Miles Design branding process

// branding for professional services.// branding for professional services.

A GREAT BRAND SPEAKS VOLUMES. Our Approach to Branding & Positioning

BOLD BRAND // Our Approach to Branding & Positioning


About Miles Design: We are an award-winning branding firm, specializing in branding and design for professional services firms.



Industries Served: High Expertise / Architecture / Software / Legal / Consulting / Engineering / Biotech



Sample Client List:AIT Labs / RJE Knoll / Ratio Architects / Big Brothers Big Sisters / Indy Chamber / ExactTarget / Bose McKinney & Evans / BSA Lifestructures / BlueLock


LEVERAGEYOUR STRENGTH. Our Branding Process // Bold Brand™



Why Rebrand?Our brand is losing relevance and is outdated.

We have new partners, products, or services.

Our expertise is not understood by the market.

Our team is not on the same page.



Our Process: Bold Brand™

Guiding a unified, consistent brand roll-out:

Discovery Strategy Positioning Identity Delivery

Stakeholder Meeting

Client Interviews

Internal Surveys

Business Objectives

Audience

Competition

Deliverables

Our Market Category

Who We Are / Aren’t

What We Believe

How We’re Unique

Bold Brand Essence

Elevator Speech

Black & White Logo

Full Color Logo

Alternate Usage

Stationery Package

Standards Guide

Internal Protocols

Marketing Collateral

Print Production

Online Tools

Roll-out

Registering TM/SM*



Phase 1: Discovery- Exploring differing points of view

- Considering possibilities

- Thinking big



Phase 2: Strategy- Who are your clients? What do they want?

- Who is your competition?

- Why should you matter?



Positioning:- What is your niche?

- What makes you unique?

- What are your brand values?

- What is your elevator pitch?


Service Profile: A short listing of the most

striking characteristics of your service.

Client Profile: Qualities that outline the

general profile of your target audience.

Client Benefit: Explains the key benefit

(or benefits) derived from the product or

service’s profile?

Service Benefit: What benefits are most likely to be felt by your prospective audience?

Bold Brand Essence: This is the sweet spot

where the unique elements of your brand intersect. It will be precise statement pinpointing the core of your Bold Brand.

It is the shortest, cleanest description of who you are.



Identity:- A logo is an identifier, not a description - The identity is informed by the positioning - Must work large and small, black and white - Standards Guides insure consistent use



Delivery:- Website, collateral and other elements

- Launch of the new brand

- Email, SEO, Social Media



Brand Identities:



Brand Identities:

®


BUDGETS AND PRICING - Fixed pricing for branding packages

- Retainer for ongoing work

- Set goals, track stats and progress



josh_signature.pdf 7/9/07 12:04:34 PM

Thank you.Client references available upon request.

Josh Miles, Principal Miles Design LLC - [email protected] 317.915.8693 ext. 1 http://www.milesdesign.com