Assignment 5B

Scents and Flavors via Smartphone Cassidy Lang

FA102a, Research and Brand Development

Flavor Taster App Cassidy Lang

“Are you ready for a virtual taste?”http://www.kurzweilai.net/are-you-ready-for-virtual-taste

Assignment One, Research



Electrical and thermal stimulation of the tip of the tongue create virtual taste.http://www.kurzweilai.net/are-you-ready-for-virtual-taste



Different combinations of electrical currents and temperatures can produce salty, sweet, sour and bitter sensations.http://www.kurzweilai.net/are-you-ready-for-virtual-taste



This technology is a step away from the age of information, where we are now, to the age of experience. http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online


Flavor Saver App Cassidy Lang


Humans are limited if we remain communicating with solely audio and vision.http://innovation.uk.msn.com/personal/the-incredible-new-way-to-taste-your-food-online



Assignment One, Description of Future Product or Service


‘Scents and Flavors’ via Smartphone Extension


Assignment Two, Naming Process


Selected words from the original post:Simulator, Synthesize, Sensation, Virtual, Currents

Generated name possibilities: Sensimulator (created by combining Sensation and Simulator) VirtualSense (created by combining Virtual and Sensation)

Selected name:VirtualSense Justification for why that name was selected:Clearly suggests what the product does with words that will be understood by targeted users.

Flavor Saver App Cassidy LangScents and Flavors via Smartphone Cassidy Lang

Assignment Two, Brand Character Diagram


Assignment Three, Logotype Research, Word from diagram


Whimsical


Assignment Three, Logotype Research


h"ps://twi"er.com/ h"p://www.starbucks.com/ h"p://www.spo5fy.com/


Assignment Three, Finished Logotype



Assignment Four, Social Media Branding, Research


WhatsApphttps://www.facebook.com/whatsapp.official/info

Twitterhttps://www.facebook.com/twitterinc/info

Skypehttps://www.facebook.com/Skype


Assignment Four, Social Media Branding, Creating Community


•  Posts on personal social media accounts•  Word of mouth•  Text messages to friends/family


Assignment Four, Social Media Branding, Facebook Pages








Comments




Comments (cont.)




Comments (cont.)




Comments (cont.)





Assignment Five, Webpage Layout Research for Wireframes









Assignment Five, Wireframe



Assignment Five, Tagline Study


Share Moments. Share Life. – Kodak Don’t get mad. Get GLAD. –GLAD What’s in your wallet? – Capital One Have it your way. -‐ Burger King Eat fresh.-‐ Subway


Assignment Five, Homepage Visual Design in a Browser


h"p://invis.io/Z51PIZNW6