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Identity design process for NHC, Auckland, New Zealand
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BRIEFNational Hauora Coalition - NHC is a Whānau Ora organisation with a national Primary Health Organisation (PHO) containing over 60 GP practices. NHC practices were largely drawn together through the merging of 11 Māori-led Primary Health Organisations (PHOs).
The project was commissioned by Waha Communication to Storm, to create integrated branding campaign and new Identity for NHC
CHALLENGEThe challenge was to create branding and identity solution that reflects the coalition aspect along with the nature of service, with a flair of Maori culture.
SOLUTIONHAUORA in Maori means Health.
The concept is based on‘te whare tapa wha’ - the four cornerstones (or sides) of Maori health and the coalition with government.
With its strong foundations and four equal sides, the symbol illustrates the four dimensions of Maori well-being.
1. Taha Tinana (physical health)2. Taha Wairua (spiritual health)3. Taha Whanau (family health)4. Taha Hinengaro (mental health).
DESIGN METHODOLOGY
+ + =
Square symbolises strong foundations and four equal sides, the four dimensions of Maori well-being.
Blue: In Maori, it represents Sky. In the identity process, it reflects Medical Services
Green: In Maori, it represents Earth. Both Sky and Earth together reflects National.
Gray: It represents corporate culture and services.
Plus symbolises medical services Knot symbolises coalition
NATIONAL HAUORA COALITION - BRANDING AND IDENTITY
NATIONAL HAUORA COALITION - LOGO / SYMBOL
NATIONAL HAUORA COALITION - LOGO / SYMBOL VERSIONS
NATIONAL HAUORA COALITION - MAORI PATTERN
MAORI PATTERNVector Maori pattern was developed, to give the flavour of Maori to entire communication. The pattern represents mountains symbolically in Maori art and called Poutama Ahurewa.
NATIONAL HAUORA COALITION - LETTERHEAD & BUSINESS CARDS
NATIONAL HAUORA COALITION - WORD TEMPLATE
08 Fall
Author Name Designation
PRIVATE AND CONFIDINTIAL | NHC 2011
DOCUMENT TITLE
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ium conetum si diatibus molorrorepta non pere voluptum non et quid exero offic tem estio est eos de
conseditia nemporrovid eum rem volecessi cuptaturi dolorae riorisque que et eatiunt, sus.
As autatur? Dem et lamus ut enihicae vent molorpore doloreprovid quis eos et ante omnis possint
uriatio ipsandaeptas aut opturi sedionseces doluptint eictatur sim lique volorio ditem voluptu riatur, cus
rae. Muscid unturesequi doloribus necti volorep erciur?
Lent magnihicit, omnihil iusdae voluptae omnihit quatatempost utet alitae consequodis nescipi taestota
dit, nus culliqu ostem. Nam cum quam, occupta tempor aut ea quae quas dolupta sperias minvendit
apid molorer ferferatibus veleste pos iunt veliatem esti con nonesti strunti aspedio. Ut ut ex esecus velia
volupta tquiam, utem cusdam atiaece sequat.
HEADING
Subheading goes here
Lecta dollandia quis eumqui te nobistotatem et asit eicatur alis dolupie niscium estotat ianimin
praturepel minto expligent, sum facidebis ipsum aut eostionsequi blaborro te volorrovit quiatur?
• Fugitas ea alit, quisim abor rem intiorum quibusci ventis desci corehen delecabore cores minte
eiusandam, comnihi litati ullacest officim agnati dolestem et quam et aliquiae. Et erum es ra
sumendam ium conetum si diatibus molorrorepta non pere voluptum non et quid exero offic
tem estio est eos de conseditia nemporrovid eum rem volecessi cuptaturi dolorae riorisque que
et eatiunt, sus.
• As autatur? Dem et lamus ut enihicae vent molorpore doloreprovid quis eos et ante omnis
possint uriatio ipsandaeptas aut opturi sedionseces doluptint eictatur sim lique volorio ditem
voluptu riatur, cus rae. Muscid unturesequi doloribus necti volorep erciur?
Lent magnihicit, omnihil iusdae voluptae omnihit quatatempost utet alitae consequodis nescipi taestota
dit, nus culliqu ostem. Nam cum quam, occupta tempor aut ea quae quas dolupta sperias minvendit
apid molorer ferferatibus veleste pos iunt veliatem esti con nonesti strunti aspedio. Ut ut ex esecus velia
volupta tquiam, utem cusdam atiaece sequat.
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uriatio ipsandaeptas aut opturi sedionseces doluptint eictatur sim lique volorio ditem voluptu riatur, cus
rae. Muscid unturesequi doloribus necti volorep erciur?
HEADING
Subheading goes here
Lecta dollandia quis eumqui te nobistotatem et asit eicatur alis dolupie niscium estotat ianimin
praturepel minto expligent, sum facidebis ipsum aut eostionsequi blaborro te volorrovit quiatur?
Fugitas ea alit, quisim abor rem intiorum quibusci ventis desci corehen delecabore cores minte
eiusandam, comnihi litati ullacest officim agnati dolestem et quam et aliquiae. Et erum es ra sumendam
ium conetum si diatibus molorrorepta non pere voluptum non et quid exero offic tem estio est eos de
conseditia nemporrovid eum rem volecessi cuptaturi dolorae riorisque que et eatiunt, sus.
As autatur? Dem et lamus ut enihicae vent molorpore doloreprovid quis eos et ante omnis possint
uriatio ipsandaeptas aut opturi sedionseces doluptint eictatur sim lique volorio ditem voluptu riatur, cus
rae. Muscid unturesequi doloribus necti volorep erciur?
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ADDRESS GOES HERE
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Lecta dollandia quis eumqui te nobistotatem et asit eicatur alis dolupie niscium estotat ianimin
praturepel minto expligent, sum facidebis ipsum aut eostionsequi blaborro te volorrovit quiatur?
Fugitas ea alit, quisim abor rem intiorum quibusci ventis desci corehen delecabore cores minte
eiusandam, comnihi litati ullacest officim agnati dolestem et quam et aliquiae. Et erum es ra sumendam
ium conetum si diatibus molorrorepta non pere voluptum non et quid exero offic tem estio est eos de
conseditia nemporrovid eum rem volecessi cuptaturi dolorae riorisque que et eatiunt, sus.
As autatur? Dem et lamus ut enihicae vent molorpore doloreprovid quis eos et ante omnis possint
uriatio ipsandaeptas aut opturi sedionseces doluptint eictatur sim lique volorio ditem voluptu riatur, cus
rae. Muscid unturesequi doloribus necti volorep erciur?
HEADING
Subheading goes here
Lecta dollandia quis eumqui te nobistotatem et asit eicatur alis dolupie niscium estotat ianimin
praturepel minto expligent, sum facidebis ipsum aut eostionsequi blaborro te volorrovit quiatur?
Fugitas ea alit, quisim abor rem intiorum quibusci ventis desci corehen delecabore cores minte
eiusandam, comnihi litati ullacest officim agnati dolestem et quam et aliquiae. Et erum es ra sumendam
NATIONAL HAUORA COALITION - ANNUAL REPORT COVER
NATIONAL HAUORA COALITION - WEBSITE DESIGN (WWW.NHC.MAORI.NZ)
NATIONAL HAUORA COALITION - SIGNAGE
