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NARAC Survey Results
Thank You NARAC Survey Committee
Carin Smith, Sarah Goldman, Jim Pierson, Wintress Ross, Patti Clements, Matt Ogawa
Lunch Session – Survey Results
September 25, 2019
113
75
70
49
33
26
25
24
24
24
22
16
11
8
7
7
6
6
4
3
2
1
1
0
0
0 20 40 60 80 100 120
Regional Admission Counselors of California
Chicago Area Regional Representatives
Dallas/Fort Worth Admissions Regional Network
Mid-Atlantic Regional Counselors Association
Regional Officers of Admission Metro NYC
Association of Regional Representatives of Oregon and Washington
Florida Regional Admission Counselors
Greater Atlanta Regional Network
New England Area Regional Representatives
Twin Cities Regional Admissions Representatives
Regional Officers of Admissions of the Rockies
St. Louis Area Regional Representatives
Houston Area Regional Network
Austin Regional Counselors
San Antonio Regional Network
South Texas Area Regional Network
Association for International Regional Representatives - North America
Charlotte Regionals of Western North Carolina
Ohio including Northern Kentucky - Admission Network
Indiana Regional Officers of Admission and Recruitment
Hawai'i Admission Professional Association
Phoenix Area Regional College Counselors (non-affiliated group)
Nashville Area Regional Network
El Paso Admissions Recruitment Network
Kansas City Area Regional
Count of Primary Regional Groups
126
83
74
59
53
42
41
40
31
29
28
24
20
20
17
16
9
6
5
4
3
1
1
1
0
0 20 40 60 80 100 120 140
Regional Admission Counselors of California
Chicago Area Regional Representatives
Dallas/Fort Worth Admissions Regional Network
Mid-Atlantic Regional Counselors Association
Association of Regional Representatives of Oregon and Washington
Regional Officers of Admissions of the Rockies
Regional Officers of Admission Metro NYC
Houston Area Regional Network
New England Area Regional Representatives
Florida Regional Admission Counselors
Twin Cities Regional Admissions Representatives
Greater Atlanta Regional Network
San Antonio Regional Network
Austin Regional Counselors
St. Louis Area Regional Representatives
Association for International Regional Representatives - North America
South Texas Area Regional Network
Charlotte Regionals of Western North Carolina
Hawai'i Admission Professional Association
Ohio including Northern Kentucky - Admission Network
Indiana Regional Officers of Admission and Recruitment
Kansas City Area Regional
Phoenix Area Regional College Counselors (non-affiliated group)
Nashville Area Regional Network
El Paso Admissions Recruitment Network
Total Count of Regional Memberships
96
82
78
43
41
39
33
30
29
27
25
24
18
15
9
9
9
7
4
0 20 40 60 80 100 120
Western
Illinois
Texas
Pacific Northwest
Southern
Rocky Mountain
New England
New York
Potomac and Chesapeake
Pennsylvania
Minnesota
New Jersey
Hawaii
Indiana
International
Iowa
Ohio
Wisconsin
Great Plains
Total Count of ACAC Membership
Yes I serve on one or more ACAC
Committee(s)25%
No I do not serve on an ACAC or NACAC
Committee75%
DO YOU SERVE ON AN ACAC COMMITTEE?
Full time97%
Part time3%
11 month contract; paid full time
0%
Part time. 9 month contract.
0%
WHAT IS YOUR EMPLOYMENT STATUS
Small (Less than 5,000 students)
26%
Medium (5,000 -15,000 students)
27%
Large (More than 15,000 students)
47%
INSTITUTION SIZE
236
76
109
69
23
14
30
3
1
0 50 100 150 200 250
Counselor/Rep/Advisor/Recruiter/Coordinator
Senior Admission Counselor/Coordinator
Assistant Director
Associate Director
Senior Assistant Director
Senior Associate Director
Director
Assistant Dean
Dean
What Title Best Matches Your Own
141
170
126
30
12
28
0
20
40
60
80
100
120
140
160
180
1 to 4 5 to 9 10 to 15 16 to 20 21 to 25 25+
Years School Had Regional
5861
48
22
30
1310
5
10
53 2 2 1
16
0
10
20
30
40
50
60
70
0 2 4 6 8 10 12 14 16
How Many Regionals Does Your School Employ?
304
100
26
23
22
22
8
8
7
4
4
3
1
1
0 50 100 150 200 250 300 350
Slate
Salesforce
Hobson's
Target X
Banner
Talisma
Homegrown or Institution Designed Option
PeopleSoft
Recruit
Emas
Simphony
MAUI
Element
PeopleSoft and Salesforce
What CRM Do You Use?
Yes69%
Unsure/New in my role14%
No14%
In theory but not in practice2%
Other1%
DO YOU RECEIVE MERIT BASED PAY INCREASES?
5 11
3918
4
2917 9
104
308
8
0
50
100
150
200
250
300
350
What Maternity/Paternity Benefits Do You Receive?
17
67
226
48
17
4
21
88
33
12 11
0
50
100
150
200
250
0 1 to 9 10 to 19 20-29 30-39 40-49 50+ Unlimited AccruedBased On
TimeWorked
Part of PTO Unsure/NA
How Many Sick Days Do You Receive?
1724
194205
43
815
0
26
11
0
50
100
150
200
250
0 1 to 9 10 to 19 20-29 30-39 40-49 50+ Unlimited AccruedBased On
TimeWorked
Unsure/NA
How Many Vacation Days Do You Receive?
388
39
109
0 50 100 150 200 250 300 350 400 450
the office is closed and I received paid time off.
the office is closed, but I must use vacation time or unpaid time off.
the office is open and I am expected to work unless I take time off.
During the week between Christmas and New Years….
Flex Time27%
Comp Time27%Over Time
3%
None42%
No Formal Arrangement1%
DO YOU RECEIVE FLEX, COMP, OR OVER TIME?
511
17
16
13
1
0 100 200 300 400 500 600
Home office exclusively
Regional office exclusively
I work primarily from home but we have a regional office space that Iam able to use
I work primarily from a regional office space but work at homesometimes
Main Campus Office
What Kind Of Office Do You Work From?
By Territory85%
By College6%
Random6%
Alphabetic Split1%
NA1%
All Applications1%
HOW ARE APPLICATIONS ASSIGNED?
38
51
56
47
42
17
29
70
0
10
20
30
40
50
60
70
80
Less than 100 101-250 251-400 401-550 551-700 701-850 851-1000 1000+
How Many Applications Do You Read?
Bachelor's41%
Master's in progress12%
Master's45%
Doctoral Degree in progress
1%
Doctoral Degree1%
WHAT IS YOUR CURRENT DEGREE LEVEL?
Item Provided By School Personally Provided % Split N/A
ACAC Membership 82.5% 1.1% 0.0% 16.4%
Auto Insurance 20.3% 48.5% 0.5% 30.7%
Auto Repairs 14.1% 47.6% 0.5% 37.7%
Rental Cars 81.6% 3.2% 0.0% 15.2%
Fleet/Lease Car 23.3% 4.7% 0.0% 72.0%
Computer 97.5% 0.7% 0.0% 1.8%
Credit Card (P-Card) 81.0% 7.2% 0.2% 11.6%
GPS Unit 15.2% 29.5% 0.5% 54.7%
Home Office Stipend 16.6% 12.5% 1.3% 69.6%
Home Parking Spot 2.5% 28.9% 0.2% 68.4%
Internet 38.3% 36.9% 8.5% 16.4%
iPad/Tablet 41.3% 9.3% 0.0% 49.4%
NACAC Membership 67.4% 1.4% 0.2% 31.0%
P.O. Box 3.9% 7.8% 0.0% 88.3%
Printer/All-In-One 71.7% 15.9% 0.4% 12.1%
School Email Address 99.3% 0.0% 0.0% 0.7%
Storage Unit 5.2% 11.6% 0.5% 82.7%
Toll Pass 34.7% 26.8% 2.2% 36.3%
Voicemail 78.4% 7.7% 1.1% 12.9%
349
141
82
38
11 8 5 3 20
50
100
150
200
250
300
350
400
Mobilephone
Phonestipend
Wiredofficephone
None VOIP Googlevoice
Skype forBusiness
CiscoJabber
CampusPhone
What Type of Phone Do You Use?
No Reimbursement39%
Per Diem23%
Paid but dependent on some factors
22%
Full15%
Percentage of Per Diem1%
No Formal Policy0%
ARE YOU REIMBURSED FOR MEALS DURING LOCAL TRAVEL?
I do not receive a meal allowance
41%
Per-Diem/Reimbursement
32%
Work Credit Card or P-Card27%
HOW ARE LOCAL MEALS COVERED?
I may choose where I stay67%
I am required to stay at a specific hotel
25%
I am required to use on-campus housing
5%
Dependent on Other Factors
2%Stay with friends or family
1%
HOW IS LODGING COVERED FOR TRIPS TO CAMPUS?
Reasonable44%
Federal government per diem rates
21%
State Rate14%
No restriction8%
University Set Limit7%
Supervisor Set Limit4%
I do not stay in hotels for travel2%
No Resort Properties0%
4 Star or less0%
WHAT HOTEL RESTRICTIONS ARE IN PLACE?
248
187
184
122
110
94
85
83
49
49
40
24
19
17
10
6
6
5
4
3
2
2
2
1
0 50 100 150 200 250 300
Work with Alumni
Bus/Train/Fly-in Programs
Communications
Transfer Students
Staff Training
Multicultural Recruitment
Department Liason
Supervise Regional Staff
Group Visits
Parent Groups
CRM Lead/Trainer
Graduate Student Recruitment & Admissions
Supervise Campus Based Staff
Interns/Admission Ambassadors/Student Staff
Yield Events
Counselor Relations
International Recruitment
Financial Aid/Scholarships
Data Management
Study Abroad
Athletics
Gap Year Students
Veteran Recruitment
Home School Students
What Additional Responsibilities Do You Have?
311
282
266
228
220
186
140
125
85
18
16
5
4
3
0 50 100 150 200 250 300 350
Staff Development
Send-Offs and Receptions
Communications
Calling Campaigns
Conferences
Workshops
ACAC Responsibilities
Orientation(s)
On-Campus Camps
Territory Review and Management
NA/Don't Work
Data Management
New Staff Hiring
Summer Search
What Are Your Summer Responsibilities?
Web Based Video61%
Conference Call33%
I don't participate in staff meetings
5%
In Person1%
HOW DO YOU PARTICIPATE IN STAFF MEETINGS (THE MAJORITY OF THE TIME)?
241
173
93
63
51
48
19
11
7
4
4
4
3
2
1
1
1
0 50 100 150 200 250 300
Zoom
Skype
Google Hangouts
We do not use a web based video system
Cisco Webex
GoToMeeting
Microsoft Teams
FaceTime
Join.me
Adobe Connect
Blackboard
BlueJeans
LifeSize
Appear.In
Meeting Owl
Google Meet
Slate Screen Share
What Video Calling System Do You Use?
Yes70%
No15%
We do not use a web based video system
15%
IF YOU USE A WEB BASED VIDEO SYSTEM FOR STAFF MEETINGS, ARE YOU SATISFIED WITH THE SYSTEM YOU USE?
3
24
47
122
139 136
91
0
20
40
60
80
100
120
140
160
None 1 to 20 21-40 41-60 61-80 81-100 100+
How Many High Schools Do You Visit in the Fall?
47
204
151
91
47
12 10
0
50
100
150
200
250
None 1 to 20 21-40 41-60 61-80 81-100 100+
How Many High Schools Do You Visit in the Spring?
3
24
47
122
139 136
91
47
204
151
91
47
12 10
0
50
100
150
200
250
None 1 to 20 21-40 41-60 61-80 81-100 100+
How Many High Schools Do You Visit In The...
Fall Spring
3
50
135
208
99
38
209
0
50
100
150
200
250
None 1 to 10 11 to 20 21-40 41-60 61-80 81-100 100+
How many college fairs do you attend in the fall?
2
121
194
176
49
162 2
0
50
100
150
200
250
None 1 to 10 11 to 20 21-40 41-60 61-80 81-100 100+
How many college fairs do you attend in the spring?
0
50
100
150
200
250
None 1 to 10 11 to 20 21-40 41-60 61-80 81-100 100+
How Many College Fairs Do You Visit In The…
Fall Spring
56
103
159
86
74
25
59
0
20
40
60
80
100
120
140
160
180
None 1 to 3 4 to 6 7 to 9 10 to 12 13-15 16+
How many local junior night/panel presentations/case studies are you asked to do each year?
58
161
126
79
38 39
13
48
0
20
40
60
80
100
120
140
160
180
None 1 to 3 4 to 6 21-30 31-40 41-50 51-60 61+
How many meetings/interviews do you conduct with students/families off campus?
108
367
62
24
0
50
100
150
200
250
300
350
400
None 1 to 3 4 to 6 7+
How many yield events do you host each spring in your territory/territories?
18
93
116
66
4739
29
132
22
0
20
40
60
80
100
120
140
Less than 100miles
101-250 251-400 401-650 651-800 801-950 951-1,100 1,101+ I representan
internationalinstitution
How many miles do you live from your campus?
I do90%
Recruitment team4%
Supervisor3%
Mix3%
WHO DECIDES WHAT VISITS, FAIRS, AND EVENTS YOU ATTEND IN YOUR TERRITORY?
378
310
244
127
85
80
54
45
45
11
2
1
0 50 100 150 200 250 300 350 400
Receptions/Yield Events
College Fairs
Hosting/Attending Summer Send-off Events
Letter or note writing campaigns
Alumni Panels
We do not utilize alumni volunteers
Calling Campaigns
Email Campaigns
Interviews
High School Visits
Counselor Development
Adopt a High School
How Do You Utilize Alumni Volunteers?
Me/Other Regional Staff40%
Alumni Office22%
Campus Based Admission Staff22%
We do not utilize alumni volunteers
14%
Combination2%
IF YOU UTILIZE ALUMNI VOLUNTEERS, WHO MANAGES THEM?
0
125
171
125
46
29 28
4
15
4 2
13
0
20
40
60
80
100
120
140
160
180
0 1 to 2 3 to 4 5 to 6 7 to 8 9 to 10 11 to 12 13-14 15-16 17-18 19-20 20+
How many trips do you make to campus in a year?
06 12
14
12
11
162
15
3
2
11
0
34
73 49
25
14
102
1
1
0
2
0
59
67 53
5 31 0 0 0 0 0
0
19
2 0 0 0 0 0 0 0 0 0
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
0 1 to 2 3 to 4 5 to 6 7 to 8 9 to 10 11 to 12 13-14 15-16 17-18 19-20 20+
How Many Times Do You Visit Campus (By Distance From Campus)?
Under 250 Miles 251-800 Miles More Than 800 Miles I represent an international institution
225
283
54
0
50
100
150
200
250
300
1-3 Days 4-6 days 7+ days
When you return to campus, how many days are you there?
501
371
369
258
256
117
98
94
82
54
48
13
7
3
1
0 100 200 300 400 500 600
Staff Training/Academic Updates
Staff/Regional Retreat
Visit Programs
Counselor Bus/Train/Fly/Drive In programs
Meetings on Campus
Orientation(s)
Scholarship Programs
Student move in
Counselor Duties
Interviews for New Staff Positions
Review Committee
Reading Application Files
Open House
Student Interviews
Training New Staff
What are the reasons for your trips to campus?
I do not supervise others
81%
Other Regionals12%
Student Staff3%
Regional and Campus Staff2%
Application Readers1% Campus Based Staff
1%
WHO ARE YOU RESPONSIBLE FOR SUPERVISING?
Administrative Personnel
64%
Other Counselor(s)18%
Student Worker11%
NA5%
Combination2%
WHO PROVIDES THE DEDICATED SUPPORT ON CAMPUS?
Director35%
Associate Director31%
Assistant Director19%
Vice President of Enrollment
6%
Dean6%
Regional Manager3%
TO WHOM DO YOU REPORT?
Annually80%
Semi-Annually9%
Not Sure/New in Role6%
No Formal Evaluation3%
Quarterly2%
HOW OFTEN ARE YOU FORMALLY EVALUATED?
28 27
47
38
128
100
68
39
74
7 7
62
0
20
40
60
80
100
120
140
January February March April May June July August September October November December Notsure/New in
my role
In what month are you formally evaluated?
427
204
154
147
136
135
130
129
96
86
80
73
55
5
2
1
1
0 50 100 150 200 250 300 350 400 450
College Search/Fit
Essay Writing/Editing
Communications/Publications
Alumni
CRM
Financial Aid
Data Analysis
Diversity/Access
Social Media
Transfer Process
Orientation
Athletics
Fine Arts/Performing Arts
International
Event Planning
Military/Veterans
STEM
What are your areas of expertise?
143
53
38
122
92
40
15
7
6
1
4
0 20 40 60 80 100 120 140 160
Part of a state
Part of multiple states
1 state
2-5 states
A geographic region
6-10 states
11-15 states
16-20 states
21+ states
All of the US
All of North America
What is the size of your territory?
145
108
45
8
3
0 20 40 60 80 100 120 140 160
Currently considering making the change to school/college counseling
Haven't previously served and not considering a change
Previously served as a school/college counselor at a high school
Previously served in a counseling role at a community basedorganization
Currently in a school counseling graduate program
Have you ever worked as a school or college counselor? Are you considering a move?
305
185
24
10
8
8
5
5
2
2
0 50 100 150 200 250 300 350
Autonomy/Flexibility
Working with Students/Families
Opportunities to Teach/Present
High School Counselors
Institution/Alumni
Professional Development
Data Analysis
Opportunities to Lead
Community Based Organizations
Travel
What do you enjoy most
94
92
72
69
54
53
32
15
13
13
12
10
8
5
0 10 20 30 40 50 60 70 80 90 100
Disconnected From Campus - Lack of Communication
Lack of Advancement Opportunities
Long Hours Away From Family, Night & Weekends
Salary
Challenging Financial Aid Discussions
Lunch Visits, HS Counselors Who Don't Care
Institutional Red Tape - Reimbursements, Per Diem, etc.
Working with Difficult Families
Lack of Training
Office Too Focused On Numbers and/or Events
Travel - Locally or To Campus
Office Buy-In…What Do Regionals Do?
Supervisor Knowledge/Buy-In
NA
What is your least favorite part of the job
Completely or Mostly False Neutral
Completely or Mostly True
[I feel like part of the team, equal to campus based staff] 27% 14% 60%
[I receive compensation and benefits on par with campus based employees in similar roles]
19% 15% 67%
[I am recognized for my work and accomplishments] 18% 17% 65%
[I receive the resources need to do my job] 12% 11% 78%
[Expectations from campus are clear and reasonable] 15% 20% 65%
[My campus based colleagues understand and respect my role] 25% 22% 53%
[My supervisor understands and respects my role] 6% 8% 86%
[I have opportunities to grow at my current institution] 44% 24% 32%
[I am currently looking or plan to look for a new regional position] 63% 20% 17%
[I am currently looking or plan to look for a new position in admissions] 63% 19% 17%
[I am currently looking or plan to look for a new position within higher education ] 57% 20% 23%
[I am currently looking or plan to look for a new position outside of higher education] 62% 18% 20%