Google Design Sprinting Webinar

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    17-Feb-2017

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  • GOOGLE DESIGN SPRINTING By Designorate.com

  • The Problem

  • The ProblemWe need design, but we need speed

  • The SolutionDesign thinking + Agile methodologies =

    Design Sprinting

  • Design SprintingDesign sprints are a framework for teams of any

    size to solve and test design problems in 2-5 days.The idea of sprints originates with the Agile

    framework.

  • The Solution

  • The Solution

    Source: Google

  • The Solution1. Understand: What are the user needs, business need and technology capacities?

    2. Define: What is the key strategy and focus?3. Diverge: How might we explore as many ideas as possible?4. Decide: Select the best ideas so far.5. Prototype: Create an artifact that allows to test the ideas with users.6. Validate: Test the ideas with users, business stakeholders and technical

    experts.

  • The SolutionThe Sprint Master is the Facilitator who manages the flow between the sprint stages. His tasks include the following: Identify the design challenge Form the team Moderate the flow of the sessions

    Sprint Master is: UX researcher, designer, or design leaderKnows: the design process; prototyping, iterative, collaborative

    Who is the Sprint Master?

  • The Solution

    Source: Google

  • The SolutionSprint Master Selects the Design ChallengeRelevant, Inspiring, User-Centered, and Focusing on the target segment

  • The SolutionTeam Assembly:The includes stake holders involved in the products including designers engineers, product managers, prototypes, researchers

    Team size is 5-8 people. Larger team can be splitter into two teams

    The best team include stake holders involved in the process such as financial person with awareness of the money issues, making person with knowledge of the company marketing messages and strategy, sale person with knowledge of the consumer, technical person with knowledge of development side, and design person with knowledge of prototyping and design side

  • The SolutionBooking a dateBook 5 full days in a week. Plan early to ensure all the stakeholders are available.

  • The SolutionDesign AuditDone if there is an existing product already there and the team aims to improve it.

    Help understanding the current situation product problems and the stake holder feedback about it.

    Include the following tasks: Interview stake holders to learn about the product Review the existing literature documents including documentations, and user research Identify the product use cases and current designs

  • Phase 1: Understand

  • Phase 1: Understand

    In this day the team meet and start with setting up the long term goal of the project and set up the map of the challenge that need to be achieved

  • Phase 1: Understand

    Decide the Design Challenge

    Ex.: Design a mobile application for elders to easily reach medical facilities in local cities and ask for medical help.

    The delivery:The delivery will be an interactive prototype that can be suitable for testing

  • Phase 1: Understand

    Ask Questions:

    Q: How to make the application desirable?A: Being Easy to Use

    Q: How to make it useful?A: By adding targeted features

  • Phase 1: Understand

    literature Research

    Competitive overview User interviews Field visits

  • Phase 1: Understand

    Build a MapIn this part, the Master builds a map that reflect the consumer journey through the application.

    Source: Zapier

  • Phase 1: Understand

    Build a MapList the actors; people involved in the project such as consumers and sale on the right of the map.

    Add the Ending The step where the final goal is achieved such as the reach of the service buying the product, or delivering the product

    Source: Zapier

  • Phase 1: Understand

    Take Notes (How Might We)In these notes we decide how might we improve the current map, number of notes are taken and every one take a sticker to vote for the best ideas. The decider may take more stickers as he is the decision maker

    Every one of the stake holders write his notes about the map individually.

    Source: thenextweb

  • Phase 1: Understand

    Rating NotesEvery member has two stickersThe decider has four stickersEvery one rate the notesYou can rate your own noteYou can rate one note twice

    Add the top rated notes inA separate white board

    Source: mlevel.com

  • Phase 2: Define

  • Phase 2: Define

    Build understanding the user through a journey map And define the design principles that need to be achieved The application need to be: Easy to Learn Helpful Fun to Use

  • Phase 2: Define

    The First Tweet. How to present your product tin 140 char.

    Need Help, Download Healthy App to access al the health facilities around

  • Phase 3: Diverge

  • Phase 3: Diverge

    Gamestorm:1. Fold a sheet of paper 3 times2. Unfold it to see 8 grid

    rectangles3. Ask them to sketch 8 ideas in 5

    minutes4. Create 2 big sketch idea in 5

    minutes 5. Create a storyboard if

    necessary

    Source: Zapier

  • Phase 4: Decide

  • Phase 4: Decide

    The team starts to view the different ideas and make own opinions without affected with others.

  • Phase 4: Decide

    The discuss the different ideas to decide the best one to prototype. If necessary more sketching can be done. One of the useful tools is the Six Thinking Hats

  • Phase 5: Prototype

  • Phase 5: Prototype

    After reaching a decision about the idea, the next step is to create the prototype. This can be a mockup, video, demo, or physical prototype

    Adobe Experience Designer

  • Phase 6: Validate Methods

  • Phase 6: Validate Methods

    User test Stakeholder feedback Technical feasibility

    check

  • Thank youVisit us: www.designorate.com