sense of placesense of being

sense of belongingfundamental aspects of being human

systemic.the whole.

listenimagine

make

listenimagine

make

DOGTOWN

what happen there?

made as manymistakes as

fast as possible.

make as manymistakes as

fail

make as manymistakes as

and fail often.

what is the scariest thing?

rapid ideationforced provocationiterative design ideation

reframe:reframing is a method of shifting semantic perspective in order to see things in a new way.

ask what if?

embodiment

environmentperspective

change:

Frog Design

Frog Design

Frog Design

Frog Design

Frog Design

and, dig deeper.

now, come up with30, 40 or 50

listenimagine

make

translationdiscovery

voice

560 films in 5 years1 film every 3 days

warhol:

develop an abilityto recognize its

not good enough...yet.

in some cases, it just falls down or in the case of the Wright Brothers it doesn’t fly

make something of it. purposeful.

have a point to viewcheck you premise

tell a story

test againstunderstandings + intent

SO WHAT?

a process + a way to

economic + ecological

design:unlocking the social, look at your world

challenges of our day

expect the unexpected

suspend what youthink you know

unexpected

go make.