Designing HappinessWith Delightful Mobile Experiences

Roy VergaraMobile UX Designer at Zappos

Surprise Delight Happiness

Benefits

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Generates excitement about your product and brand leading to increased engagement.

Creates something interesting that people will share and tell others about.

Evokes positive emotions & prompt positive actions. Happiness maps to brand attachment & intent to purchase or take action.

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Designing for emotion is a powerful thing.

How?

Interaction Afterglow

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Anticipation

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“Happiness is as much about how we look forward to and look back on an event as it is

about the event itself”

- Lippincott from “The Happiness Halo”

Dark Patterns

Good design adds value of some kind, gives meaning, and, not incidentally, can be sheer pleasure to behold.”

- Paul Rand

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Thank you!

Roy VergaraMobile UX Designer at Zappos

Twitter: @royvergara