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On November 12, DESIGNxRI hosted a Conversation with UK Design Council Policy Advisor Camilla Buchanan in Providence. She was joined design and community leaders and shared examples of the Design Council's work in engaging design thinking and talent to transform businesses and communities for the better. Here's her presentation - showing impact on applying design to business, public sector and social good.
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Design Council Camilla Buchanan, Policy Advisor DESIGNxRI, 12 November 2013
Championing great design to improve lives
Design as an innovation method “I had thought of design as buildings or dresses, done by people in the private sector. I never thought that the principles of creating a product or building could equally be applied to a government service – its taught me that design is something which works for everyone." Lindsey Craig, London Borough of Lewisham
Design?
Packaging Web
Retail Service Product
Branding
The popular conception of design vs. all other concepts
Eli Bevis, 2006
v Decoration
All other concepts
v
Human centred & collaborative by researching user needs
Creating clear visual communications
Iterative working through prototyping and improving
Design as an innovation method
Deliver Solutions which work
Develop Potential solutions
Define The area to focus upon
Discover Insight into the problem
Design as an innovation method
Design in Business
Impact – Yorkshire Flowerpots sales rose from £500,000 to £6m in three years. – Naylor turned over £36m in 2011/12 – Innovation has rippled out through the rest of the business. Over half Naylor’s sales come from products the business wasn’t making five years ago.
Naylor’s Industries Design Council alumni business
Design-led business coaching - impact
For every £1 invested in design, businesses can expect: - over £20 in increased revenues - over £4 in net operating profit - over £5 in increased exports
Design in Public Sector
Impact
- Redesign of space and communications environment - Reduced staff absenteeism - Higher customer satisfaction - Estimated cost savings of £368,000 per year
Lewisham Borough Council Design Council alumni local authority
Design for Social Challenges
Design to improve life
Ode!
Dementia costs Dementia is a huge issue for the UK and globally: - cost to the UK is £23 billion per year - globally costs are $604 billion, 1% of GDP.
Creating the evidence base for design
Beyond2012.org.uk
Design Associates
Thank you @anniecamilla10 www.designcouncil.org.uk
