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Buenos Aires Argentina, City of Design The challenge to promote innovation through design
Cape Town 18.10.14
About the context:
Argentina is known
throughout the world for:
tango
football
barbecued
mate
and also for the Pope!
design
BKF chair 1938
But we also have:
Chair “Desarmable”
Designer: César Janello, 1955.
“Fire lighter”
Designer: Hugo Kogan
Producer: Aurora
lantern “Eveready”
Designer: Hugo Kogan
Producer: Eveready
Radio “Giulia”
Designer: Roberto Nápoli, 1975
Producer: Noblex
Servocuna “SMX 2-3-4”
Designers: Hugo Kogan, Hugo Legaria and
Raúl Anido, 1993
Producer: Medix.
The historical context
The crisis 1976/1983
Military coup
Opening to importation and dismantling
of the productive system
The crisis 1976/1983
Military coup
30.000 missing persons
1983 Coming back of democracy
1985
Creation of design careers at the
University of Buenos Aires (28.000 students)
1990-2001
stage of convertibility
$ 1 argentinian pesos = U$S 1
2001 New economical and social crisis
2001
Unfavourable conditions for importation
Local industry recovery but…
Industry/design disjoint
Creation of Metropolitan Design Center (CMD)
Need for state policy design promotion:
The Institution is dedicated to promote local design.
It´s the main public promoter of economic,
cultural and social importance of design in Argentina
CMD is an international and unique model
in its kind in Latin America.
companies/institutions
Design in business
“Incorporating design program”
designers
Business in design
“Business Incorporation”
Target:
Design
incorporation
Program aimed at SME businesses in the city of Buenos Aires
Objective: To contribute to increasing the quantity and quality
competitiveness and innovation of the Buenos Aires through
design.
Encourage the incorporation of design as a valuable tool in the
production of goods and services and strengthen exports.
• Survey and analysis of the current situation of the company.
• Identifying opportunities and weaknesses.
• Delivery of a strategic plan to incorporate design
Design Consulting
funding
New companies
“Incubation
program”
Research and
transfer Knowledge creation for local
development
SMEs that used design 2009/2010
SMEs had carried out design activities
Training Strengthening of the
Creative class
Skills training
Sewing/leather/carpentry
Public digital fabrication laboratory
Infrastructure An ideas factory for the city
2010 = 14.000m2
More than a decade
promoting design and
innovation
Last considerations:
We arn´t artists solving our problems.
We are experts solving others
problems.
Design is not necessary,
it´s inevitable
The best way to predict the future is
to design it.
Thank you!
Muchas gracias!
www.cmd.gob.ar
D.I. Anabella Rondina Metropolitan Design Center
Buenos Aires City Governmet [email protected]
