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Empowering users: A lesson from Game DesignAdityo Pratomo (@kotakmakan)UXID Meetup, 4 September 2015
About Me
Adityo Pratomo aka DiditInteraction designer / creative coderCo-founder of Labtek Indie, a product R&D company, focusing on rapid prototyping as a serviceTeaches at Surya UniversityCurrent research: UI for gestural input and VR
I Learn UX from Interactive Art Installation
Interactive Art, Game, Website, App
User comes first
Focus of HCI: Useful, Useable, UsedCoined by Alan DixUseful: something that fulfils its functionsUseable: something that can be used to accomplish certain goalUsed: something that is actually used by somebodyThese are traits that we are looking for at interactive products
How Long do you want it to be used?New York Times? (2001 - present)
How Long do you want it to be used?Google Wave (May 2009 - August 2010)
User Empowerment to the Rescue
What is it?Elements that appears by design that empowers users to do something that they cant previously doGoes hand in hand with the basic premise of UX, which allows them to use interactive product in a pleasant mannerLooking at the bigger picture, the products functionality is then questioned in regards to its value towards societyCaters to long time user of a product
Why it is important?What I hope Im most remembered for is getting past the idea of user-friendly. I dont think people want friendly computers. What they want is a sense of power to get their job done.
Ben Shneiderman
Why it is important?The second reason usability is not opposed to fun is that the greatest joy of using computers comes through user empowerment and engagement
Jakob Nielsen
Why is it Important?Empowered users are happy users. Creating great and happy experiences is all about control. For the user, control is knowing and understanding the options and being able to make the right decision. For us, control is about refining the experience until the user is always empowered to take the next step.[http://smashingideas.com/customers-rule-why-the-right-user-experience-agency-matters/]
Why is it Important?You want the user to use the product for as long as it lives and keeps on coming back for moreYou want the user to grow with the productYou want the product to be meaningful, a step beyond accomplish certain missionThats why your product should aim to empower its user
Trait of User Empowerment:Meaningful ChoicesTaskTaskTask
TaskTask
Task
TaskGoal
Meaningless choice
Prime ExamplesGmailMain goal: read and send emailUser empowerment: drag and drop attachment, reminder when no attachment is attached, integration with 3rd party service, etc.Apple MusicMain goal: instant access to any music on the planetUser empowerment: personalised radio station, choice of preferred genre, suggested music, etc.Street FighterMain goal: deplete your opponent energy firstUser empowerment: various special moves, special techniques, power bar, etc.
Types of User EmpowermentFeature LevelProduct LevelSociety Level
Your notes, everywhere
Have access to ojek driver from your hand
Feature rich product that makes you coming back for moreThe premise of the product is already empowering by itselfEmpower the user by looking at the bigger picture (e.g. public transportation)more actions related to digital photo editing
Learning from Game Design - Why?Interactive product (website/app) promises functionality to user, to help him/her accomplishes certain goalGame only promises funGame has always been user-centric from the very beginning. Because - Game only promises funThus, it relies heavily on empowering user - to do the unimaginable, to beat increasingly difficult hurdles - so that players always coming back.In this sense, UX design becomes very parallel with game design
Ways to User Empowerment(this applies for games/apps/ website)Design product that makes the user feels powerful and specialTalk to the potential users and try to describe the idea. Is it exciting for them?Games have storyApps/websites have strong premise of what problem they try to solve
Ways to User Empowerment(this applies for games/apps/ website)
low risk/low rewardhigh risk/high rewardplayer
Apply meaningful choicesGive the user freedom to choose This makes them feel powerful and appreciated
Ways to User Empowerment(this applies for games/apps/ website)Give the user the potential of becoming more powerfulWith that, user can reach the goal fasterThis doesnt need to happen instantly - (hence the word power user)In short, give the user the opportunity to grow with the product, never hinder his/her development
Ways to User Empowerment(this applies for games/apps/ website)Watch the flowThe product should give room so that the users can challenge themselves to improve the usage of the productThe product should appreciate and expect the growth in the users skill
Ways to User Empowerment(this applies for games/apps/ website)Give increasingly growing rewardexample: simple statistics (points, number of friends, followers, impressions), badge, voucher, etc.Or, instant gratification that shows their achievement
Ways to User Empowerment(this applies for games/apps/ website)Make sure the interface reflects that the user have full control of what they want to do with/inside the productRemember, full control = full power
SummaryUser empowerment encourages user to use your product for a long timeAchieve this by giving the user a chance to choose from variety of meaningful choices that helps them achieve the goalFor inspiration, look at the nearest game and how they continuously challenge their player
Please, make a worthwhile and everlasting productFurther discussions are encouraged!mailto: [email protected]@kotakmakanadityo.netlinkedin.com/in/apratomo