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Sam’s Club Mobile Solution
Rockfish Interactive Insights & Innovations
Competitive Mobile Landscape
Competitive Mobile Landscape
Competitive Mobile Landscape
Mobile Landscape 03
115 Million homes in the U.S.15% have a smart phone
53% Blackberry
27% iPhone
20% Other
91% iPhone
7% Android1% Blackberry 1% Java
Smart Phone Mix Mobile App Usage (frequency)
17,250,000 estimated households with a smart phone
Competitive Mobile Landscape
Members & Competition 04
Phase 1 Q1-Q2: Application Launch
Phase 1 Q1-Q2
Phase 1 Q1-Q2
Application Launch Q1 iPhone Q2 Android & BlackBerry
Load Screen Determine Features Enter Member Number Home Page
06
Become A MemberIf a user is not currently a Member, they will have the ability to get a Membership right on their phone. All Membership types would be available.
Phase 1 Q1-Q2
Application Phase 1
Begin Screen
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Non-Member Prompt
Sam’s Club EventsUpdate Members with the latest information on Sam’s Club events both online and In-Club. Could also allow updated events specific to individual Clubs.
Club Maps (Static)View a layout of your local Club. Sections of the Club will be labeled to allow Members to easily find products and services.
Phase 1 Q1-Q2
Application Phase 1
Club Map
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Phase 1 Q1-Q2
Application Phase 1
eValuesCreate an easy way to check current and upcoming eValues on the go. Add eValues to your mobile shopping list.
FeaturedThis section features special buys, new products and other Sam’s Club promotions.
Viewing Current eValues
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Phase 1 Q1-Q2
Application Phase 1
Product SearchSearch for products and find details such as price, reviews, specifications and availability. The searched items can then be added to your shopping list.
Product Search In-Depth Product Info.
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Phase 1 Q1-Q2
Application Phase 1
Shopping List Create a shopping list with suggested search. Add specific products that are in-stock at your local Club to your list.
Saved Lists Smart Search Auto Organization Send List
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Phase 1 Q1-Q2
Application Phase 1
Club FinderUse Google maps and GPS to find locations and directions to Sam’s Club.
Club Finder
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Phase 2 Q2-Q4: Monthly Updates
Phase 2 Q2-Q4
Phase 2 Q2-Q4
Application Phase 2
Membership CardView your current Membership information. Unique barcode on phone can be scanned at checkout to validate Membership. In addition to scheduled alerts, Members will have the ability to renew or upgrade their membership at any time.
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Membership Card One Touch UpgradeOne Touch Renewal
Phase 2 Q2-Q4
Application Phase 2
AlertsMembers are alerted at intervals of 3 months prior, 1 month and day of needed renewal. All alerts for renewals, product information, etc. are stored in the alerts feature.
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Archived Alerts New Alert One-Touch Renewal
Phase 2 Q2-Q4
Application Phase 2
Product Search (added functionality)When searching for a specific product, users can also comparison shop simply by rotating their phone. When interested, they can tap a product for supplier videos.
Product Information Quick CompareVideo
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Phase 2 Q2-Q4
Application Phase 2
Shopping List (added functionality) Users can add items to a shopping list by scanning barcodes (such as an empty cereal box). They can also schedule Click ‘n’ Pull, plot items on a Club map, or share via email.
Full List- Scan Feature Click ‘n’ Pull & Map It Added Time Alert for Click ‘n’ Pull Map Out Your List
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Phase 2 Q2-Q4
Application Phase 2
Product ComparisonsTake a picture of a barcode in Club for reviews, ratings and side by side comparisons.
Scan Barcode Assist in Item Determination Compare to Similar Products
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Phase 2 Q2-Q4
Application Phase 2
Purchase & Savings HistoryShow purchase history broken down graphically by segment (fresh, HBA, etc).Show exact savings overall and percentage by category. (Rotate to expand views.)
Quick View- Savings Extended View- Savings
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Member ServicesCould include robust tools for areas such as Travel and the new Member Marketplace.
PharmacyOrder refills and receive alerts when prescriptions are ready for pickup.
Phase 2 Q2-Q4
Application Phase 2
Sam’s Club EventsUpdate Members with the latest information on Sam’s Club events both online and in club. Could also allow updated events specific to individual Clubs.
Sam’s Club Credit ManagementView statements and pay bills.
PhotoPrice and order prints.Upload and download pictures.Create and edit albums.Create and purchase photo books.
Gas Price DisplayDisplay current gas prices at the local Club on home screen of the application.
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Timelines
Timelines
BlackBerry & Android Platforms
Club Maps
Sam’s Club Events
eValues
Featured
Product Search
Your Lists
Club Finder
Launch iPhone App
Club Maps
Sam’s Club Events
eValues
Featured
Product Search
Your Lists
Club Finder
April June
Timeline Phase 1
Phase 1 22
Begin iPhone Development
January 2010
Timeline Phase 2
Phase 2 23
Finances
July August September October November December Jan. 2011
Adv. Product Search
Comparison
Video
Adv. Shopping List
Click ‘n’ Pull
Product Mapping
Barcode Scanner
Member Services Gas Price Display
Membership Card
Sam’s Club Events
Credit Mgmt.
Photo
Pharmacy
Supplier Participation Opportunities
Supplier Participation Opportunities
Featured ProductsPurchase space under the “featured” section of the app for new product releases and special buys.
Product VideosIncrease overall app usability by submitting product videos for placement within app.
Supplier Participation Opportunities
Supplier Participation Opportunities
Product Search/Shopping ListPurchase prime placement for your product when users search products by category or use suggested search while creating a shopping list.
AlertsPurchase a new product or special buys alert that is sent to all application users.
Product PlotterPurchase pin placement in the product plotter map for your products.
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SMS Opportunities
SMS Opportunities
Featured ProductsIssue alerts for special buys, new products and other Sam’s Club promotions.
Sam’s Club EventsReceive alerts about special events at your local club.
SMS Opportunities
SMS Opportunities
PharmacyPrescription refill reminders and pick-up alerts.
Click ‘n’ PullReceive an alert when your items are ready for pick-up.
eValuesReceive a text message alerting you about your new eValues.
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The rise of the smart phone will eventually lessen the need for comprehensive SMS strategies, but for the next several years this is still a significant segment in the mobile market.
Thank you for your time. Questions?
