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User Experience DesignCase Study by:Akshay Parakh (1018)SY (CD
spec. UED)
Index
02Duties & Morning Rituals03User Persona Study:
Questionnaire04Negative Qualities Of User05Metaphor
01Memorable Experiences
06Design Process & Thinking
My Memorable ExperiencesIncidents that left an impact in my
mind1
IPL Match,Wankhede Stadium,Mumbai
I relate the experience to the following keywords:energetic,
unity, power of sound, sportsmanship.Human Sense (Target)Type of
MemoryElementTimes RecalledType of ExperienceUnique Selling Point
(USP)- Sound (Crowds Cheering)SocialEnergy Field created by
sound.10-15Extremely Positive- The crowds cheering created an
energy field around the cricket ground.
SULA Vineyards,Nasik
I relate the experience to the following keywords:satisfactory,
pleasant, ever-lasting.Human Sense (Target)Type of
MemoryElementTimes RecalledType of ExperienceUnique Selling Point
(USP)Smell (Grape Fragrance)Vision (Located amidst lovely natural
landscape)SocialGrape Fragrance+Landscape2-3Extremely
PositiveLocated in natural landscape.Authenticity of grape
fragrance.Design of washroom interiors.
Barbeque Nation,Deccan, Pune
I relate the experience to the following keywords:foodgasm,
craving to eat, credibility for brand, authentic.Human Sense
(Target)Type of MemoryElementTimes RecalledType of ExperienceUnique
Selling Point (USP)TasteSmell (Cooking aroma)SocialQuality of
Food+Ambience7-10Extremely PositiveEach table provided with BBQ
grillYour cook is your waiterWide varietyFoodie ambienceNo tips
accepted.
Orange County,Coorg
I relate the experience to the following keywords:calmness,
soothing, stress relief.Human Sense (Target)Type of
MemoryElementTimes RecalledType of ExperienceUnique Selling Point
(USP)Touch (Massage)Sound (Music)Smell (Aroma of natural
oils)PersonalNatural oils+Authenticity5-6Extremely Positive100%
natural oils usedMassage in sync with soothing musicAuthentic
employees and processExtraordinary ambience
Using iPhone 1st Gen for the first time
I relate the experience to the following keywords:surprising,
curosity to know how its manufactured, impressed.Human Sense
(Target)Type of MemoryElementTimes RecalledType of ExperienceUnique
Selling Point (USP)Touch (Screen sensitivity and
responsive-ness)Vision (consistent GUI
design)ExtremelyPersonaliPhone 1st Gen20-25Extremely
PositiveMulti-Touch User InterfaceDitched stylus inputGesture
controlled user inputTop-notch build qualityScreen size
Using Nokia 1100for the first time
I relate the experience to the following keywords:disgust, found
it to be mediocre, poor design language, old-school.Human Sense
(Target)Type of MemoryElementTimes RecalledType of ExperienceUnique
Selling Points (USP)Touch (Tactile buttons)Vision (Black and white
User Interface)ExtremelyPersonalNokia 110010-15Extremely
NegativeUsabilityExtreme DurabilityRemovable battery upto 400h
standby-timeAffordable.
Using Virtual Reality for the first time
Using Virtual Reality for the first time
I relate the experience to the following keywords:surprising,
impressive, immersive.Human Sense (Target)Type of
MemoryElementTimes RecalledType of ExperienceUnique Selling Points
(USP)Vision (360 Photos)Most Personalamong all ExperiencesGoogle
Cardboard+Smartphone10-15Extremely PositiveDIY cheap VR headset
compared to other products in marketComplete 360 immersive
experienceHead trackingMultiple view-points
MemoryTarget SenseMemory TypeElementTimes
RecalledExperienceUSPAssociated KeywordsWankhede
StadiumSoundSocialEnergy Field created by sound.10-15Extremely
PositiveEnergy fieldenergetic, unity, power of sound,
sportsmanshipSULA VineyardsSmell, VisionSocialGrape Fragrance &
Landscape2-3Extremely PositiveNatural landscape, Authenticity,
Interior design.satisfactory, pleasant, ever-lastingBarbeque
NationTaste, SmellSocialQuality of Food & Ambience7-10Extremely
PositiveTable specific BBQ grill, Foodie ambiencefoodgasm, craving
to eatOrange CountyTouch, Sound, SmellPersonalNatural oils &
Authenticity5-6Extremely PositiveNatural oils, Ambiencecalmness,
soothing, stress reliefFirst time with iPhone 2GTouch,
VisionExtremelyPersonaliPhone 1st Gen20-25Extremely
PositiveMulti-Touch UI, Gesture inputsurprising, impressedFirst
time with Nokia 1100Touch, VisionExtremelyPersonalNokia
110010-15Extremely NegativeUsability, Durability, Removable
battery, Affordable.disgust, mediocre, poor design, old-schoolFirst
time with Virtual RealityVisionExtremelyPersonalGoogle Cardboard
& Smartphone10-15Extremely PositiveDIY, Cheap, 360
experiencesurprising, impressive, immersive
My Duties towards the WorldThings that keep me on my toes2:i
Goal #1:
With the rise of Artificial Intelligence, users have started
fearing the applications of Technology.I, as a designer, want to
prove that Technology is a good thing and that AI cant overcome the
human race unless we let that happen.
To make Human-Computer Interaction (HCI) so organic in nature
that it doesnt feel like youre interacting with a machine anymore.
The computer should feel like an extension of the human body and a
part of who you are.Goal #2:
Goal #3:
To be a responsible designer of the future. To come up with
design solutions can be as eco-friendly as possible and can run on
renewable energy resources.
Morning RitualThe first thoughts that come up when I wake
up2:ii
Morning ThoughtsSince my sleeping patterns are not fixed and I
dont get enough sleep on a regular basis, I mostly wake up feeling
zoned out. Im very particular about my To-Do Lists and need to
complete tasks from time to time to stay updated on my schedule.I
need an Alarm App that forces me to solve 10 math problems before I
can snooze it.
I feel like if I dont complete atleast 1 task from my To-Do list
within an hour of waking up, my day will go comparatively dull.
I feel like I should simply give my best throughout the day by
doing what I love doing and enjoy the day.
App & Widgets that help me achieve this:
User Persona Case Study: IntroductionLets get introducted to
Maulik3:i
Maulik Vora, 20Background: Maulik comes from a higher
middle-class family and is born and brought up in Rajkot, Gujarat
along with his sibling who is 6 years elder to him.
Bio: Maulik is an extrovert. He interacts with different people
from different backgrounds effortlessly. He likes experimenting and
trying out new things without worrying about the outcomes.
Short-Term Goals: He aims at undertaking a job opportunity as a
Graphic Designer in order to gain expertise not only as a designer
but also as an observer with respect to how companies are
managed.
Long-Term Goals: His ultimate aim is to start a company by
himself where hell be incharge of all the operations and the
decision-maker with respect to the companys design language and
philiosophy.
Strengths: His photography skills and the knowledge of following
softwares are his strength:
Weaknesses/Fears: Hes intimidated by his father. Hes also afraid
of losing his close ones.
Maulik Vora, 20
Rough sketch of oneof Mauliks favourite characters:Darth
Vader
Questionnaire
3:iiQuestionnaireAn insights about user preferences
Questionnaire
If you were to work on a self-branding exercise, would you use a
serif or a sans-serif font to build your brand image? Specify one
particular font you'd like to use. What font weight do you
prefer?
Question:MAULIK
sans-serif.
Tendency of usage
If you had to live with only one social networking profile, what
social networking platform would you go with? What makes you
inclined towards using it? Question:
No. of users Feature focus:
Are you more inclined towards using products that have a
minimalist and flat design language or do you prefer using products
with skeuomorphic design language? Question:
Flat/material
Material DepthSmooth Transitions
What comprises most of your media consumption on the
internet?Question:
If you had the chance to live the life of any personality
(dead/alive) for a day, who would it be?Question:
Narendr Modi
What genre of music gets you grooving to the beats and makes you
feel like dancing?Question:
Trap/hip-hop
What colour scheme do you find the most aesthetically pleasing
to your eyes in general?Question:
MAULIK
warm
Are you brand conscious when it comes to buying products? Does
the brand image make a difference to you? If yes, mention one brand
who has built up credibility and trust in you over the
years.Question:
Brand conscious
If you were at a food festival which had the best chefs from
over the world having prepared dishes that are known to be their
speciality, which cuisine would you tend to try
foremost?Question:
continental
What sources or social networking platforms do you rely on in
order to stay updated with news not only related to your industry
but the world around you?Question:
TOI
Are you a gadget geek or old-school when it comes to products
and accessories? Also, what kind of products would you buy if price
was not a factor?Question:
Gadget geek
If you had the choice to choose only one mobile operating system
that you'd have to continue using for the rest of your life, which
one would it be and why?Question:
android
Open Source Operating SystemMaterial Design Language
Which desktop operating system do you prefer over all others? Do
you like Windows' compatibility with third-party apps and
customization capabilities or do you prefer Apple's ecosystem with
the macOS and it's minimalist design language?Question:
Windows 10
Do you tend to lean towards The Force or the Dark Side of The
Force in context to Star Wars?Question:
Dark side
Which fictional character wouldn't make you feel bored, even if
you had to watch that character's series for an entire
day?Question:
Darth Vader
If you had the choice of being able to add a supernatural power
to one of your favourite superheroes, which superhero would you
choose and what supernatural power would you like to see in
him/her?Question:
Professor-Xwith Telekinesis
Places Maulik wants to visit before he dies.
Kings Landing (Game of Thrones), CroatiaKasol, India
Amsterdam, NetherlandsAmazon Rain Forest
If you had the choice of being able to use only 3 features from
your smartphone for the next 30 days, which ones would you choose
and why?Question:
Call, Wi-Fi & Internet
Bare Essentials
Describe what activities comprise in your typical daily
lifestyle? What activities consume most of your time?Question:
What part of your daily routine do you absolutely enjoy?
Why?Question:
Describe one product that is part of your day-to-day life that
you love the most? What feature do you think the product lacks and
would be a great add-on to it? Question:
watch
Missing feature:Backlight
What does your online shopping cart list mostly consist of?
What, in a product, triggers and drives you to purchase
it?Question:
electronics
Factors considered
According to you, how would your peers describe you in
adjectives?Question:
What design principles are you driven towards? Which principles
do you tend to incorporate into your designs in order to achieve
maximum satisfaction?Question:
SimplicityEmphasisRhythm
What specific style of visual elements do you try to incorporate
into your designs? Do you tend to keep them as simple and minimal
as possible or do you design them with a skeuomorphic design
language?Question:
minimalist
Do you try to focus on the essential features while coming up
with a design solution or do you tend to make a detailed design
loaded with all kinds of options and customizations?Question:
Details witha purpose
Does your diet comprise of simple and healthy food or does it
generally comprise of junk foods and bakery products?Question:
Junk
Negative QualitiesQualities that I think that Maulik doesnt make
the most of4
Negative QualitiesSometimes, Maulik doesnt take himself
seriously when he should be.
According to me, he doesnt take full advantage of his
communication skills and the ability to get work done by others. If
anyone else would be in Mauliks shoes, he/she wouldve started a
part-time business by now.
Sometimes laziness can kick in to his personal traits.Platforms
that can grow his network:
MetaphorKeeping Mauliks persona in mind5
Metaphor: EagleSharp eye for good Photographic content.
Slight aggressive side as a personal trait when things get
out-of-control.
Interested in adventure sports that are related to great
heights.
Tenacious by nature.
Metaphor:Rough SketchesKeeping Mauliks persona in mind5:i
Metaphor:Digital AbstractionKeeping Mauliks persona in
mind5:ii
Introducing:
Eagle Launcher
Questionnaire
6Design Process & ThinkingExisting and Redesigned Viman
Nagar
Target Audience
PedestriansRTOPassangersCitizensTransit System
Private VehiclesHawkers
Shops
User NeedsClarity of information related to transport system:The
user needs to know about bus arrival and departure times, the
starting point and destination, etc. with respect to the bus stop
he/shes standing on.
Private vehicles deserve more effective drivable road width that
is not occupied by roadside hawkers and their customers whore
standing beside the stall.
Research GoalsTo attain more efficiency in the traffic flow
patterns and transit system without over-widening of roads.
To change the citizens mindset about public transport by:Making
the entire system efficient, easy-to-use, easily accessible for
virtually any locality in Viman Nagar.Making the system so reliable
that people whore planning to buy a vehicle in the near future
would change their minds and rather travel by public transport.
Designing the ambience and User Experience of different
compartment classes in buses and trains keeping specific user needs
in mind so that a person travelling by first class wouldnt feel the
need to switch to a private vehicle.
Task AnalysisAn overview of the design process6:ii
Questionnaire
6:iiiIdeal Viman Nagar
Conceptual Model
Conceptual Model
Conceptual Model
Questionnaire
Road: Cross Section
If widening roads is a solution to tackle traffic problems, then
loosening your belt is a solution to an obesity problem.
CreditsProf. Sunil Mahajan, for giving us the opportunity to
work on this project.
Maulik Vora, for providing me with valuable information and
insights about himself without which the case study would be
impossible.
