Mobile Now

Mike Kruzeniski @mkruzeniski

Mobile Now

1. Design

2. Apps

3. Ecosystems

1. Design

How did we get here?

A brief history of Interaction

Artifact as UI Real worlds tools and objects are used as metaphors to describe the technology.

Hyper-realism is the dominant aesthetic.

Ergonomics, Usability, Cognition are primary concerns.

Translation of content from analog to digital and hyperlinking are the driving activities.

Focus on techniques for manipulating and organizing content.

Our digital things.

“Leather buttons…feels very much like real leather buttons would feel: Tacky. It feels wrong and it is wrong. It’s kitsch. If you use favor style over function to make something look like something it is not, you are not a product designer, you are an illusion artist.” -Oliver Reichenstein

“…a networked, digital, interactive copy of, say, the Tao Te Ching is simultaneously more and less than the one I keep on my shelf. You give up the tangible, phenomenological’isness of the book, and in return you’re afforded an extraordinary new range of capabilities. Shouldn’t the interface, y’know, reflect this?” -Adam Greenfield

“For years inventions have extended man’s physical powers rather than the powers of his mind.” -Vannevar Bush

Microsoft Confidential

Microsoft Confidential

Microsoft Confidential

Information as UI

Content is represented as it exists.

Content is assumed to be interactive.

Augmentation of objects, people, places, and data with relevant information is the driving activity.

Focus is on seamless overlaying of information and thoughtless interaction techniques.

Our digital selves.

A change in value deserves a change in expression. The value is the information on the surface, not the object it once resided.

Design Principles

Clean, light, open, fast

Celebrate typography

Alive in motion

Content, not chrome

Fierce reduction

Authentically digital

Metro is our design language. We call it Metro because it’s modern and clean. It’s fast and in motion. It’s about content and typography. And it’s entirely authentic.

2. Apps

10 Billion+ downloads 500,000 apps

1 Billion+ downloads 250,000 apps

“Nothing matters in this world more than apps. Write that on your forehead. Write that on the mirror on your bathroom wall. Write that on your car windshield. Whatever it will take so you remember it. Apps are the ONLY thing that matters now.” — Robert Scoble

Basically…

The average application is used once.

1% of downloaded apps are used regularly in the long run.

Personal, Relevant, & Connected

3. Ecosystems

It used to be so easy…

“Iconic”

How do you let get others participate?

Who is the Designer now?

Rockstar Designer

Design Team

Community

"A design isn’t finished until somebody is using it.” — Brenda Laurel

A design isn’t finished until a community takes over.

Mobile Now

1. Design

From Artifact to Information

2. Apps

From Silos to Webs

3. Ecosystems

From Rockstars to Communities

Obrigado

Mike Kruzeniski @mkruzeniski