Embed Size (px)
DESCRIPTION
Presentation about measuring the user experience and remote usability testing at UX Israel, December 21th 2010.
Citation preview
Quantifying UXThe lab versus the real world
How did I end up here?
2003-2010 Tilburg University
Design of Business Communication
2000-2010Design, communication, research, and consulting
!"#$%&#"'$!()%#*+,+!-
‘Plus-minus method for text evaluation’
+ -
</commercial>
eighties
Observing users.
Pen & paper
Stopwatch.
Nothing changed?
How do we observe behavior?
1995 Web ‘analytics’
2005 Google Analytics
2007 Clicktale, CrazyEgg, Kampyle
2009 Remote Usability Year
2009 UserTesting
2009 FeedbackArmy
2009 UserZoom
2009 OpenHallway
2009 Userfly
2009 OptimalSort
2009 ChalkMark
2009 Treejack
2009 Userlytics
2009 Loop11
2009 Websort
2009 Ethnio
2009 TrymyUI
2009 Usabilla
More?
Great overview: http://remoteusability.com
Quantitative
QualitativeC
onc
rete
Co
nceptual
Quantitative
QualitativeC
onc
rete
Co
nceptual
Google Analytics
Clicktale
CrazyEgg
UserTesting
TryMyUI
Websort
Treejack
Chalkmark
Usabilla
Loop11
Userlytics
Userfly
OpenHallway
Kampyle
Optimalsort
Source: Nate Bolt, Bolt | Peters / Ethnio - http://boltpeters.com
Source: Nate Bolt, Bolt | Peters / Ethnio - http://boltpeters.com
Behavior vs Attitude
Behavior vs Attitude
Behavior vs Attitude
Source: the narrow minded usability consultant.
efficiencyeffectiveness
Usability
efficiencyeffectiveness
Usability
satisfaction
efficiencyeffectiveness satisfaction
behavior = objective
efficiencyeffectiveness satisfaction
behavior = objective attitude = subjective
Valuable Credible
DesirableFindable Accessible
Usable
User Experience
Valuable Credible
DesirableFindable Accessible
Usable
User Experience
‘self reported data’ hoax
Some background: http://www.creative-wisdom.com/teaching/WBI/memory.shtml
Soft data
Hard data
Hardcore
Behavior:Conversion rates, task performance, time on
task, bounce rate, error rates, click-through rate, shares, bookmarks, etc
Shell
Attitude:Satisfaction, ratings, credibility, sentiment
analysis, feedback, trust, like / dislike, etc
Soft
So, what’s next?
Booming.
Build your toolbox.
Mobile?
The most touch friendly survey!"#$%&#"'$!()%#*+,+!-
Commercial break
Data.
Data.
Data.
Dashboards
Paul VeugenUsabilla.com
Thanks for your attention!
E-mail: [email protected]: @pveugenWebsite: usabilla.com
!"#$%&#"'$!()%#*+,+!-
