Panduit Brand Style Guide

BRAND AND STYLE GUIDE©2020 Panduit Corp. All Rights Reserved.

Table of Contents

THE PANDUIT BRAND STORY 3

WHO WE ARE 4

OUR BRAND MATTERS 8

COMMUNICATING OUR BRAND 9communicating our brand positioning 10messaging platform 11company boilerplate and descriptions 13email signature 14 business cards 15trademarks, copyrights, and patents 16

THE PANDUIT BRAND ELEMENTS 17

MASTER BRAND LOGO 18usage 20

TYPOGRAPHY 21

OUR CORE PALETTE 23digital accessible palette 24combinations and positive/negative space 25transparency 26

GRAPHICS 27pattern structure and designation 28illustration and informational graphics 29

PHOTOGRAPHY AND VIDEOGRAPHY 30

STYLE EXAMPLES AND TEMPLATE GUIDELINES 31

3

The Panduit Brand Story

Our Brand MattersWho We Are Communicating Our Brand

THE PANDUIT BRAND STORY THE PANDUIT BRAND ELEMENTS DIGITAL CONTENT PLANNING GUIDE GRAMMAR GUIDE

4

who we are

VisionThe leader of infrastructure solutions for a connected world.

MissionDevelop, manufacture, and market innovative solutions that solve infrastructure challenges for our valued customers and partners.

Brand PromiseEngineered flexible, end-to-end infrastructure solutions that provide businesses the ability to achieve their desired business outcomes.

TaglineInfrastructure for a Connected World provides a clear, concise message about our brand promise. It works with the brand name to promote differentiation.

As a world-class manufacturer of high-performance network and industrial electrical infrastructure, we help our customers rethink what their infrastructure can do – turn connectivity into a competitive advantage. Together we create more meaningful connections that help our customers push their own boundaries.

https://www.panduit.com/content/dam/panduit/en/general/content-guides/Digital-Content-Planning-Guide.pdf

https://panduit.sharepoint.com/sm/Documents/Grammar%20Guide.pdf



5

who we arePanduit is a world leader that engineers flexible, end-to-end electrical network and industrial

infrastructure solutions that help businesses stay connected globally.

Industrial Electrical Infrastructure

Network Infrastructure

PanduitCorporate Level

Business Units

Business Level Enterprise Industrial Network Data Center

Industrial Construction/ Maintenance

Repair & Operations

Original Equipment Manufacturer





6

Data Center SolutionsManage complexity and achieve scalability, agility, and efficiency with our converged physical infrastructure for on-premise, colocation, and hyperscale networks.

Enterprise SolutionsStreamline and optimize the design, installation, and operation of evolving enterprise networks with our comprehensive cabling and physical infrastructure solutions.

Industrial Network SolutionsSimplify industrial network deployment for better equipment optimization and broader risk management with our reliable integrated IT and OT architecture.

who we are

Industrial Construction/MRO SolutionsImprove productivity, reliability, and safety with our readily available products engineered for all aspects of design, installation, and maintenance of cabling infrastructure in heavy-duty industrial environments.

OEM SolutionsConnect and protect electrical wire, control panels, and cabling systems for optimum performance in your products along with our automated tooling and technical support.





7

who we are

INDU

STRIA

L ELECTRICAL INFRASTRUCTURE

PARTNER ECOSYSTEM

SUPERIOR RESULTS

NETWORK INFRASTRUCTURE

DEPLOY DEVELOP

DESIGN

Partner EcosystemWe support our world-class products and solutions with the strength of our global partner ecosystem. These trusted partners and distributors assist us in the design, development, and deployment of infrastructure solutions that meet our customers’ exacting applications while exceeding expectations.

We have also cultivated long-term strategic alliances with industry leaders including Cisco Systems, Rockwell Automation, and General Cable to develop, optimize, and validate solutions for our customers.





8

our brand matters

The Panduit IdentityOur brand identity describes how we emotionally connect with our customers by communicating the “who” and the “why” behind our innovation - to help our customers succeed.

Our corporate and marketing communications standards ensure the brand reputation, integrity, and quality of our work. All marketing and communications materials created for both internal and external clients must adhere to these standards.

Your RoleAs we continue to communicate with a variety of audiences, such as customers, suppliers, and partners, consistent application of our revitalized brand is crucial to maintaining our image. This style guide contains guidelines, rules, and examples for upholding the brand throughout all aspects of our corporate and marketing communications.

Every Panduit associate is responsible for ensuring the materials produced internally and externally under their supervision adhere to these standards. The Corporate Marketing team can provide expert and authoritative assistance on applications requiring further detail.

From printed literature to social media to mobile apps and packaging, the Panduit brand identity encompasses our brand components (e.g., our name, logo, tone, and tagline), and shapes how we tell our story to a global audience.

18900 Panduit Drive Tinley Park, Illinois 60487

O: 888-506-5400 x81996 C: 630-430-9256

[email protected]

www.panduit.com

Maria de Lourdes Castellanos ZaragozaAP Associate 2, GBS

Accounts Payable





9

Working together for smarter solutions

Commercial independence to dream and do

Relentless spirit of ingenuity

We are where our customers are

Simply better products

Driven by customer success

OFFERING RATIONAL BENEFITS EMOTIONAL BENEFITS CHARACTER TRAITS

What do we deliver? What tangible advantages do our customers receive?

How do our customers feel and look when using our brand? How do we look and behave?

• Engineering excellence• World-class R&D: Cutting-edge technology• Proven, high-quality products• Entrepreneurial and technical heritage• Global end-to-end solutions• Experience and expertise across a full range

of industries• Single point of contact into connected

partner ecosystem• Passionate, committed people• Rich network of support services• Skills development and training• Committed partnership

• Solutions right the first time• High-quality, increased, and predictable

network performance• Managed and reduced exposure to risk

through enhanced reliability and security• Ease of connecting, automating, and

managing critical systems• Increased resource efficiency and

productivity• Enhanced sustainability • Effectively manage increasing complexity

INTERNAL: I feel• Smart• Accomplished • In control• Confident• Relaxed• Valued

EXTERNAL: I look• Insightful• Like a leader• Sincere• Progressive• Trusted

CHARACTER• Strategic• Enterprising• Curious• Charismatic• Influential

communicating our brandThe More Meaningful Connections attributes should be apparent both in imagery and graphics

as well as reflected in the copy through tone, voice and audience, and organization.





10

Be Friendly and ConversationalUse a style that is warm and inviting, but not intrusive or overly familiar. The use of contractions in communications supports a conversational tone because it is the way people speak.

Informal FormalitiesWhile More Meaningful Connections allows the use of an informal voice and directly engages the end user, this informality should not deteriorate into slang or colloquial references. Avoid analogies or cliché terms that are confusing to international audiences and can be viewed as trite or untrustworthy. To convey relaxed trustworthiness, you can refer to Panduit as “us” and “we.”

Professional Over PretentiousAlthough we want to communicate confidence and professionalism, it is important to not exaggerate our capabilities or status with our customers. To effectively communicate confidence in a professional way, avoid long lists of features or sales-pitch terms. Always focus on the benefits that address the customer’s identified business needs. Avoid sales gimmicks like, “easy as 1,2,3” or exaggerated descriptions such as “the best in the world.”

Write from Your Audience’s Point of ViewWe like to talk about who we are and what we do because we’re proud of it. And there’s nothing wrong with that. Just try to keep in mind that focusing too much on the Panduit point of view changes the tone of your communications and can alienate your audience.

Write in Second Person: YouAddress your audience directly, using “you” and “your,” rather than “our customers” to emphasize friendliness and positively reinforce the personal relationship between our company and our audience.

Be ConciseGet to the point quickly. Communicate just enough to convey the concept and encourage the target audience to find out more. Choose simple words to create short sentences, but don’t sacrifice conversational tone and warmth.

Use a Gender-Neutral, Global VoiceOur customers are from many cultures. When writing for a global audience, write in a style and tone that can be related to by both men and women around the world.

Don’t Use a Hard SellInvite the audience; don’t try to manipulate them or play upon their emotions.

Communicate ConsistentlyA consistent tone builds trust by helping your audience feel good about our company. This helps develop a solid relationship with them. Although internally we may feel that a message has been overused, that is usually the point when your target audience is just beginning to hear it.

Crafting a Call to ActionEvery communication should have a clear call to action. The end user needs to know why and how to engage Panduit. Calls to action can be as simple as “learn more” or “contact us.”

Punctuation MattersSince our brand has an informal voice, it is tempting to over-punctuate or interject unrelated thoughts or ideas into our messages. While the tone should be friendly, it also needs to be clear and accessible. Improper use of punctuation directly affects the readability and ultimately, the end-user experience.

Refer to the Panduit Grammar and Consistency Guideline for detailed information on style and grammar usage.

communicating our brand

Brand Voice and ToneThe Panduit brand voice is the focused, consistent expression of our identity and personality through our written and verbal communications. In other words, it is how we express our messaging.

Our brand voice helps us engage and motivate our customers by creating a living, breathing personification of our company in the minds of our target audiences - a company they can trust and relate to, one they feel respects and understands their needs.

Tone is the style or manner of expressing content. It’s the warmth and color you add to your words to give them meaning and convey a mood. And it’s the feeling behind the words. Moving a comma can change the meaning of a sentence. So can changing the tone.

The following guidelines will help ensure that your target audience will hear the voice of the Panduit personality when they read our communications.







11


Messaging Platform The connected world is one that is constantly innovating – exponentially expanding our use of power and data over cables and airwaves, across countries and continents, throughout plant floors and job sites, in emergency rooms and classrooms.

The world of connections means everything to the world we live in – to increase the safety and sustainability of our cities, make travel more seamless, put new technology into users’ hands faster, help institutions protect and save lives, and make our increasingly-connected world possible.

The need for connectivity drives us to innovate beyond the ordinary, continually redefining industry standards, and delivering today’s most powerful, scalable, and profitable physical infrastructure solutions.

With a global manufacturing and logistics footprint and world-class partner ecosystem, we help our customers rethink what their infrastructure can do – to turn connectivity into a competitive advantage. Together we create more meaningful connections that enable more successful business outcomes.

With any global, modern, and strategic brand there are instances when it needs to refresh, refocus, and re-engage with both internal and external audiences.

More Meaningful Connections is supported through consistent, thoughtful messaging that produces a positive user experience.

Use of More Meaningful ConnectionsBrand elements for our theme should follow the same rules as other Panduit-branded elements, including the proper use of the logo, font, and brand colors.

Consistent use of our brand elements sends a strong, unified message to our customers as it reinforces who we are and what we offer. More Meaningful Connections is our current theme and is an extension of the Panduit brand. As such, it should not compete with our tagline, Infrastructure for a Connected World, and does not replace it. For clarification, our tagline is a catchphrase that explains what we do. Our theme says why we do what we do.

General Guidelines• Do not use in conjunction with the Panduit logo

• Do not use the Panduit logo with the tagline if using More Meaningful Connections in the headline

• Do not abbreviate. Always use More Meaningful Connections, not MMC

• Can be used as a headline or title of a publication

• Should appear in all communications

• Use a light touch in body copy to introduce Panduit’s value proposition





12

We Make Connections Through Our Stories.Storytelling is an essential communications tool to bring people together and create understanding. The More Meaningful Connections platform relies heavily on storytelling to convey our capabilities, our expertise, and our value proposition. Through customer successes, powerful validating proof points, relevant application solutions, and other compelling narratives, we build the meaningful connections needed to shape our own business.


Every second of connection has value.When a plant network goes down, each minute can cost thousands of dollars in lost revenue. That’s why noosa yoghurt chose Panduit to design and install a new physical infrastructure – rugged and ready to scale as the company grows. Our solution – which reduced implementation time by 25% -- also provided predictive analysis that allows noosa yoghurt to flag potential interruptions and resolve them before they can take its network down.

Our unmatched focus on innovating.Our unmatched focus on innovating beyond the capabilities and demands of current standards made us a perfect fit for Purdue University. Students use as many as nine different devices to power their always-on lifestyle, and Purdue’s network simply could not keep up – putting its ability to recruit and retain the best and brightest at risk. Panduit’s solution cut costs, boosted connectivity by optimizing existing physical infrastructure, and delivered uninterrupted wireless connectivity to every device on campus. Purdue’s commitment to the student experience has resulted in their highest enrollment rate to date.

Enhancing connectivity around the world.Our previous success enhancing the connectivity and performance for the Vatican’s main data center earned Panduit the trust to digitize and protect more than 80,000 priceless historical manuscripts housed in the Vatican Apostolic Library. Adapting to the constraints of a structure built in the 15th century, Panduit developed a solution with security, storage, and power management. Thanks to our network, people around the world can have online access to these invaluable treasures.





13


Short Description (49 words)As the only end-to-end network and electrical infrastructure solution provider, Panduit understands requirements of today’s advanced, global enterprise. From the data center and office to the plant floor and production line, we provide complete solutions, optimized to work together so you get the most out of your infrastructure investment.

Medium Description (82 words)

Panduit is a world leader that engineers flexible, end-to-end electrical and network infrastructure solutions that help businesses stay connected in a global world. Our high-performance products improve productivity and offer a lower total cost of ownership to create a competitive business advantage.

With operations in more than 112 countries and a worldwide partner network, Panduit ensures the success of our customers with the broadest range of physical infrastructure solutions and products for data centers, enterprise, industrial networks, OEMs, MROs, and industrial construction.

Long Description (109 words)As a world-class manufacturer of high-performance network and industrial electrical infrastructure, Panduit helps customers rethink what their infrastructure can do – to turn connectivity into a competitive advantage.

With operations in more than 112 countries and a worldwide partner network, Panduit ensures the success of our customers with the broadest range of physical infrastructure solutions for enterprise-wide environments, from the data center to the telecom room, from the desktop to the plant floor. Headquartered in Tinley Park, Ill., USA and operating in 112 global locations, Panduit’s proven reputation for quality and technology leadership, coupled with a robust partner ecosystem, help support, sustain, and empower business growth in a connected world.

Company Boilerplate and Descriptions

Press Release Boilerplate (92 words)Since 1955, Panduit’s culture of curiosity and passion for problem solving have enabled more meaningful connections between companies’ business goals and their marketplace success. Panduit creates innovative electrical and network infrastructure solutions for enterprise-wide environments, from the data center to the telecom room, from the desktop to the plant floor. Headquartered in Tinley Park, IL, USA and operating in 112 global locations, Panduit’s proven reputation for quality and technology leadership, coupled with a robust partner ecosystem, helps support, sustain, and empower business growth in a connected world. For more information, visit www.panduit.com.



http://www.panduit.com



14

communicating our brandUsing one simple, branded email signature helps strengthen Panduit’s visual identity

and promotes our brand in a positive and professional manner.

Email Signature - Do’s and Don’tsDO NOT use inspirational quotes and graphics on email signature lines.

Standard Signature Special Signature with Special Footer

Name and Title

BodyType: Arial, 10ptColor: Black

Approved Special Footer Use of Special Signatures for trade shows, event themes, internal initiatives, and promotion messaging must be submitted to the Brand Manager with proposed text and/or graphic representation and a plan for distribution and expiration of the promotion. Each special signature must meet visual and editorial brand guidelines before being considered.

Special footer requests must be submitted to the Brand Manager for approval prior to uploading to email signature.

Type: Arial Bold, 11ptColor: R=0, G=133, B=173

Email Signature

Carla Gamble, Creative Services ManagerMarketing Operations O: 708-532-1800 x 81482B: [email protected]

Carla Gamble, Creative Services ManagerMarketing Operations O: 708-532-1800 x 81482B: [email protected]



http://[email protected]



15


Business Cards

Non-Sales Employees Enter complete information on: Business Card Online Ordering. Buyer ID = sales Password = panduit

Sales Employees Enter complete information on: Business Card Online Ordering. Buyer ID = sales Password = panduit


O: 888-506-5400 x81996 C: 630-430-9256

[email protected]

www.panduit.com

Maria de Lourdes Castellanos AP Associate 2, GBS

Accounts Payable

FPO

Panduit Logo with Tagline Panduit Logo

with Tagline

Professional Certifications if Applicable

Service Year Logos

WebsiteWebsite

NameTitle Name

Title

Address World Headquarters Address

Office LocationPhone Office, mobile, and customer service Employees with Panduit mobile devices: include mobile phone numberEmail address

Phone Office with 5-digit extensionEmployees with Panduit mobile devices: include mobile phone numberEmail address

A maximum of two lines of information for job title and relevant designations Professional initials are allowed after the employee’s name

A maximum of two lines of information for job title and relevant designations can be includedProfessional initials are allowed after the employee’s name

Optional

For NA, Canada, and LATAM Panduit employees, please click here to order business cards.

For all other Panduit employees, please reach out to your designated Theater marketing team for information on ordering business cards.


O: 888-506-5400 x81996 C: 630-430-9256

[email protected]

www.panduit.com

Maria de Lourdes Castellanos AP Associate 2, GBS

Accounts Payable

FPO



http://www.premierprint.com/panduitlogon_live.html



16

Trademarks, Copyrights, and Patents


Website Legal Terms of Service and PrivacyWebsite Legal Information Privacy Policy Email Unsubscribe

TrademarksPanduit places notices in the form of trademarks and service marks on product names, phrases, symbols, and designs. There are three types of notices:

® Registered Trademarks

TM TrademarksSM Service Marks

It is important to always use the Panduit registered trademarks and service marks in the approved manner. If a mark is changed or modified, which includes spelling, abbreviation, and capitalization changes from its original form, it is considered a new trademark in which Panduit might not have legal rights. The trademarked name should always be followed by the trademark or registered trademark symbol, once per page, at the first occurrence or most prominent appearance on a page.

The trademark should always be followed by a descriptive noun or noun phrase that defines the product on which the trademark is used. For example, EASY-MARKTM labeling software.

Refer to the Panduit Grammar and Consistency Guidelines for detailed information on trademark usage as well as the List of Panduit Trademarks document which can be found on the Panduit Sales & Marketing Operations SharePoint site under Brand Guidelines.

© Copyrights

Panduit also places copyright notices on documents, including brochures, case studies, and white papers, to indicate that the material created is owned by Panduit and cannot be copied or recreated without written permission from Panduit.

PatentsWhen Panduit develops a new product, solution, or service, the Panduit Legal Team advises and recommends how to protect our assets from infringement.

Products and processes that Panduit develops are registered with the U.S. Trademark and Patent Office to identify that Panduit owns the technology.

Contact Panduit Legal with questions about new trademarks, service marks, and patents.



https://www.panduit.com/en/legal-information.html

https://www.panduit.com/en/legal-information/panduit-privacy-policy.html

http://pages.panduit.com/UnsubscribePage.html


17

The Panduit Brand Elements

Y

1/2 Y

1/2 Y

1/6 X X

Y

1/2 Y1/6 X

1/2 Y1/6 X X

Y

1/2 Y

1/6 X 1/6 XX

THE PANDUIT BRAND STORY

TypographyMaster Brand Logo Colors Graphics Photography and Videography Style Examples and Template Guidelines

THE PANDUIT BRAND ELEMENTS DIGITAL CONTENT PLANNING GUIDE GRAMMAR GUIDE

18

master brand logo

Exclusion ZoneAdhere to the prescribed exclusion zone to prohibit other graphics or text from interfering with the Panduit logo.

AppearanceThe Panduit logo should maintain the same integrity by only appearing in black or reverse (white) on dark or colored backgrounds. It should not be used over patterned elements and the background should not obstruct the logo’s appearance. The consistent use of the logo in black or white on clothing, promotional items, and signage will help support Panduit’s distinctive brand identity.

When using the trademark (™) or registration mark(®) symbol with the logo, include the symbol on all items, unless the size makes it difficult to clearly read and be neatly applied.

TaglineInfrastructure for a Connected World provides a clear, concise message about our brand promise. It works with the brand name to promote differentiation. As with the logo, the logo with our tagline should only appear in black or reverse (white) on dark or colored backgrounds. Use our tagline consistently in conjunction with the Panduit logo in all internal and external communications.

Y

1/2 Y

1/6 X X

Minimum Dimensions for Promotional UseTo avoid instances of reduced clarity from size and reproduction methods, use the Panduit logo in black or reverse (white) and adhere to all guidelines on color and background. Minimum acceptable dimensions for reproducing the Panduit promotions mark or logo: .67"w x .155"h (17 mm w x 3.93 mm h)

Domestic Use (North America and Canada) - Registration Mark (®)

Global Use - Trademark (™) Packaging – No Trademark

Minimum Dimensions for Promotional Use

1.145”w x 0.308”h (29.083mm w x 7.8232mm h)

Stacked Logo and Tagline Right Aligned

Minimum Dimensions for Promotional Use

1.978”w x 0.1905”h (50.241mm w x 4.8387mm h)

Horizontal Right Tagline

Minimum Dimensions for Promotional Use 1”w x 0.3297”h

(25.4mm w x 8.37438mm h)

Stacked Logo and Tagline Justified






19

Master BrandOur Master Logo represents the strength and power of the Panduit Brand. This is Panduit’s logo and most recognizable mark. It must be presented in its original format, never altered or manipulated, in all communications.

Sub-BrandPANDUIT Logo appears in our approved sub-brand logos, to visually tie its association to the Panduit brand. Our sub-brands use a select color scheme (with Panduit brand palette colors).

Special SignaturesLogo or graphical treatments to showcase a program, theme or other internal initiative. Can choose up to three Panduit primary palette colors to create theme. Approved font is Helvetica Neue.

master brand logoPanduit has only one logo, and groups within Panduit should use the master brand logo

for internal and external communication. All customized logo lockups should always use the approved fonts, typeface, and color palette, and the Panduit logo must always be part of a lockup.

*Please note that certain pre-existing logos were reviewed and grandfathered in as exceptions

Distributor Partner

STRONG40 Years

in Australia

STRONG40 Years

in Australia

Horizontal Version

Give client both versions when supplying �nal �les. Will need both versions for di�erent applications.

Stacked Version






20

master brand logoUsageThe smallest variation in quantity, placement, or color can compromise the authenticity of the logo. To maintain a consistent look and feel of the Panduit logo, stay away from any modifications that may compromise its integrity. All the examples on this page are incorrect ways to use the logo.

Refer to the examples throughout our guidelines for correct logo usage.

ANOTHER LOGO

DO NOT use a white tagline on a light background. Both logo and tagline should be black.

DO NOT use a black tagline on a dark background. Both logo and tagline should be white.

DO NOT use a graphic element within the exclusion zone.

DO NOT stretch logo.

DO NOT use logo in any color other than black or white.

DO NOT alter the positioning of the tagline.

DO NOT alter the logo in any way. DO NOT place the logo over a pattern or alter color.

DO NOT box logo. DO NOT use logo with colors outside of the approved color palette.

DO NOT place approved tagline above the Panduit logo. Tagline should be positioned below.

DO NOT modify the logo with a rotation or embellish with special effects and treatments.






21

typography

Main Font Family

Web

Alternative Font Family

Helvetica Neue Entire FamilyHelvetica Neue is both print- and web-friendly and can be substituted easily with other sans-serif fonts. Using the condensed version in combination with the different font weights leaves room for versatility and dynamic usage.ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

01234567890

Regular Italic

Bold Bold Italic

Arial FamilyThere may be times when Helvetica Neue is not available within a specific computer application, such as Microsoft Word or PowerPoint, and needs to be substituted. In these instances, Arial is an acceptable choice for both print and web use.ABCDEFGHIJKLMNOPQRSTUVWXYZ


01234567890

Museo SansMuseo Sans is the primary font used on the corporate website. Note: Fonts used for Japanese and Chinese translations on the web are Source Han Sans Japanese and Source Han Sans Simplified Chinese.ABCDEFGHIJKLMNOPQRSTUVWXYZ


01234567890

Regular

Medium

Bold

Light

Thin

Ultra Light

Condensed

Condensed Bold

Condensed Black

100

100 Italic

300

300 Italic

500

500 Italic

700

700 Italic

900

900 Italic






22

typography

Title with Overline

Sub-Heading

Section Heading

Paragraph Title

Copy

Introduction

Sentence caseWeight: RegularSpace after

Title caseWeight: BoldSpace aboveSize: based on general copy size. Can be two-four points higher

Title caseWeight: Light, regular, bold

Space below

Sentence caseWeight: One or two steps

lighter than headerSpace (equal) above and

below

All capsWeight: One or two steps

bolder than sub-headSpace above

Sentence case unless used as a sub-title then title case.

Weight: Light or thinSpace after

Use to separate or “chunk” information before going into

greater details such as an interesting fact or lead-in

content.

When to Use OverlineUse the Panduit overline purposefully and sparingly. Overuse will dilute the intent. Use for main headings and titles, but at most once per (print) page. Web use should be for the main section or page titles only.

How to MeasureBe careful to keep the look consistent and to not detract from the headline.Overline = 15% of the total document width

Determining the overall width of the piece is based on the viewing area. Print pieces should use the trim size width. For web or flexible layouts, use the width of the main text container, but do not exceed a total width of 1920px wide.

Determining Line WeightThe weight of the rule cannot exceed the thickness of the heading font.

ColorThe color of the overline and the headline should be the same.






23

PMS 361 CCMYK 68 0 100 0

RGB 67 176 42#43B02A

PMS 7546 CCMYK 88 57 27 65

RGB 37 55 70#253746

PMS 7704 CCMYK 92 14 8 11

RGB 0 133 173 #0085AD

CMYK 73 25 15 0

RGB 59 153 189 #3b99bd

CMYK 75 56 23 10

RGB 78 102 140 #4e668c

CMYK 65 52 38 34

RGB 78 86 100 #4e5664

CMYK 3 24 73 0

RGB 246 194 94 #f6c25e

CMYK 57 3 75 0

RGB 119 189 111 #77bd6f

CMYK 0 0 0 75

RGB 90 100 102 #636466

CMYK 49 17 10 0

RGB 129 179 207#81b3cf

CMYK 50 38 15 7

RGB 127 138 168 #7f8aa8

CMYK 43 35 25 23

RGB 123 127 138 #7b7f8a

CMYK 2 16 49 0

RGB 249 212 145 #f9d491

CMYK 38 2 50 0

RGB 163 207 154 #a3cf9a

CMYK 0 0 0 50

RGB 147 149 152 #939598

CMYK 24 8 5 0

RGB 189 212 227#bdd4e3

CMYK 25 19 8 3

RGB 182 187 204 #b6bbcc

CMYK 22 17 13 11

RGB 179 179 186#b3b3ba

CMYK 1 8 24 0

RGB 252 232 196 #fce8c4

CMYK 19 1 25 0

RGB 207 229 201 #cfe5c9

CMYK 0 0 0 25

RGB 199 200 202 #c7c8ca

PMS 7693 CCMYK 100 55 0 37

RGB 0 73 118#004976

BLACKCMYK 0 0 0 100

RGB 0 0 0#000000

CMYK 10 8 9 0

RGB 225 224 223#e1e0df

CMYK 7 5 6 0

RGB 234 233 232#eae9e8

CMYK 3 3 3 0

RGB 243 242 241#f3f2f1

PMS Cool Gray 1 CCMYK 10 7 5 0

RGB 217 217 214#D9D9D6

CMYK 0 1 0 38

RGB 171 171 174#ababae

CMYK 0 1 0 26

RGB 197 198 200 #c5c6c8

CMYK 0 0 0 13

RGB 224 225 226#e0e1e2

PMS Cool Gray 9 CCMYK 50 40 34 17

RGB 117 120 123#75787B

PMS 7409 CCMYK 0 27 92 0

RGB 240 179 35#F0B323

our core paletteThese core colors are the foundation of your design. Each color is provided in RGB and HEX for digital display,

along with Pantone and CMYK for print. Please use the color build appropriate to your design application.Color Tints*The primary use of tints of our color palette is for charts, graphs, tables, and other informational graphics. When using tints of the color palette, please be sure to adjust to 25% increments.

* Color specifications for Panduit.com, Marketo landing web pages, web banners, mobile applications, and other software-related resources can be found on page 24.

CMYK 0 0 0 0

RGB 255 255 255#FFFFFF

CMYK 0 0 0 0


CMYK 0 0 0 0


WHITECMYK 0 0 0 0


Tints

75%

50%

25%

NeutralsPrimary






24

HEX #D0021B

Status: Error Messaging

digital accessible palette**Do not mix core and digital color palettes.

Digital ColorsPanduit has adopted a new standard for readability for all software interfaces based on the Web Content Accessibility Guidelines (WCAG) 2.0 Level AA Contrast Minimum.

Contrast (Minimum): The visual presentation of text and images of text has a contrast ratio of at least 4.5:1, except for the following: (Level AA)

Large Text: Large-scale text and images of large-scale text have a contrast ratio of at least 3:1;

Incidental: Text or images of text that are part of an inactive user interface component, that are pure decoration, that are not visible to anyone, or that are part of a picture that contains significant other visual content, have no contrast requirement.

Logotypes: Text that is part of a logo or brand name has no minimum contrast requirement.

HEX #FFFFFF

Page Background

HEX #303030

Page Titles

HEX# F0F0F0

Table Background

HEX#595959

All other Headers/Subtitles, & Body Copy

HEX #43B02A

Status: Active and for Hotspot Links

HEX #004976

Banner Gradients

HEX# 017698

Active Links

HEX #000000

Use Only for Logo

HEX #F4B223

Status: Warning

NeutralsWeb Error Color Only

Primary

Unique use



Three Key Trends Driving Financial Services IT Transformation

The ability to exploit data also works in the service provider’s favor. For example, relationship managers could analyze their client’s businesses to work out their growth potential, profitability or loyalty, and price products and services accordingly. A recent report5 from Oracle makes the case for this.

As well as being able to offer personalized and information-rich services, customer-centricity also means offering clients integrated, end-to-end solutions and operational excellence.

These all rely on having an automated, responsive and robust IT infrastructure. One that will enable Financial Services firms to pursue excellence in their user experience; enabling clients to access data and transact immediately, whenever and wherever; while eliminating costly service delays and downtime.

5. http://www.oracle.com/us/industries/financial-services/customer-centricitycopr-banking-wp-3876629.pdf

4




25

colors

Combinations and Positive/Negative SpaceOur brand is based on simple geometry and minimalist design principles. When selecting colors, the predominant color(s) from the palette should remain neutral. Choose one or two colors from the brand color palette to create a modern look that carries throughout the design.

How to UseUse color to keep the look and feel modern and progressive. This creates positive and negative space where color serves as the “white space” or as a graphic element.

Colors should also appear in the selected photography either as a highlighted color on a neutral base or a predominant color that is pulled out.

primary neutrals



WHITE PAPER




26

colors

Transparency can give a softer feel to a design without compromising the geometric structure and technical content. Transparency can also emphasize a flow or motion.

GuidelinesIt is acceptable to use color transparencies for shapes as design elements. When using a transparency as a border element or extension of the photo, it should be white, not a color. Use transparencies at 50% or higher.

Transparency should be obvious, so take into account the strength of the photography and the accompanying image and color.

Do not use transparency over general product photography.

Use caution with gradient transparency over an image. Gradient transparency must not contain text and the focus should be on the product or service through strong imagery with transparency, color, and pattern as supporting elements.

Transparency






27

graphics

Patterned Line Graphics

Patterns offer the audience a sense of motion, movement, and connectivity to our products and services. Visually, a pattern should connect and bind the imagery and themes throughout the design.

Colored patterns keep designs fresh and modern. Use colored patterns sparingly, purposefully, and only in brand colors to create monochromatic

compositions. Patterns should not detract from overall layout or message.

In static design, use graphic elements purposefully as an overlay or in repetition to visually build interest and structure to the overall design.

Do not overuse patterns that exist within the imagery. Pull basic elements from a pattern and use to create a cohesive feel.

In videos or presentations, use geometric patterns to create transitions between themes or slides. Use line or shape animations to visually show connection throughout the production.






28

graphics

Pattern Structure and DesignationFocus on the product or service through strong imagery with transparency, color, and pattern as supporting elements.






29

Illustration and Informational GraphicsConnection does not happen overnight, but begins with communicating clearly with our global and diverse customer base.

At times, informational graphics can tell an effective data-supported story.

GuidelinesOutline or storyboard the process or information flow before developing a design or theme.

Illustration style is flat, but some use of gradient and shadowing is acceptable.

A combination of photography and illustration can complete the story or tie to a Panduit product or service.

Avoid using highly stylized illustration or “sketch” illustration. Keep lines clean and shapes clear.

Avoid the inclusion of people, unless a process involves the representation of people. If using people, maintain the illustration style throughout the development. For example, if using isometric people, continue in the same style.

Colors can be bold, but should be limited to maintain a clean and minimalist feel.

Color should be purposeful and consistent. Color coding can help differentiate information so use color consistently to keep communication clear.

Art should be vector-based to offer maximum scalability and diversity of reproduction for animation, print, and other uses.

Constur Egestas

Constur

Egestas

Constur

Egestas

76%Nam mollis velitere quis mauris urna.

50.7%Nam mollis velitere quis mauris urna.

25.2%Nam mollis velitere quis mauris urna.

graphics






30

Application imageryShows the big picture of how our products come together to allow our customers to maintain a high standard of work which they can identify and admire. Photography can have bold color, but be monochromatic in feel.

Photography and videography should be staged to be devoid of extraneous items such as trash, non-essential equipment, people, exit, or other signage.

Artistic productArtistic product photography provides a different perspective and representation of our products and services. These images take an artful look at our products before they are implemented and put to use in an overall application.

At times a more artistic representation of the actual product can help promote the message either through shape, lines, pattern, or color.

photography and videographyIntroducing perspective to imagery adds interest and helps reinforce that Panduit products and services are the connections

that keep everyday life running. While we are often unseen to our end users, the imagery should reflect that we are partners that help keep their businesses running smoothly and efficiently.

PerspectiveAerial View -Top-down perspective shows life and work happening below.

Service/Product POV-Looking at life from the point of view of an object or service shows a strength and confidence we have in what we do and provide.

Changing the Angle-By slightly changing the angle, we can create a sense of motion and movement. Images can have blurred sections, but should offer a sense of direction.

Behind the Scenes-This perspective shows us as trusted and valued partners. We observe, learn, and are available to our customers whenever they need us.






31

style examples and template guidelinesputting it all together

CERTIFICATE OF SERVICE

In Grateful Recognition for of Dedicated Services

Through your loyal effort, Panduit has become the world’s leader in electrical, electronic and data communications solutions.

YEARS5

Adriana Vanegas5 Years

Eduardo Paredes Berrelleza HR Manager

Kaleb Avila Director Business, Global Sales Management

November 2018

Case Study: Public Utilities Modernizing a Network Infrastructure to Achieve Better Visibility and Improved Device Management

Panduit’s ecosystem helps a utility company achieve better network visibility and security for its material handling buildings

CHALLENGESThe massive coal generation power plant at a major utilities company spans across approximately 20 acres. Located along a large river, the plant receives the coal and limestone by boat and transports it to storage and then to generation on a complex material handling conveyor system.

The customer’s material handling conveyor system covers over 5000 feet between the ship unloader and the generation station through over five transfer buildings and multiple storage and material handling buildings. Distributed I/O along this network of conveyors offload, store, and deliver this fuel to the burning units where power is produced.

The material handling process also brings the ash generated by the burning process to four massive silos where the ash is removed and transported by rail for recycling.

Relying on a 20-year old Allen-Bradley PLC-5 network, the legacy system was technologically outdated. The ControlNet™ network and coaxial cable limited the customer’s ability to scale, manage the network and integrate new automation equipment. As a result, the customer determined that its existing network infrastructure proved inadequate for PLC migrations and other upgrades planned for the following fiscal year. It decided to modernize its network infrastructure in parallel with the PLC system to provide a purpose-built, robust, scalable solution.

CUSTOMER PROFILEA major utility provider known for offering reliable services at the best value to its customers while ensuring protection for the area’s precious natural resources.

COUNTRY United States

INDUSTRYElectric, water, and sewer utilities

CHALLENGES• Achieve better network visibility and

security throughout the material handling buildings

PANDUIT® SOLUTIONS• Physical Infrastructure Design Services• Pre-Configured Integrated Network Zone

System• Pre-Configured Industrial Distribution

Frame• Singlemode fiber optic cabling and

Category 6A/6 copper cabling• Engage with Grantek Systems Integration

to design logical layer and manage the project

BENEFITS • Robust, secure network• Reduced mean time to resolution of issues• Better visibility and identification of

problems as they occur

Position starting at $13/hr

Join the Panduit Team! Panduit is looking for students to work part time in our Dekalb Warehouse.

SHIFTS AVAILABLEWe currently have openings on the following shifts, Monday through Friday:

11:00pm – 7:00am 5:00am – 1:00pm

1:00pm – 9:00pm 3:00pm – 11:00pm

WAREHOUSE LOCATION1700 E Fairview Dr, DeKalb, IL 60115

APPLY TODAY*ONLINE: www.StaffQuick.com

IN-PERSON: StaffQuick, 2431 Bethany Rd., Unit B, Sycamore, IL 60178

For questions or inquiries, please contact StaffQuick at 815.901.0534

*Panduit is in partnership with StaffQuick, a Staffing Agency located in Sycamore, IL.

This is an opportunity for students to get their foot in the door of a global, industry-leading organization. In addition, Panduit has a robust intern program and students will have an opportunity to network within the organization. See job posting for more details: www.StaffQuick.com.

@2018 Panduit Corp. ALL RIGHTS RESERVED. CPFL165--SA-ENG 9/2018

www.panduit.com

Are you a student interested in learning about global supply chain and earning EXTRA CASH?

World Headquarters U.S.A. | 18900 Panduit Drive | Tinley Park, IL 60487 | P: 800-777-3300 | www.panduit.com

Lorem ipsum dolor sit amet

consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.



Industrial Construction/MRO SolutionsImprove productivity, reliability, and safety with over 30,000 readily available Panduit products engineered for all aspects of design, installation, and maintenance of cabling infrastructure in heavy-duty industrial environments.

Enterprise SolutionsSimplify the design, installation, and operation of evolving enterprise networks with comprehensive Panduit cabling and physical infrastructure solutions.

OEM SolutionsConnect and protect electrical wire, control panels, and cabling systems for optimum performance in your products. With automated tooling, technical support, and worldwide availability, Panduit can help you solve your manufacturing challenges.

Data Center SolutionsManage complexity and achieve scalability, agility, and efficiency with Panduit’s converged physical infrastructure for on-premise, colocation, and hyperscale networks.

Industrial Network SolutionsSimplify industrial network deployment for better equipment optimization and broader risk management with Panduit’s reliable integrated IT and OT architecture.

Cutting-edge companies need comprehensive infrastructure solutions. As the only end-to-end network and electrical infrastructure solution provider, Panduit understands requirements of today’s advanced, global enterprise. From the data center and office to the plant floor and production line, we provide complete solutions, optimized to work together so you get the most out of your infrastructure investment.

43

Signature Core™ Fiber Optic

Cabling System The highest bandwidth

multimode fiber in the world

Network Zone System Increases speed of

deployment up to 75% while delivering thermal validation,

consistent deployment, scalability, and security on

the plant floor

Small Diameter 28 AWG Patch Cords

Increase pathway capacities, enable higher density layouts,

and improve ease of cable management

VeriSafe™ Absence of Voltage Tester

Safely, reliably, and efficiently verifies the absence of voltage before accessing potentially

dangerous electrical equipment

Automatic Cable Tie Tool Driving productivity

with the most reliable, fastest cable tie

installation tool on the market

StructuredGround™ Direct Burial Compression

Grounding System The easiest to install, as well

as the fastest and safest connector on the market

Vari-MaTriX Category 6A Copper Cabling

Fit up to 40% more cable in pathways with the world’s smallest

diameter Category 6A cabling

Cable Cleats for Short Circuit Protection

Up to 2x faster installation versus competitive

cable cleats

PanMPO™ Fiber Connector

First connector for in-the-field gender polarity changes from

10G to 40G/100G

Panduct® Wiring Duct The original system to keep your

panel organized and efficient continues to evolve along with

the application

How can we solve your problem… faster, better, smarter? At the heart of our new product development program is a team of engineers, scientists, and application experts who collaborate with our customers to understand and solve their problems. We extend this collaboration to our industry-leading strategic alliance partners, including Cisco Systems, Rockwell Automation, and General Cable, and actively participate in the development of new industry standards to help you connect and thrive.

Every invention starts with a question.

Panduit was born from innovation.Innovation is an important part of our heritage – and our future.

87

AV SolutionsPanduit’s integrated approach to AV via industry-leading AV over IP solutions coupled with best-in-class connectivity solutions ensure optimum performance for tomorrow’s building needs.

Cabinets, Enclosures, & PDUsCabinets and enclosures offer robust equipment storage, optimize space, ensure effective thermal management and, with Panduit's power distribution units, reduce power consumption and provide monitoring management needed for a reliable network.

Copper SystemsOur copper cabling supports today’s most advanced IP applications, including PoE, AV, and wireless technologies. Ensure the lowest cost of ownership, long-lasting reliability, and future network growth with our complete line of innovative copper products.

Power, data, and creativity converge here.

Fiber Optic SystemsWe offer advanced bandwidth and vital physical infrastructures with comprehensive fiber optic systems that deliver optimal performance, reliability, and scalability.

Industrial SolutionsOur solutions distribute Ethernet through harsh environments on manufacturing floors, warehouses, and outdoor environments. Our TIA-1005-A compliant offering enables the adoption of technology and delivers data for real-time business decisions.

Racks & Cable ManagementOur comprehensive offering of vertical and horizontal cable management and rack solutions optimize space in telecommunications rooms and data centers, providing a room to house equipment and network patching, with flexibility to adapt to ever-changing network needs.

Power & GroundingPower and protect your equipment and networks with Panduit’s power and grounding connectors. Maintaining all required regulatory compliance, our connectors are engineered to offer the highest levels of productivity, reliability, and safety.

Safety & SecurityNothing is more important than worker safety. We build lockout/tagout products and revolutionary absence of voltage testing devices to ensure safety, security, and ease of use in the toughest environments.

Signs, Labels, & IdentificationFrom safety signs to hand-held printers, Panduit’s extensive line of safety signage, labels, and identification products support your application needs from the plant floor to the data center and everywhere in between.

Wire & Cable ManagementOur wire and cable management solutions cover a wide variety of applications, such as OEM wire harness, that deliver the dependability, protection, flexibility, and quality that your applications demand.

Wire & Cable RoutingFrom our wiring duct to our fiber routing and surface raceway systems, Panduit's wire and cable routing products organize, protect, and connect wires and cable for optimum performance and make control panel and network upkeep easier.

Wire TerminationReliable Panduit wire terminations provide easy identification, fast installation, and optimum conductivity to meet a wide variety of electrical applications and critical global standards that ensure high performance and worker safety.

65

Industrial Electrical InfrastructureNetwork Infrastructure

109

Our global network of distributors provides local inventory, product support, and logistics services so our customers can expect to receive exactly what they need when they need it.

Our Panduit OneSM partners include highly skilled installers, contractors, and system integrators who are trained and certified to design, develop, and deploy high-performance electrical and network infrastructures.

Partner smarter.When it’s your vision to connect technology, systems, and people on a global scale, you don’t go it alone. That’s why we built a support team that is committed to earning your trust and providing a superior customer experience the world over, and a partner ecosystem that spans the project lifecycle, from planning and design to delivery, deployment, maintenance, and operation.

A world of connections.

®

10 warehouse

sites

1 research &

development facility

9manufacturing

locations

9customer briefing

centers

500+sales & technical

employees

62offices

18laboratories

Infrastructure for a connected world




32

style examples and template guidelinesputting it all together






33

For more information on how to use the elements and messaging in the Panduit Brand & Style Guide, contact the Brand Manager.

contact



mailto:dawn.leach%40panduit.com?subject=Style%20Guide%20More%20Meaningful%20Connections