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RED & WHITE HUNGER FIGHT
LSC 332
CLIENT OVERVIEW- Founded in 2008
- Sponsored by the athletic department
- Partnership with the Wisconsin Alumni Association
- Collected 13 tons of Food thus far and $5,000
- Proceeds go to the Community Action Coalition
OBJECTIVES- Create brand awareness
- Consistency in overall messaging
- Use of space
- Cost effective in both time and placement
TARGET AUDIENCE
PRIMARY:
Student and Faculty at UW-Madison
SECONDARY:
Badger Fans in the greater Madison Area
Badger Fans
HOW WE’LL ADDRESS THIS- Use of a style guide
- Promotional materials
- Flyers- Postcards- Internet Button
STYLE GUIDE
INTERNET BUTTON
POSTER
POST CARD
OTHER IDEAS- Barrel Cover/ Sign
- Location of Materials
- Additional Promotional Materials
- Buttons- Stickers- T-Shirts- Banner
THANK YOU
