© 2014 IBM Corporation

Introduction to Cognos Business Intelligence

© 2014 IBM Corporation2

IBM a Leader in the Forrester Wave:Enterprise Business Intelligence Platforms, Q4 2013

The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.

Source: Forrester Research Inc. “The Forrester Wave: Enterprise Business Intelligence Platforms, Q4 2013”, Boris Evelson, 18 December 2013.

“IBM dwarfs its competitors in the breadth and completeness of BI capabilities. If you want a single source to meet all your BI needs, and if those needs include software, hardware (including mainframes), and professional services, no vendor can fully compete with IBM.”Forrester Wave for Enterprise BI Platforms, Q4 2013

© 2014 IBM Corporation3Source: Nucleus Research “O81 – Technology Value Matrix 1H2014 - Business Intelligence/Analytics”, May 2014.

IBM is a Leader in the Nucleus Research “Analytics Value Matrix”, 1H 2014

“IBM’s products in core business intelligence, performance management, predictive analytics, and Big Data management have all provided demonstrable value, including multiple documented projects over the past 12 months with a payback period of less than a year.

IBM continues to focus on providing greater time to value, increasing productivity for its users, and providing the deployment flexibility and ease of use organizations are looking for.”

Nucleus Research Technology Value Matrix 1H2014

© 2014 IBM Corporation4

Turn data into actionable informationHigh performance dashboards enable faster, more informed decisions about your products, services and customers

Receive your information any way you choose

Receive your information any way you choose

Create compelling, self-service dashboards

Create compelling, self-service dashboards

Make sense of all your data from all sources

Make sense of all your data from all sources

© 2014 IBM Corporation5

Be easy to use Have self-service capabilities Contain rich visualizations Work with a variety of data sets Easy to administer Perform and return data quickly!

Business Intelligence should …

…empower users

MANAGED REPORTINGDASHBOARDS

PERSSONAL REPORTING

MICROSOFT INTEGRATION

SEARCH-BASEDBI

MOBILE BI

SELF-SERVICEBI

INTERACTIVEVISUALIZATION

FORWARD-LOOKING

SCORECARDS

COLLABORATION

WHAT-IF SCENARIO MODELING

BIG DATA

COLLABORATION

© 2014 IBM Corporation6

Successful solutions Deliver value at every level, in every department, in every part of your organization

Sales

Marketing

Customer Service

Finance

Operations

Product Development

HumanResources

Combine personal and corporate data to create fresh

insights

Access key customer information in the office and

on the road

Reduce churnby knowing what the cusotmers are saying

Optmize staffing mix,reduce employee turnover

Work on scenarios to align development

resources

IT

Drive growth and profit through resource alllocation

comply with confidenceManage rolling

expenses

Have real time visibility into stock levels

Provide discovery and planning tools to reduce

error-prone spreadsheet work

© 2014 IBM Corporation7

IBM Cognos Business IntelligenceA forward-looking view of your business performance through stunning dashboards and reports

Leverage data: Access information in any volume, combination and complexity

Leverage data: Access information in any volume, combination and complexity

Provide insights: Understand your business like never before through self-service analysis at any time on any device

Provide insights: Understand your business like never before through self-service analysis at any time on any device

Make confident decisions: Validate your analysis by leveraging predictive information to gain complete visibility into your business

Make confident decisions: Validate your analysis by leveraging predictive information to gain complete visibility into your business

Outperform expectations: Transform your business from a reactive operation to a successful and proactive market leader

Outperform expectations: Transform your business from a reactive operation to a successful and proactive market leader

© 2014 IBM Corporation8

Stunning VisualsSee information come to life through beautiful and compelling visuals

Incorporate new and innovative visualizations in reports and dashboards Quickly draw conclusions, identify trends, patterns and outliers in massive amounts of data Tailor and customize visuals to represent your organization’s unique identity

© 2014 IBM Corporation9

A self-service workspace for easy dashboard assemblyCreate interactive dashboards using governed BI data for a complete view of your business performance

© 2014 IBM Corporation10

Seamlessly shift to advanced analysis and business reportingBusiness-friendly authoring and sophisticated data exploration for deeper understanding into your business questions

© 2014 IBM Corporation11

Analytics; when and where you need answersExplore and interact with your reports and dashboards whether online or offline

© 2014 IBM Corporation12

Broad and powerful analyticsA proven platform to make all decisions – big or small

In-Memory Performance

A highly scalable foundation for delivering analytics at the speed you need

Support for Big DataA consistent view of all data, in terms you understand

Lower TCO IT can confidently manage and deploy capabilities as your needs change – quickly and confidently

IT is your trusted partner to support the systems that access corporate data.

© 2014 IBM Corporation13

Accelerate Your Analytics Journey Visit www.AnalyticsZone.com

Collaborate

Exchange ideas with your peers through interactive communities

DownloadVisualizations, on-demand demos and product trials from the marketplace

LearnTips, techniques and best practices from subject matter experts & IBM thought leaders

© 2014 IBM Corporation

Cognos Business Intelligence