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Radio 2.0 paris conference

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Radio 2.0 Conference at Paris"The Change"

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Page 1: Radio 2.0 paris conference

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Page 2: Radio 2.0 paris conference

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Page 3: Radio 2.0 paris conference

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Page 4: Radio 2.0 paris conference

Analyzing Online Radio

Monetizing ...a reality?

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Page 5: Radio 2.0 paris conference

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Page 6: Radio 2.0 paris conference

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Page 7: Radio 2.0 paris conference

Ecosystem

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Page 8: Radio 2.0 paris conference

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Page 9: Radio 2.0 paris conference

And now... let´s imagine a

media planner today !...

Page 10: Radio 2.0 paris conference

TV

Radio Magazines

Press Outdoor...

And now also the one online...

Search Display

Video

Social Networks Mobile...

... Radio Online on seem process

With literally thousands of players!

SO

How to be at the digital top of mind list?

Page 11: Radio 2.0 paris conference

Let´s look on what happens with the air radio in Spain:

95% of all Radio Investiments go to the 3 top National Radios

Regional & Local with tremendous audiences & influence power remain with

only the rest:

5% And Digital market is much more fragmented.

Plus, remember online radio competes with other kind of players.

Being at the top of mind is not an easy issue,

but it is possible: Audioemotion in Spain is proud to be just there

Page 12: Radio 2.0 paris conference

Formats

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Page 13: Radio 2.0 paris conference

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Page 14: Radio 2.0 paris conference

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Page 15: Radio 2.0 paris conference

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Page 16: Radio 2.0 paris conference

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Page 17: Radio 2.0 paris conference

Más de 5 millones de Usuarios Únicos WebRadio en nuestra Red, ¡3,3 millones con IP de España!

Mobile & Tablet Examples

iPad

Page 18: Radio 2.0 paris conference

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Page 19: Radio 2.0 paris conference

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Page 20: Radio 2.0 paris conference

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Page 21: Radio 2.0 paris conference

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Page 22: Radio 2.0 paris conference

Our Chalanges for

Pure Audio Formats

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Page 23: Radio 2.0 paris conference

Market Figures & Profiles

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Page 24: Radio 2.0 paris conference

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Page 25: Radio 2.0 paris conference

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Page 26: Radio 2.0 paris conference

Our reason to be.... Brands that already invest on Online Radio

Page 27: Radio 2.0 paris conference

Some Final Reflexions

We have big challages to improve,

we must act now!

The actual money invested is nothing

compared with the impact of the media, so we just have one option: growing sensibly!

Remember that you need technology,

top level team, true partnerships, share

knowledge, and focus on the e-listener experience, stablishing dialogues, avoiding

acting unidirectionally.

The opportunity is real and it is there...

Just CHANGE and take it!

Page 28: Radio 2.0 paris conference

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