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An elephant is a horse designed by committee.elephant horse
Strong individualist
Independent spirit
Elegant expression
Temperamental
Empathetic & loyal
Focused on the herd
Multi-skilled
Deliberate & analytic
Designing with elephantsLearning from the creative herd
Brian RinkIXDA - South America 01.12.11
Design and Engineering
Human
Factors
Interaction
Design
Space Design
ManufacturingLiaison
Business Factors
Brand
Design
Organization
Design
Design thinking in healthcare organizations
Design thinking in financial service organizations
Design thinking in government organizations
Workshops to buildawareness of
design thinking
“Learn-by-doing” projectsto foster internal creativity
and collaboration
Enterprise-levelinnovation strategies
13
Diversity of inputs and skills
Common set of values
Aspiration to make new stuff
The creative herd mentality:
Interaction Designers
Interaction Designers
UX Designers Service
Designers
UsabilitySpecialists
Engineers
ProductDesigners
IndustrialDesigners
Interaction Designers
ServiceDesigners
EnvironmentsDesigners
Clients
UX Designers
SoftwareDevelopers
GraphicDesigners
17
Better, more interesting problems to solve
IDEO BURNING MAN HACK FWD
writer toy guy
guru IxD
strategy
ID
IxD
HF
engineer
business
WE ARE INSPIRED BY PEOPLE AND THE WAYS THEY LIVE.
WE BUILD TO THINK AND THINK TO BUILD.
EMPATHY PROTOTYPING
30 + years
24
emergenceshared aspiration
SOCIALIZATIONACTIVE DISCOVERY,PATTERN-MAKING
SHAPING THE OFFERRAINMAKING,BUILD SCALE
IND
IVID
UA
LS
& T
EAM
SEN
TER
PR
ISE
ENABLING EMERGENCE
PROJECTS CROWD
CONVERSATIONS
DOMAIN OR PRACTICE
APPEARS IN PROJECTS,TANGIBLY EXPRESSED
SCOPE PROJECTSAROUND IT, BUILD A TEAM
IDEA
BUILD A BIZ
>GUIDE INDIVIDUALS + TEAMS>CONNECTING + MATCHMAKING>KS TOOLS>PUSH + PULL>ENTREPRENEURS>SPEAKING OPPS
>SELLING + SCOPING PROJECTS>BD SPECIALISTS>P+L
SCALE
INSIGHTS
>MOTIVATE, ENCOURAGE, COACH>PROJECT TEAM DEBRIEF>STUDIO CULTURE
EVID
ENC
E C
YCL
E
>RESOURCING>PUBLICIZING>BUILD NETWORKS>GOVERNANCE STRUCTURE>LEADERSHIP>P.R.
ADHERENCE
MIDDLE EAST
S@S
ENERGY
GOV’T / PUBLIC POLICY
F+B
SUSTAINABILITY
HOW TO FOSTER EMERGENCE
26
Human-centered design tool kit
28
Mumbai
Singapore
Shanghai
Emergent locations
BURNING MAN
Diversity, scale & mash-ups
Diversity, scale & mash-ups
Abundance & sharing
Spotlighting & recognition
structure Chaosvs.
andstructure Chaos
Principles of Burning Man
1. Radical inclusion
2. Gifting
3. De-commodification
4. Radical self-reliance
5. Radical self-expression
6. Communal effort
7. Civic responsibility
8. "Leave No Trace"
9. Participation
10. Immediacy
Lars Hinrichs
Participation & Shareholder’s Agreement Page 1 of 27
The Geek Agreement Version 1.1
Geek ,Geek ,Geek ,UG (HAFTUNGSBESCHRÄNKT),andHackFwd Capital GmbH & Co. KG
(Name of founder)
(Name)
(Name of founder)
(Name of founder)
All rights are owned by HackFwd Capital. Unauthorized use prohibited / Legal content by Taylor Wessing / Design by IDEO
MUNICH
LONDONHAMBURG
When assembling a creative Herd ...
Define the “framing”
Express a creative aspiration clearly and re-examine it periodically.
Step back and allow teams to align around passion areas that support the aspiration.
Build in an expectation for change.
Connect structure and behavior
Encourage mash-ups andconstructive clashes.
Act generously and “gift” inspiration to one another.
Recognize and celebratewhat emerges.
Maintain momentum
Help teams self-organizeand eliminate bureaucracy.
Optimize around speed.
Build expert networksbeyond the herd to
overcome road blocks.
