THE CONSEQUENCES OFTHE POP

SUGAR-LOADED CARBONATED BEVERAGES & RISING OBESITY RATES

IN THE USA

http://www.officialpsds.com/Cans-of-Soda-PSD64560.html http://freepngimages.com/pepsi-logo-transparent-image/

“Our nation is in the midst of a public health crisis so profound that is it undermining our national well-being, our economic competitiveness and even our long-term national security.”• Lots to Lose: How America’s Health and Obesity

Crisis Threatens our Economic Future - June 2012

"Lots to Lose: How America’s Health and Obesity Crisis Threatens Our Economic Future." Bipartisan Policy Center. Web. 1 Dec. 2015.

OVERVIEW

Biggest source: More than 1/3 of all sugars are consumed in soft drinks (sugary beverages) – the greatest source of added sugar in the US diet. Most commonly

available and consumed surgery beverage is soda. "Sugary Drinks.” The Nutrition Source. Harvard T.H. Chan School of Public Health. Web. 1 Dec. 2015.

In the year 2030, 42 % of all adults will be obese, costing an additional $550 billion in health care expenditures.

"Fat and Getting Fatter: U.S. Obesity Rates to Soar by 2030." Reuters. Thomson Reuters, 18 Sept. 2012. Web. 1 Dec. 2015.

In United States, 1/3 of children and 2/3 of adults are overweight or obese. "Overweight and Obesity Statistics.”

Overweight and Obesity Statistics. National Institutes of Health, 1 Oct. 2012. Web. 1 Dec. 2015.

OBJECT

IVES

Identify

sugar-

loaded soft drinks and their sugar conte

nt

Identify adverse health

impacts of sugar-loaded

sodaBring to light the insidiousness of these

drinks Share an example of an effort to reduce

consumption

SURGERY DRINK MARKET SHARE 2010

Source: Rudd Center for Food Policy & Obesity Yale University

SO W

HAT'S

BAD

ABOUT

SODA

?

Caloric sweeteners

Caloric sweeteners include: high fructose corn syrup, cane sugar, fructose, fruit juice concentrate, glucose, sucrose, honey, dextrose, agave syrup and corn sweetener.

Caloric sweeteners which are manmade and was not apart of the human diet until about a century and a half ago, therefore it is not compatible with the human body in high amounts.http://drhyman.com/wp-content/uploads/2014/10/iStock_000020152509Medium.jpg

http://www.yourhomebasedmom.com/wp-content/uploads/2015/10/Man-Scientist-Laboratory_0026.jpghttps://store.mcguff.com/Images/Images550/000622%20Dextrose%2050%20Percent%2025%20GramsVial%20SDV%2050mL%20Vial%20McGuffMedical.com.jpg

"Caloric Sweeteners - Beverage Institute for Health and Wellness." Beverageinstitute-us. Web. 1 Dec. 2015.

Beverages accounted for 1/5 of all weight gained by Americans between 1977

and 2007.• Reference: Woodward-Lopez G., Kao, J, Ritchie, L... (2010) To What

Extent Have Sweetened Beverages Contributed to the Obesity Epidemic? Public Health Nutrition, 2010 Retrieved from http://www.ncbi.nlm.nih.gov/pubmed/20860886

Half of US population over the age of two consumes sugar-loaded beverages daily.

• Ogden CL, Kit BK, Carroll MD, Park S. (2011) Consumption of sugar drinks in the United States, 2005–2008. NCHS data brief, no 71. Hyattsville, MD: National Center for Health Statistics. Retrieved from http://www.cdc.gov/nchs/data/databriefs/db71.pdf

One soda a day equals 25 extra pounds a year. • New York City Health Commissioner Dr. Thomas Farley

Every additional serving of sugar-loaded beverages per day increased risk of obesity in children by 60%. • Yale Rudd Center for Food Policy and Obesity (2009) Rudd Report: Soft Drink Taxes Policy Brief.

Retrieved from http://www.yaleruddcenter.org/resources/upload/docs/what/reports/RuddReportSoftDrinkTaxFall2009.pdf

Adults who drink one or more daily are 27% more likely to be overweight or obese. • Ludwig, D.S., Peterson, K.E., & Gortmaker, S.L. “Relationship between Consumption of Sugar-

Sweetened Beverages and Childhood Obesity: A Prospective, Observational Analysis”, Lancet, 2001.357.505-508. Retrieved from: http://www.ncbi.nlm.nih.gov/pubmed/11229668

MY

FIND

INGS

http://thelibertarianrepublic.com/california-city-moves-to-ban-selling-soda-to-children/https://edc2.healthtap.com/ht-staging/user_answer/avatars/379193/large/open-uri20120830-16550-15tjvn0.jpeg?1386558157http://cityroom.blogs.nytimes.com/2012/07/23/a-rally-for-sweet-drink-rights-comes-with-soaked-in-patriotism/?_r=0

OTHE

R HE

ALTH

EFF

ECTS

Scientific evidence links

high soda consumption to not only obesity

but also:

Type 2 Diabete

s Cardiovsclar Disease

Hypertension

Gout Kidney Dama

ge

Dental Issues

Cancer

"Soft Drinks and Disease." The Nutrition Source. Harvard T.H. Chan School of Public Health. Web. 1 Dec. 2015.

ROOTS CAUSES OF WHY WE CONSUME SO MUCH SODA

In most cases Its Cheaper! – Looking further into why and how soda became much cheaper than bottled water.

More readily available – Drink machines, Store Fronts, Corner Stores, Soft Drink machines at businesses and college cafeterias

Heavy Marketing

Image Source: Clip Art

MARKETING TACTICSFrom 2008-2010, exposure to TV ads for full calorie soda doubled for children and adolescents

"Sugar – Loaded Beverages & Obesity." Prevent Obesity Il. American Heart Assoc. Web. 1 Dec. 2015.

2/3 of all radio ads heard by adolescents are for regular sodas"Sugar – Loaded Beverages & Obesity." Prevent Obesity Il. American Heart Assoc. Web. 1 Dec. 2015.

63% of all regular soda and energy drink ads on national TV include sponsorship of an athlete, league or team, event or cause.

Beverage companies view Latinos, African Americans and teens as the biggest source for future sales

"Black, Hispanic Kids Targeted by Ads for Soda and High-Calorie Foods." NBC News. NBC, 11 Aug. 2015. Web. 1 Dec. 2015.

http://peresuhted.ee/wp-content/uploads/2014/09/child-and-tv.jpeghttp://the305.com/blog/wp-content/uploads/2014/03/SB_0001623.jpghttp://www.examiner.com/images/blog/EXID36670/images/Children_(multi-ethnic).jpghttp://www.rick.com/wp-content/uploads/2013/07/Pepsi.jpghttp://i.huffpost.com/gen/1347897/images/o-KIDS-TV-facebook.jpg

SOCIAL MEDIA

SOLUTION EXAMPLE: NEW

YORK CITY

BOARD OF HEALTH

A proposal in 2012 by former Mayor Michael R. Bloomberg to limit the sales of sugary drinks larger than

16 ounces ignited a global debate over soda consumption.

• Paraphrased from Hiroko Masuike/The New York Times

In June 2014 the New York supreme court struck down soda ban proposal to limit the size of soda cups to 16 oz.

Judge Eugene F. Pigott Jr. of the New York State Court of Appeals wrote that the city’s Board of Health “exceeded the scope of its regulatory authority”.

The Proposal may have been struck down but…...

"New York’s Ban on Big Sodas Is Rejected by Final Court." The New York Times. The New York Times, 26 June 2014. Web. 1 Dec. 2015.

CONC

LUSIO

N

• It’s a proven cause of many of ailments such as diabetes, cancer, hypertension.

The most

-wide

ly available form

of beverage

in the United

states is insidiousl

y harming

the health of our

entire

nation.

The cheap price and wide-ranging availability

unfortunately makes it the choice for

consumer of drinks over healthier

alternatives such as waterIt takes steps from local

governments to reduce consumption, even if it fails, to raise awareness of

the insidiousness of carbonated beverages

CITATIONS • SLIDE 2

• HTTP://WWW.OFFICIALPSDS.COM/CANS-OF-SODA-PSD64560.HTML• HTTP://FREEPNGIMAGES.COM/PEPSI-LOGO-TRANSPARENT-IMAGE/

• SLIDE 3

• "LOTS TO LOSE: HOW AMERICA’S HEALTH AND OBESITY CRISIS THREATENS OUR ECONOMIC FUTURE." BIPARTISAN POLICY CENTER. WEB. 1 DEC. 2015.

• SLIDE 4

• OVERWEIGHT AND OBESITY STATISTICS. NATIONAL INSTITUTES OF HEALTH, 1 OCT. 2012. WEB. 1 DEC. 2015.

• "FAT AND GETTING FATTER: U.S. OBESITY RATES TO SOAR BY 2030." REUTERS. THOMSON REUTERS, 18 SEPT. 2012. WEB. 1 DEC. 2015.

• "SUGARY DRINKS.” THE NUTRITION SOURCE. HARVARD T.H. CHAN SCHOOL OF PUBLIC HEALTH. WEB. 1 DEC. 2015.SLIDE 5

• SLIDE 6

• SOURCE: RUDD CENTER FOR FOOD POLICY & OBESITY YALE UNIVERSITY

• SLIDE 7

• "CALORIC SWEETENERS - BEVERAGE INSTITUTE FOR HEALTH AND WELLNESS." BEVERAGEINSTITUTE-US. WEB. 1 DEC. 2015.

• HTTP://DRHYMAN.COM/WP-CONTENT/UPLOADS/2014/10/ISTOCK_000020152509MEDIUM.JPG• HTTP://WWW.YOURHOMEBASEDMOM.COM/WP-CONTENT/UPLOADS/2015/10/MAN-SCIENTIST-

LABORATORY_0026.JPG• HTTPS://STORE.MCGUFF.COM/IMAGES/IMAGES550/000622%20DEXTROSE%2050%20PERCENT

%2025%20GRAMSVIAL%20SDV%2050ML%20VIAL%20MCGUFFMEDICAL.COM.JPG

• SLIDE 8

• REFERENCE: WOODWARD-LOPEZ G., KAO, J, RITCHIE, L... (2010) TO WHAT EXTENT HAVE SWEETENED BEVERAGES CONTRIBUTED TO THE OBESITY EPIDEMIC? PUBLIC HEALTH NUTRITION, 2010 RETRIEVED FROM HTTP://WWW.NCBI.NLM.NIH.GOV/PUBMED/20860886

• SLIDE 9

• OGDEN CL, KIT BK, CARROLL MD, PARK S. (2011) CONSUMPTION OF SUGAR DRINKS IN THE

UNITED STATES, 2005–2008. NCHS DATA BRIEF, NO 71. HYATTSVILLE, MD: NATIONAL CENTER FOR HEALTH STATISTICS. RETRIEVED FROM HTTP://WWW.CDC.GOV/NCHS/DATA/DATABRIEFS/DB71.PDF

• NEW YORK CITY HEALTH COMMISSIONER DR. THOMAS FARLEY

• YALE RUDD CENTER FOR FOOD POLICY AND OBESITY (2009) RUDD REPORT: SOFT DRINK TAXES POLICY BRIEF. RETRIEVED FROM HTTP://WWW.YALERUDDCENTER.ORG/RESOURCES/UPLOAD/DOCS/WHAT/REPORTS/RUDDREPORTSOFTDRINKTAXFALL2009.PDF

• LUDWIG, D.S., PETERSON, K.E., & GORTMAKER, S.L. “RELATIONSHIP BETWEEN CONSUMPTION OF SUGAR-SWEETENED BEVERAGES AND CHILDHOOD OBESITY: A PROSPECTIVE, OBSERVATIONAL ANALYSIS”, LANCET, 2001.357.505-508. RETRIEVED FROM: HTTP://WWW.NCBI.NLM.NIH.GOV/PUBMED/11229668

• HTTP://THELIBERTARIANREPUBLIC.COM/CALIFORNIA-CITY-MOVES-TO-BAN-SELLING-SODA-TO-CHILDREN/

• HTTPS://EDC2.HEALTHTAP.COM/HT-STAGING/USER_ANSWER/AVATARS/379193/LARGE/OPEN-URI20120830-16550-15TJVN0.JPEG?1386558157

• HTTP://CITYROOM.BLOGS.NYTIMES.COM/2012/07/23/A-RALLY-FOR-SWEET-DRINK-RIGHTS-COMES-WITH-SOAKED-IN-PATRIOTISM/?_R=0

• SLIDE 10

• "SOFT DRINKS AND DISEASE." THE NUTRITION SOURCE. HARVARD T.H. CHAN SCHOOL OF PUBLIC HEALTH. WEB. 1 DEC. 2015

• SLIDE 12

• "SUGAR – LOADED BEVERAGES & OBESITY." PREVENT OBESITY IL. AMERICAN HEART ASSOC. WEB. 1 DEC. 2015

• "BLACK, HISPANIC KIDS TARGETED BY ADS FOR SODA AND HIGH-CALORIE FOODS." NBC NEWS. NBC, 11 AUG. 2015. WEB. 1 DEC. 2015.

• HTTP://PERESUHTED.EE/WP-CONTENT/UPLOADS/2014/09/CHILD-AND-TV.JPEG

• HTTP://THE305.COM/BLOG/WP-CONTENT/UPLOADS/2014/03/SB_0001623.JPG

• HTTP://WWW.EXAMINER.COM/IMAGES/BLOG/EXID36670/IMAGES/CHILDREN_(MULTI-ETHNIC).JPG

• HTTP://WWW.RICK.COM/WP-CONTENT/UPLOADS/2013/07/PEPSI.JPG

• HTTP://I.HUFFPOST.COM/GEN/1347897/IMAGES/O-KIDS-TV-FACEBOOK.J

• SLIDE 14

• "NEW YORK’S BAN ON BIG SODAS IS REJECTED BY FINAL COURT." THE NEW YORK TIMES. THE NEW YORK TIMES, 26 JUNE 2014. WEB. 1 DEC. 201