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Demystifying the Design Sprint
DS101
A Design Sprint is a flexible design framework that increases the chances of making something people want.
What is a Design Sprint?
Design Sprint Approach
UNDERSTANDClarify and focus on the
problem to solve
DIVERGEGenerate solutions to the
identified problem
CONVERGESelect which solutions are
best to move forward
BUILDCreate a low-cost prototype
to test with potential users
TESTTest the prototype with
users and debrief
✓
X
?
Make Things People Want
Make People Want
Things>
Design Sprint
SCIENTIFIC METHOD
DESIGN PROCESS
AGILE PHILOSOPHY
Rigorous
Experimental
Hypothesis Driven
Continuous Improvement
Collaborative
Responsive
Human Centered
Creative
Divergent
Great design comes from
the best designers.
*emapthy and collaboration
DESIRABILITY FEASIBILITY VIABILITY
we can createbusiness can grow with
thi$$$$
DESIGN SPRINTS WORK BEST AT DETERMINING DESIRABILITY
t h i sthissomebody wants
BIG (SOMETIMES SCARY) IDEAS ARE BEST FOR TESTING IN DESIGN SPRINTS
DATA CAN BE USEFUL BUT OFTEN TIMES ONLY LOOKS BACK AND
DOESN’T TELL THE WHOLE STORY
Value
accurately frame the problem
creative process
puddle on the floor
accurately frame the problem
set the direction
creative process
start end
accurately frame the problem
get validation on a solution
set the direction
creative process
EVIDENCE-BASED DECISION MAKING OVER HIGHEST PAID PERSON’S OPINION
accurately frame the problem
discover answers fast
get validation on a solution
set the direction
creative process
DESIGN SPRINTS ARE ALL ABOUT ANSWERS. PROTOTYPES ARE
MADE BUT ARE USUALLY DESTROYED AFTERWARDS.
accurately frame the problem
discover answers fast
align teams
get validation on a solution
set the direction
creative process
"It was one of the few experiences in
my career where I didn't have to
defend the process which was
refreshing.”
Design Sprint Participant TRIP ADVISOR
“”
accurately frame the problem
reduce risk of failurediscover answers fast
align teams
get validation on a solution
set the direction
creative process
Life is too short to build something nobody wants.
Ash Maurya AUTHOR, RUNNING LEAN
“”
FAQs
When you skip steps or pace it out, insights get shallow, ideas get dim, and momentum is lost.
FIVE CONSECUTIVE DAYS ALLOWS FOR FOCUS AND DEPTH
If your job can survive a 5-day vacation, it will thrive after a 5-day Design Sprint! *
Why 5 days?
Who should be in the room?
The best information comes from the least likely characters.
ORGANIZATIONAL DIVERSITY IS KEY}
How do we prepare?
Make sure you’ve got enough information to hit the ground running. Data can be collected from (potential) user interviews, product analytics, and market data.
PRE-SPRINT RESEARCH IS IMPORTANT
Day 1: Understand
What do we know? Who are we designing for?
What is the problem?
Assumption Storming
Who / Do
Empathy Mapping
Journey Maps
Problem Definition
Solve For The Right Problem
REDESIGN DASHBOARD
2
WANTED
WANTED
ID BIGGER PROBLEM
3
! !
ONLY THE CEO KNOWS HOW TO SELL
4
AD-TECH COMPANY
1
BUILD & TEST SALES DEMONSTRATION
5
Value Prop
NEW
INCREASED CONVERSION RATE
6
CUSTOMERS1 2 3
NEW
5
Day 2: Diverge
How many different ideas can we create?
Job Stories
Six-Ups
Six-Ups
Storyboards
Develop Many Ideas
$$$
BUY EXPENSIVE LOYALTY SOLUTION?
Points Program lots of money & 00/100
2
DESIGN SPRINT: LOYALTY IDEATION
3
TESTED MULTIPLE PROTOTYPES
1 2 3
4
RANDOM ACTS OF KINDNESS > POINTS
5
SAVE $, HAND WRITTEN NOTES
just because
6
GOAL: FOSTER CLIENT LOYALTY
1
Day 3: Converge
Which idea to test?
tough on people
*ideas
Assumption Matching
Sketching
Critique
Dot Vote
Day 4: Prototype
photo credit: Field Innovation Team
Physical Prototyping
Service Prototyping
Digital Prototyping
Digital Prototyping
Digital Prototyping
Interview Prep
Day 5: Test
Interviews
Interview Highlights
Assumption Learning
After the Design Sprint
Assumptions
Prototype
Test
Learn
DESIGN SPRINT DESIGN INTERVALS AGILE DEVELOPMENT
Understand
Diverge
Prototype
Test
Converge
WEEK 1Refine
Build
Test
WEEK 2Refine
Build
Test
WEEK 3Refine
Build
Test
WEEK 4Refine
Build
Test
WEEK n
- New Assumptions - New IdeaX
?or
Continue LearningSNIPPETS
VIDEO SHORTS
Subscribe to our
Design Sprint Shorts
series where we
spend a few minutes
per short to describe
why and how to
facilitate various
Design Sprint
exercises.
HIGHLIGHTS
QUICK READS
Check out a few of our
favorite articles for
Design Sprint planning:
○ Is a Design Sprint right for you?
○ What kinds of problems can
you solve with a Design Sprint?
○ 10 things to know when
planning a Design Sprint
○ All the materials you need to
run a Design Sprint
○ The value of a Design Sprint
COVER TO COVER
THE BOOK
Get the complete
guide to Design Sprint
methodology and
execution. Available
in paper or digital
formats.
LATE
SUMMER
2017
“The wisdom that you get from understanding a
customer’s pain, is never something you need to
backpedal on, it’s never something that you pivot on.
That’s irrefutable knowledge.”
David E. Weekly GOOGLE / FORMER STARTUP CEO
Q&A
