Ric Holland 1980-08

2006 - 2008 : Wacom AustraliaRic Holland – Business Development Manager

• Events• Book• Training• Support• Partners

2005 : Extreme integrated MediaRic Holland – Interactive Media Lecturer

• LAMP (AFTRS)

• CoFA• (UNSW)• UTS• Billy Blue

2004 : Extreme integrated MediaRic Holland - Creative Director

• AIMIA VP NSW Committee • IdN Magazine Aust/NZ (IdN TV)• 301 Interactive - INXS, global brands• Ambience Interactive- RF TV (Wireless, games, broadband)• The Promise (Adult dating 3G)• Music Domain - Original music, ring tones, calling forward music, etc.• Destra - MP3.COM - OZ Hosting• Look Films - History Content• Extreme Sport UK (discussions in progress)• Alcatel - Business Partner (wireless, broadband) Telstra, Orange, etc.• GIZMO Technology and Innovation content• Microforte - MMOGS, Wireless Games• WOW - How to Books• CG & Effects Training • Ric’s Place (Game and Technology content developer)

2004 : Extreme integrated MediaRic Holland – Creative Director

• AIMIA• IdN Magazine• 301 Interactive• Ambience

Interactive• The Promise

2004 : 301 InteractiveRic Holland - Creative Director

• Facilities walkthrough

• Video Edit Suite• 2D/3D Graphics

Suite• 1.5 Surround Mixing

Suite• Live Recording

2004 : Extreme integrated MediaRic Holland – Creative Director



2004: Extreme integrated MediaRic Holland – Creative Director



2004 : 301 InteractiveRic Holland - Creative Director

• Facilities• Sydney, Australia• Byron Bay,

Australia• Stockholm, Sweden• Cologne, Germany

2004 : Extreme integrated MediaRic Holland - Principal



2004 : Extreme integrated MediaRic Holland - Principal



2004 : Extreme integrated MediaRic Holland - Creative Director


Interactive• Gravity Max

2003 : Extreme integrated Media Ric Holland - Principal

•Concept•Free to air TV show•iTV show•Platform agnostic •Tweens•Life Style•Music•Research•Global Advertisers

2003 : Extreme integrated Media Ric Holland - Principal

• Concept• Free to air TV show• iTV show• Platform agnostic • Tweens• Life Style• Music• Research• Global Advertisers

2003 : Extreme integrated MediaRic Holland - VP NSW Committee AIMIA

• 6th year of• 4 Day Thing• IdN Magazine• 301 Interactive• Ambience



• 4 Day Thing• Over 35 charity

Clients• 100s of Students• 7 years by 2004• Top industry

Mentors• Corporate Sponsors


• 4 Day Thing• Over 35 charity

Clients• 100s of Students• 7 years by 2004• Top industry

Mentors• Corporate Sponsors

2002 : Different (4 Day Thing)Ric Holland - Creative Director

• 4 Day Thing• Student Design

Workshop• Charities• Mentors• Sponsors• Design Colleges

2002 : Different Ric Holland - Creative Director

• Terraplanet• Brand Strategy• Video presentation


• Terraplanet• Brand Strategy• Video presentation


• Southcorp Wines

• Brand Strategy• Look & Feel• Information

Architecture• User Testing• Html


• Southcorp Wines

• Brand Strategy• Look & Feel• Information

Architecture• User Testing• Html


• Elite Property• Management• Brand Strategy• Collateral• Showroom display• Video presentation• Press ads


• Elite Property• Management• Brand Strategy• Collateral• Showroom display• Video presentation• Press ads

2000 : IBM GSA - Innovation Centre Ric Holland - Creative Director

• Responsibilities• Brand Strategy• Innovation Centre• Information

Architecture• Usability Testing• HTML Integration• Presentations• Mentoring










2000 : IBM GSA / 4 Day ThingRic Holland - Creative Director

• 4 Day Thing• Student Design

Workshop• Charities• Mentors• Sponsors• Design Colleges








• Responsibilities

• Brand Strategy• Innovation Centre• Information








Centres for IBMe-business Innovation

The Innovation Centre

E-business innovation

Experiences

Alliance Partners

Careers

IBM Global Nav header

Contact us

Centres Worldwide

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Business Executive Resources

Flash auto pop-up sits above HTML content when user goes to “The Innovation Centre” section Home

About the Innovation Centre

About Innovation Centre (FLASH): Includes

information about the Innovation Centre and CAD

drawings. Rollover states on section of the centre

drawings will appear as rendered – this will navigate to

local nav sections:

Design Studio, Client work, Internet Café, Media Lab,

R&D lab, Maps.

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Education

Innovation News

Design Studio Executive Briefing Internet Cafe AV Room Useability Lab Maps

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The Center for IBM e-business Innovation :: SYDNEY

Brand Value Matrix


Branding ServicesBranding Services

Brand Strategy Brand Design Brand Management Brand Measurement

• Positioning

• Brand attributes

• Competitor reputation profiles

• Brand architecture

• Identity design

• Name creation

• Logo design

• Branding Guideline

• Brand management best practices audit

• Implementation planning and support

• Internal communications

• Messaging guides

• Tone and manner guidelines

• Brand Audit

• Brand Value Matrix

• Brand strategy ROI


User Definition, Profiles & Scenarios


Branding /Creative Process - in 12 weeks


Customer Needs

Brand Audit Brand Creation Implementation Brand Validation

Customer Experience

Brand Architecture

Industry Trends

BusinessStrategy

PositioningPersonality

ProcessBehaviors

Brand Mgmt.

BrandStandards

VisionMission

Core Competencies

Competition

Comm.Platform

KeyStakeholders

ProductServicesChannels

AdvertisingDirect Mktg.

Communications

Every CustomerInteraction

New InfluencesChanging Needs

Global / LocalBusinessPersonal

Branding Strategy Brand Experience

VerbalVisualSound

InteractionTechnology

Brand


What are your business objectives?What is your market(s)?Who are your customers? And what do they what?Are you the same brand no matter where your customers find you? - What is your brand position.Who is your competition?How can you give your customers more than they expect?How do you measure success?

The transformation begins by asking the right questions.

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1999 : MetaCreations CorporationRic Holland - Regional Manager : Asia Pacific

• Software Products• Painter• KPT• Bryce• Poser• Carrara• Canaoma• MetaStream






•Software Products•Painter•KPT•Bryce•Poser•Carrara•Canaoma•MetaStream









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1998 : Extreme DigitalRic Holland - Managing Director

• Client• 2000 Sydney

Olympics web pitch

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1998 : Extreme DigitalRic Holland - Managing Director

• Client• MetaCreations

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1996 : Vision GraphicsRic Holland - Creative Director and financial partner

• Responsibilities• Digital imaging• Branding & Design• Pre-press• Interactive media• Business Dev.

1996 : Vision GraphicsRic Holland - Creative Director and financial partner

• Responsibilities• Digital imaging• Branding & Design• Pre-press• Interactive media• Business Dev.

1995 : Ricreation Studio / ExtremeRic Holland - Managing Director

•Services•Concepts•Branding•Design•Illustration•3D Model construction•Packaging•Print •TV

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•Services•Concepts•Branding•Design•Illustration•3D Model construction•Packaging•Print •TV

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1981 : Rick HollandFreelance Illustrator

• Services• Illustration• Pencil • Cartoons• Concepts

1979 : Rick HollandFreelance Illustrator

• Services• Illustration• Pencil • Cartoons• Concepts

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