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Cornell 1
Matt Cornell
Noa Roei and Murat Aydemir
Objects of Cultural Analysis
December 20, 2013
The Bomber’s Selfie: Who Controls the Image of the Terrorist?
1. The Selfie
He is situated in a rectangular frame and positioned against a blank white wall. A
mop of unruly brown hair frames and partially conceals his face. His left eyebrow
appears cocked, adding to the illusion that he is looking at the viewer, and not at the
lens of his cellphone camera. He has applied a faux vintage filter to the image, bathing
his likeness in golden sepia, an effect which “ages” the photo, promoting the sense that
it’s an object of the past, or even timeless. This also has the effect of accentuating the
fairness of his skin. He is wearing a baggy white designer T-shirt with the scrawled logo of
Armani Exchange repeated across its surface. At first glance, he is smiling, but the sides of
his mouth are only slightly upturned. This half-‐smile can be read variously as a sign of
insouciance, an attempt at casual sexiness, and even as a celebratory smirk for a crime
that has not yet been executed, much less imagined. This ambiguous smile is itself
framed by a slight goatee, which in its peachfuzz nascence reminds us that he is neither
a boy nor a man. This is the self portrait of an American teenager. This is Dzohkar
Tsarnaev’s “selfie.”
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Figure 1.
2. The Frame
This is the image that has come to identify Boston Marathon bombing suspect
Tsarnaev in the media and in the public imagination. This troubling photograph caused
considerable controversy, which only seemed to find its peak when appropriated for
Rolling Stone’s cover story “The Bomber” (Fig 1). This magazine cover is the object of
my analysis. Here Tsarnaev’s selfie has been cropped by the magazine’s designers,
removing the evidence of his arms holding the camera. This downplays the photo’s self-taken
origins, drawing greater attention to Tsarnaev’s face, and making it more closely resemble a
celebrity portrait. The image is framed by Rolling Stone’s template, an iconic banner running
across the subject’s forehead and a handful of mostly trivial headlines stacked to the left of
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the image, advertising stories on Willie Nelson, Jay Z and other celebrities. At the bottom
right of the cover, just beneath Tsarnaev’s image reads the stark headline “The Bomber: How
a Popular, Promising Student Was Failed by his Family, Fell into Radical Islam and Became
a Monster.” This headline seems to be doing considerable work. It anticipates our shock of
finding a suspected terrorist in a space normally reserved for pop stars and celebrities, while
telling us a story concealed by the image. We are shown a photo that is at once human and
attractive, relatable and glamorized and then told that it is the portrait of a monster.
3. The War of Images
Despite the headline’s monstering of their subject, this cover provoked widespread
anger, much of it centering on the claim that Rolling Stone had glamorized Tsarnaev. Boston
Mayor Tom Menino denounced it as an “obvious marketing strategy” which “re-affirms a
terrible message that destruction gains fame for killers and their causes” (Rousseau). Retail
chains Rite Aid, Walmart, CVS and Tedeschi refused to carry the issue, while a poll on The
Today Show website found that 89% of its readers thought that the cover went “too far”
(Today.com). A Facebook campaign to boycott the magazine currently has 170,000 likes. For
its part, Rolling Stone defended the article (though notably not the cover) as falling “within
the traditions of journalism and Rolling Stone's long-standing commitment to serious and
thoughtful coverage of the most important political and cultural issues of our day” (Reitman).
Perhaps confirming their critics’ skepticism about the magazine’s motives, an industry
analyst reported that the controversial issue sold twice as many copies as usual, compared to
the previous year.
In response to the Rolling Stone controversy, Suffolk University Communication
Professor Robert Rosenthal said that the magazine should have “picked a photo that was
unflattering…or something in prison garb that made him look evil” (Rousseau). This signals
the expectation that terror suspects should be depicted in a negative, and ugly light, and as
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already guilty-- in prison garb, not in designer T-shirts. As if on cue, the image Rosenthal
imagined for Tsarnaev materialized. Just one day after the Rolling Stone cover emerged,
Massachusetts State Police Sgt. Sean Murphy leaked photos (Fig. 2) of Tsarnaev’s arrest to
Boston Magazine. As CNN reported, “these new pictures show Tsarnaev emerging from the
boat where he was cornered-- his face smeared with blood, his skin ashen in the laser glow
from snipers' gun sights. In one, he pulls up his shirt, apparently showing he has no weapon
underneath” (Smith). Sgt. Murphy defended his actions saying, "This guy is evil. This is the
real Boston bomber. Not someone fluffed and buffed for the cover of Rolling Stone
magazine" (Smith). As W.J. T. Mitchell has argued, “(s)ince 9/11, an intense new epoch in
the pictorial turn has opened up, a ‘war on terror’ triggered by and waged against images”
(185). The Rolling Stone cover and Sgt. Murphy’s extraordinary breach of protocol in
releasing the police photos can be viewed as a skirmish in this war of images.
Figure 2.
What happens when a selfie leaves the scrolling feeds of social media and enters the
frame of establishment media, as Tsarnaev’s did? I suspect that “The Bomber” cover is
upsetting because the appearance of Tsarnaev’s selfie in an official context threatens to
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destabilize the media’s primacy in creating the image of the terrorist, and thus its ability to
control the possible narratives about him. Though there remains ambiguity about when the
photo was taken, its prevalence acts as a propaganda coup allowing the suspect to place an
image of himself in the cultural imagination before the mainstream media could create one.
In this essay, I will explore how Rolling Stone’s “The Bomber” cover functions in this
war of images. First, I will consider Sander Gilman’s explanation of the stereotype of the
Other and its three main characteristics—pathology, sexuality and race. I will expand on this
idea with W.J.T. Mitchell’s concept of “clonophobia,” to elaborate how mirroring of the self
works in the creation of stereotypes. I will then consider the main characteristics of the selfie
as a specific medium, how it functions and what challenges it poses to older forms of image
making. I will then show how Tsarnaev’s selfie resists our attempts to stereotype him, by
challenging each of the three categories Gilman introduces. Next, I will argue that the selfie’s
use within the context of Rolling Stone magazine gives it additional metaphorical and
semiotic power, by invoking celebrity, romantic heroism and the figure of the rebellious rock
star. Then, using both narratological and discourse analyses, I will investigate how the
magazine’s headline attempts to inscribe the stereotype of the Other back onto the image, and
ultimately fails to do so. In this analysis, I will draw from Jasbir Puar and Amit Rai’s idea of
the “terrorist-monster.” I will conclude by considering how the case of Tsarnaev’s selfie
connects to a larger shift in the way images are produced and distributed within the context of
the War on Terror.
4. What is a Stereotype?
What does it mean to say that the image of the Muslim terrorist is a stereotype?
Sander Gilman argues that “the deep structure of our own sense of self and the world is built
upon the illusionary image of the world divided into two camps, ‘us’ and ‘them’” and that
“(t)hey are either ‘good’ or ‘bad’” (17). For Gilman, we form stereotypes to gain a sense of
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control over the world around us and, to keep a steady demarcation between ourselves and
the Other. He defines stereotypes here:
They are palimpsests on which the initial bipolar representations are still
vaguely legible. They perpetuate a needed sense of difference between the
“self” and the “object” which becomes the “Other.” Because there is no real
line between self and the Other, an imaginary line must be drawn; and so that
the illusion of an absolute difference between self and Other is never troubled,
the line is dynamic in its ability to alter itself as is the self. (Gilman 18)
Gilman argues that the Other becomes the antithesis of the self, “…stereotyped, labeled with
a set of signs, paralleling (or mirroring) our loss of control” (20). The Other, he elaborates, is
constituted of the same three categories by which we define ourselves. Gilman identifies
these as mutability, sexuality and group identification, or in what he admits as “crude
shorthand,” categories of “illness, sexuality, and race” (23).
For Gilman, illness represents a loss of control over the self, and is rooted in a clear
demarcation between good and bad functioning within society. The most potent of all
pathologies is mental illness because it represents a “giving over of the self to forces that lie
beyond the self” (24). This loss of control is connected to the next category, that of sexuality,
which is also regulated by notions of good and bad, healthy and pathological. In our
stereotype, the Other can be desexualized, frigid and infertile, or on the other hand,
hypersexual and perverted (24-25). The third category is group cohesiveness. Gilman argues:
Here the potential for loss of control arises from the demands that may
contradict the mental representation of the self. The double bind may be so
deep that the individual has to project it onto the Other. The perception of the
Other as a threat to the individual’s autonomy is thus a reflection of the loss of
autonomy felt within the group. Group identity thereby serves as a means of
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defining the “healthy,” that which belongs to the group and “protects” those in
it, as well as its antithesis, the outsider, the Other. (25)
Our fear of losing control is projected in the form of stereotypes, which are nothing more
than fantasies about the pathology, sexuality and race of the Other.
In reading the images from the Abu Ghraib prison scandal, W. J. T. Mitchell
complicates Gilman’s idea of the Other as a projection of our bad selves. Mitchell coins the
term “clonophobia,” which consists of the following process:
1) Project an image of yourself, a narcissistic self-portrait; 2) reverse the
valence of that image so that it becomes the ‘evil twin’ of yourself, the
repository of your darkest desires and fears; 3) project that image as a mask,
veil or hood to conceal the humanity of another person; 4) subject the person
on whom that image has been projected to the most degrading humiliations
you can devise. (197)
Mitchell argues that the scenes staged for the cameras at Abu Ghraib were a “clonophobic”
procedure by which the US soldiers enacted their own dark fantasies through their Muslim
captives. The “perverse logic of clonophobia” is not based on a simple stereotype, Mitchell
claims, “but with the self as a figure of even deeper anxiety” (198). In clonophobia, and in
Gilman’s theory of the stereotype, the Other is both a mirror of ourselves and a site onto
which we project the antithesis of our ideal selves. Bringing these ideas together, I argue that
when we are confronted with images of the Other, our sense of the internal boundary between
good and bad, and between the self and the Other is in danger of crumbling.
5. What is a Selfie?
If stereotypical and clonophobic images are displaced projections of our “bad” selves,
what is the nature of the selfie as an image? A selfie is a self portrait, typically taken with the
reverse-facing camera feature of a Smartphone. Writer and art critic Alicia Eler argues that
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the selfie is “a regular practice for artists and anyone who is perpetually ‘adolescent’ in the
sense that they recognize identity and the self as one that is always in the process of
becoming” (Eler). This process can only happen through the uniquely social properties of the
medium—their appearance and circulation on social networking sites. Eler proposes that
“selfies are about connecting with others through mirroring processes, not about being alone
in front of a static one-way mirror” (Eler). Like the stereotype and the clonophobic image, the
selfie is a mirror of the self, but unlike these, it is a two-way mirror.
Selfies are also the subject of intense public debates typically pitting narcissism
versus the empowerment of self representation. Blogger Sarah Gram notes the gendered
nature of this discourse and proposes that the selfie is primarily about “the gendered labour of
young girls under capitalism” (Gram). For Gram, disgust with the narcissism of the selfie
reflects the social double bind where young women’s bodies are already marked as
commodities. “In an economy of attention, it is a disaster for men that girls take up physical
space and document it, and that this documentation takes up page hits and retweets that could
go to ‘more important’ things” (Gram). The perception of the selfie as a girls’ medium and a
site of narcissism will be useful later in discussing Tsarnaev’s selfie.
Despite its origins in the self-portraits of the past, the selfie is something new. In late
November, noting a 17,000% increase in the use of “selfie,” the Oxford English Dictionary
declared it the word of the year (Freedland). Like many new mediums, the selfie has been
attacked for threatening older establishment forms of representation. Mexican photographer
Antonio Olmos recently blamed Smartphone cameras for the death of photography (Jeffries).
New forms of media often provoke anxiety about the fate of “old” media and its ability to
control narratives. Drawing from these observations, I claim that the selfie is characterized by
its self invention, social mirroring, gendered nature and youthfulness as a medium.
6. Selfie vs. Stereotype
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I will now argue that Tsarnaev’s selfie poses a challenge to the stereotype of the
Other, as explained by Gilman. Gilman’s first category is illness, and what’s striking about
the image here is its typicality, its normalcy. Tsarnaev looks like a typical, healthy American
teenager. There is no evidence of pathology—either of mental or physical illness, that we
expect to find in the portrait of the villain. Contrast this image with that of captive 9/11
mastermind Khalid Sheikh Mohammed, stuffed into an ill-fitting white undershirt, his hair in
tangles, a week’s stubble growing along his chin and his crossed eyes staring into the middle
distance (Wikipedia). This is what we expect a villain to look like. The dissonance between
Tsarnaev’s image and the desired stereotype was best expressed by journalist Matt Taibbi
who remarked, “(i)t's Tsarnaev's very normalcy and niceness that is the most monstrous and
terrifying thing about him" (Taibbi).
Gilman’s next category is sexuality. Tsarnaev appears neither as the infertile,
desexualized type, nor the hypersexual, predatory type. In fact, a key aspect of Tsarnaev’s
selfie is its conventional attractiveness, which might be stereotypically conflated with the
idea of innocence or moral virtue. The attractiveness of Tsarnaev’s photo is a source of
understandable anxiety. His online “Free Jahar” fan club is testament to this. Its membership
is disproportionately young and female, and uses social media sites like Tumblr to trade
images of Tsarnaev—many of them selfies-- while arguing for his innocence (Marcotte). The
media’s effort to portray the suspect as a villain is thus countered with competing images that
flatter Tsarnaev. The Free Jahar Tsarnaev Tumblr page (Fig. 3) makes this challenge to the
media explicit. One caveat to my argument: the gendered nature of the selfie as a medium
potentially offers a queer reading of the image. Tsarnaev’s selfie might also inflame anger
because it depicts a young man engaging in narcissism typically ascribed to teenage girls.
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Figure 3.
Gilman’s third category is race. Tsarnaev presents here as a white teenager. Terrorists
in America, particularly Muslim terrorists are “supposed” to be dark-skinned. When Tsarnaev
and his brother were first identified as suspects, some commentators suggested that they were
not white (Portnoy), despite the fairness of their skin and their Chechen national origin.
Tsarnaev is from the Caucasus—he is literally Caucasian. This attempt to racialize the
suspect is flatly challenged by his selfie, which accentuates his whiteness with the sepia filter.
The case stands in literal and figurative contrast to that of OJ Simpson whose police mugshot
was darkened by Time Magazine, to exaggerate his racial difference and to make him seem
darker, more evil (Carmody).
7. Terrorist as Rock Star
In matters of pathology, sexuality and race, this image of Tsarnaev resists the
stereotype that we usually assign to the Other. I argue that this is one reason why it unsettles
us. However, to borrow an observation from David Carr of the New York Times, it “was not
the image of Mr. Tsarnaev that ignited outrage, it was the frame” (Carr.) In this next section,
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I would like to discuss how the use of Tsarnaev’s selfie within the frame of the Rolling Stone
cover endowed it with more disturbing semiotic power.
Rolling Stone, while regularly featuring investigative stories about politics and current
events, traditionally reserves its cover image for celebrities. In semiotic terms, Tsarnaev’s
image, due to its placement in this space signifies rock stardom and celebrity. Many
commentators have noticed the teenager’s striking resemblance to Jim Morrison, earlier
featured on the cover, and to any number of pouty male pop stars. A Google search for “Jim
Morrison” and “Tsarnaev” returns 22,000 results. Tsarnaev’s photo has been cropped to
remove his arms from the frame, thus concealing its status as a selfie, creating an illusion that
it was a posed celebrity portrait.
The signification of Tsarnaev as rock star is supported by other aspects of the cover.
If we forget for a moment the curiously insistent headline calling Tsarnaev a monster, and
look at the rest of the words on the cover, it’s clear how he can be read as a celebrity. Though
his maligned and foreign name is curiously absent, the phrase that identifies him (“The
Bomber”) is larger than the names of Willie Nelson, Jay-Z, Robin Thicke and Gary Clark Jr.
If we don’t read the words for their meaning and only scan the cover, the message is that
Tsarnaev is a bigger celebrity than all of these others combined. Only “The Arctic Ice Melt,”
a report on global climate change, is graphically distinguished, its relative seriousness
signaled by white text on a black square background that nearly intrudes on Tsarnaev’s
tousled hair.
Tsarnaev’s signification as rock star automatically recalls other celebrities who have
historically appeared in the spot. If we follow the logic of these signs, Tsarnaev’s allegedly
murderous actions become associated in our minds with the rebellious image of the male rock
star. This hardly seems accidental. Lizzy Seals argues that “it was clearly subversive to
represent the imputed ‘terrorist’ who targeted the dominant culture as a romantic hero” and
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that the “Jim Morrison-like visual presentation threatened to admit him as a figure of political
significance” (152).
If we also consider the historical context of Rolling Stone magazine, Tsarnaev’s
appearance on the cover accrues more political significance. Rolling Stone was founded in
1967 in San Francisco and is a product of the hippie counterculture of that time and place.
Especially in its early years, the magazine was known for its investigative political reporting.
To many Baby Boomers, the magazine represents an era of political idealism fused with
youth counterculture, and also presumably, the death of that era. In the 80s and 90s, the
magazine shed these associations to become an apolitical entertainment magazine, following
the shifting trends of popular culture. Just as the selfie provokes generational anxiety, I argue
that Tsarnaev’s appearance on the magazine’s cover is equally fraught. If the 60s represent a
period of lost radicalism, then the mention here of Tsarnaev’s descent into “radical Islam”
has an unpleasant echo. Just as the semiotics of the cover work to depict Tsarnaev as a
rebellious rock star in the fashion of Jim Morrison, “radical” here carries a new meaning—
combining to create a warped mirror image of 60s radicalism. Here, the “mirroring process”
of the selfie confronts the Boomer reader with a distorted reflection of his own youthful
rebellion and idealism.
8. The Headline
So far, I have argued that Tsarnaev’s selfie actively resists the usual stereotypes
assigned to the Muslim terrorist, and that Rolling Stone’s use of the photo adds more
disturbing power and resonance to the image. Finally, I will discuss how the headline on the
cover attempts to reinscribe the stereotype back onto the image. In narratological terms, the
headline is a focalizer, instructing us in how to make sense of the image—how to see it. The
title reads “The Bomber.” This establishes that although Tsarnaev has been given pride of
place on the cover of the magazine, and with a flattering photo, his name will not share the
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spotlight. Beneath this title comes that curious headline: “How a popular, promising student
was failed by his family, fell into radical Islam, and became a monster.” With great economy,
this sentence tells a simple story—that of a good person transforming, like Jekyll to Hyde,
into a bad one. The use of alliteration in “popular, promising” and later in “failed,” “family”
and “fell” is emphatic. Morse Peckham observes that alliteration is used in American political
rhetoric to get our attention and that it serves to “intensify any attitude being signified” (141-
142). The headline therefore emphatically tells us that the normal, attractive, white teenager
we see on the cover became the antithesis of normal, attractive and white. In other words, this
is a story about how Tsarnaev transformed from one of “us,” into one of “them.”
Now, I will break the headline into three parts, each touching on the three aspects of
Gilman’s formulation of the stereotype. First, Tsarnaev was the healthy, functioning, normal
individual, who was “failed” by his family. This describes mutability and illness—the loss of
control of the self. Next, he “fell into radical Islam.” This phrase racializes Tsarnaev, as he
loses himself, “falling” into the group identity of Muslim radicalism. Finally, Tsarnaev
“became a monster.” This last metaphor, as mentioned earlier, carries associations with
classical literary and cinematic monsters, but it also addresses the perverse, abnormal
sexuality of the Other. In using this word, Rolling Stone depends on a wider discursive
context in which the word “monster” gains a particular meaning.
On this point, Jasbir Puar and Amit Rai note the emergence of the word “monster” in
the modern discourse about terrorists and the stereotype of the “terrorist monster” who,
motivated by sexual frustration, rather than political discontent, acts out with violence. For
example, we are told that Muslim terrorists seek martyrdom not because of anger at military
occupation, but so that they can have sex with seventy-two virgins in heaven, Puar and Rai
connect the terrorist-monster to a deep colonial lineage.
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The monsters that haunt the prose of contemporary counterterrorism emerge
out of figures in the eighteenth and nineteenth centuries that have always been
racialized, classed, and sexualized. The undesirable, the vagrant, the Gypsy,
the savage, the Hottentot Venus, or the sexual depravity of the Oriental torrid
zone shares a basic kinship with the terrorist-monster. As we know, in the
twentieth century these disparate monsters became case studies, objects of
ethnographies, and interesting psychological cases of degeneracy. The same
Western, colonial modernity that created the psyche created the racial and
sexual monster. In other words, what links the monster-terrorist to the figure
of the individual to be corrected is first and foremost the racialized and deviant
psyche. (123-124)
Puar and Rai’s analysis of the discourse of the terrorist monster highlights the importance of
sexual abnormality while also encompassing the mental illness and racial aspects that make
up the stereotype of the Other proposed by Gilman. In summary, the brief headline below
“The Bomber” attempts to tell us a story about the image and thus to inscribe the stereotype
of the Other onto the selfie which seems to resist it.
9. Open Questions, New Strategies
I have argued that the War on Terror is, in part, a war of images. This war depends on
the use of stereotypes of the Other. Dzokhar Tsarnaev’s selfie complicates this process of
stereotyping because it confronts us with his whiteness, his attractiveness and his apparent
normality. Within the context of Rolling Stone’s “Bomber” cover, these features are
amplified, rather than muted. In this frame, Tsarnaev’s selfie takes on new meanings—of
celebrity, glamour and the rebelliousness of the rock star. Though the magazine seeks to tame
this image within its cropped frame and domesticate it within a narrative of normalcy warped
into monstrosity, the selfie through its power to mirror, communicates beyond this frame.
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Despite the many ideas I have brought into the analysis of this object, there are some
questions that remain open. Though this case is relevant to any discussion of how the War on
Terror is waged through, against and with images, it remains unclear when Tsarnaev took this
photo and it seems unlikely that he ever envisioned it as an opening salvo in a propaganda
war. Additionally, for the purposes of this essay, I have assumed that Tsarnaev fits within a
broader discussion of Muslim terrorism. The media and government prosecutors have both
discussed him as a terrorist, but a more detailed discourse analysis could challenge this
classification, especially given that there have been many acts of mass violence committed by
white, non-Muslim men that never get labeled as terrorism in mainstream discourse.
In a related issue, I also chose to set aside one of my initial research questions, which
asked why Tsarnaev’s appearance on the Rolling Stone cover provoked anger while those of
Bill Clinton and Barack Obama did not. Both men have been credibly accused of war crimes,
bombings that have killed innocent people. While I think this is a perfectly valid question to
raise, I worried that this kind of approach would be too polemical and draw me away from
my object of analysis.
There are also other issues raised by the images I uncovered during my research. I
have only been able to briefly explore Mitchell’s concept of clonophobia as an elaboration on
the stereotype, but it would be interesting to view the images of Tsarnaev’s and Khalid
Sheikh Mohammed’s capture through this idea. A classmate noted that in the case of the
former, Tsarnaev, though portrayed in a negative light still strikes the figure of a romantic
hero. He appears attractive, with his shirt raised, and may even be seen as a martyr in his
bloodied state. The image of the latter was a kind of trophy photo circulated by the US
military to both celebrate Mohammed’s capture and embarrass him. How does Tsarnaev,
even in the photos disseminated to discredit him, resist the abjection found in the photo of
Khalid Sheikh Mohammed and in those produced at Abu Ghraib?
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Despite these lingering questions, I believe that the image war over Tsarnaev’s selfie
is part of a broader shift in the mainstream media’s primacy to define the terrorist. Boris
Groys argues that access to digital technology has changed the relationship between art and
war:
The warrior used to depend on the artist to depict his glories in painting or
prose. Today, the contemporary warrior no longer needs an artist to acquire
fame and inscribe his feats into the universal memory. For this purpose, the
contemporary warrior has all the contemporary media at his immediate
disposal. Every act of terror, every act of war is immediately registered,
represented, described, depicted, narrated, and interpreted by the media. This
machine of media coverage works almost automatically. It requires no
individual artistic decision to be put into motion. By pushing a button that
explodes a bomb, a contemporary warrior pushes a button that starts the media
machine. (120)
For another example of this phenomenon, I suggest a recent case of domestic terrorism in the
West—the beheading of a British solider in the streets of Woolwich on May 22nd of this
year. Many of us first learned of this incident from a video uploaded to the Internet, within
minutes of the killing. One of the two assailants stopped a passerby who was videotaping the
violence from a distance and gave what amounts to a media statement about his motives for
the attack. In the video, his hands are bloody and he’s still holding the knives used in the
incident, but he takes the opportunity to make an articulate statement about his motives, to
provide his own narrative for the crime, within minutes of committing it. In this process, the
killer capitalizes on the availability of a digital camera, “scoops” the media and plants his
self-styled image and narrative in the public’s imagination before the establishment media
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can do the work of turning him into an unfathomable monster. This is a long way from
Osama bin Laden making videotapes in a cave, and is a likely sign of things to come.
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