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THE PORTAL OF THOUGHT LEADERSHIP IN PEOPLE MANAGEMENT www.IPM.co.za Tech 70 Style Guide July 2015

IPM 2015 Brand Style Book

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Page 1: IPM 2015 Brand Style Book

the portal of thought leadership in people management

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Tech 70 Style Guide July 2015Tech 70 Style Guide July 2015NOMINATIONS ARE NOW OPEN

ipm annual eXCellenCe aWards 2015

Page 2: IPM 2015 Brand Style Book

ObJEcTIvES

OutcomesObjectivesThe objectives of the stakeholder, communication and engagement strategy is:- to generate awareness around IPM’s value proposition and service offerings

- to retain existing members by offering them value added ser-vices

- to attracting new members and expand the membership base

- to effectively communicate and excite IPM stakeholders around IPM events and services

Build a strong foundation that provides members with easy

access to the latest information, knowledge, expertise, training and de-velopment, systems, processes and net-

works in people management.

To enhance the capabilities of the HR professional in the work environment re-gionally, nationally and internationally.

Scheduling, CMS Website, IPM Tech CAMPAIGN Identity, E-Newsletters, A4 Advetorial, Corporate Im-age CI, Web Banner Animations, Registration Portal Treatment, Excellence Awards Identity, Certificates, Online Stationery, Survey Forms Preparations & An-alytics, Excellence Awards Application Forms, Pow-erpoint Slides & Stakeholder Presentations, Audio Drafts & Preparations, Website Design & Integration,-Sponsor Banners & Rate Cards, Data Analytics, Maintenance Training, Team & Capacity Deployment, Social Network Skinning.Quid magnissedi consequis quiatur, simpos serovit, est repudio

Page 3: IPM 2015 Brand Style Book

the portal of thought leadership in people management

Logo Identity

03 04

Logo Color Variations

IPM Corporate, 59th Annual convention & Exhibition

Final Logo

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gameupping our

by Rre Elijah Litheko, Chief Executive Officer of South Africa’s Institute of People Management.

Badge of Competence, Star of Excellence.

Page 4: IPM 2015 Brand Style Book

CalIbrI regular gradIentcalibri bold italic 80%caLibRi boLd 90%

bAuERbOdbNI bd GRAdIENTITC New BaskervIlle 80%iTc New baskerville 90%

caMbrIa regularcambria italiccambria bold

Brand Colors

05 06

DEEP BLUENAVY BLUEBLUE LIGHT Gradient BLUE GREEN

Page 5: IPM 2015 Brand Style Book

Stationery

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Letterhead, PPT Templates, E-Letterhead, Animated Footers.

Page 6: IPM 2015 Brand Style Book

Stationery Print MediaCertificates Placement

05 06

Page 7: IPM 2015 Brand Style Book

Print Media Print MediaPlacement Placement

05 06

Page 8: IPM 2015 Brand Style Book

BRAND

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represented amongst key focal peoples that are being recognised

ESSENcE Website Landing Page: iPAD

Social Network Pages iPAD/iPhones

Regi

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MOBILE RESPONSIVENESS

Page 9: IPM 2015 Brand Style Book

BRAND ESSENCE

05 06

Represented amongst key focal peoples that are being recognised

The Star Of Excellence

Page 10: IPM 2015 Brand Style Book

the portal of thought leadership in people management

03 04

Logo Color Variationsevent sliders

Page 11: IPM 2015 Brand Style Book

Online Survey Online FOrms

05 06

Website Experience Excellence Awards Nominations

Page 12: IPM 2015 Brand Style Book

Online

05 06

Analytics

Page 13: IPM 2015 Brand Style Book

thank you