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Hotel lobby transformation A review of biggest hotel brands and their lobby redesign efforts www.agaartka.com

Lobby tranformation by leading hotel brands june2011

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Biggest hotel brands are making a switch from pass through, non-exciting looking hotel lobbies to energized, socially stimulating, healthy and fun environments. We have done the research. We bring you a snap shot of where this new lobby design is going.

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Page 1: Lobby tranformation by leading hotel brands june2011

Hotel lobby transformation

A review of biggest hotel brands and their lobby redesign efforts

www.agaartka.com

Page 2: Lobby tranformation by leading hotel brands june2011

Which best describes a hotel lobby today?

• Cafe

• Office

• Conference Room

• Health bar

• Recreation Room

• All of the above

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Page 3: Lobby tranformation by leading hotel brands june2011

“Perfect Mix” lobby concept by Hampton Inn

Page 4: Lobby tranformation by leading hotel brands june2011

Lobby characteristics

• equally compelling all day

• promoting socialization

• extension of a guest room

• fresh and appealing to versatile audience

• multifunctional seating and zoning

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Page 5: Lobby tranformation by leading hotel brands june2011

“Perfect Mix” lobby

this is a design guide, please refer to the Hampton Standards Manual for specific requirements | hampton perfect mix lobby designer’s manual V3 | issued: september 2010 | 10

An artful marriage of elements that combine to create an eclectic mix of

styles, this style allows a wide variety of guests to identify with individual

elements that have an emotional appeal. Hampton’s contemporary interiors

are comfortable and welcoming without being cluttered and dark.

The relaxed, casual and contemporary brand design platform is clearly

evident, additional layers like; contemporary pendants, the mid-century

inspired stools and the simplified version of a traditional wingback chair all

work together to create a timeless eclectic mix of style.

table top accessoriescomplimentary striking colors with similar shape

community tablestraight legs, no carving details

carpet insetminimal pattern, medium to large scale with texture.

tea height tablesleek lines and smooth surfaces.

soft seatingsimple lines with clean, crisp edges. clean and bold fabric colors

decorative lightingclean and sophisticated lines with sculptural look to add minimal interest

draperymedium to large scale, bold colors, cleanlines, decorative drapery hardware

dining seatsleek lines, simple textured fabric

library shelfclean and simple

pendant lightingsmall to medium scale multiplied. clean lines with soft finishes and chrome or stainless steel metal details

accessoriesclean and smooth with an uncluttered appearance

| contemporary decor

* Part of Hampton’s 2011 Perfect Mix Design Manual

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Page 6: Lobby tranformation by leading hotel brands june2011

“Perfect Mix” lobby

Hampton Inn Rogers, AR

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Page 7: Lobby tranformation by leading hotel brands june2011

“Great Room” lobby concept by Marriott

Page 8: Lobby tranformation by leading hotel brands june2011

Lobby characteristics

• adaptable space

• accommodates business needs, informal team huddles, solo guests and socializing

• includes a bar with food

• implements new technology featuresAga

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Page 9: Lobby tranformation by leading hotel brands june2011

“Great Room” lobby

Mariott, Portsmouth, UK

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Page 10: Lobby tranformation by leading hotel brands june2011

New lobby concept by Hilton

Page 11: Lobby tranformation by leading hotel brands june2011

Lobby characteristics

• implements distinct zones

• designed with social interaction in mind

• includes an 18-hour bar, which evolves from coffee shop in the morning, to cafe mid day, to cocktail bar in the evening

• implements new Technology Lounge

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Page 12: Lobby tranformation by leading hotel brands june2011

Hilton new lobby

Hilton McLean Tysons Corner, McLean, VA

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Page 13: Lobby tranformation by leading hotel brands june2011

Hilton new lobby

Hilton McLean Tysons Corner, McLean, VA

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Page 14: Lobby tranformation by leading hotel brands june2011

Summary of new design features

• friendly and fresh appearance

• multiple seating options

• promoting socialization

• offering healthy options

• space transforms throughout the day via use of lighting, audio and accents

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Page 15: Lobby tranformation by leading hotel brands june2011

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Understanding the industry, being able to identify the trends, and implement new design solutions is what

Aga Artka does best. Her Interior Design business can ensure that your next hotel renovation is on the leading

edge and receives the attention it needs from customers and competitors alike.

Aga ArtkaChief Designer/Owner of

Milwaukee-based Interior Design Studio

Page 16: Lobby tranformation by leading hotel brands june2011

Questions?

Contact me to discuss your next hotel renovation project.

@agartka

www.facebook.com/pages/Aga Artka Interior Design LLC

[email protected]