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Marketing Demand Generation GuideNovember 2016 - January 2017 | For Cisco Partner Use
Table of Contents
Introduction 3
Enterprise Networks 6
Security 10
Collaboration 15
Data Centre 22
Cisco Capital 29
Cisco Demand Generation Services 30
Next Steps 35
The OpportunityDigital transformation is a disruptive force and itrsquos changing the way customers buy and consume IT
Create ConversionsStand O
ut
Enha
nce
Expe
rtise
ENGAGE
100
Your Reputation Precedes You
60 of purchases are based on reputation not product
60Customers Own Their Journey
57 of decisions are complete before the customer calls
57Digital Changes Everything 67 of the customer journey is done digitally
67
Introducing ENGAGEIt is time to shift how we market to customers To cut through the noise you must move beyond traditional telemarketing events and hospitality marketing to new digital social and data-driven marketing
Together we must transform our marketing and be successful for future growth and embrace digital transformation We must learn what customers preferences would be ahead of time anticipate needs create better experiences and increase sales It all starts with ENGAGE
Read more
back next
Cut through the noise with ENGAGEENGAGE can help you spark meaningful conversations with your customers or prospects and more importantly stand out Now you can easily customise and execute marketing campaigns access funds and new digital services to create demand with inbound social and more ENGAGE is made up of the following four key areas
Want to Learn More
With ENGAGE we are re-imagining how to provide best-in-class marketing support to you To see how ENGAGE can help you drive more engagement with your prospects and customers reach out to your Partner Marketing Manager or head to ciscopartnermarketingcom today
Visit the ENGAGE Microsite
Partner Marketing Central (PMC)The new Partner Marketing Central is a personalised digital marketing platform with customisable digital demand generation services for you to work with your partners to engage customers and drive revenue
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES Digital Marketing Experts
Yoursquoll have access to Partner Marketing Managers and Digital Marketing Consultants to build joint marketing plans and execute campaigns focused on digital tactics Our team is continually trained and educated on the latest digital marketing techniques
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
New Digital Demand Gen ServicesThere are new services focused on digital inbound social and data-driven demand generation which you can activate with the marketing campaigns in this guide Free services include Cisco Web Content Syndication and Social Syndication Email and Marketing Automation There are also paid services like Paid Search Web Advertising Social Selling and 3rd Party Content Syndication
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
EducationThe Marketing Velocity Hub provides access to lsquoalways onrsquo marketing best practices from industry experts webinars and e-learning courses to help you learn new digital marketing techniques You can also access lsquoMarketing Yourself Awesomersquo a 5-part video based marketing course for Cisco Distributors sharing the latest insights to help you market the Cisco value proposition in to your partners more effectively
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
Why work with Cisco on marketing campaigns
back next
bull Upgrade the installed basebull Add Cisco Services
bull Maximise existing potentialbull Upsell to current customers
bull Gain Market Sharebull Target new environments
bull Grow share of walletbull Displace competitors
Cross-selling and up-selling to existing customers
Competitive displacement
Acquiring new customers
Refreshing the installed base
Use the new digital demand generation
services within PMC to support your Marketing
campaign planning
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
Enterprise NetworksCampaign details 2016
Read more
DNA Digital Network Architecture Journey
Description Digital technology is driving business transformation Across every industry innovators have something in commonmdasha digital-ready network Without the network as part of your customerrsquos business strategy the applications cloud services and devices they deploy cannot live up to their potential
The challenge your customers face is how to start their journey and what steps to take to reach their objectives
The Ciscoreg Digital Network Architecture (DNA) will help your customers prepare for this transformation It is an open software-driven services-centric network architecture delivering real-time insights and personalised experiences automation and assurance and security and compliance
Objectives of the campaign
This campaign provides guidance to help customers understand what stage they are in the Cisco DNA journey and how they can build competitive advantage to lead in the digital revolution
This campaign will help you
bull Increase deal size and margins by turning a Cisco on-premises or cloud-managed product sale such as wireless switching or routing into a broader solution sale focused on business outcomes
bull Accelerate customer wireless migration to 80211ac Wave 2 and the newest Cisco switches and routers to support the increase in mobile devices
bull Help IT influence technology budget by selling line-of-business (LoB) relevant solutions to help grow their business
bull Gain insight into your customersrsquo business and grow your margins and annuity business with professional and technical support services
Products and Solutions Full Enterprise Networks Portfolio
Key Competitors HP Aruba Huawei Dell Ruckus Juniper Avaya Brocade Fortinet
Timeframe Available now - English
Marketing Assets English French German Italian Polish Russian Spanish
Campaign Overview
Solution Overview
Migration Paths and Guides
Campaign Implementation ResourcesSales
Approach
Partner Playbook
1copy 2016 Cisco andor its affiliates All rights reserved This document is Cisco Confidential For Channel Partner use only Not for public distribution
Digital Network Architecture Journey
Campaign Overview
What Is This CampaignDigital technology is driving business transformation Across every industry innovators have something in commonmdasha digital-ready network Without the network as part of your customerrsquos business strategy the applications cloud services and devices they deploy cannot live up to their potential
The challenge your customers face is how to start their journey and what steps to take to reach their objectives
With this campaign you can position the Ciscoreg Digital Network Architecture (DNA) to help your customers prepare for this transformation It is an open software-driven services-centric network architecture delivering real-time insights and personalized experiences automation and assurance and security and compliance
back next
Win with Mobility II Smart Networks for the Mobile Age
Description With this campaign you can guide customers on their mobile strategy to get the most out of it and create additional revenues with on-premise or cloud-managed solutions You can address 5 topics Engagement with new mobile efficiency Productivity with ultra-fast Wi-Fi Security with built-in protection Performance with super-fast switches and Efficiency with smart branch networks
Objectives of the campaign
bull Increase deal size and margins by turning a Cisco on-premises or cloud-managed product sale such as wireless switching or routing into a broader solution sale focused on business outcomes
bull Accelerate customer wireless migration to 80211ac Wave 2 and the newest Cisco switches and routers to support the increase in mobile devices
bull Help IT influence technology budget by selling line-of-business (LoB) relevant solutions to help grow their business
bull Gain insight into your customersrsquo business and grow your margins and annuity business with professional and technical support services
Products and Solutions
CMX Meraki CMX EMSP 80211ac wave 2 HDX Mobility Express ISE TrustSec AnyConnect Multigigabit Catalyst Switches Unified Access IWAN Meraki IWAN APIC-EM
Key Competitors HP Aruba Juniper Huawei Ruckus
Timeframe Available now
Marketing Assets English French German Italian Spanish Russian
1
2
3
4
5
ldquoNetwork traffic is expected to triple in the next four yearsrdquondash Cisco Visual Networking Indextrade Forecast
Yoursquore 115 times slower than you could beOlder networks werenrsquot built to support the technology demands
of todayrsquos workforce Modern converged wired and wireless
technology allows you to innovate everywhere ndash at record speed
Ciscoreg 80211ac Wave 2 wireless delivers theoretical speeds
of up to 69 Gbps Thatrsquos 115 times faster than the previous
generation (80211n) Get your switches ready for 80211ac with
Cisco Catalystreg Multigigabit technology It delivers speeds beyond
1 Gb on existing Category 5e (Cat5e) cables and provides cost
savings for customers migrating to Wave 2
Your people want moreThe modern workforce expects a work-from-anywhere
environment but mobile solutions and cloud-based business
applications can overwhelm an older infrastructure Upgrading to
Cisco Intelligent WAN (IWAN) and 80211ac Wave 2 solutions will
give you a powerful foundation so you can get the highest level
of performance out of your applications and keep your people
productive ndash wherever work happens
You suffer from ldquosometimes some placesrdquo securityThreats to your network are more sophisticated and targeted than ever
before The older your infrastructure the more vulnerable you become
With a Cisco network intelligent sensors and enforcers are embedded
into your switches routers and wireless solutions giving you enhanced
context and visibility Everywhere
Yoursquore spending most of your time maintaining Introduction of new technology puts more and more strain on older
infrastructures You canrsquot grow ndash much less innovate ndash when yoursquore
forced to spend most of your time and resources on managing and
troubleshooting your network
Migrating to solutions like the Cisco Catalyst SmartOperations toolkit
Cisco ONE Software and Cisco Application Policy Infrastructure
Controller Enterprise Module will greatly improve your networkrsquos
performance while also dramatically simplifying deployments
operations and management That means lower costs and more
time to innovate
You have application anxiety From real-time analytics to hybrid cloud computing your network
needs to be able to handle the powerful tools computing
environments and applications that will give you the edge in the
digital market The Cisco Catalyst and Cisco Nexusreg lines of
switches ndash in addition to Cisco IWAN and wireless access points ndash are
built to support todayrsquos largest applications ndash and scale to meet the
data demands of tomorrow
Little-known fact
Is your network ready for whatrsquos next
Additional resources
Another 115 ndash the Cisco Visual Networking Index (Cisco VNItrade) Forecast predicts that there will be 115 billion connected
devices by the year 2019 ndash 15 times the expected world population
Threats arenrsquot going away anytime soon Get ready with Ciscorsquos smart networks for the mobile age
5 reasons your network needs an upgrade
80
ldquo80 of IT resources are spent lsquokeeping the lights onrsquordquo
ndash Forrester Research report
Learn More
5 ways to activate network security everywhere
5 steps to a workplace thatrsquos anywhere anytime
Do you have these symptoms of network neglect
If yoursquore relying on older hardware for innovation itrsquos time for a change Herersquos why
copy 2015 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Meraki are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1509R)
back next
Midsize Customer Acquisition Campaign Letrsquos Get Together ndash and bring your business to life
Description Letrsquos get together Start using this campaign today to fast-track your sales of Cisco midsize solutions and bring your customers business to life whilst adding value to yours
Cisco solutions are a powerful means by which midsize organisations can grow Theyrsquore designed and built for purpose with our midsize customersrsquo needs in mind Therersquos a lot to choose from so wersquove brought together a range of products ideally suited to your midsize customers
Objectives of the campaign
This campaign is designed to help you sell Ciscorsquos suite of Data Centre Switching Routing Wireless and Collaboration solutions to your midsize customers - and add value to your Cisco partnership
Products and Solutions
Data Centre - HyperFlex HX-SeriesWireless ndashMobility ExpressSwitching ndash 350 and 550 SeriesRouting ndash 800 and 1900 SeriesCollaboration ndash Business Edition 6000 Video amp IP Phones Spark Webex Jabber
Key Competitors Various
Timeframe Available now
Marketing Assets English
back next
SecurityCampaign details 2016
Read more
Description Market and sell Ciscorsquos next-generation firewall and IPS solutions including the industry-leading threat-centric next-generation firewall tailor-made for small and mid-size businesses For network-centric buyers ASA with FirePOWER Services offers convergence of the proven ASA platform with the best-in-class NGIPS and Advanced Malware Protection capabilities (single appliance) This integration offers competitive differentiation that no other vendor can offer For security-centric buyers position the Best-in-Class solutions Cisco ASA 5500-X plus FirePOWER Next-Generation IPS appliances (dedicated NGFW and NGIPS appliances) Position and sell Ciscorsquos next-generation network security solutions
Objectives of the campaign
This programme focuses on the migration opportunity from the worldrsquos largest firewall installed base (the ASA 5500 Series that has reached end of sale) to the ASA 5500-X Series with Next-Generation Firewall Services It also provides migration material for Cisco the legacy IPS installed base to the FirePOWER Next-Generation IPS appliances
Products and Solutions
Cisco ASA with FirePOWER Services Cisco FirePOWER NGIPS Cisco Advanced Malware Protection
Key Competitors Juniper Palo Alto Networks Check Point Fortinet McAfee
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
Network Security What a Next-Generation Firewall Should Be
next back
Email amp Web Security Protect Your Organisation
Description Security is more critical to your customersrsquo networks than ever before As threats and risks persist along with concerns about confidentiality and control security is necessary for providing business continuity protecting valuable information and maintaining brand reputation Cisco integrated security solutions embedded in the fabric of your customersrsquo networks give them heightened visibility and control to protect their business without disruption
Objectives of the campaign
Evaluate your customersrsquo content security needs and position Cisco Email and Web Security solutions against the competition Ensure existing Email and Web Security customers renew and upgrade to include Advanced Malware Protection for Email and Web Gateways
Products and Solutions
Cisco Web Security Appliance and Cloud Web Security Cisco Email Security Appliance and Cloud Email Security Cisco Advanced Malware Protection
Key Competitors Blue Coat Websense Zscaler Symantec McAfee Proofpoint Microsoft
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Secure Data Centre Security Scale from Data Centre to the Cloud
Description Cybercriminals are specifically targeting the data centre where high-value data resides High-profile data breaches have made securing the data centre a boardroom topic and a main concern for top executives who wish to avoid media spotlight regulatory penalties and damage responsibility The Cisco Secure Data Centre portfolio is the only validated solution designed specifically for todayrsquos dynamic data centre environments delivering consistent security across physical virtual and cloud environments and a ldquono compromisesrdquo approach that provides dynamic provisioning scalable performance and full threat protection
Objectives of the Campaign
Provide a threat-centric security approach unique to the data centre one that meets the unique data flows and demands of high-speed networks with an end-to-end suite of solutions providing protection across the full attack continuum Address your customersrsquo data centre challenges by including security technologies in your data centre opportunities and increase at the same time your data centre deal size by as much as 40
Products and Solutions
Cisco ASA 5585-X and ASAv Virtual Next-Generation Firewall Cisco FirePOWER 8000 NGIPS appliance and Virtual FirePOWER NGIPS Advanced Malware Protection and Cisco Identity Services Engine (ISE)
Key Competitors Check Point Palo Alto Networks Fortinet Juniper FireEye
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Advanced Malware Protection AMP Everywhere
Description Hacking is now an industry powered by a community of professional entrepreneurial and resourceful cybercriminals Help your customers protect their organisations Cisco Advanced Malware Protection (AMP) is a security solution that addresses the full lifecycle of the advanced malware problem Not only can it prevent breaches but it also gives the security teams the visibility and control to rapidly detect contain and remediate threats if they evade front-line defences cost-effectively and without impacting operational efficiency
Objectives of the campaign
Capitalise on a cutting-edge technology in a booming cybersecurity industry Cisco Advanced Malware Protection is the leading security technology that protects organisations before and during an attack and provides continuous analysis of files even after an attack to quickly detect stealthy malware scope the compromise and eliminate it
Products and Solutions
Cisco AMP for Networks AMP for Endpoint AMP for Email and Web Gateways AMP ThreatGRID AMP Private Cloud Virtual Appliance
Key Competitors FireEye Palo Alto Networks McAfee Bit9
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
next back
CollaborationCampaign details 2016
Read more
Itrsquos Just a Meeting Next Generation Meetings with Cisco Meeting Solutions
Description Meetings should be simple Thatrsquos why Cisco meeting solutions allow people to easily collaborate and stay productive with anyone anywhere on any mobile device or video system Now companies of all sizes can accelerate decisions and keep projects on track in real time with integrated audio video and content-sharing Customers can enhance engagement with a lifelike video experience that builds relationships Cisco Meeting Solutions blend physical and virtual meetings in the office at home or on the road into one seamless experience And when technologies work together people can benefit from effective meetings ndash no technical expertise needed With Cisco the industry leader in web and video conferencing
Objectives of the campaign
The average knowledge worker spends over a third of their working life in meetings Low-grade or aging technology as well as solutions that donrsquot work together can be a barrier to effective meetings
bull The average meeting takes more than 10 minutes to startbull 7 in 10 people admit to multi-tasking during meetingsbull Remote participants can lose focus undermining motivation and productivity
This campaign aims to help organisations of all sizes from all industries realise the full potential of meetings enabled by technology We offer awareness and demand generation assets and proposed customer journeys as well as customised offers for the business and IT buyers The goal is to generate business opportunities for Cisco Meeting Solutions
Products and Solutions
Cisco WebEx Video systems Phones and desktop endpoints Room and immersive systems Cisco Spark
Key Competitors Microsoft Polycom Avaya Unify Alcatel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Exceptional Video (Mid-Market)
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done Use this campaign to capitalise on the significant opportunity to accelerate video attach of the proudcts listed below
Objectives of the campaign
Get back to business without barriers Itrsquos time we got back to face-to-face connections with Ciscorsquos exceptional video collaboration
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Cisco DX MX SX Series End Points
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation Advanced TP
next back
Get Back to Collaboration Workplace Transformation
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to working your way See how Ciscorsquos effortless collaboration solutions are the new face of workplace transformation
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Full Collaboration Portfolio
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei Siemens HP
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
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Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
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Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
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Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Table of Contents
Introduction 3
Enterprise Networks 6
Security 10
Collaboration 15
Data Centre 22
Cisco Capital 29
Cisco Demand Generation Services 30
Next Steps 35
The OpportunityDigital transformation is a disruptive force and itrsquos changing the way customers buy and consume IT
Create ConversionsStand O
ut
Enha
nce
Expe
rtise
ENGAGE
100
Your Reputation Precedes You
60 of purchases are based on reputation not product
60Customers Own Their Journey
57 of decisions are complete before the customer calls
57Digital Changes Everything 67 of the customer journey is done digitally
67
Introducing ENGAGEIt is time to shift how we market to customers To cut through the noise you must move beyond traditional telemarketing events and hospitality marketing to new digital social and data-driven marketing
Together we must transform our marketing and be successful for future growth and embrace digital transformation We must learn what customers preferences would be ahead of time anticipate needs create better experiences and increase sales It all starts with ENGAGE
Read more
back next
Cut through the noise with ENGAGEENGAGE can help you spark meaningful conversations with your customers or prospects and more importantly stand out Now you can easily customise and execute marketing campaigns access funds and new digital services to create demand with inbound social and more ENGAGE is made up of the following four key areas
Want to Learn More
With ENGAGE we are re-imagining how to provide best-in-class marketing support to you To see how ENGAGE can help you drive more engagement with your prospects and customers reach out to your Partner Marketing Manager or head to ciscopartnermarketingcom today
Visit the ENGAGE Microsite
Partner Marketing Central (PMC)The new Partner Marketing Central is a personalised digital marketing platform with customisable digital demand generation services for you to work with your partners to engage customers and drive revenue
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES Digital Marketing Experts
Yoursquoll have access to Partner Marketing Managers and Digital Marketing Consultants to build joint marketing plans and execute campaigns focused on digital tactics Our team is continually trained and educated on the latest digital marketing techniques
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
New Digital Demand Gen ServicesThere are new services focused on digital inbound social and data-driven demand generation which you can activate with the marketing campaigns in this guide Free services include Cisco Web Content Syndication and Social Syndication Email and Marketing Automation There are also paid services like Paid Search Web Advertising Social Selling and 3rd Party Content Syndication
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
EducationThe Marketing Velocity Hub provides access to lsquoalways onrsquo marketing best practices from industry experts webinars and e-learning courses to help you learn new digital marketing techniques You can also access lsquoMarketing Yourself Awesomersquo a 5-part video based marketing course for Cisco Distributors sharing the latest insights to help you market the Cisco value proposition in to your partners more effectively
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
Why work with Cisco on marketing campaigns
back next
bull Upgrade the installed basebull Add Cisco Services
bull Maximise existing potentialbull Upsell to current customers
bull Gain Market Sharebull Target new environments
bull Grow share of walletbull Displace competitors
Cross-selling and up-selling to existing customers
Competitive displacement
Acquiring new customers
Refreshing the installed base
Use the new digital demand generation
services within PMC to support your Marketing
campaign planning
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
Enterprise NetworksCampaign details 2016
Read more
DNA Digital Network Architecture Journey
Description Digital technology is driving business transformation Across every industry innovators have something in commonmdasha digital-ready network Without the network as part of your customerrsquos business strategy the applications cloud services and devices they deploy cannot live up to their potential
The challenge your customers face is how to start their journey and what steps to take to reach their objectives
The Ciscoreg Digital Network Architecture (DNA) will help your customers prepare for this transformation It is an open software-driven services-centric network architecture delivering real-time insights and personalised experiences automation and assurance and security and compliance
Objectives of the campaign
This campaign provides guidance to help customers understand what stage they are in the Cisco DNA journey and how they can build competitive advantage to lead in the digital revolution
This campaign will help you
bull Increase deal size and margins by turning a Cisco on-premises or cloud-managed product sale such as wireless switching or routing into a broader solution sale focused on business outcomes
bull Accelerate customer wireless migration to 80211ac Wave 2 and the newest Cisco switches and routers to support the increase in mobile devices
bull Help IT influence technology budget by selling line-of-business (LoB) relevant solutions to help grow their business
bull Gain insight into your customersrsquo business and grow your margins and annuity business with professional and technical support services
Products and Solutions Full Enterprise Networks Portfolio
Key Competitors HP Aruba Huawei Dell Ruckus Juniper Avaya Brocade Fortinet
Timeframe Available now - English
Marketing Assets English French German Italian Polish Russian Spanish
Campaign Overview
Solution Overview
Migration Paths and Guides
Campaign Implementation ResourcesSales
Approach
Partner Playbook
1copy 2016 Cisco andor its affiliates All rights reserved This document is Cisco Confidential For Channel Partner use only Not for public distribution
Digital Network Architecture Journey
Campaign Overview
What Is This CampaignDigital technology is driving business transformation Across every industry innovators have something in commonmdasha digital-ready network Without the network as part of your customerrsquos business strategy the applications cloud services and devices they deploy cannot live up to their potential
The challenge your customers face is how to start their journey and what steps to take to reach their objectives
With this campaign you can position the Ciscoreg Digital Network Architecture (DNA) to help your customers prepare for this transformation It is an open software-driven services-centric network architecture delivering real-time insights and personalized experiences automation and assurance and security and compliance
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Win with Mobility II Smart Networks for the Mobile Age
Description With this campaign you can guide customers on their mobile strategy to get the most out of it and create additional revenues with on-premise or cloud-managed solutions You can address 5 topics Engagement with new mobile efficiency Productivity with ultra-fast Wi-Fi Security with built-in protection Performance with super-fast switches and Efficiency with smart branch networks
Objectives of the campaign
bull Increase deal size and margins by turning a Cisco on-premises or cloud-managed product sale such as wireless switching or routing into a broader solution sale focused on business outcomes
bull Accelerate customer wireless migration to 80211ac Wave 2 and the newest Cisco switches and routers to support the increase in mobile devices
bull Help IT influence technology budget by selling line-of-business (LoB) relevant solutions to help grow their business
bull Gain insight into your customersrsquo business and grow your margins and annuity business with professional and technical support services
Products and Solutions
CMX Meraki CMX EMSP 80211ac wave 2 HDX Mobility Express ISE TrustSec AnyConnect Multigigabit Catalyst Switches Unified Access IWAN Meraki IWAN APIC-EM
Key Competitors HP Aruba Juniper Huawei Ruckus
Timeframe Available now
Marketing Assets English French German Italian Spanish Russian
1
2
3
4
5
ldquoNetwork traffic is expected to triple in the next four yearsrdquondash Cisco Visual Networking Indextrade Forecast
Yoursquore 115 times slower than you could beOlder networks werenrsquot built to support the technology demands
of todayrsquos workforce Modern converged wired and wireless
technology allows you to innovate everywhere ndash at record speed
Ciscoreg 80211ac Wave 2 wireless delivers theoretical speeds
of up to 69 Gbps Thatrsquos 115 times faster than the previous
generation (80211n) Get your switches ready for 80211ac with
Cisco Catalystreg Multigigabit technology It delivers speeds beyond
1 Gb on existing Category 5e (Cat5e) cables and provides cost
savings for customers migrating to Wave 2
Your people want moreThe modern workforce expects a work-from-anywhere
environment but mobile solutions and cloud-based business
applications can overwhelm an older infrastructure Upgrading to
Cisco Intelligent WAN (IWAN) and 80211ac Wave 2 solutions will
give you a powerful foundation so you can get the highest level
of performance out of your applications and keep your people
productive ndash wherever work happens
You suffer from ldquosometimes some placesrdquo securityThreats to your network are more sophisticated and targeted than ever
before The older your infrastructure the more vulnerable you become
With a Cisco network intelligent sensors and enforcers are embedded
into your switches routers and wireless solutions giving you enhanced
context and visibility Everywhere
Yoursquore spending most of your time maintaining Introduction of new technology puts more and more strain on older
infrastructures You canrsquot grow ndash much less innovate ndash when yoursquore
forced to spend most of your time and resources on managing and
troubleshooting your network
Migrating to solutions like the Cisco Catalyst SmartOperations toolkit
Cisco ONE Software and Cisco Application Policy Infrastructure
Controller Enterprise Module will greatly improve your networkrsquos
performance while also dramatically simplifying deployments
operations and management That means lower costs and more
time to innovate
You have application anxiety From real-time analytics to hybrid cloud computing your network
needs to be able to handle the powerful tools computing
environments and applications that will give you the edge in the
digital market The Cisco Catalyst and Cisco Nexusreg lines of
switches ndash in addition to Cisco IWAN and wireless access points ndash are
built to support todayrsquos largest applications ndash and scale to meet the
data demands of tomorrow
Little-known fact
Is your network ready for whatrsquos next
Additional resources
Another 115 ndash the Cisco Visual Networking Index (Cisco VNItrade) Forecast predicts that there will be 115 billion connected
devices by the year 2019 ndash 15 times the expected world population
Threats arenrsquot going away anytime soon Get ready with Ciscorsquos smart networks for the mobile age
5 reasons your network needs an upgrade
80
ldquo80 of IT resources are spent lsquokeeping the lights onrsquordquo
ndash Forrester Research report
Learn More
5 ways to activate network security everywhere
5 steps to a workplace thatrsquos anywhere anytime
Do you have these symptoms of network neglect
If yoursquore relying on older hardware for innovation itrsquos time for a change Herersquos why
copy 2015 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Meraki are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1509R)
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Midsize Customer Acquisition Campaign Letrsquos Get Together ndash and bring your business to life
Description Letrsquos get together Start using this campaign today to fast-track your sales of Cisco midsize solutions and bring your customers business to life whilst adding value to yours
Cisco solutions are a powerful means by which midsize organisations can grow Theyrsquore designed and built for purpose with our midsize customersrsquo needs in mind Therersquos a lot to choose from so wersquove brought together a range of products ideally suited to your midsize customers
Objectives of the campaign
This campaign is designed to help you sell Ciscorsquos suite of Data Centre Switching Routing Wireless and Collaboration solutions to your midsize customers - and add value to your Cisco partnership
Products and Solutions
Data Centre - HyperFlex HX-SeriesWireless ndashMobility ExpressSwitching ndash 350 and 550 SeriesRouting ndash 800 and 1900 SeriesCollaboration ndash Business Edition 6000 Video amp IP Phones Spark Webex Jabber
Key Competitors Various
Timeframe Available now
Marketing Assets English
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SecurityCampaign details 2016
Read more
Description Market and sell Ciscorsquos next-generation firewall and IPS solutions including the industry-leading threat-centric next-generation firewall tailor-made for small and mid-size businesses For network-centric buyers ASA with FirePOWER Services offers convergence of the proven ASA platform with the best-in-class NGIPS and Advanced Malware Protection capabilities (single appliance) This integration offers competitive differentiation that no other vendor can offer For security-centric buyers position the Best-in-Class solutions Cisco ASA 5500-X plus FirePOWER Next-Generation IPS appliances (dedicated NGFW and NGIPS appliances) Position and sell Ciscorsquos next-generation network security solutions
Objectives of the campaign
This programme focuses on the migration opportunity from the worldrsquos largest firewall installed base (the ASA 5500 Series that has reached end of sale) to the ASA 5500-X Series with Next-Generation Firewall Services It also provides migration material for Cisco the legacy IPS installed base to the FirePOWER Next-Generation IPS appliances
Products and Solutions
Cisco ASA with FirePOWER Services Cisco FirePOWER NGIPS Cisco Advanced Malware Protection
Key Competitors Juniper Palo Alto Networks Check Point Fortinet McAfee
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
Network Security What a Next-Generation Firewall Should Be
next back
Email amp Web Security Protect Your Organisation
Description Security is more critical to your customersrsquo networks than ever before As threats and risks persist along with concerns about confidentiality and control security is necessary for providing business continuity protecting valuable information and maintaining brand reputation Cisco integrated security solutions embedded in the fabric of your customersrsquo networks give them heightened visibility and control to protect their business without disruption
Objectives of the campaign
Evaluate your customersrsquo content security needs and position Cisco Email and Web Security solutions against the competition Ensure existing Email and Web Security customers renew and upgrade to include Advanced Malware Protection for Email and Web Gateways
Products and Solutions
Cisco Web Security Appliance and Cloud Web Security Cisco Email Security Appliance and Cloud Email Security Cisco Advanced Malware Protection
Key Competitors Blue Coat Websense Zscaler Symantec McAfee Proofpoint Microsoft
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
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Secure Data Centre Security Scale from Data Centre to the Cloud
Description Cybercriminals are specifically targeting the data centre where high-value data resides High-profile data breaches have made securing the data centre a boardroom topic and a main concern for top executives who wish to avoid media spotlight regulatory penalties and damage responsibility The Cisco Secure Data Centre portfolio is the only validated solution designed specifically for todayrsquos dynamic data centre environments delivering consistent security across physical virtual and cloud environments and a ldquono compromisesrdquo approach that provides dynamic provisioning scalable performance and full threat protection
Objectives of the Campaign
Provide a threat-centric security approach unique to the data centre one that meets the unique data flows and demands of high-speed networks with an end-to-end suite of solutions providing protection across the full attack continuum Address your customersrsquo data centre challenges by including security technologies in your data centre opportunities and increase at the same time your data centre deal size by as much as 40
Products and Solutions
Cisco ASA 5585-X and ASAv Virtual Next-Generation Firewall Cisco FirePOWER 8000 NGIPS appliance and Virtual FirePOWER NGIPS Advanced Malware Protection and Cisco Identity Services Engine (ISE)
Key Competitors Check Point Palo Alto Networks Fortinet Juniper FireEye
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Advanced Malware Protection AMP Everywhere
Description Hacking is now an industry powered by a community of professional entrepreneurial and resourceful cybercriminals Help your customers protect their organisations Cisco Advanced Malware Protection (AMP) is a security solution that addresses the full lifecycle of the advanced malware problem Not only can it prevent breaches but it also gives the security teams the visibility and control to rapidly detect contain and remediate threats if they evade front-line defences cost-effectively and without impacting operational efficiency
Objectives of the campaign
Capitalise on a cutting-edge technology in a booming cybersecurity industry Cisco Advanced Malware Protection is the leading security technology that protects organisations before and during an attack and provides continuous analysis of files even after an attack to quickly detect stealthy malware scope the compromise and eliminate it
Products and Solutions
Cisco AMP for Networks AMP for Endpoint AMP for Email and Web Gateways AMP ThreatGRID AMP Private Cloud Virtual Appliance
Key Competitors FireEye Palo Alto Networks McAfee Bit9
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
next back
CollaborationCampaign details 2016
Read more
Itrsquos Just a Meeting Next Generation Meetings with Cisco Meeting Solutions
Description Meetings should be simple Thatrsquos why Cisco meeting solutions allow people to easily collaborate and stay productive with anyone anywhere on any mobile device or video system Now companies of all sizes can accelerate decisions and keep projects on track in real time with integrated audio video and content-sharing Customers can enhance engagement with a lifelike video experience that builds relationships Cisco Meeting Solutions blend physical and virtual meetings in the office at home or on the road into one seamless experience And when technologies work together people can benefit from effective meetings ndash no technical expertise needed With Cisco the industry leader in web and video conferencing
Objectives of the campaign
The average knowledge worker spends over a third of their working life in meetings Low-grade or aging technology as well as solutions that donrsquot work together can be a barrier to effective meetings
bull The average meeting takes more than 10 minutes to startbull 7 in 10 people admit to multi-tasking during meetingsbull Remote participants can lose focus undermining motivation and productivity
This campaign aims to help organisations of all sizes from all industries realise the full potential of meetings enabled by technology We offer awareness and demand generation assets and proposed customer journeys as well as customised offers for the business and IT buyers The goal is to generate business opportunities for Cisco Meeting Solutions
Products and Solutions
Cisco WebEx Video systems Phones and desktop endpoints Room and immersive systems Cisco Spark
Key Competitors Microsoft Polycom Avaya Unify Alcatel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Exceptional Video (Mid-Market)
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done Use this campaign to capitalise on the significant opportunity to accelerate video attach of the proudcts listed below
Objectives of the campaign
Get back to business without barriers Itrsquos time we got back to face-to-face connections with Ciscorsquos exceptional video collaboration
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Cisco DX MX SX Series End Points
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation Advanced TP
next back
Get Back to Collaboration Workplace Transformation
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to working your way See how Ciscorsquos effortless collaboration solutions are the new face of workplace transformation
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Full Collaboration Portfolio
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei Siemens HP
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
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Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
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Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
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Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
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Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
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New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
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Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
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Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
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Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
The OpportunityDigital transformation is a disruptive force and itrsquos changing the way customers buy and consume IT
Create ConversionsStand O
ut
Enha
nce
Expe
rtise
ENGAGE
100
Your Reputation Precedes You
60 of purchases are based on reputation not product
60Customers Own Their Journey
57 of decisions are complete before the customer calls
57Digital Changes Everything 67 of the customer journey is done digitally
67
Introducing ENGAGEIt is time to shift how we market to customers To cut through the noise you must move beyond traditional telemarketing events and hospitality marketing to new digital social and data-driven marketing
Together we must transform our marketing and be successful for future growth and embrace digital transformation We must learn what customers preferences would be ahead of time anticipate needs create better experiences and increase sales It all starts with ENGAGE
Read more
back next
Cut through the noise with ENGAGEENGAGE can help you spark meaningful conversations with your customers or prospects and more importantly stand out Now you can easily customise and execute marketing campaigns access funds and new digital services to create demand with inbound social and more ENGAGE is made up of the following four key areas
Want to Learn More
With ENGAGE we are re-imagining how to provide best-in-class marketing support to you To see how ENGAGE can help you drive more engagement with your prospects and customers reach out to your Partner Marketing Manager or head to ciscopartnermarketingcom today
Visit the ENGAGE Microsite
Partner Marketing Central (PMC)The new Partner Marketing Central is a personalised digital marketing platform with customisable digital demand generation services for you to work with your partners to engage customers and drive revenue
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES Digital Marketing Experts
Yoursquoll have access to Partner Marketing Managers and Digital Marketing Consultants to build joint marketing plans and execute campaigns focused on digital tactics Our team is continually trained and educated on the latest digital marketing techniques
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
New Digital Demand Gen ServicesThere are new services focused on digital inbound social and data-driven demand generation which you can activate with the marketing campaigns in this guide Free services include Cisco Web Content Syndication and Social Syndication Email and Marketing Automation There are also paid services like Paid Search Web Advertising Social Selling and 3rd Party Content Syndication
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
EducationThe Marketing Velocity Hub provides access to lsquoalways onrsquo marketing best practices from industry experts webinars and e-learning courses to help you learn new digital marketing techniques You can also access lsquoMarketing Yourself Awesomersquo a 5-part video based marketing course for Cisco Distributors sharing the latest insights to help you market the Cisco value proposition in to your partners more effectively
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
Why work with Cisco on marketing campaigns
back next
bull Upgrade the installed basebull Add Cisco Services
bull Maximise existing potentialbull Upsell to current customers
bull Gain Market Sharebull Target new environments
bull Grow share of walletbull Displace competitors
Cross-selling and up-selling to existing customers
Competitive displacement
Acquiring new customers
Refreshing the installed base
Use the new digital demand generation
services within PMC to support your Marketing
campaign planning
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
Enterprise NetworksCampaign details 2016
Read more
DNA Digital Network Architecture Journey
Description Digital technology is driving business transformation Across every industry innovators have something in commonmdasha digital-ready network Without the network as part of your customerrsquos business strategy the applications cloud services and devices they deploy cannot live up to their potential
The challenge your customers face is how to start their journey and what steps to take to reach their objectives
The Ciscoreg Digital Network Architecture (DNA) will help your customers prepare for this transformation It is an open software-driven services-centric network architecture delivering real-time insights and personalised experiences automation and assurance and security and compliance
Objectives of the campaign
This campaign provides guidance to help customers understand what stage they are in the Cisco DNA journey and how they can build competitive advantage to lead in the digital revolution
This campaign will help you
bull Increase deal size and margins by turning a Cisco on-premises or cloud-managed product sale such as wireless switching or routing into a broader solution sale focused on business outcomes
bull Accelerate customer wireless migration to 80211ac Wave 2 and the newest Cisco switches and routers to support the increase in mobile devices
bull Help IT influence technology budget by selling line-of-business (LoB) relevant solutions to help grow their business
bull Gain insight into your customersrsquo business and grow your margins and annuity business with professional and technical support services
Products and Solutions Full Enterprise Networks Portfolio
Key Competitors HP Aruba Huawei Dell Ruckus Juniper Avaya Brocade Fortinet
Timeframe Available now - English
Marketing Assets English French German Italian Polish Russian Spanish
Campaign Overview
Solution Overview
Migration Paths and Guides
Campaign Implementation ResourcesSales
Approach
Partner Playbook
1copy 2016 Cisco andor its affiliates All rights reserved This document is Cisco Confidential For Channel Partner use only Not for public distribution
Digital Network Architecture Journey
Campaign Overview
What Is This CampaignDigital technology is driving business transformation Across every industry innovators have something in commonmdasha digital-ready network Without the network as part of your customerrsquos business strategy the applications cloud services and devices they deploy cannot live up to their potential
The challenge your customers face is how to start their journey and what steps to take to reach their objectives
With this campaign you can position the Ciscoreg Digital Network Architecture (DNA) to help your customers prepare for this transformation It is an open software-driven services-centric network architecture delivering real-time insights and personalized experiences automation and assurance and security and compliance
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Win with Mobility II Smart Networks for the Mobile Age
Description With this campaign you can guide customers on their mobile strategy to get the most out of it and create additional revenues with on-premise or cloud-managed solutions You can address 5 topics Engagement with new mobile efficiency Productivity with ultra-fast Wi-Fi Security with built-in protection Performance with super-fast switches and Efficiency with smart branch networks
Objectives of the campaign
bull Increase deal size and margins by turning a Cisco on-premises or cloud-managed product sale such as wireless switching or routing into a broader solution sale focused on business outcomes
bull Accelerate customer wireless migration to 80211ac Wave 2 and the newest Cisco switches and routers to support the increase in mobile devices
bull Help IT influence technology budget by selling line-of-business (LoB) relevant solutions to help grow their business
bull Gain insight into your customersrsquo business and grow your margins and annuity business with professional and technical support services
Products and Solutions
CMX Meraki CMX EMSP 80211ac wave 2 HDX Mobility Express ISE TrustSec AnyConnect Multigigabit Catalyst Switches Unified Access IWAN Meraki IWAN APIC-EM
Key Competitors HP Aruba Juniper Huawei Ruckus
Timeframe Available now
Marketing Assets English French German Italian Spanish Russian
1
2
3
4
5
ldquoNetwork traffic is expected to triple in the next four yearsrdquondash Cisco Visual Networking Indextrade Forecast
Yoursquore 115 times slower than you could beOlder networks werenrsquot built to support the technology demands
of todayrsquos workforce Modern converged wired and wireless
technology allows you to innovate everywhere ndash at record speed
Ciscoreg 80211ac Wave 2 wireless delivers theoretical speeds
of up to 69 Gbps Thatrsquos 115 times faster than the previous
generation (80211n) Get your switches ready for 80211ac with
Cisco Catalystreg Multigigabit technology It delivers speeds beyond
1 Gb on existing Category 5e (Cat5e) cables and provides cost
savings for customers migrating to Wave 2
Your people want moreThe modern workforce expects a work-from-anywhere
environment but mobile solutions and cloud-based business
applications can overwhelm an older infrastructure Upgrading to
Cisco Intelligent WAN (IWAN) and 80211ac Wave 2 solutions will
give you a powerful foundation so you can get the highest level
of performance out of your applications and keep your people
productive ndash wherever work happens
You suffer from ldquosometimes some placesrdquo securityThreats to your network are more sophisticated and targeted than ever
before The older your infrastructure the more vulnerable you become
With a Cisco network intelligent sensors and enforcers are embedded
into your switches routers and wireless solutions giving you enhanced
context and visibility Everywhere
Yoursquore spending most of your time maintaining Introduction of new technology puts more and more strain on older
infrastructures You canrsquot grow ndash much less innovate ndash when yoursquore
forced to spend most of your time and resources on managing and
troubleshooting your network
Migrating to solutions like the Cisco Catalyst SmartOperations toolkit
Cisco ONE Software and Cisco Application Policy Infrastructure
Controller Enterprise Module will greatly improve your networkrsquos
performance while also dramatically simplifying deployments
operations and management That means lower costs and more
time to innovate
You have application anxiety From real-time analytics to hybrid cloud computing your network
needs to be able to handle the powerful tools computing
environments and applications that will give you the edge in the
digital market The Cisco Catalyst and Cisco Nexusreg lines of
switches ndash in addition to Cisco IWAN and wireless access points ndash are
built to support todayrsquos largest applications ndash and scale to meet the
data demands of tomorrow
Little-known fact
Is your network ready for whatrsquos next
Additional resources
Another 115 ndash the Cisco Visual Networking Index (Cisco VNItrade) Forecast predicts that there will be 115 billion connected
devices by the year 2019 ndash 15 times the expected world population
Threats arenrsquot going away anytime soon Get ready with Ciscorsquos smart networks for the mobile age
5 reasons your network needs an upgrade
80
ldquo80 of IT resources are spent lsquokeeping the lights onrsquordquo
ndash Forrester Research report
Learn More
5 ways to activate network security everywhere
5 steps to a workplace thatrsquos anywhere anytime
Do you have these symptoms of network neglect
If yoursquore relying on older hardware for innovation itrsquos time for a change Herersquos why
copy 2015 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Meraki are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1509R)
back next
Midsize Customer Acquisition Campaign Letrsquos Get Together ndash and bring your business to life
Description Letrsquos get together Start using this campaign today to fast-track your sales of Cisco midsize solutions and bring your customers business to life whilst adding value to yours
Cisco solutions are a powerful means by which midsize organisations can grow Theyrsquore designed and built for purpose with our midsize customersrsquo needs in mind Therersquos a lot to choose from so wersquove brought together a range of products ideally suited to your midsize customers
Objectives of the campaign
This campaign is designed to help you sell Ciscorsquos suite of Data Centre Switching Routing Wireless and Collaboration solutions to your midsize customers - and add value to your Cisco partnership
Products and Solutions
Data Centre - HyperFlex HX-SeriesWireless ndashMobility ExpressSwitching ndash 350 and 550 SeriesRouting ndash 800 and 1900 SeriesCollaboration ndash Business Edition 6000 Video amp IP Phones Spark Webex Jabber
Key Competitors Various
Timeframe Available now
Marketing Assets English
back next
SecurityCampaign details 2016
Read more
Description Market and sell Ciscorsquos next-generation firewall and IPS solutions including the industry-leading threat-centric next-generation firewall tailor-made for small and mid-size businesses For network-centric buyers ASA with FirePOWER Services offers convergence of the proven ASA platform with the best-in-class NGIPS and Advanced Malware Protection capabilities (single appliance) This integration offers competitive differentiation that no other vendor can offer For security-centric buyers position the Best-in-Class solutions Cisco ASA 5500-X plus FirePOWER Next-Generation IPS appliances (dedicated NGFW and NGIPS appliances) Position and sell Ciscorsquos next-generation network security solutions
Objectives of the campaign
This programme focuses on the migration opportunity from the worldrsquos largest firewall installed base (the ASA 5500 Series that has reached end of sale) to the ASA 5500-X Series with Next-Generation Firewall Services It also provides migration material for Cisco the legacy IPS installed base to the FirePOWER Next-Generation IPS appliances
Products and Solutions
Cisco ASA with FirePOWER Services Cisco FirePOWER NGIPS Cisco Advanced Malware Protection
Key Competitors Juniper Palo Alto Networks Check Point Fortinet McAfee
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
Network Security What a Next-Generation Firewall Should Be
next back
Email amp Web Security Protect Your Organisation
Description Security is more critical to your customersrsquo networks than ever before As threats and risks persist along with concerns about confidentiality and control security is necessary for providing business continuity protecting valuable information and maintaining brand reputation Cisco integrated security solutions embedded in the fabric of your customersrsquo networks give them heightened visibility and control to protect their business without disruption
Objectives of the campaign
Evaluate your customersrsquo content security needs and position Cisco Email and Web Security solutions against the competition Ensure existing Email and Web Security customers renew and upgrade to include Advanced Malware Protection for Email and Web Gateways
Products and Solutions
Cisco Web Security Appliance and Cloud Web Security Cisco Email Security Appliance and Cloud Email Security Cisco Advanced Malware Protection
Key Competitors Blue Coat Websense Zscaler Symantec McAfee Proofpoint Microsoft
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Secure Data Centre Security Scale from Data Centre to the Cloud
Description Cybercriminals are specifically targeting the data centre where high-value data resides High-profile data breaches have made securing the data centre a boardroom topic and a main concern for top executives who wish to avoid media spotlight regulatory penalties and damage responsibility The Cisco Secure Data Centre portfolio is the only validated solution designed specifically for todayrsquos dynamic data centre environments delivering consistent security across physical virtual and cloud environments and a ldquono compromisesrdquo approach that provides dynamic provisioning scalable performance and full threat protection
Objectives of the Campaign
Provide a threat-centric security approach unique to the data centre one that meets the unique data flows and demands of high-speed networks with an end-to-end suite of solutions providing protection across the full attack continuum Address your customersrsquo data centre challenges by including security technologies in your data centre opportunities and increase at the same time your data centre deal size by as much as 40
Products and Solutions
Cisco ASA 5585-X and ASAv Virtual Next-Generation Firewall Cisco FirePOWER 8000 NGIPS appliance and Virtual FirePOWER NGIPS Advanced Malware Protection and Cisco Identity Services Engine (ISE)
Key Competitors Check Point Palo Alto Networks Fortinet Juniper FireEye
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Advanced Malware Protection AMP Everywhere
Description Hacking is now an industry powered by a community of professional entrepreneurial and resourceful cybercriminals Help your customers protect their organisations Cisco Advanced Malware Protection (AMP) is a security solution that addresses the full lifecycle of the advanced malware problem Not only can it prevent breaches but it also gives the security teams the visibility and control to rapidly detect contain and remediate threats if they evade front-line defences cost-effectively and without impacting operational efficiency
Objectives of the campaign
Capitalise on a cutting-edge technology in a booming cybersecurity industry Cisco Advanced Malware Protection is the leading security technology that protects organisations before and during an attack and provides continuous analysis of files even after an attack to quickly detect stealthy malware scope the compromise and eliminate it
Products and Solutions
Cisco AMP for Networks AMP for Endpoint AMP for Email and Web Gateways AMP ThreatGRID AMP Private Cloud Virtual Appliance
Key Competitors FireEye Palo Alto Networks McAfee Bit9
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
next back
CollaborationCampaign details 2016
Read more
Itrsquos Just a Meeting Next Generation Meetings with Cisco Meeting Solutions
Description Meetings should be simple Thatrsquos why Cisco meeting solutions allow people to easily collaborate and stay productive with anyone anywhere on any mobile device or video system Now companies of all sizes can accelerate decisions and keep projects on track in real time with integrated audio video and content-sharing Customers can enhance engagement with a lifelike video experience that builds relationships Cisco Meeting Solutions blend physical and virtual meetings in the office at home or on the road into one seamless experience And when technologies work together people can benefit from effective meetings ndash no technical expertise needed With Cisco the industry leader in web and video conferencing
Objectives of the campaign
The average knowledge worker spends over a third of their working life in meetings Low-grade or aging technology as well as solutions that donrsquot work together can be a barrier to effective meetings
bull The average meeting takes more than 10 minutes to startbull 7 in 10 people admit to multi-tasking during meetingsbull Remote participants can lose focus undermining motivation and productivity
This campaign aims to help organisations of all sizes from all industries realise the full potential of meetings enabled by technology We offer awareness and demand generation assets and proposed customer journeys as well as customised offers for the business and IT buyers The goal is to generate business opportunities for Cisco Meeting Solutions
Products and Solutions
Cisco WebEx Video systems Phones and desktop endpoints Room and immersive systems Cisco Spark
Key Competitors Microsoft Polycom Avaya Unify Alcatel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Exceptional Video (Mid-Market)
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done Use this campaign to capitalise on the significant opportunity to accelerate video attach of the proudcts listed below
Objectives of the campaign
Get back to business without barriers Itrsquos time we got back to face-to-face connections with Ciscorsquos exceptional video collaboration
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Cisco DX MX SX Series End Points
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation Advanced TP
next back
Get Back to Collaboration Workplace Transformation
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to working your way See how Ciscorsquos effortless collaboration solutions are the new face of workplace transformation
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Full Collaboration Portfolio
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei Siemens HP
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
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Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
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Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
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Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
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Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
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Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
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Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
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New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
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Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
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Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
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Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
back next
Cut through the noise with ENGAGEENGAGE can help you spark meaningful conversations with your customers or prospects and more importantly stand out Now you can easily customise and execute marketing campaigns access funds and new digital services to create demand with inbound social and more ENGAGE is made up of the following four key areas
Want to Learn More
With ENGAGE we are re-imagining how to provide best-in-class marketing support to you To see how ENGAGE can help you drive more engagement with your prospects and customers reach out to your Partner Marketing Manager or head to ciscopartnermarketingcom today
Visit the ENGAGE Microsite
Partner Marketing Central (PMC)The new Partner Marketing Central is a personalised digital marketing platform with customisable digital demand generation services for you to work with your partners to engage customers and drive revenue
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES Digital Marketing Experts
Yoursquoll have access to Partner Marketing Managers and Digital Marketing Consultants to build joint marketing plans and execute campaigns focused on digital tactics Our team is continually trained and educated on the latest digital marketing techniques
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
New Digital Demand Gen ServicesThere are new services focused on digital inbound social and data-driven demand generation which you can activate with the marketing campaigns in this guide Free services include Cisco Web Content Syndication and Social Syndication Email and Marketing Automation There are also paid services like Paid Search Web Advertising Social Selling and 3rd Party Content Syndication
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
EducationThe Marketing Velocity Hub provides access to lsquoalways onrsquo marketing best practices from industry experts webinars and e-learning courses to help you learn new digital marketing techniques You can also access lsquoMarketing Yourself Awesomersquo a 5-part video based marketing course for Cisco Distributors sharing the latest insights to help you market the Cisco value proposition in to your partners more effectively
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
Why work with Cisco on marketing campaigns
back next
bull Upgrade the installed basebull Add Cisco Services
bull Maximise existing potentialbull Upsell to current customers
bull Gain Market Sharebull Target new environments
bull Grow share of walletbull Displace competitors
Cross-selling and up-selling to existing customers
Competitive displacement
Acquiring new customers
Refreshing the installed base
Use the new digital demand generation
services within PMC to support your Marketing
campaign planning
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
Enterprise NetworksCampaign details 2016
Read more
DNA Digital Network Architecture Journey
Description Digital technology is driving business transformation Across every industry innovators have something in commonmdasha digital-ready network Without the network as part of your customerrsquos business strategy the applications cloud services and devices they deploy cannot live up to their potential
The challenge your customers face is how to start their journey and what steps to take to reach their objectives
The Ciscoreg Digital Network Architecture (DNA) will help your customers prepare for this transformation It is an open software-driven services-centric network architecture delivering real-time insights and personalised experiences automation and assurance and security and compliance
Objectives of the campaign
This campaign provides guidance to help customers understand what stage they are in the Cisco DNA journey and how they can build competitive advantage to lead in the digital revolution
This campaign will help you
bull Increase deal size and margins by turning a Cisco on-premises or cloud-managed product sale such as wireless switching or routing into a broader solution sale focused on business outcomes
bull Accelerate customer wireless migration to 80211ac Wave 2 and the newest Cisco switches and routers to support the increase in mobile devices
bull Help IT influence technology budget by selling line-of-business (LoB) relevant solutions to help grow their business
bull Gain insight into your customersrsquo business and grow your margins and annuity business with professional and technical support services
Products and Solutions Full Enterprise Networks Portfolio
Key Competitors HP Aruba Huawei Dell Ruckus Juniper Avaya Brocade Fortinet
Timeframe Available now - English
Marketing Assets English French German Italian Polish Russian Spanish
Campaign Overview
Solution Overview
Migration Paths and Guides
Campaign Implementation ResourcesSales
Approach
Partner Playbook
1copy 2016 Cisco andor its affiliates All rights reserved This document is Cisco Confidential For Channel Partner use only Not for public distribution
Digital Network Architecture Journey
Campaign Overview
What Is This CampaignDigital technology is driving business transformation Across every industry innovators have something in commonmdasha digital-ready network Without the network as part of your customerrsquos business strategy the applications cloud services and devices they deploy cannot live up to their potential
The challenge your customers face is how to start their journey and what steps to take to reach their objectives
With this campaign you can position the Ciscoreg Digital Network Architecture (DNA) to help your customers prepare for this transformation It is an open software-driven services-centric network architecture delivering real-time insights and personalized experiences automation and assurance and security and compliance
back next
Win with Mobility II Smart Networks for the Mobile Age
Description With this campaign you can guide customers on their mobile strategy to get the most out of it and create additional revenues with on-premise or cloud-managed solutions You can address 5 topics Engagement with new mobile efficiency Productivity with ultra-fast Wi-Fi Security with built-in protection Performance with super-fast switches and Efficiency with smart branch networks
Objectives of the campaign
bull Increase deal size and margins by turning a Cisco on-premises or cloud-managed product sale such as wireless switching or routing into a broader solution sale focused on business outcomes
bull Accelerate customer wireless migration to 80211ac Wave 2 and the newest Cisco switches and routers to support the increase in mobile devices
bull Help IT influence technology budget by selling line-of-business (LoB) relevant solutions to help grow their business
bull Gain insight into your customersrsquo business and grow your margins and annuity business with professional and technical support services
Products and Solutions
CMX Meraki CMX EMSP 80211ac wave 2 HDX Mobility Express ISE TrustSec AnyConnect Multigigabit Catalyst Switches Unified Access IWAN Meraki IWAN APIC-EM
Key Competitors HP Aruba Juniper Huawei Ruckus
Timeframe Available now
Marketing Assets English French German Italian Spanish Russian
1
2
3
4
5
ldquoNetwork traffic is expected to triple in the next four yearsrdquondash Cisco Visual Networking Indextrade Forecast
Yoursquore 115 times slower than you could beOlder networks werenrsquot built to support the technology demands
of todayrsquos workforce Modern converged wired and wireless
technology allows you to innovate everywhere ndash at record speed
Ciscoreg 80211ac Wave 2 wireless delivers theoretical speeds
of up to 69 Gbps Thatrsquos 115 times faster than the previous
generation (80211n) Get your switches ready for 80211ac with
Cisco Catalystreg Multigigabit technology It delivers speeds beyond
1 Gb on existing Category 5e (Cat5e) cables and provides cost
savings for customers migrating to Wave 2
Your people want moreThe modern workforce expects a work-from-anywhere
environment but mobile solutions and cloud-based business
applications can overwhelm an older infrastructure Upgrading to
Cisco Intelligent WAN (IWAN) and 80211ac Wave 2 solutions will
give you a powerful foundation so you can get the highest level
of performance out of your applications and keep your people
productive ndash wherever work happens
You suffer from ldquosometimes some placesrdquo securityThreats to your network are more sophisticated and targeted than ever
before The older your infrastructure the more vulnerable you become
With a Cisco network intelligent sensors and enforcers are embedded
into your switches routers and wireless solutions giving you enhanced
context and visibility Everywhere
Yoursquore spending most of your time maintaining Introduction of new technology puts more and more strain on older
infrastructures You canrsquot grow ndash much less innovate ndash when yoursquore
forced to spend most of your time and resources on managing and
troubleshooting your network
Migrating to solutions like the Cisco Catalyst SmartOperations toolkit
Cisco ONE Software and Cisco Application Policy Infrastructure
Controller Enterprise Module will greatly improve your networkrsquos
performance while also dramatically simplifying deployments
operations and management That means lower costs and more
time to innovate
You have application anxiety From real-time analytics to hybrid cloud computing your network
needs to be able to handle the powerful tools computing
environments and applications that will give you the edge in the
digital market The Cisco Catalyst and Cisco Nexusreg lines of
switches ndash in addition to Cisco IWAN and wireless access points ndash are
built to support todayrsquos largest applications ndash and scale to meet the
data demands of tomorrow
Little-known fact
Is your network ready for whatrsquos next
Additional resources
Another 115 ndash the Cisco Visual Networking Index (Cisco VNItrade) Forecast predicts that there will be 115 billion connected
devices by the year 2019 ndash 15 times the expected world population
Threats arenrsquot going away anytime soon Get ready with Ciscorsquos smart networks for the mobile age
5 reasons your network needs an upgrade
80
ldquo80 of IT resources are spent lsquokeeping the lights onrsquordquo
ndash Forrester Research report
Learn More
5 ways to activate network security everywhere
5 steps to a workplace thatrsquos anywhere anytime
Do you have these symptoms of network neglect
If yoursquore relying on older hardware for innovation itrsquos time for a change Herersquos why
copy 2015 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Meraki are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1509R)
back next
Midsize Customer Acquisition Campaign Letrsquos Get Together ndash and bring your business to life
Description Letrsquos get together Start using this campaign today to fast-track your sales of Cisco midsize solutions and bring your customers business to life whilst adding value to yours
Cisco solutions are a powerful means by which midsize organisations can grow Theyrsquore designed and built for purpose with our midsize customersrsquo needs in mind Therersquos a lot to choose from so wersquove brought together a range of products ideally suited to your midsize customers
Objectives of the campaign
This campaign is designed to help you sell Ciscorsquos suite of Data Centre Switching Routing Wireless and Collaboration solutions to your midsize customers - and add value to your Cisco partnership
Products and Solutions
Data Centre - HyperFlex HX-SeriesWireless ndashMobility ExpressSwitching ndash 350 and 550 SeriesRouting ndash 800 and 1900 SeriesCollaboration ndash Business Edition 6000 Video amp IP Phones Spark Webex Jabber
Key Competitors Various
Timeframe Available now
Marketing Assets English
back next
SecurityCampaign details 2016
Read more
Description Market and sell Ciscorsquos next-generation firewall and IPS solutions including the industry-leading threat-centric next-generation firewall tailor-made for small and mid-size businesses For network-centric buyers ASA with FirePOWER Services offers convergence of the proven ASA platform with the best-in-class NGIPS and Advanced Malware Protection capabilities (single appliance) This integration offers competitive differentiation that no other vendor can offer For security-centric buyers position the Best-in-Class solutions Cisco ASA 5500-X plus FirePOWER Next-Generation IPS appliances (dedicated NGFW and NGIPS appliances) Position and sell Ciscorsquos next-generation network security solutions
Objectives of the campaign
This programme focuses on the migration opportunity from the worldrsquos largest firewall installed base (the ASA 5500 Series that has reached end of sale) to the ASA 5500-X Series with Next-Generation Firewall Services It also provides migration material for Cisco the legacy IPS installed base to the FirePOWER Next-Generation IPS appliances
Products and Solutions
Cisco ASA with FirePOWER Services Cisco FirePOWER NGIPS Cisco Advanced Malware Protection
Key Competitors Juniper Palo Alto Networks Check Point Fortinet McAfee
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
Network Security What a Next-Generation Firewall Should Be
next back
Email amp Web Security Protect Your Organisation
Description Security is more critical to your customersrsquo networks than ever before As threats and risks persist along with concerns about confidentiality and control security is necessary for providing business continuity protecting valuable information and maintaining brand reputation Cisco integrated security solutions embedded in the fabric of your customersrsquo networks give them heightened visibility and control to protect their business without disruption
Objectives of the campaign
Evaluate your customersrsquo content security needs and position Cisco Email and Web Security solutions against the competition Ensure existing Email and Web Security customers renew and upgrade to include Advanced Malware Protection for Email and Web Gateways
Products and Solutions
Cisco Web Security Appliance and Cloud Web Security Cisco Email Security Appliance and Cloud Email Security Cisco Advanced Malware Protection
Key Competitors Blue Coat Websense Zscaler Symantec McAfee Proofpoint Microsoft
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Secure Data Centre Security Scale from Data Centre to the Cloud
Description Cybercriminals are specifically targeting the data centre where high-value data resides High-profile data breaches have made securing the data centre a boardroom topic and a main concern for top executives who wish to avoid media spotlight regulatory penalties and damage responsibility The Cisco Secure Data Centre portfolio is the only validated solution designed specifically for todayrsquos dynamic data centre environments delivering consistent security across physical virtual and cloud environments and a ldquono compromisesrdquo approach that provides dynamic provisioning scalable performance and full threat protection
Objectives of the Campaign
Provide a threat-centric security approach unique to the data centre one that meets the unique data flows and demands of high-speed networks with an end-to-end suite of solutions providing protection across the full attack continuum Address your customersrsquo data centre challenges by including security technologies in your data centre opportunities and increase at the same time your data centre deal size by as much as 40
Products and Solutions
Cisco ASA 5585-X and ASAv Virtual Next-Generation Firewall Cisco FirePOWER 8000 NGIPS appliance and Virtual FirePOWER NGIPS Advanced Malware Protection and Cisco Identity Services Engine (ISE)
Key Competitors Check Point Palo Alto Networks Fortinet Juniper FireEye
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Advanced Malware Protection AMP Everywhere
Description Hacking is now an industry powered by a community of professional entrepreneurial and resourceful cybercriminals Help your customers protect their organisations Cisco Advanced Malware Protection (AMP) is a security solution that addresses the full lifecycle of the advanced malware problem Not only can it prevent breaches but it also gives the security teams the visibility and control to rapidly detect contain and remediate threats if they evade front-line defences cost-effectively and without impacting operational efficiency
Objectives of the campaign
Capitalise on a cutting-edge technology in a booming cybersecurity industry Cisco Advanced Malware Protection is the leading security technology that protects organisations before and during an attack and provides continuous analysis of files even after an attack to quickly detect stealthy malware scope the compromise and eliminate it
Products and Solutions
Cisco AMP for Networks AMP for Endpoint AMP for Email and Web Gateways AMP ThreatGRID AMP Private Cloud Virtual Appliance
Key Competitors FireEye Palo Alto Networks McAfee Bit9
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
next back
CollaborationCampaign details 2016
Read more
Itrsquos Just a Meeting Next Generation Meetings with Cisco Meeting Solutions
Description Meetings should be simple Thatrsquos why Cisco meeting solutions allow people to easily collaborate and stay productive with anyone anywhere on any mobile device or video system Now companies of all sizes can accelerate decisions and keep projects on track in real time with integrated audio video and content-sharing Customers can enhance engagement with a lifelike video experience that builds relationships Cisco Meeting Solutions blend physical and virtual meetings in the office at home or on the road into one seamless experience And when technologies work together people can benefit from effective meetings ndash no technical expertise needed With Cisco the industry leader in web and video conferencing
Objectives of the campaign
The average knowledge worker spends over a third of their working life in meetings Low-grade or aging technology as well as solutions that donrsquot work together can be a barrier to effective meetings
bull The average meeting takes more than 10 minutes to startbull 7 in 10 people admit to multi-tasking during meetingsbull Remote participants can lose focus undermining motivation and productivity
This campaign aims to help organisations of all sizes from all industries realise the full potential of meetings enabled by technology We offer awareness and demand generation assets and proposed customer journeys as well as customised offers for the business and IT buyers The goal is to generate business opportunities for Cisco Meeting Solutions
Products and Solutions
Cisco WebEx Video systems Phones and desktop endpoints Room and immersive systems Cisco Spark
Key Competitors Microsoft Polycom Avaya Unify Alcatel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Exceptional Video (Mid-Market)
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done Use this campaign to capitalise on the significant opportunity to accelerate video attach of the proudcts listed below
Objectives of the campaign
Get back to business without barriers Itrsquos time we got back to face-to-face connections with Ciscorsquos exceptional video collaboration
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Cisco DX MX SX Series End Points
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation Advanced TP
next back
Get Back to Collaboration Workplace Transformation
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to working your way See how Ciscorsquos effortless collaboration solutions are the new face of workplace transformation
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Full Collaboration Portfolio
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei Siemens HP
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
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Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
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Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
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Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
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Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
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New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
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Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Why work with Cisco on marketing campaigns
back next
bull Upgrade the installed basebull Add Cisco Services
bull Maximise existing potentialbull Upsell to current customers
bull Gain Market Sharebull Target new environments
bull Grow share of walletbull Displace competitors
Cross-selling and up-selling to existing customers
Competitive displacement
Acquiring new customers
Refreshing the installed base
Use the new digital demand generation
services within PMC to support your Marketing
campaign planning
ENGAGE
EXPERTS
PMCEVOLUTIONEDUCATION
DIGITALDG SERVICES
Enterprise NetworksCampaign details 2016
Read more
DNA Digital Network Architecture Journey
Description Digital technology is driving business transformation Across every industry innovators have something in commonmdasha digital-ready network Without the network as part of your customerrsquos business strategy the applications cloud services and devices they deploy cannot live up to their potential
The challenge your customers face is how to start their journey and what steps to take to reach their objectives
The Ciscoreg Digital Network Architecture (DNA) will help your customers prepare for this transformation It is an open software-driven services-centric network architecture delivering real-time insights and personalised experiences automation and assurance and security and compliance
Objectives of the campaign
This campaign provides guidance to help customers understand what stage they are in the Cisco DNA journey and how they can build competitive advantage to lead in the digital revolution
This campaign will help you
bull Increase deal size and margins by turning a Cisco on-premises or cloud-managed product sale such as wireless switching or routing into a broader solution sale focused on business outcomes
bull Accelerate customer wireless migration to 80211ac Wave 2 and the newest Cisco switches and routers to support the increase in mobile devices
bull Help IT influence technology budget by selling line-of-business (LoB) relevant solutions to help grow their business
bull Gain insight into your customersrsquo business and grow your margins and annuity business with professional and technical support services
Products and Solutions Full Enterprise Networks Portfolio
Key Competitors HP Aruba Huawei Dell Ruckus Juniper Avaya Brocade Fortinet
Timeframe Available now - English
Marketing Assets English French German Italian Polish Russian Spanish
Campaign Overview
Solution Overview
Migration Paths and Guides
Campaign Implementation ResourcesSales
Approach
Partner Playbook
1copy 2016 Cisco andor its affiliates All rights reserved This document is Cisco Confidential For Channel Partner use only Not for public distribution
Digital Network Architecture Journey
Campaign Overview
What Is This CampaignDigital technology is driving business transformation Across every industry innovators have something in commonmdasha digital-ready network Without the network as part of your customerrsquos business strategy the applications cloud services and devices they deploy cannot live up to their potential
The challenge your customers face is how to start their journey and what steps to take to reach their objectives
With this campaign you can position the Ciscoreg Digital Network Architecture (DNA) to help your customers prepare for this transformation It is an open software-driven services-centric network architecture delivering real-time insights and personalized experiences automation and assurance and security and compliance
back next
Win with Mobility II Smart Networks for the Mobile Age
Description With this campaign you can guide customers on their mobile strategy to get the most out of it and create additional revenues with on-premise or cloud-managed solutions You can address 5 topics Engagement with new mobile efficiency Productivity with ultra-fast Wi-Fi Security with built-in protection Performance with super-fast switches and Efficiency with smart branch networks
Objectives of the campaign
bull Increase deal size and margins by turning a Cisco on-premises or cloud-managed product sale such as wireless switching or routing into a broader solution sale focused on business outcomes
bull Accelerate customer wireless migration to 80211ac Wave 2 and the newest Cisco switches and routers to support the increase in mobile devices
bull Help IT influence technology budget by selling line-of-business (LoB) relevant solutions to help grow their business
bull Gain insight into your customersrsquo business and grow your margins and annuity business with professional and technical support services
Products and Solutions
CMX Meraki CMX EMSP 80211ac wave 2 HDX Mobility Express ISE TrustSec AnyConnect Multigigabit Catalyst Switches Unified Access IWAN Meraki IWAN APIC-EM
Key Competitors HP Aruba Juniper Huawei Ruckus
Timeframe Available now
Marketing Assets English French German Italian Spanish Russian
1
2
3
4
5
ldquoNetwork traffic is expected to triple in the next four yearsrdquondash Cisco Visual Networking Indextrade Forecast
Yoursquore 115 times slower than you could beOlder networks werenrsquot built to support the technology demands
of todayrsquos workforce Modern converged wired and wireless
technology allows you to innovate everywhere ndash at record speed
Ciscoreg 80211ac Wave 2 wireless delivers theoretical speeds
of up to 69 Gbps Thatrsquos 115 times faster than the previous
generation (80211n) Get your switches ready for 80211ac with
Cisco Catalystreg Multigigabit technology It delivers speeds beyond
1 Gb on existing Category 5e (Cat5e) cables and provides cost
savings for customers migrating to Wave 2
Your people want moreThe modern workforce expects a work-from-anywhere
environment but mobile solutions and cloud-based business
applications can overwhelm an older infrastructure Upgrading to
Cisco Intelligent WAN (IWAN) and 80211ac Wave 2 solutions will
give you a powerful foundation so you can get the highest level
of performance out of your applications and keep your people
productive ndash wherever work happens
You suffer from ldquosometimes some placesrdquo securityThreats to your network are more sophisticated and targeted than ever
before The older your infrastructure the more vulnerable you become
With a Cisco network intelligent sensors and enforcers are embedded
into your switches routers and wireless solutions giving you enhanced
context and visibility Everywhere
Yoursquore spending most of your time maintaining Introduction of new technology puts more and more strain on older
infrastructures You canrsquot grow ndash much less innovate ndash when yoursquore
forced to spend most of your time and resources on managing and
troubleshooting your network
Migrating to solutions like the Cisco Catalyst SmartOperations toolkit
Cisco ONE Software and Cisco Application Policy Infrastructure
Controller Enterprise Module will greatly improve your networkrsquos
performance while also dramatically simplifying deployments
operations and management That means lower costs and more
time to innovate
You have application anxiety From real-time analytics to hybrid cloud computing your network
needs to be able to handle the powerful tools computing
environments and applications that will give you the edge in the
digital market The Cisco Catalyst and Cisco Nexusreg lines of
switches ndash in addition to Cisco IWAN and wireless access points ndash are
built to support todayrsquos largest applications ndash and scale to meet the
data demands of tomorrow
Little-known fact
Is your network ready for whatrsquos next
Additional resources
Another 115 ndash the Cisco Visual Networking Index (Cisco VNItrade) Forecast predicts that there will be 115 billion connected
devices by the year 2019 ndash 15 times the expected world population
Threats arenrsquot going away anytime soon Get ready with Ciscorsquos smart networks for the mobile age
5 reasons your network needs an upgrade
80
ldquo80 of IT resources are spent lsquokeeping the lights onrsquordquo
ndash Forrester Research report
Learn More
5 ways to activate network security everywhere
5 steps to a workplace thatrsquos anywhere anytime
Do you have these symptoms of network neglect
If yoursquore relying on older hardware for innovation itrsquos time for a change Herersquos why
copy 2015 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Meraki are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1509R)
back next
Midsize Customer Acquisition Campaign Letrsquos Get Together ndash and bring your business to life
Description Letrsquos get together Start using this campaign today to fast-track your sales of Cisco midsize solutions and bring your customers business to life whilst adding value to yours
Cisco solutions are a powerful means by which midsize organisations can grow Theyrsquore designed and built for purpose with our midsize customersrsquo needs in mind Therersquos a lot to choose from so wersquove brought together a range of products ideally suited to your midsize customers
Objectives of the campaign
This campaign is designed to help you sell Ciscorsquos suite of Data Centre Switching Routing Wireless and Collaboration solutions to your midsize customers - and add value to your Cisco partnership
Products and Solutions
Data Centre - HyperFlex HX-SeriesWireless ndashMobility ExpressSwitching ndash 350 and 550 SeriesRouting ndash 800 and 1900 SeriesCollaboration ndash Business Edition 6000 Video amp IP Phones Spark Webex Jabber
Key Competitors Various
Timeframe Available now
Marketing Assets English
back next
SecurityCampaign details 2016
Read more
Description Market and sell Ciscorsquos next-generation firewall and IPS solutions including the industry-leading threat-centric next-generation firewall tailor-made for small and mid-size businesses For network-centric buyers ASA with FirePOWER Services offers convergence of the proven ASA platform with the best-in-class NGIPS and Advanced Malware Protection capabilities (single appliance) This integration offers competitive differentiation that no other vendor can offer For security-centric buyers position the Best-in-Class solutions Cisco ASA 5500-X plus FirePOWER Next-Generation IPS appliances (dedicated NGFW and NGIPS appliances) Position and sell Ciscorsquos next-generation network security solutions
Objectives of the campaign
This programme focuses on the migration opportunity from the worldrsquos largest firewall installed base (the ASA 5500 Series that has reached end of sale) to the ASA 5500-X Series with Next-Generation Firewall Services It also provides migration material for Cisco the legacy IPS installed base to the FirePOWER Next-Generation IPS appliances
Products and Solutions
Cisco ASA with FirePOWER Services Cisco FirePOWER NGIPS Cisco Advanced Malware Protection
Key Competitors Juniper Palo Alto Networks Check Point Fortinet McAfee
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
Network Security What a Next-Generation Firewall Should Be
next back
Email amp Web Security Protect Your Organisation
Description Security is more critical to your customersrsquo networks than ever before As threats and risks persist along with concerns about confidentiality and control security is necessary for providing business continuity protecting valuable information and maintaining brand reputation Cisco integrated security solutions embedded in the fabric of your customersrsquo networks give them heightened visibility and control to protect their business without disruption
Objectives of the campaign
Evaluate your customersrsquo content security needs and position Cisco Email and Web Security solutions against the competition Ensure existing Email and Web Security customers renew and upgrade to include Advanced Malware Protection for Email and Web Gateways
Products and Solutions
Cisco Web Security Appliance and Cloud Web Security Cisco Email Security Appliance and Cloud Email Security Cisco Advanced Malware Protection
Key Competitors Blue Coat Websense Zscaler Symantec McAfee Proofpoint Microsoft
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Secure Data Centre Security Scale from Data Centre to the Cloud
Description Cybercriminals are specifically targeting the data centre where high-value data resides High-profile data breaches have made securing the data centre a boardroom topic and a main concern for top executives who wish to avoid media spotlight regulatory penalties and damage responsibility The Cisco Secure Data Centre portfolio is the only validated solution designed specifically for todayrsquos dynamic data centre environments delivering consistent security across physical virtual and cloud environments and a ldquono compromisesrdquo approach that provides dynamic provisioning scalable performance and full threat protection
Objectives of the Campaign
Provide a threat-centric security approach unique to the data centre one that meets the unique data flows and demands of high-speed networks with an end-to-end suite of solutions providing protection across the full attack continuum Address your customersrsquo data centre challenges by including security technologies in your data centre opportunities and increase at the same time your data centre deal size by as much as 40
Products and Solutions
Cisco ASA 5585-X and ASAv Virtual Next-Generation Firewall Cisco FirePOWER 8000 NGIPS appliance and Virtual FirePOWER NGIPS Advanced Malware Protection and Cisco Identity Services Engine (ISE)
Key Competitors Check Point Palo Alto Networks Fortinet Juniper FireEye
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Advanced Malware Protection AMP Everywhere
Description Hacking is now an industry powered by a community of professional entrepreneurial and resourceful cybercriminals Help your customers protect their organisations Cisco Advanced Malware Protection (AMP) is a security solution that addresses the full lifecycle of the advanced malware problem Not only can it prevent breaches but it also gives the security teams the visibility and control to rapidly detect contain and remediate threats if they evade front-line defences cost-effectively and without impacting operational efficiency
Objectives of the campaign
Capitalise on a cutting-edge technology in a booming cybersecurity industry Cisco Advanced Malware Protection is the leading security technology that protects organisations before and during an attack and provides continuous analysis of files even after an attack to quickly detect stealthy malware scope the compromise and eliminate it
Products and Solutions
Cisco AMP for Networks AMP for Endpoint AMP for Email and Web Gateways AMP ThreatGRID AMP Private Cloud Virtual Appliance
Key Competitors FireEye Palo Alto Networks McAfee Bit9
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
next back
CollaborationCampaign details 2016
Read more
Itrsquos Just a Meeting Next Generation Meetings with Cisco Meeting Solutions
Description Meetings should be simple Thatrsquos why Cisco meeting solutions allow people to easily collaborate and stay productive with anyone anywhere on any mobile device or video system Now companies of all sizes can accelerate decisions and keep projects on track in real time with integrated audio video and content-sharing Customers can enhance engagement with a lifelike video experience that builds relationships Cisco Meeting Solutions blend physical and virtual meetings in the office at home or on the road into one seamless experience And when technologies work together people can benefit from effective meetings ndash no technical expertise needed With Cisco the industry leader in web and video conferencing
Objectives of the campaign
The average knowledge worker spends over a third of their working life in meetings Low-grade or aging technology as well as solutions that donrsquot work together can be a barrier to effective meetings
bull The average meeting takes more than 10 minutes to startbull 7 in 10 people admit to multi-tasking during meetingsbull Remote participants can lose focus undermining motivation and productivity
This campaign aims to help organisations of all sizes from all industries realise the full potential of meetings enabled by technology We offer awareness and demand generation assets and proposed customer journeys as well as customised offers for the business and IT buyers The goal is to generate business opportunities for Cisco Meeting Solutions
Products and Solutions
Cisco WebEx Video systems Phones and desktop endpoints Room and immersive systems Cisco Spark
Key Competitors Microsoft Polycom Avaya Unify Alcatel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Exceptional Video (Mid-Market)
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done Use this campaign to capitalise on the significant opportunity to accelerate video attach of the proudcts listed below
Objectives of the campaign
Get back to business without barriers Itrsquos time we got back to face-to-face connections with Ciscorsquos exceptional video collaboration
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Cisco DX MX SX Series End Points
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation Advanced TP
next back
Get Back to Collaboration Workplace Transformation
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to working your way See how Ciscorsquos effortless collaboration solutions are the new face of workplace transformation
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Full Collaboration Portfolio
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei Siemens HP
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
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Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Enterprise NetworksCampaign details 2016
Read more
DNA Digital Network Architecture Journey
Description Digital technology is driving business transformation Across every industry innovators have something in commonmdasha digital-ready network Without the network as part of your customerrsquos business strategy the applications cloud services and devices they deploy cannot live up to their potential
The challenge your customers face is how to start their journey and what steps to take to reach their objectives
The Ciscoreg Digital Network Architecture (DNA) will help your customers prepare for this transformation It is an open software-driven services-centric network architecture delivering real-time insights and personalised experiences automation and assurance and security and compliance
Objectives of the campaign
This campaign provides guidance to help customers understand what stage they are in the Cisco DNA journey and how they can build competitive advantage to lead in the digital revolution
This campaign will help you
bull Increase deal size and margins by turning a Cisco on-premises or cloud-managed product sale such as wireless switching or routing into a broader solution sale focused on business outcomes
bull Accelerate customer wireless migration to 80211ac Wave 2 and the newest Cisco switches and routers to support the increase in mobile devices
bull Help IT influence technology budget by selling line-of-business (LoB) relevant solutions to help grow their business
bull Gain insight into your customersrsquo business and grow your margins and annuity business with professional and technical support services
Products and Solutions Full Enterprise Networks Portfolio
Key Competitors HP Aruba Huawei Dell Ruckus Juniper Avaya Brocade Fortinet
Timeframe Available now - English
Marketing Assets English French German Italian Polish Russian Spanish
Campaign Overview
Solution Overview
Migration Paths and Guides
Campaign Implementation ResourcesSales
Approach
Partner Playbook
1copy 2016 Cisco andor its affiliates All rights reserved This document is Cisco Confidential For Channel Partner use only Not for public distribution
Digital Network Architecture Journey
Campaign Overview
What Is This CampaignDigital technology is driving business transformation Across every industry innovators have something in commonmdasha digital-ready network Without the network as part of your customerrsquos business strategy the applications cloud services and devices they deploy cannot live up to their potential
The challenge your customers face is how to start their journey and what steps to take to reach their objectives
With this campaign you can position the Ciscoreg Digital Network Architecture (DNA) to help your customers prepare for this transformation It is an open software-driven services-centric network architecture delivering real-time insights and personalized experiences automation and assurance and security and compliance
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Win with Mobility II Smart Networks for the Mobile Age
Description With this campaign you can guide customers on their mobile strategy to get the most out of it and create additional revenues with on-premise or cloud-managed solutions You can address 5 topics Engagement with new mobile efficiency Productivity with ultra-fast Wi-Fi Security with built-in protection Performance with super-fast switches and Efficiency with smart branch networks
Objectives of the campaign
bull Increase deal size and margins by turning a Cisco on-premises or cloud-managed product sale such as wireless switching or routing into a broader solution sale focused on business outcomes
bull Accelerate customer wireless migration to 80211ac Wave 2 and the newest Cisco switches and routers to support the increase in mobile devices
bull Help IT influence technology budget by selling line-of-business (LoB) relevant solutions to help grow their business
bull Gain insight into your customersrsquo business and grow your margins and annuity business with professional and technical support services
Products and Solutions
CMX Meraki CMX EMSP 80211ac wave 2 HDX Mobility Express ISE TrustSec AnyConnect Multigigabit Catalyst Switches Unified Access IWAN Meraki IWAN APIC-EM
Key Competitors HP Aruba Juniper Huawei Ruckus
Timeframe Available now
Marketing Assets English French German Italian Spanish Russian
1
2
3
4
5
ldquoNetwork traffic is expected to triple in the next four yearsrdquondash Cisco Visual Networking Indextrade Forecast
Yoursquore 115 times slower than you could beOlder networks werenrsquot built to support the technology demands
of todayrsquos workforce Modern converged wired and wireless
technology allows you to innovate everywhere ndash at record speed
Ciscoreg 80211ac Wave 2 wireless delivers theoretical speeds
of up to 69 Gbps Thatrsquos 115 times faster than the previous
generation (80211n) Get your switches ready for 80211ac with
Cisco Catalystreg Multigigabit technology It delivers speeds beyond
1 Gb on existing Category 5e (Cat5e) cables and provides cost
savings for customers migrating to Wave 2
Your people want moreThe modern workforce expects a work-from-anywhere
environment but mobile solutions and cloud-based business
applications can overwhelm an older infrastructure Upgrading to
Cisco Intelligent WAN (IWAN) and 80211ac Wave 2 solutions will
give you a powerful foundation so you can get the highest level
of performance out of your applications and keep your people
productive ndash wherever work happens
You suffer from ldquosometimes some placesrdquo securityThreats to your network are more sophisticated and targeted than ever
before The older your infrastructure the more vulnerable you become
With a Cisco network intelligent sensors and enforcers are embedded
into your switches routers and wireless solutions giving you enhanced
context and visibility Everywhere
Yoursquore spending most of your time maintaining Introduction of new technology puts more and more strain on older
infrastructures You canrsquot grow ndash much less innovate ndash when yoursquore
forced to spend most of your time and resources on managing and
troubleshooting your network
Migrating to solutions like the Cisco Catalyst SmartOperations toolkit
Cisco ONE Software and Cisco Application Policy Infrastructure
Controller Enterprise Module will greatly improve your networkrsquos
performance while also dramatically simplifying deployments
operations and management That means lower costs and more
time to innovate
You have application anxiety From real-time analytics to hybrid cloud computing your network
needs to be able to handle the powerful tools computing
environments and applications that will give you the edge in the
digital market The Cisco Catalyst and Cisco Nexusreg lines of
switches ndash in addition to Cisco IWAN and wireless access points ndash are
built to support todayrsquos largest applications ndash and scale to meet the
data demands of tomorrow
Little-known fact
Is your network ready for whatrsquos next
Additional resources
Another 115 ndash the Cisco Visual Networking Index (Cisco VNItrade) Forecast predicts that there will be 115 billion connected
devices by the year 2019 ndash 15 times the expected world population
Threats arenrsquot going away anytime soon Get ready with Ciscorsquos smart networks for the mobile age
5 reasons your network needs an upgrade
80
ldquo80 of IT resources are spent lsquokeeping the lights onrsquordquo
ndash Forrester Research report
Learn More
5 ways to activate network security everywhere
5 steps to a workplace thatrsquos anywhere anytime
Do you have these symptoms of network neglect
If yoursquore relying on older hardware for innovation itrsquos time for a change Herersquos why
copy 2015 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Meraki are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1509R)
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Midsize Customer Acquisition Campaign Letrsquos Get Together ndash and bring your business to life
Description Letrsquos get together Start using this campaign today to fast-track your sales of Cisco midsize solutions and bring your customers business to life whilst adding value to yours
Cisco solutions are a powerful means by which midsize organisations can grow Theyrsquore designed and built for purpose with our midsize customersrsquo needs in mind Therersquos a lot to choose from so wersquove brought together a range of products ideally suited to your midsize customers
Objectives of the campaign
This campaign is designed to help you sell Ciscorsquos suite of Data Centre Switching Routing Wireless and Collaboration solutions to your midsize customers - and add value to your Cisco partnership
Products and Solutions
Data Centre - HyperFlex HX-SeriesWireless ndashMobility ExpressSwitching ndash 350 and 550 SeriesRouting ndash 800 and 1900 SeriesCollaboration ndash Business Edition 6000 Video amp IP Phones Spark Webex Jabber
Key Competitors Various
Timeframe Available now
Marketing Assets English
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SecurityCampaign details 2016
Read more
Description Market and sell Ciscorsquos next-generation firewall and IPS solutions including the industry-leading threat-centric next-generation firewall tailor-made for small and mid-size businesses For network-centric buyers ASA with FirePOWER Services offers convergence of the proven ASA platform with the best-in-class NGIPS and Advanced Malware Protection capabilities (single appliance) This integration offers competitive differentiation that no other vendor can offer For security-centric buyers position the Best-in-Class solutions Cisco ASA 5500-X plus FirePOWER Next-Generation IPS appliances (dedicated NGFW and NGIPS appliances) Position and sell Ciscorsquos next-generation network security solutions
Objectives of the campaign
This programme focuses on the migration opportunity from the worldrsquos largest firewall installed base (the ASA 5500 Series that has reached end of sale) to the ASA 5500-X Series with Next-Generation Firewall Services It also provides migration material for Cisco the legacy IPS installed base to the FirePOWER Next-Generation IPS appliances
Products and Solutions
Cisco ASA with FirePOWER Services Cisco FirePOWER NGIPS Cisco Advanced Malware Protection
Key Competitors Juniper Palo Alto Networks Check Point Fortinet McAfee
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
Network Security What a Next-Generation Firewall Should Be
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Email amp Web Security Protect Your Organisation
Description Security is more critical to your customersrsquo networks than ever before As threats and risks persist along with concerns about confidentiality and control security is necessary for providing business continuity protecting valuable information and maintaining brand reputation Cisco integrated security solutions embedded in the fabric of your customersrsquo networks give them heightened visibility and control to protect their business without disruption
Objectives of the campaign
Evaluate your customersrsquo content security needs and position Cisco Email and Web Security solutions against the competition Ensure existing Email and Web Security customers renew and upgrade to include Advanced Malware Protection for Email and Web Gateways
Products and Solutions
Cisco Web Security Appliance and Cloud Web Security Cisco Email Security Appliance and Cloud Email Security Cisco Advanced Malware Protection
Key Competitors Blue Coat Websense Zscaler Symantec McAfee Proofpoint Microsoft
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
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Secure Data Centre Security Scale from Data Centre to the Cloud
Description Cybercriminals are specifically targeting the data centre where high-value data resides High-profile data breaches have made securing the data centre a boardroom topic and a main concern for top executives who wish to avoid media spotlight regulatory penalties and damage responsibility The Cisco Secure Data Centre portfolio is the only validated solution designed specifically for todayrsquos dynamic data centre environments delivering consistent security across physical virtual and cloud environments and a ldquono compromisesrdquo approach that provides dynamic provisioning scalable performance and full threat protection
Objectives of the Campaign
Provide a threat-centric security approach unique to the data centre one that meets the unique data flows and demands of high-speed networks with an end-to-end suite of solutions providing protection across the full attack continuum Address your customersrsquo data centre challenges by including security technologies in your data centre opportunities and increase at the same time your data centre deal size by as much as 40
Products and Solutions
Cisco ASA 5585-X and ASAv Virtual Next-Generation Firewall Cisco FirePOWER 8000 NGIPS appliance and Virtual FirePOWER NGIPS Advanced Malware Protection and Cisco Identity Services Engine (ISE)
Key Competitors Check Point Palo Alto Networks Fortinet Juniper FireEye
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Advanced Malware Protection AMP Everywhere
Description Hacking is now an industry powered by a community of professional entrepreneurial and resourceful cybercriminals Help your customers protect their organisations Cisco Advanced Malware Protection (AMP) is a security solution that addresses the full lifecycle of the advanced malware problem Not only can it prevent breaches but it also gives the security teams the visibility and control to rapidly detect contain and remediate threats if they evade front-line defences cost-effectively and without impacting operational efficiency
Objectives of the campaign
Capitalise on a cutting-edge technology in a booming cybersecurity industry Cisco Advanced Malware Protection is the leading security technology that protects organisations before and during an attack and provides continuous analysis of files even after an attack to quickly detect stealthy malware scope the compromise and eliminate it
Products and Solutions
Cisco AMP for Networks AMP for Endpoint AMP for Email and Web Gateways AMP ThreatGRID AMP Private Cloud Virtual Appliance
Key Competitors FireEye Palo Alto Networks McAfee Bit9
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
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CollaborationCampaign details 2016
Read more
Itrsquos Just a Meeting Next Generation Meetings with Cisco Meeting Solutions
Description Meetings should be simple Thatrsquos why Cisco meeting solutions allow people to easily collaborate and stay productive with anyone anywhere on any mobile device or video system Now companies of all sizes can accelerate decisions and keep projects on track in real time with integrated audio video and content-sharing Customers can enhance engagement with a lifelike video experience that builds relationships Cisco Meeting Solutions blend physical and virtual meetings in the office at home or on the road into one seamless experience And when technologies work together people can benefit from effective meetings ndash no technical expertise needed With Cisco the industry leader in web and video conferencing
Objectives of the campaign
The average knowledge worker spends over a third of their working life in meetings Low-grade or aging technology as well as solutions that donrsquot work together can be a barrier to effective meetings
bull The average meeting takes more than 10 minutes to startbull 7 in 10 people admit to multi-tasking during meetingsbull Remote participants can lose focus undermining motivation and productivity
This campaign aims to help organisations of all sizes from all industries realise the full potential of meetings enabled by technology We offer awareness and demand generation assets and proposed customer journeys as well as customised offers for the business and IT buyers The goal is to generate business opportunities for Cisco Meeting Solutions
Products and Solutions
Cisco WebEx Video systems Phones and desktop endpoints Room and immersive systems Cisco Spark
Key Competitors Microsoft Polycom Avaya Unify Alcatel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
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Get Back to Collaboration Exceptional Video (Mid-Market)
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done Use this campaign to capitalise on the significant opportunity to accelerate video attach of the proudcts listed below
Objectives of the campaign
Get back to business without barriers Itrsquos time we got back to face-to-face connections with Ciscorsquos exceptional video collaboration
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Cisco DX MX SX Series End Points
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation Advanced TP
next back
Get Back to Collaboration Workplace Transformation
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to working your way See how Ciscorsquos effortless collaboration solutions are the new face of workplace transformation
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Full Collaboration Portfolio
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei Siemens HP
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
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Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
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Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
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Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
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Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
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New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
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Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
DNA Digital Network Architecture Journey
Description Digital technology is driving business transformation Across every industry innovators have something in commonmdasha digital-ready network Without the network as part of your customerrsquos business strategy the applications cloud services and devices they deploy cannot live up to their potential
The challenge your customers face is how to start their journey and what steps to take to reach their objectives
The Ciscoreg Digital Network Architecture (DNA) will help your customers prepare for this transformation It is an open software-driven services-centric network architecture delivering real-time insights and personalised experiences automation and assurance and security and compliance
Objectives of the campaign
This campaign provides guidance to help customers understand what stage they are in the Cisco DNA journey and how they can build competitive advantage to lead in the digital revolution
This campaign will help you
bull Increase deal size and margins by turning a Cisco on-premises or cloud-managed product sale such as wireless switching or routing into a broader solution sale focused on business outcomes
bull Accelerate customer wireless migration to 80211ac Wave 2 and the newest Cisco switches and routers to support the increase in mobile devices
bull Help IT influence technology budget by selling line-of-business (LoB) relevant solutions to help grow their business
bull Gain insight into your customersrsquo business and grow your margins and annuity business with professional and technical support services
Products and Solutions Full Enterprise Networks Portfolio
Key Competitors HP Aruba Huawei Dell Ruckus Juniper Avaya Brocade Fortinet
Timeframe Available now - English
Marketing Assets English French German Italian Polish Russian Spanish
Campaign Overview
Solution Overview
Migration Paths and Guides
Campaign Implementation ResourcesSales
Approach
Partner Playbook
1copy 2016 Cisco andor its affiliates All rights reserved This document is Cisco Confidential For Channel Partner use only Not for public distribution
Digital Network Architecture Journey
Campaign Overview
What Is This CampaignDigital technology is driving business transformation Across every industry innovators have something in commonmdasha digital-ready network Without the network as part of your customerrsquos business strategy the applications cloud services and devices they deploy cannot live up to their potential
The challenge your customers face is how to start their journey and what steps to take to reach their objectives
With this campaign you can position the Ciscoreg Digital Network Architecture (DNA) to help your customers prepare for this transformation It is an open software-driven services-centric network architecture delivering real-time insights and personalized experiences automation and assurance and security and compliance
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Win with Mobility II Smart Networks for the Mobile Age
Description With this campaign you can guide customers on their mobile strategy to get the most out of it and create additional revenues with on-premise or cloud-managed solutions You can address 5 topics Engagement with new mobile efficiency Productivity with ultra-fast Wi-Fi Security with built-in protection Performance with super-fast switches and Efficiency with smart branch networks
Objectives of the campaign
bull Increase deal size and margins by turning a Cisco on-premises or cloud-managed product sale such as wireless switching or routing into a broader solution sale focused on business outcomes
bull Accelerate customer wireless migration to 80211ac Wave 2 and the newest Cisco switches and routers to support the increase in mobile devices
bull Help IT influence technology budget by selling line-of-business (LoB) relevant solutions to help grow their business
bull Gain insight into your customersrsquo business and grow your margins and annuity business with professional and technical support services
Products and Solutions
CMX Meraki CMX EMSP 80211ac wave 2 HDX Mobility Express ISE TrustSec AnyConnect Multigigabit Catalyst Switches Unified Access IWAN Meraki IWAN APIC-EM
Key Competitors HP Aruba Juniper Huawei Ruckus
Timeframe Available now
Marketing Assets English French German Italian Spanish Russian
1
2
3
4
5
ldquoNetwork traffic is expected to triple in the next four yearsrdquondash Cisco Visual Networking Indextrade Forecast
Yoursquore 115 times slower than you could beOlder networks werenrsquot built to support the technology demands
of todayrsquos workforce Modern converged wired and wireless
technology allows you to innovate everywhere ndash at record speed
Ciscoreg 80211ac Wave 2 wireless delivers theoretical speeds
of up to 69 Gbps Thatrsquos 115 times faster than the previous
generation (80211n) Get your switches ready for 80211ac with
Cisco Catalystreg Multigigabit technology It delivers speeds beyond
1 Gb on existing Category 5e (Cat5e) cables and provides cost
savings for customers migrating to Wave 2
Your people want moreThe modern workforce expects a work-from-anywhere
environment but mobile solutions and cloud-based business
applications can overwhelm an older infrastructure Upgrading to
Cisco Intelligent WAN (IWAN) and 80211ac Wave 2 solutions will
give you a powerful foundation so you can get the highest level
of performance out of your applications and keep your people
productive ndash wherever work happens
You suffer from ldquosometimes some placesrdquo securityThreats to your network are more sophisticated and targeted than ever
before The older your infrastructure the more vulnerable you become
With a Cisco network intelligent sensors and enforcers are embedded
into your switches routers and wireless solutions giving you enhanced
context and visibility Everywhere
Yoursquore spending most of your time maintaining Introduction of new technology puts more and more strain on older
infrastructures You canrsquot grow ndash much less innovate ndash when yoursquore
forced to spend most of your time and resources on managing and
troubleshooting your network
Migrating to solutions like the Cisco Catalyst SmartOperations toolkit
Cisco ONE Software and Cisco Application Policy Infrastructure
Controller Enterprise Module will greatly improve your networkrsquos
performance while also dramatically simplifying deployments
operations and management That means lower costs and more
time to innovate
You have application anxiety From real-time analytics to hybrid cloud computing your network
needs to be able to handle the powerful tools computing
environments and applications that will give you the edge in the
digital market The Cisco Catalyst and Cisco Nexusreg lines of
switches ndash in addition to Cisco IWAN and wireless access points ndash are
built to support todayrsquos largest applications ndash and scale to meet the
data demands of tomorrow
Little-known fact
Is your network ready for whatrsquos next
Additional resources
Another 115 ndash the Cisco Visual Networking Index (Cisco VNItrade) Forecast predicts that there will be 115 billion connected
devices by the year 2019 ndash 15 times the expected world population
Threats arenrsquot going away anytime soon Get ready with Ciscorsquos smart networks for the mobile age
5 reasons your network needs an upgrade
80
ldquo80 of IT resources are spent lsquokeeping the lights onrsquordquo
ndash Forrester Research report
Learn More
5 ways to activate network security everywhere
5 steps to a workplace thatrsquos anywhere anytime
Do you have these symptoms of network neglect
If yoursquore relying on older hardware for innovation itrsquos time for a change Herersquos why
copy 2015 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Meraki are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1509R)
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Midsize Customer Acquisition Campaign Letrsquos Get Together ndash and bring your business to life
Description Letrsquos get together Start using this campaign today to fast-track your sales of Cisco midsize solutions and bring your customers business to life whilst adding value to yours
Cisco solutions are a powerful means by which midsize organisations can grow Theyrsquore designed and built for purpose with our midsize customersrsquo needs in mind Therersquos a lot to choose from so wersquove brought together a range of products ideally suited to your midsize customers
Objectives of the campaign
This campaign is designed to help you sell Ciscorsquos suite of Data Centre Switching Routing Wireless and Collaboration solutions to your midsize customers - and add value to your Cisco partnership
Products and Solutions
Data Centre - HyperFlex HX-SeriesWireless ndashMobility ExpressSwitching ndash 350 and 550 SeriesRouting ndash 800 and 1900 SeriesCollaboration ndash Business Edition 6000 Video amp IP Phones Spark Webex Jabber
Key Competitors Various
Timeframe Available now
Marketing Assets English
back next
SecurityCampaign details 2016
Read more
Description Market and sell Ciscorsquos next-generation firewall and IPS solutions including the industry-leading threat-centric next-generation firewall tailor-made for small and mid-size businesses For network-centric buyers ASA with FirePOWER Services offers convergence of the proven ASA platform with the best-in-class NGIPS and Advanced Malware Protection capabilities (single appliance) This integration offers competitive differentiation that no other vendor can offer For security-centric buyers position the Best-in-Class solutions Cisco ASA 5500-X plus FirePOWER Next-Generation IPS appliances (dedicated NGFW and NGIPS appliances) Position and sell Ciscorsquos next-generation network security solutions
Objectives of the campaign
This programme focuses on the migration opportunity from the worldrsquos largest firewall installed base (the ASA 5500 Series that has reached end of sale) to the ASA 5500-X Series with Next-Generation Firewall Services It also provides migration material for Cisco the legacy IPS installed base to the FirePOWER Next-Generation IPS appliances
Products and Solutions
Cisco ASA with FirePOWER Services Cisco FirePOWER NGIPS Cisco Advanced Malware Protection
Key Competitors Juniper Palo Alto Networks Check Point Fortinet McAfee
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
Network Security What a Next-Generation Firewall Should Be
next back
Email amp Web Security Protect Your Organisation
Description Security is more critical to your customersrsquo networks than ever before As threats and risks persist along with concerns about confidentiality and control security is necessary for providing business continuity protecting valuable information and maintaining brand reputation Cisco integrated security solutions embedded in the fabric of your customersrsquo networks give them heightened visibility and control to protect their business without disruption
Objectives of the campaign
Evaluate your customersrsquo content security needs and position Cisco Email and Web Security solutions against the competition Ensure existing Email and Web Security customers renew and upgrade to include Advanced Malware Protection for Email and Web Gateways
Products and Solutions
Cisco Web Security Appliance and Cloud Web Security Cisco Email Security Appliance and Cloud Email Security Cisco Advanced Malware Protection
Key Competitors Blue Coat Websense Zscaler Symantec McAfee Proofpoint Microsoft
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Secure Data Centre Security Scale from Data Centre to the Cloud
Description Cybercriminals are specifically targeting the data centre where high-value data resides High-profile data breaches have made securing the data centre a boardroom topic and a main concern for top executives who wish to avoid media spotlight regulatory penalties and damage responsibility The Cisco Secure Data Centre portfolio is the only validated solution designed specifically for todayrsquos dynamic data centre environments delivering consistent security across physical virtual and cloud environments and a ldquono compromisesrdquo approach that provides dynamic provisioning scalable performance and full threat protection
Objectives of the Campaign
Provide a threat-centric security approach unique to the data centre one that meets the unique data flows and demands of high-speed networks with an end-to-end suite of solutions providing protection across the full attack continuum Address your customersrsquo data centre challenges by including security technologies in your data centre opportunities and increase at the same time your data centre deal size by as much as 40
Products and Solutions
Cisco ASA 5585-X and ASAv Virtual Next-Generation Firewall Cisco FirePOWER 8000 NGIPS appliance and Virtual FirePOWER NGIPS Advanced Malware Protection and Cisco Identity Services Engine (ISE)
Key Competitors Check Point Palo Alto Networks Fortinet Juniper FireEye
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Advanced Malware Protection AMP Everywhere
Description Hacking is now an industry powered by a community of professional entrepreneurial and resourceful cybercriminals Help your customers protect their organisations Cisco Advanced Malware Protection (AMP) is a security solution that addresses the full lifecycle of the advanced malware problem Not only can it prevent breaches but it also gives the security teams the visibility and control to rapidly detect contain and remediate threats if they evade front-line defences cost-effectively and without impacting operational efficiency
Objectives of the campaign
Capitalise on a cutting-edge technology in a booming cybersecurity industry Cisco Advanced Malware Protection is the leading security technology that protects organisations before and during an attack and provides continuous analysis of files even after an attack to quickly detect stealthy malware scope the compromise and eliminate it
Products and Solutions
Cisco AMP for Networks AMP for Endpoint AMP for Email and Web Gateways AMP ThreatGRID AMP Private Cloud Virtual Appliance
Key Competitors FireEye Palo Alto Networks McAfee Bit9
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
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CollaborationCampaign details 2016
Read more
Itrsquos Just a Meeting Next Generation Meetings with Cisco Meeting Solutions
Description Meetings should be simple Thatrsquos why Cisco meeting solutions allow people to easily collaborate and stay productive with anyone anywhere on any mobile device or video system Now companies of all sizes can accelerate decisions and keep projects on track in real time with integrated audio video and content-sharing Customers can enhance engagement with a lifelike video experience that builds relationships Cisco Meeting Solutions blend physical and virtual meetings in the office at home or on the road into one seamless experience And when technologies work together people can benefit from effective meetings ndash no technical expertise needed With Cisco the industry leader in web and video conferencing
Objectives of the campaign
The average knowledge worker spends over a third of their working life in meetings Low-grade or aging technology as well as solutions that donrsquot work together can be a barrier to effective meetings
bull The average meeting takes more than 10 minutes to startbull 7 in 10 people admit to multi-tasking during meetingsbull Remote participants can lose focus undermining motivation and productivity
This campaign aims to help organisations of all sizes from all industries realise the full potential of meetings enabled by technology We offer awareness and demand generation assets and proposed customer journeys as well as customised offers for the business and IT buyers The goal is to generate business opportunities for Cisco Meeting Solutions
Products and Solutions
Cisco WebEx Video systems Phones and desktop endpoints Room and immersive systems Cisco Spark
Key Competitors Microsoft Polycom Avaya Unify Alcatel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
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Get Back to Collaboration Exceptional Video (Mid-Market)
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done Use this campaign to capitalise on the significant opportunity to accelerate video attach of the proudcts listed below
Objectives of the campaign
Get back to business without barriers Itrsquos time we got back to face-to-face connections with Ciscorsquos exceptional video collaboration
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Cisco DX MX SX Series End Points
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation Advanced TP
next back
Get Back to Collaboration Workplace Transformation
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to working your way See how Ciscorsquos effortless collaboration solutions are the new face of workplace transformation
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Full Collaboration Portfolio
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei Siemens HP
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
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Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
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Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
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Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Win with Mobility II Smart Networks for the Mobile Age
Description With this campaign you can guide customers on their mobile strategy to get the most out of it and create additional revenues with on-premise or cloud-managed solutions You can address 5 topics Engagement with new mobile efficiency Productivity with ultra-fast Wi-Fi Security with built-in protection Performance with super-fast switches and Efficiency with smart branch networks
Objectives of the campaign
bull Increase deal size and margins by turning a Cisco on-premises or cloud-managed product sale such as wireless switching or routing into a broader solution sale focused on business outcomes
bull Accelerate customer wireless migration to 80211ac Wave 2 and the newest Cisco switches and routers to support the increase in mobile devices
bull Help IT influence technology budget by selling line-of-business (LoB) relevant solutions to help grow their business
bull Gain insight into your customersrsquo business and grow your margins and annuity business with professional and technical support services
Products and Solutions
CMX Meraki CMX EMSP 80211ac wave 2 HDX Mobility Express ISE TrustSec AnyConnect Multigigabit Catalyst Switches Unified Access IWAN Meraki IWAN APIC-EM
Key Competitors HP Aruba Juniper Huawei Ruckus
Timeframe Available now
Marketing Assets English French German Italian Spanish Russian
1
2
3
4
5
ldquoNetwork traffic is expected to triple in the next four yearsrdquondash Cisco Visual Networking Indextrade Forecast
Yoursquore 115 times slower than you could beOlder networks werenrsquot built to support the technology demands
of todayrsquos workforce Modern converged wired and wireless
technology allows you to innovate everywhere ndash at record speed
Ciscoreg 80211ac Wave 2 wireless delivers theoretical speeds
of up to 69 Gbps Thatrsquos 115 times faster than the previous
generation (80211n) Get your switches ready for 80211ac with
Cisco Catalystreg Multigigabit technology It delivers speeds beyond
1 Gb on existing Category 5e (Cat5e) cables and provides cost
savings for customers migrating to Wave 2
Your people want moreThe modern workforce expects a work-from-anywhere
environment but mobile solutions and cloud-based business
applications can overwhelm an older infrastructure Upgrading to
Cisco Intelligent WAN (IWAN) and 80211ac Wave 2 solutions will
give you a powerful foundation so you can get the highest level
of performance out of your applications and keep your people
productive ndash wherever work happens
You suffer from ldquosometimes some placesrdquo securityThreats to your network are more sophisticated and targeted than ever
before The older your infrastructure the more vulnerable you become
With a Cisco network intelligent sensors and enforcers are embedded
into your switches routers and wireless solutions giving you enhanced
context and visibility Everywhere
Yoursquore spending most of your time maintaining Introduction of new technology puts more and more strain on older
infrastructures You canrsquot grow ndash much less innovate ndash when yoursquore
forced to spend most of your time and resources on managing and
troubleshooting your network
Migrating to solutions like the Cisco Catalyst SmartOperations toolkit
Cisco ONE Software and Cisco Application Policy Infrastructure
Controller Enterprise Module will greatly improve your networkrsquos
performance while also dramatically simplifying deployments
operations and management That means lower costs and more
time to innovate
You have application anxiety From real-time analytics to hybrid cloud computing your network
needs to be able to handle the powerful tools computing
environments and applications that will give you the edge in the
digital market The Cisco Catalyst and Cisco Nexusreg lines of
switches ndash in addition to Cisco IWAN and wireless access points ndash are
built to support todayrsquos largest applications ndash and scale to meet the
data demands of tomorrow
Little-known fact
Is your network ready for whatrsquos next
Additional resources
Another 115 ndash the Cisco Visual Networking Index (Cisco VNItrade) Forecast predicts that there will be 115 billion connected
devices by the year 2019 ndash 15 times the expected world population
Threats arenrsquot going away anytime soon Get ready with Ciscorsquos smart networks for the mobile age
5 reasons your network needs an upgrade
80
ldquo80 of IT resources are spent lsquokeeping the lights onrsquordquo
ndash Forrester Research report
Learn More
5 ways to activate network security everywhere
5 steps to a workplace thatrsquos anywhere anytime
Do you have these symptoms of network neglect
If yoursquore relying on older hardware for innovation itrsquos time for a change Herersquos why
copy 2015 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Meraki are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1509R)
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Midsize Customer Acquisition Campaign Letrsquos Get Together ndash and bring your business to life
Description Letrsquos get together Start using this campaign today to fast-track your sales of Cisco midsize solutions and bring your customers business to life whilst adding value to yours
Cisco solutions are a powerful means by which midsize organisations can grow Theyrsquore designed and built for purpose with our midsize customersrsquo needs in mind Therersquos a lot to choose from so wersquove brought together a range of products ideally suited to your midsize customers
Objectives of the campaign
This campaign is designed to help you sell Ciscorsquos suite of Data Centre Switching Routing Wireless and Collaboration solutions to your midsize customers - and add value to your Cisco partnership
Products and Solutions
Data Centre - HyperFlex HX-SeriesWireless ndashMobility ExpressSwitching ndash 350 and 550 SeriesRouting ndash 800 and 1900 SeriesCollaboration ndash Business Edition 6000 Video amp IP Phones Spark Webex Jabber
Key Competitors Various
Timeframe Available now
Marketing Assets English
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SecurityCampaign details 2016
Read more
Description Market and sell Ciscorsquos next-generation firewall and IPS solutions including the industry-leading threat-centric next-generation firewall tailor-made for small and mid-size businesses For network-centric buyers ASA with FirePOWER Services offers convergence of the proven ASA platform with the best-in-class NGIPS and Advanced Malware Protection capabilities (single appliance) This integration offers competitive differentiation that no other vendor can offer For security-centric buyers position the Best-in-Class solutions Cisco ASA 5500-X plus FirePOWER Next-Generation IPS appliances (dedicated NGFW and NGIPS appliances) Position and sell Ciscorsquos next-generation network security solutions
Objectives of the campaign
This programme focuses on the migration opportunity from the worldrsquos largest firewall installed base (the ASA 5500 Series that has reached end of sale) to the ASA 5500-X Series with Next-Generation Firewall Services It also provides migration material for Cisco the legacy IPS installed base to the FirePOWER Next-Generation IPS appliances
Products and Solutions
Cisco ASA with FirePOWER Services Cisco FirePOWER NGIPS Cisco Advanced Malware Protection
Key Competitors Juniper Palo Alto Networks Check Point Fortinet McAfee
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
Network Security What a Next-Generation Firewall Should Be
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Email amp Web Security Protect Your Organisation
Description Security is more critical to your customersrsquo networks than ever before As threats and risks persist along with concerns about confidentiality and control security is necessary for providing business continuity protecting valuable information and maintaining brand reputation Cisco integrated security solutions embedded in the fabric of your customersrsquo networks give them heightened visibility and control to protect their business without disruption
Objectives of the campaign
Evaluate your customersrsquo content security needs and position Cisco Email and Web Security solutions against the competition Ensure existing Email and Web Security customers renew and upgrade to include Advanced Malware Protection for Email and Web Gateways
Products and Solutions
Cisco Web Security Appliance and Cloud Web Security Cisco Email Security Appliance and Cloud Email Security Cisco Advanced Malware Protection
Key Competitors Blue Coat Websense Zscaler Symantec McAfee Proofpoint Microsoft
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
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Secure Data Centre Security Scale from Data Centre to the Cloud
Description Cybercriminals are specifically targeting the data centre where high-value data resides High-profile data breaches have made securing the data centre a boardroom topic and a main concern for top executives who wish to avoid media spotlight regulatory penalties and damage responsibility The Cisco Secure Data Centre portfolio is the only validated solution designed specifically for todayrsquos dynamic data centre environments delivering consistent security across physical virtual and cloud environments and a ldquono compromisesrdquo approach that provides dynamic provisioning scalable performance and full threat protection
Objectives of the Campaign
Provide a threat-centric security approach unique to the data centre one that meets the unique data flows and demands of high-speed networks with an end-to-end suite of solutions providing protection across the full attack continuum Address your customersrsquo data centre challenges by including security technologies in your data centre opportunities and increase at the same time your data centre deal size by as much as 40
Products and Solutions
Cisco ASA 5585-X and ASAv Virtual Next-Generation Firewall Cisco FirePOWER 8000 NGIPS appliance and Virtual FirePOWER NGIPS Advanced Malware Protection and Cisco Identity Services Engine (ISE)
Key Competitors Check Point Palo Alto Networks Fortinet Juniper FireEye
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Advanced Malware Protection AMP Everywhere
Description Hacking is now an industry powered by a community of professional entrepreneurial and resourceful cybercriminals Help your customers protect their organisations Cisco Advanced Malware Protection (AMP) is a security solution that addresses the full lifecycle of the advanced malware problem Not only can it prevent breaches but it also gives the security teams the visibility and control to rapidly detect contain and remediate threats if they evade front-line defences cost-effectively and without impacting operational efficiency
Objectives of the campaign
Capitalise on a cutting-edge technology in a booming cybersecurity industry Cisco Advanced Malware Protection is the leading security technology that protects organisations before and during an attack and provides continuous analysis of files even after an attack to quickly detect stealthy malware scope the compromise and eliminate it
Products and Solutions
Cisco AMP for Networks AMP for Endpoint AMP for Email and Web Gateways AMP ThreatGRID AMP Private Cloud Virtual Appliance
Key Competitors FireEye Palo Alto Networks McAfee Bit9
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
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CollaborationCampaign details 2016
Read more
Itrsquos Just a Meeting Next Generation Meetings with Cisco Meeting Solutions
Description Meetings should be simple Thatrsquos why Cisco meeting solutions allow people to easily collaborate and stay productive with anyone anywhere on any mobile device or video system Now companies of all sizes can accelerate decisions and keep projects on track in real time with integrated audio video and content-sharing Customers can enhance engagement with a lifelike video experience that builds relationships Cisco Meeting Solutions blend physical and virtual meetings in the office at home or on the road into one seamless experience And when technologies work together people can benefit from effective meetings ndash no technical expertise needed With Cisco the industry leader in web and video conferencing
Objectives of the campaign
The average knowledge worker spends over a third of their working life in meetings Low-grade or aging technology as well as solutions that donrsquot work together can be a barrier to effective meetings
bull The average meeting takes more than 10 minutes to startbull 7 in 10 people admit to multi-tasking during meetingsbull Remote participants can lose focus undermining motivation and productivity
This campaign aims to help organisations of all sizes from all industries realise the full potential of meetings enabled by technology We offer awareness and demand generation assets and proposed customer journeys as well as customised offers for the business and IT buyers The goal is to generate business opportunities for Cisco Meeting Solutions
Products and Solutions
Cisco WebEx Video systems Phones and desktop endpoints Room and immersive systems Cisco Spark
Key Competitors Microsoft Polycom Avaya Unify Alcatel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
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Get Back to Collaboration Exceptional Video (Mid-Market)
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done Use this campaign to capitalise on the significant opportunity to accelerate video attach of the proudcts listed below
Objectives of the campaign
Get back to business without barriers Itrsquos time we got back to face-to-face connections with Ciscorsquos exceptional video collaboration
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Cisco DX MX SX Series End Points
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation Advanced TP
next back
Get Back to Collaboration Workplace Transformation
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to working your way See how Ciscorsquos effortless collaboration solutions are the new face of workplace transformation
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Full Collaboration Portfolio
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei Siemens HP
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
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Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Midsize Customer Acquisition Campaign Letrsquos Get Together ndash and bring your business to life
Description Letrsquos get together Start using this campaign today to fast-track your sales of Cisco midsize solutions and bring your customers business to life whilst adding value to yours
Cisco solutions are a powerful means by which midsize organisations can grow Theyrsquore designed and built for purpose with our midsize customersrsquo needs in mind Therersquos a lot to choose from so wersquove brought together a range of products ideally suited to your midsize customers
Objectives of the campaign
This campaign is designed to help you sell Ciscorsquos suite of Data Centre Switching Routing Wireless and Collaboration solutions to your midsize customers - and add value to your Cisco partnership
Products and Solutions
Data Centre - HyperFlex HX-SeriesWireless ndashMobility ExpressSwitching ndash 350 and 550 SeriesRouting ndash 800 and 1900 SeriesCollaboration ndash Business Edition 6000 Video amp IP Phones Spark Webex Jabber
Key Competitors Various
Timeframe Available now
Marketing Assets English
back next
SecurityCampaign details 2016
Read more
Description Market and sell Ciscorsquos next-generation firewall and IPS solutions including the industry-leading threat-centric next-generation firewall tailor-made for small and mid-size businesses For network-centric buyers ASA with FirePOWER Services offers convergence of the proven ASA platform with the best-in-class NGIPS and Advanced Malware Protection capabilities (single appliance) This integration offers competitive differentiation that no other vendor can offer For security-centric buyers position the Best-in-Class solutions Cisco ASA 5500-X plus FirePOWER Next-Generation IPS appliances (dedicated NGFW and NGIPS appliances) Position and sell Ciscorsquos next-generation network security solutions
Objectives of the campaign
This programme focuses on the migration opportunity from the worldrsquos largest firewall installed base (the ASA 5500 Series that has reached end of sale) to the ASA 5500-X Series with Next-Generation Firewall Services It also provides migration material for Cisco the legacy IPS installed base to the FirePOWER Next-Generation IPS appliances
Products and Solutions
Cisco ASA with FirePOWER Services Cisco FirePOWER NGIPS Cisco Advanced Malware Protection
Key Competitors Juniper Palo Alto Networks Check Point Fortinet McAfee
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
Network Security What a Next-Generation Firewall Should Be
next back
Email amp Web Security Protect Your Organisation
Description Security is more critical to your customersrsquo networks than ever before As threats and risks persist along with concerns about confidentiality and control security is necessary for providing business continuity protecting valuable information and maintaining brand reputation Cisco integrated security solutions embedded in the fabric of your customersrsquo networks give them heightened visibility and control to protect their business without disruption
Objectives of the campaign
Evaluate your customersrsquo content security needs and position Cisco Email and Web Security solutions against the competition Ensure existing Email and Web Security customers renew and upgrade to include Advanced Malware Protection for Email and Web Gateways
Products and Solutions
Cisco Web Security Appliance and Cloud Web Security Cisco Email Security Appliance and Cloud Email Security Cisco Advanced Malware Protection
Key Competitors Blue Coat Websense Zscaler Symantec McAfee Proofpoint Microsoft
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Secure Data Centre Security Scale from Data Centre to the Cloud
Description Cybercriminals are specifically targeting the data centre where high-value data resides High-profile data breaches have made securing the data centre a boardroom topic and a main concern for top executives who wish to avoid media spotlight regulatory penalties and damage responsibility The Cisco Secure Data Centre portfolio is the only validated solution designed specifically for todayrsquos dynamic data centre environments delivering consistent security across physical virtual and cloud environments and a ldquono compromisesrdquo approach that provides dynamic provisioning scalable performance and full threat protection
Objectives of the Campaign
Provide a threat-centric security approach unique to the data centre one that meets the unique data flows and demands of high-speed networks with an end-to-end suite of solutions providing protection across the full attack continuum Address your customersrsquo data centre challenges by including security technologies in your data centre opportunities and increase at the same time your data centre deal size by as much as 40
Products and Solutions
Cisco ASA 5585-X and ASAv Virtual Next-Generation Firewall Cisco FirePOWER 8000 NGIPS appliance and Virtual FirePOWER NGIPS Advanced Malware Protection and Cisco Identity Services Engine (ISE)
Key Competitors Check Point Palo Alto Networks Fortinet Juniper FireEye
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Advanced Malware Protection AMP Everywhere
Description Hacking is now an industry powered by a community of professional entrepreneurial and resourceful cybercriminals Help your customers protect their organisations Cisco Advanced Malware Protection (AMP) is a security solution that addresses the full lifecycle of the advanced malware problem Not only can it prevent breaches but it also gives the security teams the visibility and control to rapidly detect contain and remediate threats if they evade front-line defences cost-effectively and without impacting operational efficiency
Objectives of the campaign
Capitalise on a cutting-edge technology in a booming cybersecurity industry Cisco Advanced Malware Protection is the leading security technology that protects organisations before and during an attack and provides continuous analysis of files even after an attack to quickly detect stealthy malware scope the compromise and eliminate it
Products and Solutions
Cisco AMP for Networks AMP for Endpoint AMP for Email and Web Gateways AMP ThreatGRID AMP Private Cloud Virtual Appliance
Key Competitors FireEye Palo Alto Networks McAfee Bit9
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
next back
CollaborationCampaign details 2016
Read more
Itrsquos Just a Meeting Next Generation Meetings with Cisco Meeting Solutions
Description Meetings should be simple Thatrsquos why Cisco meeting solutions allow people to easily collaborate and stay productive with anyone anywhere on any mobile device or video system Now companies of all sizes can accelerate decisions and keep projects on track in real time with integrated audio video and content-sharing Customers can enhance engagement with a lifelike video experience that builds relationships Cisco Meeting Solutions blend physical and virtual meetings in the office at home or on the road into one seamless experience And when technologies work together people can benefit from effective meetings ndash no technical expertise needed With Cisco the industry leader in web and video conferencing
Objectives of the campaign
The average knowledge worker spends over a third of their working life in meetings Low-grade or aging technology as well as solutions that donrsquot work together can be a barrier to effective meetings
bull The average meeting takes more than 10 minutes to startbull 7 in 10 people admit to multi-tasking during meetingsbull Remote participants can lose focus undermining motivation and productivity
This campaign aims to help organisations of all sizes from all industries realise the full potential of meetings enabled by technology We offer awareness and demand generation assets and proposed customer journeys as well as customised offers for the business and IT buyers The goal is to generate business opportunities for Cisco Meeting Solutions
Products and Solutions
Cisco WebEx Video systems Phones and desktop endpoints Room and immersive systems Cisco Spark
Key Competitors Microsoft Polycom Avaya Unify Alcatel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Exceptional Video (Mid-Market)
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done Use this campaign to capitalise on the significant opportunity to accelerate video attach of the proudcts listed below
Objectives of the campaign
Get back to business without barriers Itrsquos time we got back to face-to-face connections with Ciscorsquos exceptional video collaboration
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Cisco DX MX SX Series End Points
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation Advanced TP
next back
Get Back to Collaboration Workplace Transformation
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to working your way See how Ciscorsquos effortless collaboration solutions are the new face of workplace transformation
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Full Collaboration Portfolio
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei Siemens HP
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
SecurityCampaign details 2016
Read more
Description Market and sell Ciscorsquos next-generation firewall and IPS solutions including the industry-leading threat-centric next-generation firewall tailor-made for small and mid-size businesses For network-centric buyers ASA with FirePOWER Services offers convergence of the proven ASA platform with the best-in-class NGIPS and Advanced Malware Protection capabilities (single appliance) This integration offers competitive differentiation that no other vendor can offer For security-centric buyers position the Best-in-Class solutions Cisco ASA 5500-X plus FirePOWER Next-Generation IPS appliances (dedicated NGFW and NGIPS appliances) Position and sell Ciscorsquos next-generation network security solutions
Objectives of the campaign
This programme focuses on the migration opportunity from the worldrsquos largest firewall installed base (the ASA 5500 Series that has reached end of sale) to the ASA 5500-X Series with Next-Generation Firewall Services It also provides migration material for Cisco the legacy IPS installed base to the FirePOWER Next-Generation IPS appliances
Products and Solutions
Cisco ASA with FirePOWER Services Cisco FirePOWER NGIPS Cisco Advanced Malware Protection
Key Competitors Juniper Palo Alto Networks Check Point Fortinet McAfee
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
Network Security What a Next-Generation Firewall Should Be
next back
Email amp Web Security Protect Your Organisation
Description Security is more critical to your customersrsquo networks than ever before As threats and risks persist along with concerns about confidentiality and control security is necessary for providing business continuity protecting valuable information and maintaining brand reputation Cisco integrated security solutions embedded in the fabric of your customersrsquo networks give them heightened visibility and control to protect their business without disruption
Objectives of the campaign
Evaluate your customersrsquo content security needs and position Cisco Email and Web Security solutions against the competition Ensure existing Email and Web Security customers renew and upgrade to include Advanced Malware Protection for Email and Web Gateways
Products and Solutions
Cisco Web Security Appliance and Cloud Web Security Cisco Email Security Appliance and Cloud Email Security Cisco Advanced Malware Protection
Key Competitors Blue Coat Websense Zscaler Symantec McAfee Proofpoint Microsoft
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Secure Data Centre Security Scale from Data Centre to the Cloud
Description Cybercriminals are specifically targeting the data centre where high-value data resides High-profile data breaches have made securing the data centre a boardroom topic and a main concern for top executives who wish to avoid media spotlight regulatory penalties and damage responsibility The Cisco Secure Data Centre portfolio is the only validated solution designed specifically for todayrsquos dynamic data centre environments delivering consistent security across physical virtual and cloud environments and a ldquono compromisesrdquo approach that provides dynamic provisioning scalable performance and full threat protection
Objectives of the Campaign
Provide a threat-centric security approach unique to the data centre one that meets the unique data flows and demands of high-speed networks with an end-to-end suite of solutions providing protection across the full attack continuum Address your customersrsquo data centre challenges by including security technologies in your data centre opportunities and increase at the same time your data centre deal size by as much as 40
Products and Solutions
Cisco ASA 5585-X and ASAv Virtual Next-Generation Firewall Cisco FirePOWER 8000 NGIPS appliance and Virtual FirePOWER NGIPS Advanced Malware Protection and Cisco Identity Services Engine (ISE)
Key Competitors Check Point Palo Alto Networks Fortinet Juniper FireEye
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Advanced Malware Protection AMP Everywhere
Description Hacking is now an industry powered by a community of professional entrepreneurial and resourceful cybercriminals Help your customers protect their organisations Cisco Advanced Malware Protection (AMP) is a security solution that addresses the full lifecycle of the advanced malware problem Not only can it prevent breaches but it also gives the security teams the visibility and control to rapidly detect contain and remediate threats if they evade front-line defences cost-effectively and without impacting operational efficiency
Objectives of the campaign
Capitalise on a cutting-edge technology in a booming cybersecurity industry Cisco Advanced Malware Protection is the leading security technology that protects organisations before and during an attack and provides continuous analysis of files even after an attack to quickly detect stealthy malware scope the compromise and eliminate it
Products and Solutions
Cisco AMP for Networks AMP for Endpoint AMP for Email and Web Gateways AMP ThreatGRID AMP Private Cloud Virtual Appliance
Key Competitors FireEye Palo Alto Networks McAfee Bit9
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
next back
CollaborationCampaign details 2016
Read more
Itrsquos Just a Meeting Next Generation Meetings with Cisco Meeting Solutions
Description Meetings should be simple Thatrsquos why Cisco meeting solutions allow people to easily collaborate and stay productive with anyone anywhere on any mobile device or video system Now companies of all sizes can accelerate decisions and keep projects on track in real time with integrated audio video and content-sharing Customers can enhance engagement with a lifelike video experience that builds relationships Cisco Meeting Solutions blend physical and virtual meetings in the office at home or on the road into one seamless experience And when technologies work together people can benefit from effective meetings ndash no technical expertise needed With Cisco the industry leader in web and video conferencing
Objectives of the campaign
The average knowledge worker spends over a third of their working life in meetings Low-grade or aging technology as well as solutions that donrsquot work together can be a barrier to effective meetings
bull The average meeting takes more than 10 minutes to startbull 7 in 10 people admit to multi-tasking during meetingsbull Remote participants can lose focus undermining motivation and productivity
This campaign aims to help organisations of all sizes from all industries realise the full potential of meetings enabled by technology We offer awareness and demand generation assets and proposed customer journeys as well as customised offers for the business and IT buyers The goal is to generate business opportunities for Cisco Meeting Solutions
Products and Solutions
Cisco WebEx Video systems Phones and desktop endpoints Room and immersive systems Cisco Spark
Key Competitors Microsoft Polycom Avaya Unify Alcatel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Exceptional Video (Mid-Market)
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done Use this campaign to capitalise on the significant opportunity to accelerate video attach of the proudcts listed below
Objectives of the campaign
Get back to business without barriers Itrsquos time we got back to face-to-face connections with Ciscorsquos exceptional video collaboration
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Cisco DX MX SX Series End Points
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation Advanced TP
next back
Get Back to Collaboration Workplace Transformation
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to working your way See how Ciscorsquos effortless collaboration solutions are the new face of workplace transformation
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Full Collaboration Portfolio
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei Siemens HP
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Description Market and sell Ciscorsquos next-generation firewall and IPS solutions including the industry-leading threat-centric next-generation firewall tailor-made for small and mid-size businesses For network-centric buyers ASA with FirePOWER Services offers convergence of the proven ASA platform with the best-in-class NGIPS and Advanced Malware Protection capabilities (single appliance) This integration offers competitive differentiation that no other vendor can offer For security-centric buyers position the Best-in-Class solutions Cisco ASA 5500-X plus FirePOWER Next-Generation IPS appliances (dedicated NGFW and NGIPS appliances) Position and sell Ciscorsquos next-generation network security solutions
Objectives of the campaign
This programme focuses on the migration opportunity from the worldrsquos largest firewall installed base (the ASA 5500 Series that has reached end of sale) to the ASA 5500-X Series with Next-Generation Firewall Services It also provides migration material for Cisco the legacy IPS installed base to the FirePOWER Next-Generation IPS appliances
Products and Solutions
Cisco ASA with FirePOWER Services Cisco FirePOWER NGIPS Cisco Advanced Malware Protection
Key Competitors Juniper Palo Alto Networks Check Point Fortinet McAfee
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
Network Security What a Next-Generation Firewall Should Be
next back
Email amp Web Security Protect Your Organisation
Description Security is more critical to your customersrsquo networks than ever before As threats and risks persist along with concerns about confidentiality and control security is necessary for providing business continuity protecting valuable information and maintaining brand reputation Cisco integrated security solutions embedded in the fabric of your customersrsquo networks give them heightened visibility and control to protect their business without disruption
Objectives of the campaign
Evaluate your customersrsquo content security needs and position Cisco Email and Web Security solutions against the competition Ensure existing Email and Web Security customers renew and upgrade to include Advanced Malware Protection for Email and Web Gateways
Products and Solutions
Cisco Web Security Appliance and Cloud Web Security Cisco Email Security Appliance and Cloud Email Security Cisco Advanced Malware Protection
Key Competitors Blue Coat Websense Zscaler Symantec McAfee Proofpoint Microsoft
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Secure Data Centre Security Scale from Data Centre to the Cloud
Description Cybercriminals are specifically targeting the data centre where high-value data resides High-profile data breaches have made securing the data centre a boardroom topic and a main concern for top executives who wish to avoid media spotlight regulatory penalties and damage responsibility The Cisco Secure Data Centre portfolio is the only validated solution designed specifically for todayrsquos dynamic data centre environments delivering consistent security across physical virtual and cloud environments and a ldquono compromisesrdquo approach that provides dynamic provisioning scalable performance and full threat protection
Objectives of the Campaign
Provide a threat-centric security approach unique to the data centre one that meets the unique data flows and demands of high-speed networks with an end-to-end suite of solutions providing protection across the full attack continuum Address your customersrsquo data centre challenges by including security technologies in your data centre opportunities and increase at the same time your data centre deal size by as much as 40
Products and Solutions
Cisco ASA 5585-X and ASAv Virtual Next-Generation Firewall Cisco FirePOWER 8000 NGIPS appliance and Virtual FirePOWER NGIPS Advanced Malware Protection and Cisco Identity Services Engine (ISE)
Key Competitors Check Point Palo Alto Networks Fortinet Juniper FireEye
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Advanced Malware Protection AMP Everywhere
Description Hacking is now an industry powered by a community of professional entrepreneurial and resourceful cybercriminals Help your customers protect their organisations Cisco Advanced Malware Protection (AMP) is a security solution that addresses the full lifecycle of the advanced malware problem Not only can it prevent breaches but it also gives the security teams the visibility and control to rapidly detect contain and remediate threats if they evade front-line defences cost-effectively and without impacting operational efficiency
Objectives of the campaign
Capitalise on a cutting-edge technology in a booming cybersecurity industry Cisco Advanced Malware Protection is the leading security technology that protects organisations before and during an attack and provides continuous analysis of files even after an attack to quickly detect stealthy malware scope the compromise and eliminate it
Products and Solutions
Cisco AMP for Networks AMP for Endpoint AMP for Email and Web Gateways AMP ThreatGRID AMP Private Cloud Virtual Appliance
Key Competitors FireEye Palo Alto Networks McAfee Bit9
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
next back
CollaborationCampaign details 2016
Read more
Itrsquos Just a Meeting Next Generation Meetings with Cisco Meeting Solutions
Description Meetings should be simple Thatrsquos why Cisco meeting solutions allow people to easily collaborate and stay productive with anyone anywhere on any mobile device or video system Now companies of all sizes can accelerate decisions and keep projects on track in real time with integrated audio video and content-sharing Customers can enhance engagement with a lifelike video experience that builds relationships Cisco Meeting Solutions blend physical and virtual meetings in the office at home or on the road into one seamless experience And when technologies work together people can benefit from effective meetings ndash no technical expertise needed With Cisco the industry leader in web and video conferencing
Objectives of the campaign
The average knowledge worker spends over a third of their working life in meetings Low-grade or aging technology as well as solutions that donrsquot work together can be a barrier to effective meetings
bull The average meeting takes more than 10 minutes to startbull 7 in 10 people admit to multi-tasking during meetingsbull Remote participants can lose focus undermining motivation and productivity
This campaign aims to help organisations of all sizes from all industries realise the full potential of meetings enabled by technology We offer awareness and demand generation assets and proposed customer journeys as well as customised offers for the business and IT buyers The goal is to generate business opportunities for Cisco Meeting Solutions
Products and Solutions
Cisco WebEx Video systems Phones and desktop endpoints Room and immersive systems Cisco Spark
Key Competitors Microsoft Polycom Avaya Unify Alcatel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Exceptional Video (Mid-Market)
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done Use this campaign to capitalise on the significant opportunity to accelerate video attach of the proudcts listed below
Objectives of the campaign
Get back to business without barriers Itrsquos time we got back to face-to-face connections with Ciscorsquos exceptional video collaboration
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Cisco DX MX SX Series End Points
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation Advanced TP
next back
Get Back to Collaboration Workplace Transformation
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to working your way See how Ciscorsquos effortless collaboration solutions are the new face of workplace transformation
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Full Collaboration Portfolio
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei Siemens HP
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
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Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Email amp Web Security Protect Your Organisation
Description Security is more critical to your customersrsquo networks than ever before As threats and risks persist along with concerns about confidentiality and control security is necessary for providing business continuity protecting valuable information and maintaining brand reputation Cisco integrated security solutions embedded in the fabric of your customersrsquo networks give them heightened visibility and control to protect their business without disruption
Objectives of the campaign
Evaluate your customersrsquo content security needs and position Cisco Email and Web Security solutions against the competition Ensure existing Email and Web Security customers renew and upgrade to include Advanced Malware Protection for Email and Web Gateways
Products and Solutions
Cisco Web Security Appliance and Cloud Web Security Cisco Email Security Appliance and Cloud Email Security Cisco Advanced Malware Protection
Key Competitors Blue Coat Websense Zscaler Symantec McAfee Proofpoint Microsoft
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Secure Data Centre Security Scale from Data Centre to the Cloud
Description Cybercriminals are specifically targeting the data centre where high-value data resides High-profile data breaches have made securing the data centre a boardroom topic and a main concern for top executives who wish to avoid media spotlight regulatory penalties and damage responsibility The Cisco Secure Data Centre portfolio is the only validated solution designed specifically for todayrsquos dynamic data centre environments delivering consistent security across physical virtual and cloud environments and a ldquono compromisesrdquo approach that provides dynamic provisioning scalable performance and full threat protection
Objectives of the Campaign
Provide a threat-centric security approach unique to the data centre one that meets the unique data flows and demands of high-speed networks with an end-to-end suite of solutions providing protection across the full attack continuum Address your customersrsquo data centre challenges by including security technologies in your data centre opportunities and increase at the same time your data centre deal size by as much as 40
Products and Solutions
Cisco ASA 5585-X and ASAv Virtual Next-Generation Firewall Cisco FirePOWER 8000 NGIPS appliance and Virtual FirePOWER NGIPS Advanced Malware Protection and Cisco Identity Services Engine (ISE)
Key Competitors Check Point Palo Alto Networks Fortinet Juniper FireEye
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Advanced Malware Protection AMP Everywhere
Description Hacking is now an industry powered by a community of professional entrepreneurial and resourceful cybercriminals Help your customers protect their organisations Cisco Advanced Malware Protection (AMP) is a security solution that addresses the full lifecycle of the advanced malware problem Not only can it prevent breaches but it also gives the security teams the visibility and control to rapidly detect contain and remediate threats if they evade front-line defences cost-effectively and without impacting operational efficiency
Objectives of the campaign
Capitalise on a cutting-edge technology in a booming cybersecurity industry Cisco Advanced Malware Protection is the leading security technology that protects organisations before and during an attack and provides continuous analysis of files even after an attack to quickly detect stealthy malware scope the compromise and eliminate it
Products and Solutions
Cisco AMP for Networks AMP for Endpoint AMP for Email and Web Gateways AMP ThreatGRID AMP Private Cloud Virtual Appliance
Key Competitors FireEye Palo Alto Networks McAfee Bit9
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
next back
CollaborationCampaign details 2016
Read more
Itrsquos Just a Meeting Next Generation Meetings with Cisco Meeting Solutions
Description Meetings should be simple Thatrsquos why Cisco meeting solutions allow people to easily collaborate and stay productive with anyone anywhere on any mobile device or video system Now companies of all sizes can accelerate decisions and keep projects on track in real time with integrated audio video and content-sharing Customers can enhance engagement with a lifelike video experience that builds relationships Cisco Meeting Solutions blend physical and virtual meetings in the office at home or on the road into one seamless experience And when technologies work together people can benefit from effective meetings ndash no technical expertise needed With Cisco the industry leader in web and video conferencing
Objectives of the campaign
The average knowledge worker spends over a third of their working life in meetings Low-grade or aging technology as well as solutions that donrsquot work together can be a barrier to effective meetings
bull The average meeting takes more than 10 minutes to startbull 7 in 10 people admit to multi-tasking during meetingsbull Remote participants can lose focus undermining motivation and productivity
This campaign aims to help organisations of all sizes from all industries realise the full potential of meetings enabled by technology We offer awareness and demand generation assets and proposed customer journeys as well as customised offers for the business and IT buyers The goal is to generate business opportunities for Cisco Meeting Solutions
Products and Solutions
Cisco WebEx Video systems Phones and desktop endpoints Room and immersive systems Cisco Spark
Key Competitors Microsoft Polycom Avaya Unify Alcatel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Exceptional Video (Mid-Market)
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done Use this campaign to capitalise on the significant opportunity to accelerate video attach of the proudcts listed below
Objectives of the campaign
Get back to business without barriers Itrsquos time we got back to face-to-face connections with Ciscorsquos exceptional video collaboration
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Cisco DX MX SX Series End Points
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation Advanced TP
next back
Get Back to Collaboration Workplace Transformation
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to working your way See how Ciscorsquos effortless collaboration solutions are the new face of workplace transformation
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Full Collaboration Portfolio
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei Siemens HP
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Secure Data Centre Security Scale from Data Centre to the Cloud
Description Cybercriminals are specifically targeting the data centre where high-value data resides High-profile data breaches have made securing the data centre a boardroom topic and a main concern for top executives who wish to avoid media spotlight regulatory penalties and damage responsibility The Cisco Secure Data Centre portfolio is the only validated solution designed specifically for todayrsquos dynamic data centre environments delivering consistent security across physical virtual and cloud environments and a ldquono compromisesrdquo approach that provides dynamic provisioning scalable performance and full threat protection
Objectives of the Campaign
Provide a threat-centric security approach unique to the data centre one that meets the unique data flows and demands of high-speed networks with an end-to-end suite of solutions providing protection across the full attack continuum Address your customersrsquo data centre challenges by including security technologies in your data centre opportunities and increase at the same time your data centre deal size by as much as 40
Products and Solutions
Cisco ASA 5585-X and ASAv Virtual Next-Generation Firewall Cisco FirePOWER 8000 NGIPS appliance and Virtual FirePOWER NGIPS Advanced Malware Protection and Cisco Identity Services Engine (ISE)
Key Competitors Check Point Palo Alto Networks Fortinet Juniper FireEye
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
back next
Advanced Malware Protection AMP Everywhere
Description Hacking is now an industry powered by a community of professional entrepreneurial and resourceful cybercriminals Help your customers protect their organisations Cisco Advanced Malware Protection (AMP) is a security solution that addresses the full lifecycle of the advanced malware problem Not only can it prevent breaches but it also gives the security teams the visibility and control to rapidly detect contain and remediate threats if they evade front-line defences cost-effectively and without impacting operational efficiency
Objectives of the campaign
Capitalise on a cutting-edge technology in a booming cybersecurity industry Cisco Advanced Malware Protection is the leading security technology that protects organisations before and during an attack and provides continuous analysis of files even after an attack to quickly detect stealthy malware scope the compromise and eliminate it
Products and Solutions
Cisco AMP for Networks AMP for Endpoint AMP for Email and Web Gateways AMP ThreatGRID AMP Private Cloud Virtual Appliance
Key Competitors FireEye Palo Alto Networks McAfee Bit9
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
next back
CollaborationCampaign details 2016
Read more
Itrsquos Just a Meeting Next Generation Meetings with Cisco Meeting Solutions
Description Meetings should be simple Thatrsquos why Cisco meeting solutions allow people to easily collaborate and stay productive with anyone anywhere on any mobile device or video system Now companies of all sizes can accelerate decisions and keep projects on track in real time with integrated audio video and content-sharing Customers can enhance engagement with a lifelike video experience that builds relationships Cisco Meeting Solutions blend physical and virtual meetings in the office at home or on the road into one seamless experience And when technologies work together people can benefit from effective meetings ndash no technical expertise needed With Cisco the industry leader in web and video conferencing
Objectives of the campaign
The average knowledge worker spends over a third of their working life in meetings Low-grade or aging technology as well as solutions that donrsquot work together can be a barrier to effective meetings
bull The average meeting takes more than 10 minutes to startbull 7 in 10 people admit to multi-tasking during meetingsbull Remote participants can lose focus undermining motivation and productivity
This campaign aims to help organisations of all sizes from all industries realise the full potential of meetings enabled by technology We offer awareness and demand generation assets and proposed customer journeys as well as customised offers for the business and IT buyers The goal is to generate business opportunities for Cisco Meeting Solutions
Products and Solutions
Cisco WebEx Video systems Phones and desktop endpoints Room and immersive systems Cisco Spark
Key Competitors Microsoft Polycom Avaya Unify Alcatel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Exceptional Video (Mid-Market)
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done Use this campaign to capitalise on the significant opportunity to accelerate video attach of the proudcts listed below
Objectives of the campaign
Get back to business without barriers Itrsquos time we got back to face-to-face connections with Ciscorsquos exceptional video collaboration
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Cisco DX MX SX Series End Points
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation Advanced TP
next back
Get Back to Collaboration Workplace Transformation
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to working your way See how Ciscorsquos effortless collaboration solutions are the new face of workplace transformation
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Full Collaboration Portfolio
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei Siemens HP
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Advanced Malware Protection AMP Everywhere
Description Hacking is now an industry powered by a community of professional entrepreneurial and resourceful cybercriminals Help your customers protect their organisations Cisco Advanced Malware Protection (AMP) is a security solution that addresses the full lifecycle of the advanced malware problem Not only can it prevent breaches but it also gives the security teams the visibility and control to rapidly detect contain and remediate threats if they evade front-line defences cost-effectively and without impacting operational efficiency
Objectives of the campaign
Capitalise on a cutting-edge technology in a booming cybersecurity industry Cisco Advanced Malware Protection is the leading security technology that protects organisations before and during an attack and provides continuous analysis of files even after an attack to quickly detect stealthy malware scope the compromise and eliminate it
Products and Solutions
Cisco AMP for Networks AMP for Endpoint AMP for Email and Web Gateways AMP ThreatGRID AMP Private Cloud Virtual Appliance
Key Competitors FireEye Palo Alto Networks McAfee Bit9
Timeframe Available Now
Marketing Assets English French German Italian Russian Spanish
next back
CollaborationCampaign details 2016
Read more
Itrsquos Just a Meeting Next Generation Meetings with Cisco Meeting Solutions
Description Meetings should be simple Thatrsquos why Cisco meeting solutions allow people to easily collaborate and stay productive with anyone anywhere on any mobile device or video system Now companies of all sizes can accelerate decisions and keep projects on track in real time with integrated audio video and content-sharing Customers can enhance engagement with a lifelike video experience that builds relationships Cisco Meeting Solutions blend physical and virtual meetings in the office at home or on the road into one seamless experience And when technologies work together people can benefit from effective meetings ndash no technical expertise needed With Cisco the industry leader in web and video conferencing
Objectives of the campaign
The average knowledge worker spends over a third of their working life in meetings Low-grade or aging technology as well as solutions that donrsquot work together can be a barrier to effective meetings
bull The average meeting takes more than 10 minutes to startbull 7 in 10 people admit to multi-tasking during meetingsbull Remote participants can lose focus undermining motivation and productivity
This campaign aims to help organisations of all sizes from all industries realise the full potential of meetings enabled by technology We offer awareness and demand generation assets and proposed customer journeys as well as customised offers for the business and IT buyers The goal is to generate business opportunities for Cisco Meeting Solutions
Products and Solutions
Cisco WebEx Video systems Phones and desktop endpoints Room and immersive systems Cisco Spark
Key Competitors Microsoft Polycom Avaya Unify Alcatel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Exceptional Video (Mid-Market)
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done Use this campaign to capitalise on the significant opportunity to accelerate video attach of the proudcts listed below
Objectives of the campaign
Get back to business without barriers Itrsquos time we got back to face-to-face connections with Ciscorsquos exceptional video collaboration
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Cisco DX MX SX Series End Points
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation Advanced TP
next back
Get Back to Collaboration Workplace Transformation
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to working your way See how Ciscorsquos effortless collaboration solutions are the new face of workplace transformation
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Full Collaboration Portfolio
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei Siemens HP
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
CollaborationCampaign details 2016
Read more
Itrsquos Just a Meeting Next Generation Meetings with Cisco Meeting Solutions
Description Meetings should be simple Thatrsquos why Cisco meeting solutions allow people to easily collaborate and stay productive with anyone anywhere on any mobile device or video system Now companies of all sizes can accelerate decisions and keep projects on track in real time with integrated audio video and content-sharing Customers can enhance engagement with a lifelike video experience that builds relationships Cisco Meeting Solutions blend physical and virtual meetings in the office at home or on the road into one seamless experience And when technologies work together people can benefit from effective meetings ndash no technical expertise needed With Cisco the industry leader in web and video conferencing
Objectives of the campaign
The average knowledge worker spends over a third of their working life in meetings Low-grade or aging technology as well as solutions that donrsquot work together can be a barrier to effective meetings
bull The average meeting takes more than 10 minutes to startbull 7 in 10 people admit to multi-tasking during meetingsbull Remote participants can lose focus undermining motivation and productivity
This campaign aims to help organisations of all sizes from all industries realise the full potential of meetings enabled by technology We offer awareness and demand generation assets and proposed customer journeys as well as customised offers for the business and IT buyers The goal is to generate business opportunities for Cisco Meeting Solutions
Products and Solutions
Cisco WebEx Video systems Phones and desktop endpoints Room and immersive systems Cisco Spark
Key Competitors Microsoft Polycom Avaya Unify Alcatel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Exceptional Video (Mid-Market)
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done Use this campaign to capitalise on the significant opportunity to accelerate video attach of the proudcts listed below
Objectives of the campaign
Get back to business without barriers Itrsquos time we got back to face-to-face connections with Ciscorsquos exceptional video collaboration
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Cisco DX MX SX Series End Points
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation Advanced TP
next back
Get Back to Collaboration Workplace Transformation
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to working your way See how Ciscorsquos effortless collaboration solutions are the new face of workplace transformation
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Full Collaboration Portfolio
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei Siemens HP
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Itrsquos Just a Meeting Next Generation Meetings with Cisco Meeting Solutions
Description Meetings should be simple Thatrsquos why Cisco meeting solutions allow people to easily collaborate and stay productive with anyone anywhere on any mobile device or video system Now companies of all sizes can accelerate decisions and keep projects on track in real time with integrated audio video and content-sharing Customers can enhance engagement with a lifelike video experience that builds relationships Cisco Meeting Solutions blend physical and virtual meetings in the office at home or on the road into one seamless experience And when technologies work together people can benefit from effective meetings ndash no technical expertise needed With Cisco the industry leader in web and video conferencing
Objectives of the campaign
The average knowledge worker spends over a third of their working life in meetings Low-grade or aging technology as well as solutions that donrsquot work together can be a barrier to effective meetings
bull The average meeting takes more than 10 minutes to startbull 7 in 10 people admit to multi-tasking during meetingsbull Remote participants can lose focus undermining motivation and productivity
This campaign aims to help organisations of all sizes from all industries realise the full potential of meetings enabled by technology We offer awareness and demand generation assets and proposed customer journeys as well as customised offers for the business and IT buyers The goal is to generate business opportunities for Cisco Meeting Solutions
Products and Solutions
Cisco WebEx Video systems Phones and desktop endpoints Room and immersive systems Cisco Spark
Key Competitors Microsoft Polycom Avaya Unify Alcatel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Exceptional Video (Mid-Market)
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done Use this campaign to capitalise on the significant opportunity to accelerate video attach of the proudcts listed below
Objectives of the campaign
Get back to business without barriers Itrsquos time we got back to face-to-face connections with Ciscorsquos exceptional video collaboration
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Cisco DX MX SX Series End Points
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation Advanced TP
next back
Get Back to Collaboration Workplace Transformation
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to working your way See how Ciscorsquos effortless collaboration solutions are the new face of workplace transformation
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Full Collaboration Portfolio
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei Siemens HP
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Get Back to Collaboration Exceptional Video (Mid-Market)
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done Use this campaign to capitalise on the significant opportunity to accelerate video attach of the proudcts listed below
Objectives of the campaign
Get back to business without barriers Itrsquos time we got back to face-to-face connections with Ciscorsquos exceptional video collaboration
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Cisco DX MX SX Series End Points
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation Advanced TP
next back
Get Back to Collaboration Workplace Transformation
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to working your way See how Ciscorsquos effortless collaboration solutions are the new face of workplace transformation
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Full Collaboration Portfolio
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei Siemens HP
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Get Back to Collaboration Workplace Transformation
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to working your way See how Ciscorsquos effortless collaboration solutions are the new face of workplace transformation
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Full Collaboration Portfolio
Key Competitors Avaya Polycom Microsoft Unify Alactel-Lucent Mitel Huawei Siemens HP
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations Advanced UC andor Express Collaboration Specialisation
next back
Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Get Back to Collaboration Customer Collaboration
next back
Description This campaign allows you to run multiple programmes to create sustained conversations with targeted buyers around three highly relevant topics that will drive critical aspects of your business related growth acceleration and profitability
The campaign messaging and creative theme are grounded in a simple but universally relevant demand idea and creative theme the wrong technology actually makes it harder to get things done Everyone deserves simple exceptional collaboration Get back to getting things done
Objectives of the campaign
Get back to delighting customers See how Ciscorsquos customer collaboration solutions make customer relationships personal again
bull Open the door and drive awareness and demand for exceptional video collaborationbull Broaden the conversation and drive demand for collaboration solutions as the catalyst for
transforming the workplacebull Build upon employee and organisational benefits to drive expanded demand for
customer-facing collaboration solutions
Products and Solutions Customer Collaboration (Contact Centre Services Solutions)
Key Competitors Avaya Siemens Aspect Genesys Interactive Intelligence
Timeframe Available now
Marketing Assets English French German Italian Polish Russian Spanish Turkish
Specialisations Accreditations UC Specialised or Contact Centre Advanced Technology Partners
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Collaboration SparkDescription Capture your share of the $24 billion global cloud collaboration market with the Cisco Sparktrade Campaign
Its easy to become a Cisco Spark partner even if youve never sold collaboration beforeLearn more at wwwciscocomgosparkpartner
Sell a complete business collaboration service from the Cisco cloud that enables customers to message and meet anywhere and anytime This campaign can help you sell Cisco Spark to new customers through an inbound approach and to existing customers through an outbound approach through
bull Social and SEM assets and copy blocks to help drive your inbound strategy to intersect with new customersbull A customisable multi-offer landing page that can be syndicated in whole or in partbull Outbound emails and offers to help you inspire existing Cisco collaboration customers to purchase Sparkbull Additional assets and offers will be added to the campaign throughout calendar year 2016The Spark Room Systems are now available in 19 countries in EMEAR making the Spark offer even more compelling to our customers
Objectives of the campaign
The full cloud Cisco Spark service is sold in a high-volume low-touch go-to-market model that is conducted primarily through successful inbound marketing Through digital marketing your goal is to intersect with both IT and line-of-business (LOB) buyers and inspire them to engage in a sales conversation attend a webinar participate in a free trial andmdashultimatelymdashbuy The aim of the campaign is to increase adoption and usage of Spark through messaging assets and content you need to build complete inbound and outbound journeys to support selling the cloud offer to existing customers You can use content syndication and marketing services for simple ready-to-go execution You can also employ individual elements of the campaign to fully customise your approach
Products and Solutions Spark ndash wwwciscosparkcom
Key Competitors Slack HipChat Skype for business and other business messaging and collaboration applications
Timeframe Available now
Marketing Assets English
Specialisations Accreditations See wwwciscocomgosparkpartner
next back
88
5 must-haves for the digital workplace
Digital collaboration is supposed to make work easier right But if the tools that are supposed to make working together simple donrsquot
actually boost productivity and efficiency whatrsquos the point
88 of CEOs believe digital technologies are creating high value in operational efficiency1
1 Keep employees connectedEmployees need the flexibility to choose the most effective way to access business applications wherever they work and whatever device they work on
3 Invest in video collaborationWhat do you do when people canrsquot meet in person and email or a phone call wonrsquot cut it You use HD video conferencing wherever you are and tie in content sharing to make communication easier build trust and do away with errors thatrsquos what
5 Secure your digital spaceThe digital world keeps getting more complex As it does security faces more challenges With trends like cloud computing social media and expanding mobility needs lacking the right protection can leave opportunities for attackers to get in Strengthen your network security when you
bull See more with global threat intelligencebull Stop threats before during and after an attack bull Automate security across physical virtual and cloud to reduce complexity
2 Right tools right resultsPeople can do amazing things whether theyrsquore in the office on the road or on the couch Give them the power to create edit view and work together in real time then get ready to be amazed at the results Give them tools to
bull Stay in contact via messaging bull Store documents in a central locationbull View share and search information and contentbull Edit and collaborate like never before
4 Choose wiselyYou really have to get this right Even small gaps are big deals Trends like bring your own device (BYOD) video conferencing and cloud-based apps may be monster-sized asks for your network that you cannot afford to miss Be sure you can
bull Handle business-quality video conferencingbull Provide private and public cloud accessbull Deal with sophisticated productivity and collaboration appsbull Manage security across multiple locations and types of devices
91of employees believe digital
technology can transform the way they work for the better2
77of Millennials wish to have greater mobile connectivity
from their employers2
The Cisco Sparktrade collaboration app has revolutionized the way you get stuff done anywhere anytime with a simple secure complete all-in-one business communications service
Get Started Now
copy 2016 Cisco andor its affiliates All rights reserved Cisco the Cisco logo and Cisco Spark are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third-party trademarks mentioned are the property of their respective owners The use of the word ldquopartnerrdquo does not imply a partnership relationship between Cisco and any other company (1603R)
1 The Future of Work Community ldquoFuture of Work Make the Future Work for Yourdquo Oct 6 20152 Gerald C Kane Doug Palmer Anh Nguyen Phillips David Kiron and Natasha Buckley ldquoStrategy Not Technology Drives
Digital Transformationrdquo MIT Sloan Management Review in collaboration with Deloitte University Press July 14 2015
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Coming soon
Collaboration Apple
next back
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Data CentreCampaign details 2016
Read more
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Description This campaign allows you to harness the opportunities afforded by one of the biggest innovations in data centre infrastructure since server virtualisation hyperconverged infrastructure
Cisco HyperFlex is the next-generation of hyperconverged It eliminates the compromises found in the first-generation products by combining compute storage and networking fabric in a single platform HyperFlex brings agility scalability and the pay-as-you-grow economics of cloud to on-premises infrastructure
Objectives of the campaign
Enable your customers to transform the economics of running their IT infrastructure HyperFlex Systems are fast to deploy simple to manage and easy to scale Ideal for virtual infrastructures VDI VSI testdevelopment and large remote branch offices HyperFlex arrives ready to provide your customers with a unified pool of infrastructure resources to power applications as their business needs dictate
bull Independent scaling of compute or capacity ability to add blades as compute nodes to the cluster
bull Centralised policy-driven management using the proven Cisco Unified Computing Systemtrade (Cisco UCSreg) engine
bull Data optimisation Always-on deduplication and compressionbull Up and running securely within an hour or lessbull Your customers can start small and scale as their needs grow
Products and Solutions
Cisco HyperFlex HX220c Node Enables cluster scaling with minimal footprint requirementsCisco HyperFlex HX240c Node Allows for cluster scaling with maximum storage capacity Cisco HyperFlex HX240c Node with Cisco Unified Computing Systemtrade B200 Blade-Series Servers
Key Competitors Nutanix VMware VxRail
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish Polish
HyperFlex Campaign Bring agility scalability and cloud economics to your customers with complete hyperconvergence
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision The topic talks to the VPofITHead of IT that needs to simplify delivery of IT Services and reduce costs while ensuring complex applications requirements from edge to the core to the cloud IT must be responsive to business requirements and support data capture where it resides and support getting value from it The messaging focuses on IT infrastructures that delivers better business outcomes This campaign helps you to create demand on Cisco solutions and Services to connect the promise of Internet of Everything (IoE) to the data centre innovations Cisco delivers
Objectives of the campaign
This campaign includes assets and offers to create demand on Cisco solutions and Services to connect the promise of the Internet of Everything to the data centre innovations Cisco delivers
Products and Solutions
All UCS portfolio Automation and Orchestration tools (ACI and Cisco ONE Enterprise Cloud Suite) Cisco Intercloud Fabric for Hybrid Cloud Domain Ten and Professional Services Big Data Analytics
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Everything
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Data Centre Managers who are looking for solutions that handle private cloud big data and desktop virtualisation and should speed up IT operations and create the technology foundation to allow them to free up resources for new project implementation They will be able to move to a more agile IT department delivery model without overbuild The messaging focuses on making IT work better together as an organisation
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco UCS integrated infrastructures as the foundation for future-proof data centres that drive business impact at every scale
Products and Solutions
Cisco ONE Enterprise Cloud Suite UCS Integrated Infrastructures FlexPod with NetApp VSPEX with EMC VersaStack with IBM UCP Select with Hitachi Data Systems SmartStack with Nimble Storage VBlock with VCE UCS Mini Solutions and UCS Storage solutions
Note Includes UCS Mini Solutions assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Tomorrow
back next
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Data Centre Your Centre of Performance Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to the Server and Application Managers who need to better align Servers to Application performance and simplify application migration The messaging focuses on making applications perform better
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand and position server refresh cycles as the chance to redefine expectations and application performance with Cisco UCS for tighter integration with main ISVs (Microsoft SAP and Oracle)
Products and Solutions UCS Product Family UCS Director
Note Includes Microsoft Windows Server and SQL Server migration assets
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Performance
back next
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Description This campaign allows you to run multiple programmes to create sustained conversations with the primary buyers involved in the data centre buying decision This topic talks to VP of ITHead of IT and Data Centre Managers who need to securely expand their IT assets beyond their premises while maximising deployment choices control consistency and compliance and keep up with demand for new applications to respond faster to business imperatives The messaging focuses on giving IT the flexible consumption options (private and hybrid cloud) and agility they need
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco ONE Enterprise Cloud Suite which includes Cisco Intercloud Fabric as the next step in cloud software to help move into private and hybrid cloud with confidence You will be also able to position Cisco Application Centric Infrastructure (Cisco ACITM) the open secure and most comprehensive SDN in the industry
Products and Solutions
Cloud Consumption ACI and Intercloud Services Cisco ONE Enterprise Cloud Suite Openstack and Cloud Services
Key Competitors Dell HP IBM (Lenovo)
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Your Centre of Agility
back next
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Description This campaign allows you to migrate your customer DC Switching installed base and up-sell introducing the new Cisco Application Centric Infrastructure (ACI) architecture and help them reduce costs and improve network efficiency with next-generation switching solutions You will drive Cisco Nexus switches (and related products) based on customer initiatives in data centre virtualisation Unified Fabric Cloud LANSAN convergence adoption of 10G servers and 40G100G network expansion for increased data centre traffic
Objectives of the campaign
This campaign includes assets and offers to enable you to create demand for Cisco Nexus Series and MDSSAN switches by demonstrating how these products address the challenges and evolving demands for next generation data centres
Products and Solutions
Nexus 2000 Series Network ExtendersNexus 3000 5000 7000 9000 Series SwitchesNexus 1000V SwitchApplication Virtual SwitchMDS 9000 Series SAN SwitchesData Centre Security
Key Competitors HP Juniper Arista Huawei Brocade
Timeframe Available now
Marketing Assets English French German Italian Russian Spanish
Data Centre Modernise the Data Centre Network
back next
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
New style images for easylease and CPOP
Cisco Capital (including easylease)
Technology financing solutions
In todayrsquos challenging business environment customers not only decide what to buy but also how to buy Offering customers a total solution including financing is critical to winning bigger deals
Whatrsquos in it for youMakes selling easier Close larger deals faster by overcoming budget restrictions
Improves customer retention Create significant value and repeat business by offering customers something your competitors cannot
Protects margins Prevents having to pass on discounts by offering customers a flexible way of paying for their solution
What is in it for your customersbull Helps them overcome budgetary constraintsbull Accelerates their technology adoption and ROIbull Enables them to keep their technology aligned to
business needsbull Helps them retain business flexibilityStart generating opportunitiesHere are rsquo5 good reasons to offer financingrsquo
Check out our range of financing solutions including market-leading easylease 0 financing offer - which offers a 1 rebate until the end of July 2017
Search for lsquoeasyleasersquo or lsquoCisco Capitalrsquo on Cisco Partner Marketing Central to access a range of localised assets to help you position financing and start your own campaigns And donrsquot forget to share our lsquoCount on Capital Toolkitrsquo with your sales team
For more information contact capital_marketing_emeaciscocom
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Get Demand Generation support and expertise based on your choice
Demand Generation services 2016Read more
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Co-Marketing and Demand Generation Execution Support Based on Your Choice
When you do it yourself When you use your marketing agency When you use a PMC agency (recommended)
Planning and Execution Support PartnerDistributor LocalPartner marketing agency
3
(Cisco chosen experienced pan EMEAR agency specialist in Demand Generation)
Demand Generation ServiceTactic PartnerDistributor LocalPartner marketing agency 3
(Agreed price negotiated packages but flexible services)
Agency Training PartnerDistributor3
(Reporting and lead management only)
3
(Fully trained specialist agencies regular QBRs)
Content3
(Partner Marketing Central)
3
(Partner Marketing Central)3
(Programme content built into a service)
Lead Management 3 33
(No lead management admin burden on either partner or PMM)
1 Choose an architecture and programme that suits your business objectives
2 Choose your preferred execution method
next back
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Services address different customer types according to strategydirection
depends on appropriate content
Reactivation
Address lapsed customers who havenrsquot bought Cisco in a number of years (requires data or for customer to follow social streams
or email journey)
Acquisition
Go after net new customers for Cisco (no data required) using cast-the -net wide innovation in digital and other programmes
Retention
Fulfill the needs of your install base - includes Migration cross-sell and new buying centre
(requires data or for customer to follow social streams or email journey)
Nurture
Keep the prospects who are at the beginning of their buying cycle engaged with your
messages (requires data or for customers to follow social streams or an email journey)
back next
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Cisco Demand Generation Tactics available through PMCReactivation Acquisition Retention Nurture Detail
Free of Charge
Social Media Syndication
Social Media Syndication
Social Media Syndication
Social Media Syndication
Access to Cisco social content to either support other campaignsactivities or to populate Partner social feeds with Cisco content
Webinar Syndication
Webinar Syndication
Webinar Syndication
Ability to invite Partner customers to Cisco delivered webinars Demand Gen activities happen after to attendees to deliver leads back to that Partner Coming soon
Cisco Content Syndication
Cisco Content Syndication Full Cisco architecture showcases for the Partners to syndicate to their own sites
Packages starting from $0 - $5000
Social Activation Packages
A range of services that will get you up to speed on how to energise your marketing through social ndash whether yoursquore a complete beginner or just wanting some tips on strategy
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Campaign-based Telemarketing
Outbound telemarketing can be used for many objectives based on the script and the approach Can even be used for Acquisition if appropriate data set is purchased though can be less successful than other means
Integrated Campaign
Integrated Campaign
Integrated Campaign
Email and Outbound telemarketing can be used for many objectives based on the email content assets script and the approach Can even be used for Acquisition if appropriate data set is purchased
Event in Box Package
Event in Box Package
Event in Box Package
Event in a box is flexible - based on the content that is available and the data that is used Limited application in Acquisition (non Cisco customer unlikely to travel to event unless they are already on the buyer journey)
Spiceworks DG Digital activity within the Spiceworks community works better with offers
Banner Ad Search Engine Marketing and Banner advertising Remarketing and Real Time Bidding followed up with TM
IDG DG Digital content syndication activity within the IDG community works better with offers
Packages starting from $5000 - $10000
PPC amp TM Paid Search linking to landing page with gated asset offers (soon to be ungated) followed up by TM
Digital content syndication activity works better with offers
Call Blitz Call Blitz Call Blitz On-site sales team coaching on door-opening techniques with an incentive
Smart Opportunity Day
Smart Opportunity Day
Smart Opportunity Day
On-site sales team coaching with licence to Smart discussions tool that assists sales to identify prospectrsquos networking challenges
Bullseye Bullseye Bullseye (new buying centre) Blind teaser high value mailer sending to co-branded microsite Partner sales to follow up
Social Selling Campaigns Extend the reach of your Digital Marketing with a full-service bespoke Social Selling campaign for Twitter and LinkedIn
back next
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Leads and Prospects System
Reduced number of emails calls and production of files Additionally a ldquoclick-to-convertrdquo functionality is available to convert opportunities in LampP in CCW deals
Whatrsquos truly vital to your midmarket growth Leads Itrsquos as simple as that Wersquove just made our leads management system smartermdashto help you win business faster and gain big results
When you save time you can be more productive Thatrsquos why we want to share the new changes wersquove made to our Leads and Prospects system (formerly known as Sales Collaboration Platform) New smart filters customisable views and easy routing options help you access the leads you need - fast Customer intelligence gives you even more insight so yoursquore better prepared
The interface makes it easy to customise what you need In addition routing leads and prospects to your business is quicker so you can be super-efficient Capturing Cisco-generated leads and prospects is a benefit that helps accelerate your success
How can Leads and Prospects help you
Expand your pipelinebull We send you leads and prospects
Get in before your competitorsbull We find the opportunities for you
Increase win rate expand deal size reduce the cost of salebull We give you customer intelligence
Improve funnel visibilitybull Track leads and prospects through to deal and close
Improves sales and resource planningbull Focus your teams on high-potential accounts
Reduce data entry for dealsbull Lead and prospect data is loaded to Cisco
Commerce
How to Access Leads and Prospects system
Step 1 Visit Partner Plus Connect wwwciscocomgoppc
Step 2 Click on Leads and Prospects in the menu
Step 3 Click on the link to Cisco Commerce where you can review your Leads and Target Prospects and link directly to the Leads and Prospects system
back next
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Next StepsNext steps 2016
Read more
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Next Steps
We hope you found this guide useful and that itrsquos clear what services we offer and which campaigns are available to you
Now we suggest you
bull Access Marketing Velocity Hub and take advantage of industry best practices and online marketing eLearning courses
bull Visit Partner Marketing Central to find campaign materials and understand the digital services that are available to you
bull Make use of the next generation Digital Agency Services
bull Check-out what funding option is available for you in PMC and start leveraging it now
bull Use Leads and Prospects systems to help you achieve your sales plan
bull Use Cisco Capital to increase your business and close deals faster
We wish you all the best with your plans for the next three months
Wersquore looking forward to working with you
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)
Americas HeadquartersCisco Systems IncSan Jose CA
Asia Pacific HeadquartersCisco Systems (USA) Pte LtdSingapore
Europe HeadquartersCisco Systems International BV Amsterdam The Netherlands
Cisco has more than 200 offices worldwide Addresses phone numbers and fax numbers are listed on the Cisco Website at wwwciscocomgooffices
Cisco and the Cisco logo are trademarks or registered trademarks of Cisco andor its affiliates in the US and other countries To view a list of Cisco trademarks go to this URL wwwciscocomgotrademarks Third party trademarks mentioned are the property of their respective owners The use of the word partner does not imply a partnership relationship between Cisco and any other company (1110R)