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User Experience Included at Every Level
Christina Aldan For St. Louis Days of .Net 2015.11.13
@luckygirliegirl ChristinaAldan.com [email protected]
702.900.3419 #sldon #WIT #STEM
User Experience
“Design must seduce, shape, and more importantly, evoke an emotional response.”
- April Greiman
Defined
“User Experience” - The international
standard on ergonomics of human system interaction, ISO 9241-210 defines user
experience as "a person's perceptions and responses that result from the use or
anticipated use of a product, system or service.”
Defined
User Interface (UI) vs. User Experience (UX)
“UI is the saddle, the stirrups, and the
reigns. UX is the feeling you get being able to ride the horse, and rope your cattle.
- Dain Miller, webdesigndepot.com
Examples
1. Ex. UI is the app icon on your smartphone touchscreen. UX is how pleasurable it is for clients to press the icon, their response time, how often they press the icon
2. Ex. UI is the newsletter system you use to communicate with clients. UX is the client’s emotional response, how often they engage, how long it takes them to reply to you.
Influencing Factors
• System • User • The Context of Use = The resultant emotional response to your brand
Elements
• Marketing • Branding • Visual Design • Usability
Why is it important?
We want to create services and products that are: • Simple • Valuable • Effective
User Experience Included at Every Level
Christina Aldan For St. Louis Days of .Net 2015.11.13
@luckygirliegirl ChristinaAldan.com [email protected]
702.900.3419
Why do people engage?
Emotions Motivations
Values
Where do they engage?
Touch Points w/ Your Brand • Services • Apps • Products • Website • Employees • Meetings • Conferences
Core Values of Your Culture
The Core Values of your company’s culture are expressed at every level of User Experience. How are your company’s values being shown to your clients through your products and services and design?
Examples:
It’s best to do one thing really, really well.
Examples:
Examples:
We strive to make sure that everyone — in any environment — can take advantage of technology. We are constantly curious and we never stop trying to find smarter ways to get things done.
Examples:
Examples:
Innovation that matters, for our company and for the world.
Examples:
Examples:
Be open.
Examples:
Examples:
Results first. Substance over flash.
Examples:
Questions to Ask?
Market research offers insight… • Are users getting value from interacting
with our brand? • Would they recommend our products/
services to a friend? • Are our core values emitted at every level
of our product design?
Examples of Metrics
We measure User Experience with market research tools: • Surveys • Focus Groups • A/B Testing • Heat Maps • Time Spent Engaged • Interviews
Who is Best For the Job?
Generalists are excellent at overseeing UI/UX because they are great at understanding inter-relationships and continuity between all the moving parts. They are multi-solutions oriented because they are multi-specialists: • Creative Directors • Project Managers • UX Designers
Generalists
Generalists can help manage the User Experience for a company at every level: • Hiring • Design • Development • Advertising • Marketing
Overview
With so many components, it is important to have a generalist on your team to help with flow. Source: Michael Cummings – uxdesign.com
Putting it All Together
Business Culture Core Values
Brand Messaging Logo Design
Focus Groups A/B Tes<ng Data Analysis
Surveys
Emo<onal Response Brand Engagement
Loyal Clients
≠
Brand Identity
�
Mobile App Customer Service
Products Conferences
User Interface Crea<ve Director Project Manager UX Designer
Overseer
Market Research User Experience
