridal shop
love quotes lurex
cocktail dress
holiday returns
designer apparel
blaque label
ship to Canada
star coupon code
location
Products or Brands Categories or Types Attributes Customer Service
organized into content types
INTERNAL SITE SEARCH
bridesmaid dress
72% cotton
95% rayon
denim dress
chunky sweater dress
the lizettetorres shirt
stone rose returns
belle fleur chemise
tibi bianca shift dress
bridal shop
love quotes lurex
cocktail dress
holiday returns
designer apparel
blaque label
ship to Canada
star coupon code
location
Not Customers Yet Customers
star coupon code bridesmaid dressor organized by types of people
INTERNAL SITE SEARCH
torres shirt
stone rose
belle fleur chemise
bridal shop
holiday returns
designer apparel
blaque label
ship to Canada
location
Search Term
star coupon code
Number of Searches
93
4
37
11
21
12
43
86
52
28
% Search Refinements
28%
16%
17%
7%
87%
7%
52%
32%
11%
46%
with data to look for outliers or problems
Σ(Ci + Di + Ri + Li + Bi + Ii + Pi)
ENGAGEMENT
Ci Click Index: visits must have at least 6 pageviews, not counting photo galleries
Di Duration Index: visits must have spend a minimum of 5 minutes on the site
Ri Recency Index: visits that return daily
Li Loyalty Index: visits that either are registered at the site or visit it at least three
times a week
Bi Brand Index: visits that come directly to the site by either bookmark or directly
typing www.philly.com or come through search engines with keywords like
“philly.com” or “inquirer”
Ii Interaction Index: visits that interact with the site via commenting, forums, etc.
Pi Participation Index: visits that participate on the site via sharing, uploading pics,
stories, videos, etc.
Instead try......asking your own questions
...choosing just a few key measurements
...focusing on areas you have an impact on
...diving in!