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IBM Design
Pierre-Henri Clouin, Head of Strategy, IBM Design !UX Summit — Leading with Design — December 5, 2014
Delightful Experiences at Scale
Good design adds value, gives meaning, and, not incidentally, can be sheer pleasure to behold; it respects the viewer’s sensibilities and rewards the entrepreneur.”
– Paul Rand
“
IBM Design :: ©2014 IBM Corporation
It makes the work our users have to do the work they take pleasure in doing.
… at IBM’s scale
430k+ employees in 170 countries
World’s largest IT services company
Second largest software vendor
People
Places
Practices
Delightful User Experience at Scale
IBM Design :: IBM Confidential :: ©2014 IBM Corporation
IBM Design :: IBM Confidential :: ©2014 IBM Corporation IBM Design :: IBM Confidential :: ©2013 IBM Corporation IBM Design :: IBM Confidential :: ©2014 IBM Corporation IBM Design :: IBM Confidential :: ©2013 IBM Corporation IBM Design :: IBM Confidential :: ©2013 IBM Corporation
IBM Confidential :: © 2014 IBM Corporation!
Forward
IBM Design Language v0.5 " 4
Denise Burton UX Design Principal
IBM Design :: ©2014 IBM Corporation
Denise Burton is a Design Principal at IBM Design. As a former Fellow at Frog Design, Denise has an advanced competency in user experience design. She is responsible for empowering designers to adopt a user first mindset, as well as fostering IBM Design Thinking across the broader IBM community.
Doug Powell Design Principal Director of Design Education
IBM Design :: ©2014 IBM Corporation
As Director of Design Education at IBM Design, Doug is responsible for spreading IBM Design Thinking to the broader IBM community. He and his team invest in equipping IBMers with the proper tools to collaborate and create more effectively.
18IBM Design :: ©2014 IBM Corporation
What: Single- or multi-day hands-on sessions crafted around the needs of a single team
!Why: Use IBM Design Thinking to accelerate key projects
Workshops
What: 1-week immersion for product managers, engineers and designers to learn and apply IBM Design Thinking to their next release
!Why: Learn together and apply together. Cross-functional collaboration improves the chances of success
19IBM Design :: ©2014 IBM Corporation
Designcamp for Product Teams
What: 1-day program to cover the methods and teach the language of IBM Design Thinking
!Why: Advocate and lead their teams to use IBM Design Thinking
Designcamp for Executives
20IBM Design :: ©2014 IBM Corporation
21IBM Design :: ©2014 IBM Corporation
Designcamp for University Hires
What: 3-month experience for newly-hired designers focused on IBM and IBM Design Thinking. Designers graduate into product teams.
!Why: Orient new hires to the company and methods through project sprints, team building and mentorship
22IBM Design :: ©2014 IBM Corporation
Designcamp
Summits What: Action-oriented multi-day large leadership gatherings where project teams apply IBM Design Thinking to their projects !!Why: Conference on key initiatives and kick-start new projects
EvaluateExplore
• Codified by IDEO cofounders David Kelley and Bill Moggridge
• Offers a new way to think about problems and their solutions
• Grounded in empathy, prototyping and radical collaboration
!
!
The Stanford d.school is the intellectual home of design thinking
Understand Prototype
design thinking
IBM Design :: ©2014 IBM Corporation
EvaluateExplore
PrototypeUnderstand
• Scales design thinking to complex distributed projects
• Helps cross-functional team deliver the experience, not just design it
• Establishes shared practices for development and go to market
!
!
The IBM Studio Austin is the intellectual home of IBM Design Thinking
IBM Design Thinking
IBM Design :: ©2014 IBM Corporation
Playbacks align your team, stakeholders, and clients around the user value you will deliver, rather than project line items
Sponsor Users help you design experiences for real target users, rather than imagined needs
Hills focus your project on big, but attainable, problems and outcomes for users, not just a list of feature requests
The core practices of IBM Design Thinking
IBM Design :: ©2014 IBM Corporation
IBM Design :: IBM Confidential :: ©2013 IBM Corporation
The Six Experiences
Discover, Try
& BuyGetting StartedSupport
Productive Use
Leverage & Extend (API)
Manage & Upgrade
IBM Design :: ©2014 IBM Corporation
IBM Design :: IBM Confidential :: ©2013 IBM Corporation 37
Designing an IBM that
Works together Works the same Works for me
IBM Design :: ©2014 IBM Corporation