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Trevor Reddacliff Place, George St, Brisbane City, QLD, AUS
PROGRAM – SESSION 6
1 Urban Design + Placemaking 101
2 Civic Principles
3 Place Qualities
8 Outcomes
4 Place Typology
5 Place process
6 Place roles 7 Toolkit - placemaking ideas
9/10 Links+ conclusions
What + W
hy
How + W
ho
1.8 OUR ROLE?
▸ Placemakers
▸ Practioners in Urban design
▸ Urban Designers
▸ Physical form
▸ Plus the social fabric (soft infrastructure)
▸ Enabling
▸ Empowering
Fish Lane, West End, Brisbane City, QLD, AUS
The Mall, Darwin, NT
6.1.2 THE USER
▸ meet and exceed the needs and preferences
▸ Physical▸ Psychological needs and well being▸ Safety and health▸ Cognitive and perceptual needs▸ Sensory needs▸ Behavioural needs▸ Aesthetic needs
▸ Psychographic drivers
▸ What’s the difference between the user and the community?
6.1.2 THE USER
City Walk - Canberra, ACT
6.1.5 COMMUNITY ENABLING
Sunnyside Piazza in Portland Oregon (http://www.somervillebydesign.com/es-pinup-8/)
City Walk - Canberra, ACT
6.1.4 STAKEHOLDERS ?
▸ Businesses
▸ Community leaders
▸ Children and youth
▸ Developers
▸ Development agencies
▸ Faith organisations
▸ Landowners
▸ Local government
▸ Local media
▸ People with a disability
▸ Police Professional practices
▸ Environment
▸ Tourism
▸ “Avoid stakeholder mentality – change hats” David Engwicht
▸ Engwicht Secret 13 – Celebrate the contradictions
▸ Politicians (councillors)
▸ Residents’ and tenants’ associations
▸ Senior Citizens
▸ Schools
▸ Town centre management initiatives
▸ Traders
▸ Training agencies
▸ Transport operators
▸ Universities
▸ Indigenous reps
▸ Women’s groups
▸ Youth and community groups
▸ Economics...
Swanston St, Melbourne, VIC, AUS
THE CLIENT▸ Keys to being a successful
masterplanning client
▸ Provide strong client leadership and a commitment to quality
▸ Be clear about your aims and the outputs you need
▸ Learn from your own and other successful projects
▸ Give enough time at the right time
▸ Find the right teams and development partners
▸ Respond to the context - physical, economic, cultural and social
▸ Work with stakeholders and users
▸ Understand that masterplanning is a fluid process
▸ Work in a collaborative spirit
▸ Put in place a strategy and structure for implementation
King George Square, Brisbane, QLD, AUS
ORGANISATIONAL ENVIRONMENT
▸ established supported plan and vision
▸ clearly defined roles and scope
▸ position, credibility, respect and authority
▸ jointly funded by council (or host organisation), traders and or landholders
▸ understands and appreciates the principles and requirements of a Placemaking
▸ allocates sufficient resources to effectively pursue required outcomes
▸ provides a long-term commitment from the host organisation (on-going)
PLACEMAKERS PLACE MANAGER
▸ Is a Placemaker who manages a defined area of significance
▸ Proactive intervention which maintains the qualities of a successful place and responds to change.
Pall Mall, Bendigo, VIC, AUS
PLACE MANAGER
▸ Brimbank City Council - CBP
▸ Sunshine and Sydenham Place Manager
▸ Total Project Cost: $180,000 (Brimbank City Council $80,000 CBP $100,000)
▸ http://improveverywhere.com/2009/02/09/high-five-escalator/
A Place Manager for Sydenham and Sunshine provides a focus for
coordinated Council, State Government, business and
community involvement in the implementation of the strategic
plans for each centre. The Place Manager is responsible for driving
the implementation of the Sydenham Transit City Master
Plan and the Sunshine Principal Activity Centre Structure Plan and
facilitates project delivery for a range of development and
infrastructure works and community engagement initiatives.
5.5 PLACE MANAGE - NORTHBRIDGE PIAZZA
URBAN DESIGN V URBAN DESIGNERS
Adelaide St, Brisbane, QLD, AUS
URBAN DESIGNERS
▸ Cannot be an authority
▸ Experts in integrating information and ideas:
▸ site▸ users▸ team▸ client▸ stakeholders▸ community
South Bank, Brisbane, QLD, AUS
NEW ROLES NEW SKILLS
Supernova, Broadbeach, Gold Coast, QLD, AUS
ROLES OF THE FUTURE...
Darling Quarter, Darling Harbour, Sydney, NSW, AUS
PLACE ENABLERS (DA)
10 FACES OF INNOVATION
The Learning Personas: remain open to new insights every day
▸ The Anthropologist observes how people interact with places, services, and experiences ( William H Whyte and Jan Gehl)
▸ The Experimenter celebrates the process, not the tool, testing and retesting potential scenarios to make ideas tangible (Prototyping and Popup Placemaking)
▸ The Cross-Pollinator draws associations and connections between seemingly unrelated ideas or concepts to break new ground
City Square, Melbourne City, VIC, AUS
10 FACES OF INNOVATION
The Organizing Personas: competing for time, attention and resources.
▸ The Hurdler is a tireless problem-solver
▸ The Collaborator values the team over the individual
▸ The Director motivates the actors to take centre stage and embrace the unexpected
Jenny Pemberton Webb , Palm Plaza, Dandenong, VIC, AUS
10 FACES OF INNOVATION
The Building Personas: apply insights from the learning roles and channel the empowerment from the organizing roles to make innovation happen.
▸ The Experience Architect creates remarkable individual experiences (Place Manager)
▸ The Set Designer looks at every day as a chance to liven up places (Urban Designer)
▸ The Storyteller captures our imagination with compelling narratives of initiative, hard work, and innovation.
▸ The Caregiver works to understand each individual customer and create a relationship.
Mooloolaba Triathlon - Sunshine CoastSunshine Coast Regional Council
